scholarly journals Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities

2021 ◽  
Vol 13 (9) ◽  
pp. 4763
Author(s):  
José María López-Sanz ◽  
Azucena Penelas-Leguía ◽  
Pablo Gutiérrez-Rodríguez ◽  
Pedro Cuesta-Valiño
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Structural Equation ◽  
Equation Model ◽  
Rural Tourism ◽  
Destination Image ◽  
The Sustainable Development ◽  
Tourist Behavior ◽  
Tourist Satisfaction ◽  
Surrounding Areas

In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and their surrounding areas, becoming an extra source of income in some cases, and the principal business in others. It is therefore important to ascertain which variables influence the behavior of rural tourists. The objective of this study is to demonstrate the influence on rural tourist behavior of destination image, both initial and final, as well as tourist satisfaction and loyalty to the area. Loyalty, which translates into repeat visits to the area and recommendations to third parties, promotes the sustainable development of rural areas. After an exhaustive review of the literature on the relevant variables, an empirical study was carried out using a questionnaire designed for tourists over 18 years old who visited the province of Soria (Spain) and stayed in a rural tourism establishment. This resulted in a total of 1658 valid completed questionnaires. A structural equation model was then drawn up to discover the relationships between all the variables. The results demonstrated the importance of destination image in the formation of the new image, and also showed that tourist satisfaction is the variable that most strongly influences loyalty to the tourist area. This study is a novel contribution to the study of sustainable development in rural areas since it focuses on tourist loyalty and its resulting benefits.

scholarly journals Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist

2021 ◽  
Vol 12 ◽  
Author(s):  
José María López-Sanz ◽  
Azucena Penelas-Leguía ◽  
Pablo Gutiérrez-Rodríguez ◽  
Pedro Cuesta-Valiño
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Structural Equation ◽  
Sustainable Development Goals ◽  
Rural Tourism ◽  
Destination Image ◽  
Predictive Capacity ◽  
The Sustainable Development ◽  
Tourist Satisfaction ◽  
Development Goals

Tourism is an activity that contributes directly and indirectly to the development of rural areas. But this development needs to be sustainable. To do this, appropriate policies that positively influence these areas from an economic, social and cultural point of view must be implemented. All this in accordance with the Sustainable Development Goals. This study will analyze the contribution of rural tourism to develop and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products. The variables that most influence the tourist behavior, motivation, the destination image, and the satisfaction obtained by the tourist will be analyzed. After an exhaustive review of the literature, an empirical investigation was carried out with 1,658 valid surveys among rural tourists in Soria, a Spanish province with one of the highest levels of depopulation. A structural equation model was drawn up to discover the relationships between the variables. The results demonstrated the importance of the motivation in the formation of the destination image, as well as satisfaction with the trip. In the same way, we will verify which component of the image of the destination (affective or cognitive) has the most influence on their formation, and how the image of the destination, like motivation, influences tourist satisfaction. The proposed model could be used in many studies that analyze the different variables that influence consumer behavior since its reliability and predictive capacity have been proven. The results of the study can also be used by the authorities to design or modify the most appropriate strategies that influence rural tourism, specially promoting the destination image as a variable that positively influences tourist satisfaction.

scholarly journals How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?

2020 ◽  
Vol 5 (2) ◽  
pp. 211-228
Author(s):  
Chin-Shan Lu ◽  
Hsiang-Kai Weng ◽  
Shiou-Yu Chen ◽  
Chi Wai Chiu ◽  
Hiu Yan Ma ◽  
...  
Keyword(s):  
Hong Kong ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Instrument ◽  
Positive Influence ◽  
Equation Model ◽  
Destination Image ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Culture Design

Purpose This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong. Design/methodology/approach To achieve this objective, the authors surveyed 247 tourists in Hong Kong. Using factor analysis and structural equation model (SEM) to identify the constructs of port aesthetics and analyze its relationship with destination image, tourist satisfaction and tourist loyalty. Findings Five-port aesthetics constructs were identified, namely, leisure and culture, design and cognition, atmosphere, recreational facilities and memory. The results of SEM revealed the following: port aesthetics positively influenced destination image; destination image positively influenced tourist satisfaction; and tourist satisfaction had a positive influence on tourist loyalty. This research also found that the indirect effect of port aesthetics on tourist loyalty via destination image and tourist satisfaction. Originality/value While the environmental qualities of a port could potentially affect destination image, tourist satisfaction and loyalty, this study developed and validated a measurement instrument of perceived port aesthetics from a tourist’s perspective. Specifically, this research proposed a structural model to explain the relationships between port aesthetics, destination image, tourist satisfaction and loyalty.

scholarly journals Strategic approaches to rural tourism and sustainable development of rural areas

2008 ◽  
Vol 53 (No. 6) ◽  
pp. 263-270 ◽  
Author(s):  
E. Šimková
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Local Community ◽  
Rural Tourism ◽  
The Sustainable Development ◽  
Local Resources ◽  
Disable Individual ◽  
Strategic Approach ◽  
Individual Strategies

