scholarly journals Social TV Engagement for Increasing and Sustaining Social TV Viewers

2020 ◽  
Vol 12 (12) ◽  
pp. 4906 ◽  
Author(s):  
Odukorede Odunaiya ◽  
Mary Agoyi ◽  
Oseyenbhin Sunday Osemeahon
Keyword(s):  
Social Media ◽  
Media Use ◽  
Mediating Effect ◽  
Social Media Use ◽  
Proposed Model ◽  
Social Tv ◽  
The Social ◽  
Broadcasting Industry ◽  
The Relationship ◽  
Positive Effect

With little known about how social TV (STV) strategies can be harnessed by the broadcasting industry in order to increase and sustain their viewers, this study brings new insight to the social TV phenomenon by investigating the effect of game uncertainty and social media use (SMU) on social TV engagement in generating network loyalty (NL). The study also analyzed the mediating effect of severity between game uncertainty and social media use with social TV engagement. SmartPLS 3 was used to analyze the survey data of 364 participants for the proposed model, and the findings from the study revealed that game uncertainty and social media use have a positive effect on social TV engagement, which positively influences network loyalty. In addition, it was seen that severity mediates the relationship between game uncertainty and social media use with social TV engagement.

The Role of Social Media in Adolescent Loneliness and Mental Health Problems: Current Evidence and Suggestions for Future Work

2021 ◽  
Author(s):  
Warner Myntti ◽  
Jensen Spicer ◽  
Carol Janney ◽  
Stacey Armstrong ◽  
Sarah Domoff
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Problems ◽  
Media Use ◽  
Current Evidence ◽  
Social Media Use ◽  
The Social ◽  
Future Work ◽  
The Relationship

Adolescents are spending more time interacting with peers online than in person, evidencing the need to examine this shift’s implications for adolescent loneliness and mental health. The current review examines research documenting an association between social media use and mental health, and highlights several specific areas that should be further explored as mechanisms within this relationship. Overall, it appears that frequency of social media use, the kind of social media use, the social environment, the platform used, and the potential for adverse events are especially important in understanding the relationship between social media use and adolescent mental health.

scholarly journals Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity

2021 ◽  
Vol 12 ◽  
Author(s):  
Yunfeng Shang ◽  
Khalid Mehmood ◽  
Yaser Iftikhar ◽  
Atif Aziz ◽  
Xuedan Tao ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Subjective Norms ◽  
Mediating Effect ◽  
Social Media Use ◽  
Substantial Impact ◽  
Time Lagged ◽  
Rural Destinations ◽  
The Impact ◽  
The Relationship

This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and further investigated the moderating effect of social media disposition and social media use. The study used data from a time-lagged design with three waves which supported the hypothesized model. The findings revealed that information publicity has an influence on the intention of tourists to visit through the mediating effect of subjective norms. Moreover, the social media disposition strengthened the relationship between information publicity and subjective norms. Furthermore, social media use positively moderated the relationship between subjective norms and intention to visit. Besides the core TPB constructs, the added variables indeed exerted a substantial impact on the visit intention of tourists. The study contributed to the tourism-related literature on social media and the practical implications were discussed.

What motivates employees to use social media at work? A perspective of self-determination theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaobo Wei ◽  
Xiayu Chen ◽  
Chunli Liu
Keyword(s):  
Social Media ◽  
Media Use ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
The Social ◽  
Internal Social Media ◽  
The Relationship

PurposeThe authors develop a conceptual model to examine how three basic psychological needs (i.e. needs for competence, autonomy and relatedness) affect employee social media use (i.e. work- and social-related use). The authors propose that the need for autonomy positively moderates the relationship between need for competence and work-related use, whereas it negatively moderates that between need for relatedness and social-related use.Design/methodology/approachTo test the proposed model, 332 internal and 271 external social media users in the workplace were recruited.FindingsThe results indicate that needs for competence and autonomy and needs for relatedness and autonomy positively affect the work- and social-related use, respectively, of internal and external social media. Need for autonomy positively moderates the relationship between need for competence and work-related use of internal social media, and it negatively moderates that between need for relatedness and the social-related use of internal social media. Need for autonomy has no moderating effect on the relationship between need for competence and work-related use, whereas it negatively moderates the relationship between need for relatedness and the social-related use of external social media.Originality/valueFirst, the authors’ findings offer significant empirical support for the different social media uses, namely work and social related. Second, this study highlights the importance of psychological needs of employees in determining the form of social media use. Third, this study empirically demonstrates the differences in psychological needs and social media use between two different social media contexts.

