scholarly journals Socialization on Sustainable Networks: The Case of eBay Green’s Facebook

2020 ◽  
Vol 12 (8) ◽  
pp. 3476 ◽  
Author(s):  
HaeJung Maria Kim ◽  
Kyung Wha Oh ◽  
Hye Jung Jung

Given that novel merchandising informatics is seen as a better approach to studying eco-friendly markets, this study aimed to explore consumer socialization of sustainable networks based on the theory of consumer socialization. By employing social network analysis using the NodeXL program, we examined the social class hierarchy, investigated the structure of social agent–learner relationships, and explored the social learning properties of the eBay Green Team Facebook network. The results indicated that the network has been structured as a ‘tight-crowd network’ through 76,482 interactions among 1612 actors from 19 clusters. Specifically, the centrality measure revealed the top influentials and their interactions with other eBay Green participants. The semantic analysis discerned the salient words, which implies that consumers gain utility from this network. We concluded that sustainable networks in social media can provide an account of the socialization of consumer attitudes and the role of top influentials in sustaining the relational network.

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.


Author(s):  
V. A. Sushko ◽  
G. B. Pronchev

The article analyzes the processes taking place in the youth environment in the context of digitalization of society. The role of social networks is discussed. Since its inception, network analysis has been formed as an interdisciplinary direction in which psychologists, sociologists, communication specialists, anthropologists, mathematicians and statisticians combine their efforts. The social network as a way of organizing social knowledge requires a special methodological approach, different from the traditional methods of analyzing sociological information. “Digital habits” significantly affect the behavior of young people, change the “traditional” way of life. The article is of interest to specialists dealing with problems of sociology of youth, sociology of global processes, methodology of sociological research.


2020 ◽  
Vol 45 (s1) ◽  
pp. 671-693 ◽  
Author(s):  
Raffael Heiss ◽  
Johannes Knoll ◽  
Jörg Matthes

AbstractBased on the Social Media Political Participation Model (SMPPM), this study investigates the relationship between four key motivations behind the use of Social Network Sites (SNS) and political engagement among adolescents. We collected our data in a paper-pencil survey with 15- to 20-year-old adolescents (N=294), a highly underexplored group, which is most active on social media. We theorize that adolescents’ user motivations are related to political engagement via two modes of exposure: The intentional mode, which is related to active information seeking, and the incidental mode, in which adolescents run into politics only by accident. We found that political information and self-expression motivations were positively related to political engagement via the intentional mode. By contrast, entertainment motivations were negatively related to offline, but not to online engagement via the incidental mode.


2013 ◽  
Vol 5 (1) ◽  
pp. 28-58 ◽  
Author(s):  
Saifuddin Ahmed ◽  
Kokil Jaidka

This study offers a comprehensive approach towards analyzing and explaining the role of Twitter in shaping and facilitating social movements especially during protests. It presents automatic and manual analyses of the tweet themes, usage characteristics and major Twitter users during a public outcry against a gangrape incident in Delhi, the capital city of India. Our results identified Twitter as an important channel for the diffusion of ideas and news among a vast set of adopters in defiance of geographical boundaries. Results of the content analyses highlight the prominent use of social media resources in disseminating information on Twitter, and the remarkable role of Twitter users as citizen journalists during the days of the protest. Results of the social network analysis suggest that major role players on Twitter were the offline protest leaders.


Author(s):  
Wei Li

Abstract This article revisits the application of Social Network Analysis to the study of language maintenance and language shift in the Chinese community in Britain. An approach that focuses more on individual variations, including variable behaviours by the same speaker in different contexts, is proposed. The approach is illustrated with new data from Chinese-speaking families in London. The role of the social media in language maintenance and language shift, and in promoting multilingual practices is explored.


2018 ◽  
Vol 41 (6) ◽  
pp. 680-700 ◽  
Author(s):  
Aluisius Hery Pratono

PurposeThe purpose of this study is to develop a structural equation model to explain the complex relationship between social network and firm performance by introducing the mediating role of trust, selling capability and pricing capability.Design/methodology/approachThe research model with hypothesis development was derived based on the literature. To provide empirical evidence, this study carried out a survey in which the data were equated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) in the Indonesian context.FindingsThis study indicates that the use of social media in management process will not affect the increasing firm performance, unless the firms build trust upon social networks. The social network with trust allows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firm performance. The results also show that the selling and the pricing capabilities become essential following the utilizing the social media, which concerns on trust building.Research limitations/implicationsThis study focused on the small-to-medium context, which has conventionally provided an exemplary site for the development of social capital theory but raises issues of generalizability across different contexts.Practical implicationsTo the managers, it is advisable to encourage their employees to consciously exploit the selling capability by enhancing the business networks via social media to achieve the firm performance.Originality/valueThis paper contributes to the social capital theory by explaining the mediating role of trust in the complex relationship between social network and firm performance. This study provides evidence that trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.


2019 ◽  
Vol 10 (4) ◽  
pp. 1346
Author(s):  
Alexey SMIRNOV ◽  
Natalia BELOZEROVA ◽  
Natalia ALANICHEVA ◽  
Irina TRUBNIKOVA ◽  
Yuriy MOTORYGIN

The article is focused on the impact of social networks which are becoming increasingly important for information dissemination, user-centered response and efficient coordination between residents and governmental departments at all stages of a disaster. We intend to examine the definition of ‘social network», the most important types of emergency domain-related social media, their functions and benefits. We also propose to investigate the recent activities of the Ministry of Emergencies of the Russian Federation in the sphere of emergency prevention and risk reduction via accessing the social networks pages and assessing their effectiveness.


2021 ◽  
Vol 13 (1) ◽  
pp. 341
Author(s):  
Theodora A. Maniou

In the era of big data, within the intense environment of social media, the effective communication of cultural heritage initiatives is considered of equal or—in some cases—even greater importance than heritage data themselves. Media and journalists play a critical and in some cases conflicting role in audience engagement and the sustainable promotion of cultural heritage narratives within the social media environment. The aim of this study was to assess the role of media and journalists in propagating cultural heritage news through social media platforms, and the narratives they tend to create in the digital public sphere. A qualitative approach is employed as a means of examining in-depth specific narratives, their meaning(s) and connotation(s), using semantic analysis.


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.


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