The paper describes the role of rural tourism for the sustainable development of rural areas and stresses out the importance of strategic approach in the planning of their development. The author identifies core problems, which eliminate their use and disable individual strategies set by some entrepreneurs in rural tourism. Concretely it is the absence of developing projects and focus on the development of individual villages. Then it is the lack of will to cooperate, local resources are not effectively used and the local community is not adequately involved.

scholarly journals The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania

2018 ◽  
Vol 10 (10) ◽  
pp. 3529 ◽  
Author(s):  
Bogdan-Constantin Ibănescu ◽  
Oana Stoleriu ◽  
Alina Munteanu ◽  
Corneliu Iațu
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Rural Tourism ◽  
Public Utilities ◽  
Economic Sustainability ◽  
Policy Makers ◽  
The Sustainable Development ◽  
The Impact ◽  
Composite Indexes ◽  
Positive Effect

Rural tourism has been seen during the last decades as a means for economic development of sensitive localities, especially in rural areas. However, little research has been conducted on the sustainability of the development induced by tourism activities in rural areas, and even so, with contradictory results. Our paper investigated how tourism impacted on the sustainable development of rural localities, focusing on three composite indexes: demographic stability, public utilities, and socio-economic sustainability. Mann–Whitney U test was used to determine the differences on each of the above-mentioned indexes between the rural localities with tourist arrivals and those without. The results showed that there is a significant positive effect of tourism on rural areas translated into higher values of all the indexes analyzed. This study brings valuable contributions to both academics and policy-makers: on one hand, it provides new insights into the impact of tourism activities; on the other hand, it offers valuable information to decisional actors regarding development strategies.

scholarly journals Permaculture and Downshifting-Sources of Sustainable Tourism Development in Rural Areas

2020 ◽  
Vol 13 (1) ◽  
pp. 230
Author(s):  
Gheorghe Epuran ◽  
Bianca Tescașiu ◽  
Alina-Simona Tecău ◽  
Ioana-Simona Ivasciuc ◽  
Adina-Nicoleta Candrea
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Service Providers ◽  
Local Development ◽  
Sustainable Tourism ◽  
Rural Tourism ◽  
The Sustainable Development ◽  
Sustainable Tourism Development ◽  
Important Region ◽  
Tourism Service

The purpose of this research is to find if the stakeholders involved in rural tourism (primary producers of ecological goods, tourism service providers, and tourists, as carriers of demand for tangible products and ecological services) are concerned with integrating principles and values of sustainable tourism through permaculture and downshifting, and how these two phenomena might become sources for sustainable development in rural areas. To achieve this purpose, qualitative research was conducted among tourism producers, intermediaries, and tourists from the Brașov region–one of the most important touristic areas of Romania and, also, an important region with rural tourism destinations. The results revealed that there is a particular preoccupation regarding permaculture and downshifting, and they might contribute to the local development of rural tourism areas. The novelty elements brought by this research are synthesized in a matrix where permaculture and downshifting were presented as important sources for the sustainable development of tourism in rural areas.

scholarly journals Research on Rural Leisure Planning and Design from the Perspective of Rural Revitalization

2021 ◽  
Vol 17 (2) ◽  
pp. 37
Author(s):  
Yu Xiaohui ◽  
Zhao Hui
Keyword(s):  
Sustainable Development ◽  
Natural Resources ◽  
Rural Areas ◽  
Rural Tourism ◽  
Development Mode ◽  
Ecological Civilization ◽  
The Sustainable Development ◽  
Planning And Design ◽  
Rural Revitalization ◽  
The Village

Rural Revitalization cannot be carried out simply through industrialization that has been done by the traditional development. It needs the simultaneous development of primary, secondary and tertiary industries because the traditional development mode of rural tourism, which allows farmers to move away from villages and occupy good natural resources, has not been accepted.  In the process of rural revitalization development, the village collective should play a major role in formulating standardized processes and methods, focusing on optimizing resources, excavating the unique culture of the countryside, and encouraging the villagers to participate actively.   As an important link between villagers, tourists and the natural environment, rural leisure can promote villagers' return, retain tourists, and finally promote rural revitalization with the concept of ecological civilization, so as to realize the sustainable development of rural areas.

scholarly journals RURAL TOURISM AS A FACTOR OF SUSTAINABLE DEVELOPMENT IN THE NOVOSHESHMINSKY REGION IN TATARSTAN

2020 ◽  
Vol 22 (6) ◽  
pp. 40-50
Author(s):  
S. V. Novikov ◽  
V. L. Osina
Keyword(s):  
Sustainable Development ◽  
Urban Development ◽  
Rural Areas ◽  
Comprehensive Analysis ◽  
Rural Tourism ◽  
Development Environment ◽  
The Sustainable Development ◽  
Foreign Experience ◽  
The Republic ◽  
The Given