The social media see-saw: Positive and negative influences on adolescents’ affective well-being

2018 ◽  
Vol 20 (10) ◽  
pp. 3597-3623 ◽  
Author(s):  
Emily Weinstein
Keyword(s):  
Social Media ◽  
Media Use ◽  
Principal Component ◽  
Well Being ◽  
Social Media Use ◽  
Multiple Dimensions ◽  
The Social ◽  
Relational Interactions ◽  
The Relationship ◽  
Depth Interviews

Social media use is nearly universal among US-based teens. How do daily interactions with social apps influence adolescents’ affective well-being? Survey self-reports ( n = 568) portray social media use as predominantly positive. Exploratory principal component analysis further indicates that positive and negative emotions form orthogonal response components. In-depth interviews with a sub-sample of youth ( n = 26), selected for maximum variation, reveal that affect experiences can be organized across four functional dimensions. Relational interactions contribute to both closeness and disconnection; self-expression facilitates affirmation alongside concern about others’ judgments; interest-driven exploration confers inspiration and distress; and browsing leads to entertainment and boredom, as well as admiration and envy. All interviewees describe positive and negative affect experiences across multiple dimensions. Analyses suggest the relationship between social technology usage and well-being—whether enhanced or degraded—is not confined to an “either/or” framework: the emotional see-saw of social media use is weighted by both positive and negative influences.

scholarly journals Social Media Use and Political Polarization: Political Engagement as a Mediator

2020 ◽  
pp. 804-810
Author(s):  
Kinza Amjad ◽  
Muzammil Saeed ◽  
Farahat Ali ◽  
Muhammad Awais
Keyword(s):  
Social Media ◽  
Media Use ◽  
Political Engagement ◽  
Private University ◽  
Political Polarization ◽  
Social Media Use ◽  
Political Discourses ◽  
The Social ◽  
The Relationship

Social media, in the new millennium, has become a very effective tool of communication, information, and propagation regarding all social, religious, and political discourses that further lead towards ideological divisions. In the contemporary democratic world, the role of social media for political opinion building is obvious which is done by opinion leaders through political information and debates. The purpose of this study is to explore the social media use and political polarization among social media users. The survey research method was used to examine social media use for political engagement and political polarization. Private university students were selected as participants (n=350). The result was found positive which means that social media use is responsible for political polarization. Moreover, social media use is also a significant predictor of political engagement. In addition to this, the results show that political engagement is a mediator between the relationship between social media use and political polarization. The practical implications of the study have been discussed.

scholarly journals Social Media, Citizens' Participation in Elections, and the Proverbial Dividends of Democracy in Nigeria's Fourth Republic

2021 ◽  
pp. 113-128
Author(s):  
David Imhonopi ◽  
Ugochukwu Moses Urim
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Citizen Participation ◽  
Voter Turnout ◽  
Media Use ◽  
Social Media Use ◽  
The People ◽  
The Social ◽  
Fourth Republic ◽  
The Relationship

The objectives of this chapter are to examine social media and citizens' participation in elections in Nigeria's Fourth Republic; appraise social media and delivery of democratic dividends in Nigeria's Fourth Republic; and identify the relationship among social media, citizen participation in elections, and delivery of democratic dividends in Nigeria's Fourth Republic. The study was hinged on the social capital and democratic participant media theories and a review of relevant academic literature. The study finds that while social media facilitated citizen participation during elections in Nigeria's Fourth Republic, actual voter turnout was low. Also, the study shows that in spite of social media use by Nigerian citizens, democracy dividends are yet to be delivered to Nigerian citizens. And lastly, findings reveal that there appears to be a weak relationship between social media and citizens' participation in elections in Nigeria and that social media use by Nigerians has not delivered the dividends of democracy to the people.

