scholarly journals Assortative Matching of Tourists and Destinations: Agents or Algorithms?

2021 ◽  
Vol 13 (4) ◽  
pp. 1987
Author(s):  
Ralf Buckley ◽  
Mary-Ann Cooper
Keyword(s):  
Tourism Industry ◽  
Digital Data ◽  
Share Price ◽  
Academic Disciplines ◽  
Destination Marketing ◽  
Assortative Matching ◽  
Multiple Sources ◽  
Travel Agents ◽  
Price Trends ◽  
Automated Algorithms

We propose that assortative matching, a well-established paradigm in other industry sectors and academic disciplines, can underpin the concept of destination matching. This provides a new foundation to integrate research concepts and terminology in destination marketing and destination choice. We argue that the commercial tourism industry already applies destination matching approaches, with three historical phases. Initially, matching of tourists and destinations relied on the tacit expertise of specialist agents. This still applies in specialist subsectors. For generalist travel and accommodation, human agents were partially replaced by online travel agents, OTAs, which are customised algorithms operating only in the travel sector. These still exist, but their share price trends suggest decreasing significance. Currently, automated assortative algorithms use multiple sources of digital data to push appealing offers to potential purchasers, across all retail sectors. Digital marketing strategies for tourism products, enterprises, and destinations are now just one category of generalised product–purchaser matching, using entirely automated algorithms. Researchers do not have access to proprietary algorithms, but we can identify which components they incorporate by analysing their underlying patents. We propose that theories of destination marketing and choice need to reflect these recent and rapid real-world changes via deliberate analysis of destination matching.

scholarly journals Tourism Destination Marketing: Academic Knowledge

Encyclopedia ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 42-56
Author(s):  
Marios Sotiriadis
Keyword(s):  
Tourism Industry ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Academic Knowledge ◽  
Marketing Activities ◽  
Function Domain ◽  
Negative Impacts ◽  
Marketing Principles ◽  
Destination Management Organizations ◽  
Goals And Objectives

A holistic, multi-organization view of marketing or destination management organizations (DMOs) who must muster the best efforts of many partner organizations and individuals (stakeholders) to have the greatest success. Destination marketing is described as “a continuous, sequential process through which a DMO plans, researches, implements, controls and evaluates programs aimed at satisfying tourists’ needs and wants as well as the destination’s and DMO’s visions, goals and objectives”. The effectiveness of marketing activities depends on the efforts and plans of tourism suppliers and other entities. This definition posits that marketing is a managerial function/domain that should be performed in a systematic manner adopting and implementing the appropriate approaches, as well as suitable tools and methods. In doing so, it is believed that a tourism destination (through the organizational structure of a DMO) can attain the expected outputs beneficial to all stakeholders, i.e., the tourism industry, hosting communities/populations, and tourists/visitors. The effective implementation of tourism destination marketing principles and methods constitutes an efficient and smart pillar, a cornerstone to attain a balance/equilibrium between the perceptions and interests, sometimes conflicting, of stakeholders by minimizing the negative impacts and maximizing the benefits resulting from tourism. All the same, it is worth noting that marketing is not a panacea, nor a kind of magic stick.

scholarly journals The Current Trends in Marketing Research in the Tourism Industry

2020 ◽  
Vol 10 (513) ◽  
pp. 450-459
Author(s):  
N. I. Yurchenko ◽  
Keyword(s):  
Global Economy ◽  
Supply And Demand ◽  
Marketing Research ◽  
World Market ◽  
Research Field ◽  
Tourism Industry ◽  
Situational Analysis ◽  
Full Time ◽  
Travel Agents ◽  
The World

Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing research as part of the complex of marketing instruments in the tourism sphere. To achieve this aim, the article uses the following research methods: abstract-logical; situational analysis; mean, absolute and relative values; comparison, graphic, sociological; statistical analysis; economic-mathematical; expert surveys and estimations. Based on the data of the World Tourism Organization, the indicators of development of the world market of tourist services are analyzed. Performed were the following: analysis of the dynamics of the number of subjects of tourism activity (tour operators and travel agents) in Ukraine; total average number of full-time employees; income from the provision of tourist services; operating expenses for the provision of tourist services; number of tourists served by tour operators and travel agents in Ukraine. The content of marketing research is disclosed as a multi-stage process, which should include the collection, registration and analysis of data in the sphere of tourism business. Marketing researches should be conducted according to 8 stages: determining the problem; development of the concept of research; cabinet marketing research; field market research; analysis of market conditions (supply and demand); research of foreign markets; simulation modeling; formation of a marketing information system. In order to determine the rating of tour operators of the mass segment of the tourism market in 2020, a questionnaire containing 16 questions is specified. Its results can be used when evaluating tour operators in terms of customer comfort and cooperation with travel agents. It is proved that marketing research in the tourism industry is advisable to be carried out systematically. This will provide for substantiating and elaborating managerial solutions in order to maximize the satisfaction of the needs of consumers of tourist services and solve the problems of significant seasonal fluctuations in demand.