This paper develops the principles of the architectural and urban development environment of rural tourism in the e Novosheshminsky region of the Republic of Tatarstan. The concept of rural tourism, a comprehensive analysis of the tourist potential of the Novosheshminsky region and Tatarstan and foreign experience allow developing principles of creating a comfortable tourist environment. The paper identifies significant aspects of organizing the touristic infrastructure in the rural areas and their correct use in the given conditions, the Novosheshminsky region, in particular. The concept of the sustainable development of this region will be further developed.

scholarly journals The mediating role of tourist satisfaction in loyalty to a destination: the case of Nha Trang city

2019 ◽  
Vol 3 (2) ◽  
pp. 126-142
Author(s):  
Tran Thi Cam Ai ◽  
Ninh Thi Kim Anh
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Destination Image ◽  
Novelty Seeking ◽  
Destination Loyalty ◽  
Four Dimensions ◽  
Mediating Role ◽  
Tourist Satisfaction ◽  
Social Environmental

This study examines the mediating role of satisfaction about cognitive image, affective image, novelty seeking in the loyalty of international tourists to Nha Trang City. The models employed in this research are developed from previous studies in the fields of Marketing and Tourism. The Confirmatory Factor Analysis and Structural Equation Model are used to analyze data collected from a survey on international tourists visiting Nha Trang City, Khanh Hoa, Viet Nam. The results indicate that four dimensions of cognitive image (cultural and social; environmental; infrastructure and accessibility; and local food factors), affective image, and novelty seeking are important premises and directly correlate with the satisfaction and destination loyalty. In particular, environmental factor exerts the strongest impact on the return and recommendation intentions, of which the satisfaction serves as a bridge between the destination image (cognitive and affective), novelty seeking, and destination loyalty. The results provide theoretical and practical implications for stakeholders in Nha Trang City as well as for further research.

scholarly journals The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction

2021 ◽  
Vol 5 (1) ◽  
pp. 77-87
Author(s):  
Edy Sahputra Sitepu ◽  
◽  
Rismawati Rismawati ◽  
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Equation Model ◽  
Destination Image ◽  
Primary Data ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Full Effect ◽  
The Relationship

Purpose: This study aims to build a model for tourists' revisit intention who come to visit tourist destinations. Research methods: This study uses primary data with 400 samples assigned by random sampling. The data were processed using the Structural Equation Model (SEM). Results and discussions: In total (total effect) of each variable, which has the most considerable full effect, is given the destination image followed by service quality, tourist satisfaction, and memorable experience, respectively. For the mediation role, it is found that the tourist satisfaction variable is a mediator of the relationship between an unforgettable experience and revisit intention. Tourist satisfaction is not a mediator of the relationship between service quality and revisit intention and tourist satisfaction, nor is it a mediator of the relationship between destination image and revisit intention. Regarding revisit intention, the analysis results show that this variable is significantly influenced by the variables of service quality, destination image, and tourist satisfaction. Meanwhile, the effect of memorable experience is not statistically significant. Conclusion: The results of this study prove that efforts to increase tourists' revisit intention can be made by improving destination management that considers service quality, destination image, memorable experience, and tourist satisfaction.

scholarly journals An Integrated Rural Development Mode Based on a Tourism-Oriented Approach: Exploring the Beautiful Village Project in China

2019 ◽  
Vol 11 (14) ◽  
pp. 3890 ◽  
Author(s):  
Chunliu Gao ◽  
Li Cheng ◽  
Javed Iqbal ◽  
Deqiang Cheng
Keyword(s):  
Sustainable Development ◽  
Rural Development ◽  
Rural Areas ◽  
Tourism Development ◽  
Rural Tourism ◽  
Development Mode ◽  
The Sustainable Development ◽  
Integrated Rural Development ◽  
Farming Village ◽  
Effective Development

To solve the decline of rural development, an effective development mode is indispensable. Rural tourism is a key approach in poverty alleviation and rural revitalization in China. The comparative analysis of the 50 most beautiful villages as awarded by the Ministry of Agriculture of China shows that the rural tourism development mode with the integration of production, village and scenery realizes the sustainable development of rural areas. To examine this further, this study takes Qinggangshu Village as a case study and constructs a systematic rural tourism-based sustainable development model called Aims, Measures, Demands (AMD). The results show that Qinggangshu Village has changed from a single farming village to a mature tourism village due to the Beautiful Village Project’s support. In this process, the production, village and scenery have made great change by promoting rural tourism development. Land consolidation and land asset activation is at the core of rural transformation and development, which can drive the reorganization and flow of labor and capital and can also make rebuilt villages more comfortable living spaces. Furthermore, a good landscape environment can stimulate development and competition. This study could be used as an example of attaining sustainable development for other rural areas.

Sign in / Sign up

Export Citation Format

Share Document