scholarly journals The light and the dark side of social media use: Depression, anxiety, and eating attitudes among adolescents

Psihologija ◽  
2022 ◽  
pp. 1-1
Author(s):  
Alois Ghergut ◽  
Alexandra Maftei ◽  
Ana Grigore
Keyword(s):  
At Risk ◽  
Social Media ◽  
Social Networking ◽  
Media Use ◽  
Protective Role ◽  
Eating Attitudes ◽  
Mediating Effect ◽  
Social Media Use ◽  
Not At Risk ◽  
The Relationship

In the current study, we explored the links between social networking activity, eating attitudes (EA), anxiety, and depression among adolescents. We used a cross-sectional design. Our sample consisted of 532 males and females, aged 12 to 15 (M = 13.55, SD = 0.90), from the Eastern side of Romania. We analyzed our data using three different pathways to explore these relationships on the overall sample, as well as the at-risk for eating disorders (ED) group (n = 134), and the non-ED-risk (n = 398) samples. The results suggested that depressive and anxiety symptoms partially mediated the relationship between social networking and eating attitudes in the overall group and in the not-at-risk for ED group, but not in the at-risk for ED sample. When controlling for gender, social networking use partially mediated the relationship between anxiety and depressive symptoms and eating attitudes in the overall group and the not-at-risk for ED group, and a total mediating effect within this relationship in the at-risk ED sample was also found. In adolescents with symptoms of potential ED, social networking use seemed to have a protective role compared to the not-at-risk sample. The present study suggested that social networking use might increase the chances of developing unhealthy eating attitudes in adolescents who are not-at risk to develop an eating disorder, but, at the same time, it might play a protective role (instead of a harmful one) for adolescents who already developed such symptoms. Results are discussed concerning their clinical and practical implication for adolescents' physical and mental health, especially during the COVID-19 pandemic, and the potential protective role of social media use for adolescents with ED symptoms.

scholarly journals Social Media Use among University Students in Malaysia during the COVID-19 Pandemic

2021 ◽  
Vol 1 (4) ◽  
Author(s):  
PAN DONGKE ◽  
SHAHRUL NAZMI SANNUSI
Keyword(s):  
Social Media ◽  
University Students ◽  
Media Use ◽  
Practical Significance ◽  
Social Media Use ◽  
The Social ◽  
Information And Communication ◽  
Research Findings ◽  
Social Media Tools ◽  
The Relationship

Social media tools for communication, such as Twitter, Facebook, Instagram, or YouTube, have become important with the development of information and communication technology. In the field of higher education, university students are increasingly using social media to study and live. Consequently, university students and social media use have become a research topic of practical significance. Scholars in Malaysia have investigated this issue, and the results abound. However, few scholars have reviewed the research results of social media use among university students in Malaysia. By using the literature research method, this study reviews the latest research findings on social media use among students, especially during the COVID-19 outbreak. This study summarizes the collected literature into three themes: first, the relationship between social media use and academic performance of university students; second, the social media addiction of university students; and third, the relationship between social media use and mental health of university students. Simultaneously, this study presents the ways of thinking and contributions of scholars to address the aforementioned issues. Finally, this study critically examines the research limitations and blind spots, as they need further exploration by scholars and can serve as innovative points of this topic.

Green living and the social media connection: The relationship between different media use types and green lifestyle politics among young adults

2020 ◽  
Vol 1 (1) ◽  
pp. 33-57 ◽  
Author(s):  
Laura Leissner
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Media Use ◽  
Social Media Use ◽  
Environmental Engagement ◽  
The Social ◽  
Original Survey ◽  
Use Of Social Media ◽  
The Relationship ◽  
Green Lifestyle

Today, environmental issues are not only communicated by traditional mass media, but they are also posted, shared and discussed in social media. This raises the question of the extent to which social media use also influences real environmental engagement. Using original survey data collected among young adults in Germany, this study demonstrates that social media use is clearly associated with stronger engagement in green lifestyle politics. Further, regarding different motives and forms of social media use, the findings of the study show that active use of social media for informational purposes predicts green lifestyle politics.

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