Twitterst du schon oder mailst du noch? Microblogging als Ausdruck des Kommunikationswandels im Web 2.0. Ein Forschungsbericht zu den Implikationen im Tourismus

2010 ◽  
Vol 2 (1) ◽  
Author(s):  
Daniel Amersdorffer ◽  
Hans Hopfinger
Keyword(s):  
Web 2.0 ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Travel Agents ◽  
Travel Industry

ZusammenfassungDer Tourismus als „Leitindustrie des 21. Jahrhunderts“ gilt heute als einer der am stärksten globalisierten Wirtschaftszweige der Weltwirtschaft. Touristische Produkte werden global und trotz hin und wieder auftretender Krisen in großer und weiterhin stark ansteigender Menge und Intensität produziert und konsumiert. Es sind moderne Informations- und Kommunikationstechnologien (IKT), die mitunter als Motor diese Entwicklung vorantreiben: „Information is the lifeblood of the travel industry. It connects travellers, tour operators, travel agents and tourism industry suppliers” (zit. Vanhove 2001, S. 137). Vormals vor allem für den Betrieb von internationen Distributions- und Reservierungssystemen der Reiseindustrie eingesetzt gewinnen IKT seit seit einigen Jahren auch im Tourismusmarketing an Bedeutung. So ist Onlinemarketing zu einem wichtigen Bestandteil im Marketing-Mix von Tourismusanbietern geworden (vgl. Möhler, Schmücker 2005). Hintergrund ist, dass die Zahl der Internetnutzer stetig ansteigt; momentan gibt es 1,2 Milliarden Internetnutzer weltweit (UNWTO 2008). Als Konsequenz davon wächst auch die Bedeutung von IKT für das Tourismusmarketing weiter an. Ihre Nutzung entwickelt sich zu einem der zentralen Erfolgsfaktoren im Tourismusmarketing (vgl. Salzburg Research 2007), denn das Internet spielt bei der Reiseentscheidung von Gästen eine zunehmend wichtige Rolle (vgl. UNWTO 2008).

scholarly journals A fundamental evaluation of the top five South African banks after the financial crisis

2013 ◽  
Vol 6 (3) ◽  
Author(s):  
Chris Van Heerden ◽  
André Heymans
Keyword(s):  
South African ◽  
Share Price ◽  
General Notion ◽  
Data Envelopment ◽  
Financial Measures ◽  
Dea Model ◽  
Multi Stage ◽  
Increased Risk ◽  
Price Trends ◽  
Investment Portfolios

A significant correlation exists between financial crises and bank liquidity problems, thus exposing the investor to increased risk where the banking industry forms part of their investment portfolios. Also, due to more volatile markets and more complex financing banking activities, the general notion of evaluating only share price trends to determine future investment prospects can become misleading. This paper, therefore, focuses on a multi-stage Data Envelopment Analysis (DEA) model as a complementary share performance tool to the traditional set of fundamental factors. When combining the results from the DEA model and a set of traditional financial measures, Nedbank and FirstRand were found to be the more sensible investment choices for the period under investigation.

scholarly journals Pivotal Facets of Distribution Channels in Travel Insurance: A Qualitative Reportage

2018 ◽  
Vol 5 (01) ◽  
Author(s):  
Marry Jeniffer. S ◽  
Anu Chandran ◽  
Das Antoni Arokianathan. S
Keyword(s):  
Distribution Channels ◽  
Tourism Industry ◽  
Insurance Companies ◽  
Ancillary Service ◽  
Travel And Tourism ◽  
Travel Agents ◽  
Insurance Sector ◽  
Online Sales ◽  
Core Function ◽  
Qualitative Technique

Travel insurance as an ancillary service emerged few decades ago. In the present day, it has been bolstered up as a core function owing to the tremendous surge experienced by the global travel and tourism industry coupled with the unforeseen mishaps and untoward incidents faced by travellers’ world over. In this paper, segmentation of distribution channels like agents, banks, brokers, work site marketing, online sales are dealt with. This paper examines the ways and means of processing resorted to by distribution channels engaged in the insurance sector mainly laying focus on (i) companies – employees - customers and (ii) array of mediators to end users and the work also analyses the major influencing factors of time (convenience), price (rationale), advancements (technology) and service (feasibility) involved while selling travel insurance. A qualitative technique has been employed for this study. The data was collected from the travel insurance companies’ staff, intermediaries, tourists (customers), travel agents and industry practitioners by way of interviews and observations. Thematic Content analysis and Empirical Data analysis shall be employed to process the data and derive inferences.

scholarly journals METHODICAL APPROACH TO THE ASSESSMENT OF THE LEVEL OF MANAGEMENT OF THE TOURIST MARKET OF THE REGIONS OF UKRAINE

2020 ◽  
pp. 209-215
Author(s):  
Khrystyna Meleshko
Keyword(s):  
Methodological Approach ◽  
Well Being ◽  
Tourism Industry ◽  
International Tourism ◽  
Travel Agents ◽  
Goods And Services ◽  
Slow Development ◽  
Methodical Approach ◽  
The Uk ◽  
Travel Abroad

Introduction. The tourism industry is one of the most promising sectors of the economy, as international revenues consist of the costs of incoming tourists, including payments to carriers for transport, the cost of temporary accommodation, prepayment for goods and services in the host country. The development of the tourism industry encourages the improvement of its own infrastructure, the creation of new jobs. In the world's leading tourist centers, revenues from international tourism are one of the most important components in the country's economy. For example, in Spain, Italy, Turkey in 2018, revenues from international tourism amounted to 12% of GDP, in the UK - 11%, in Egypt - 15%, in Greece - 20% of GDP. At the same time, Ukraine's direct contribution of tourism to the country's GDP was only 1.5%, which suggests that tourism is an undervalued asset. Purpose. The purpose of the article is to develop a methodological approach to assessing the level of management of the tourism market of the regions of Ukraine. Method (methodology). The methodological basis of the article consisted of general scientific methods - the method of generalization, comparison and description, methods of data systematization, statistical analysis of data. Results. The conducted diagnostics of the processes of formation and management of the tourist market of the regions of Ukraine gives grounds to assert that powerful tourist centers have been formed in Ukraine, the quantitative indicators of which do not depend on the forms of ownership; the efficiency of the tourism industry in the region largely depends on the number of travel agents, tour operators, their income, the number of sold tourist vouchers, the total number of tourists and the number of tourists served; in all regions of Ukraine, tour operators and travel agents are mainly focused on providing services to citizens of Ukraine for travel abroad, this fact is a consequence of too slow development of domestic tourism; the share of foreign tourists in the tourist flow of Ukraine is constantly decreasing, despite the obvious positive changes in the development of infrastructure, level of service, image factors. The explanation for this is the gradual increase in the number of Ukrainian citizens who choose and can afford to travel abroad due to the introduction of a visa-free regime with a number of countries and the growth of financial well-being of the average household.

scholarly journals Method for clustering and identification of objects in laser scanning point clouds using dynamic logic

2021 ◽  
Author(s):  
Yevgeny Milanov ◽  
Vladimir Badenko ◽  
Vladimir Yadykin ◽  
Leonid Perlovsky
Keyword(s):  
Field Theory ◽  
Laser Scanning ◽  
Dynamic Logic ◽  
Point Clouds ◽  
Information Modeling ◽  
Digital Data ◽  
Neural Modeling ◽  
Multiple Sources ◽  
Building Information ◽  
Spatial Coordinates

Abstract Today there is a gap between a presence of various new equipment on the market which provides streams of various digital data about the environment, in particular in the form of laser scanning point clouds, and the lack of adequate efficient methods and software for information extraction from such data. A solution to the problem of bridging this gap is proposed on the basis of neural modeling field theory and dynamic logic (DL). We present a DL-based method of extracting and analyzing information from hybrid point clouds, which include not only spatial coordinates and intensity, but also the color of each point, and can be from multiple sources including terrestrial, mobile and airborne laser scanning data. The proposed method is significant for creating a fundamental theoretical basis for new application algorithms and software for many new applications, including building information modeling, “smart city” environment, etc. The proposed method is fairly new to solving various problems related to extracting semantically rich information from a nontraditional type of digital data, especially hybrid point clouds created from laser scanning. This method will allow to significantly expand the existing boundaries of knowledge in the field of extraction and analysis of information from various digital data, because neural modeling field theory and DL can improve the performance of relevant calculations and close the existing gap in analysis of digital images.

scholarly journals Development of all-for-one smart tourism platforms

2021 ◽  
Vol 251 ◽  
pp. 01059
Author(s):  
Li Gao
Keyword(s):  
Development Trend ◽  
Tourism Industry ◽  
Destination Marketing ◽  
Cloud Platform ◽  
Comprehensive Management ◽  
Management Platform ◽  
Market Needs ◽  
Smart Service ◽  
The Development Trend ◽  
Smart Tourism

Given the development trend of the tourism industry and the challenges the industry faces, this study probes into the market needs for all-for-one tourism, analyzes the role that cloud platforms play in promoting digitalization of tourism, and introduces the application of cloud technology in four application scenarios — big data cloud platform, smart service platform, comprehensive management platform, and destination marketing platform.

scholarly journals PROBLEMS AND WAYS OF THE DEVELOPMENT OF THE INTERNATIONAL MARKET OF TOURIST SERVICES IN UKRAINE IN THE POST-CRISIS PERIOD

2021 ◽  
pp. 19-23
Author(s):  
Voroshylova G.
Keyword(s):  
Tourism Development ◽  
International Market ◽  
Tourism Industry ◽  
State Agency ◽  
International Tourism ◽  
Travel Agency ◽  
Crisis Period ◽  
Travel Agents ◽  
Role Of The State ◽  
Legislative Framework

The article is devoted to the study of current problems and possible ways of the development, as well as optimization of the international market of tourist services in Ukraine during and after the global crisis connected with the COVID-19 pandemic. The comprehensive analysis of the development of international tourism in Ukraine has been carried out. The main problems in the legislative framework of Ukraine about the lack of full support for the development of international tourism industry in Ukraine have been identified. It is noted that the lack of a single state target program for tourism development over the past ten years was one of the main negative factors that directly affected the systemic work of the main executive department of Ukraine to ensure state policy in tourism – State Agency for Tourism Development of Ukraine (SATD), and, accordingly, the work of regional and local departments on tourism. The author analyzes the cancelation of licensing of travel agency activities in Ukraine, on the basis of which the relevant conclusions were made. The abolition of licensing of travel agency activities in Ukraine has been analyzed, on the basis of which certain conclusions have been drawn. It is concluded that the licensing of travel agency activities in Ukraine was an effective mechanism for identifying professionals in the tourism market and a deter-rent to the penetration of unreliable companies into the market and, as a result, low-quality travel services. It is substantiated that in order to ensure the effectiveness of cooperation between tour operators and travel agents in terms of revoking licensing, may be a scheme of franchising, which is quite popular in many countries, as well as the creation of major tour operators own network (agencies) of retail tours. The need to strengthen the role of the state in solving problems and developing the tourism industry in the post-crisis period is noted. The analysis of the latest data of the World Tourism Organization (UNWTO) allowed us to draw some conclusions about the effects of the COVID-19 virus on international tourism. Thus, the study showed that one of the effective options for the development of international tourism business for many countries is to support the development of domestic tourism.Keywords: international tourism, tourism industry, government politics, tourism, crisis, marketing, COVID-19. Стаття присвячена дослідженню актуальних проблем та можливих шляхів розвитку та оптимізації міжнародного ринку туристичних послуг в Україні в часи та після глобальної кризи, пов’язаною із пандемією COVID-19. Проведено комплексне аналізування розвитку міжнародного туризму в Україні. Виявлено основні проблеми у законодавчій базі України стосовно відсутності повноцінної підтримки розвитку міжнародного туризму в державі. Проаналізовано скасування ліцензування діяльності туристичних агенцій в Україні, на основі чого було зроблено ґрунтовні висновки. Зроблено висновок про те, що ліцензування діяльності туристичних агенцій в Україні є дієвим механізмом виявлення знавців та професіоналів туристичного ринку і стримуючим фактором для проникнення на ринок ненадійних компаній і, як наслідок, неякісних туристичних послуг. Наголошується на необхідності посилення ролі держави у вирішенні проблем та розвитком туристичної галузі у посткризовий період. Ключові слова: міжнародний туризм, туристична галузь, державна політика, туризм, криза, маркетинг, COVID-19.

IMPACT OF THE PANDEMIC ON INSURANCE IN THE TOURIST INDUSTRY

2020 ◽  
Vol 2 (10) ◽  
pp. 87-91
Author(s):  
Yu. E. KLISHINA ◽  
◽  
O. N. UGLITSKIKH ◽  
Keyword(s):  
Tourism Industry ◽  
The Novel ◽  
Tourist Industry ◽  
Travel Agents ◽  
Foreign Travel ◽  
Russian Economy ◽  
The World ◽  
Coronavirus Infection ◽  
Novel Coronavirus ◽  
The Impact

The article provides an overview of the impact of the coronavirus pandemic on the tourism industry. The contribution of the tourism industry to GDP and employment of the population is also considered. In particular, the impact of the pandemic on insurance in tourism was considered. The tourism industry is one of those sectors of the Russian economy that was among the first to be hit by the novel coronavirus infection. We are talking about a blow not only viral, medical – after all, the first outbreak in Russia was a consequence of the return of citizens from foreign travel, but also a financial blow – due to the spread of COVID-19 around the world, current tours had to be interrupted, and those planned at a later date – cancel or reschedule. In such conditions, tour operators, travel agents, carriers and other participants in the tourist services market suffered serious losses.

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