A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations

Branded apps are not only an important platform for enterprises and customers to have real-time interactions and communicate marketing messages, but also a new business model that encourages value co-creation between the two. In order to explore the impact of branded apps on customers, this study constructs a fuzzy multi-criteria decision making (FMCDM) analysis model, and it uses consistent fuzzy linguistic preference relations (CFLPR) to set up a symmetric pairwise comparison matrix, which greatly reduces the complexity and error rate of calculations. Empirical research findings show that brand experience attributes and the influence of brand experience on customer loyalty and satisfaction can be more accurately measured. As a consequence of this study, we show that, among the brand experience facets of two retail chain branded apps, behavioral experience is the most favored, while affective experience is the least favored. Furthermore, brand attachment and active participation should be strengthened to enhance customer loyalty. Through the analytical model employed in this study, enterprises can regularly monitor changes in the brand experience preferences of branded app users and evaluate app performance to flexibly adjust mobile device-based marketing campaigns and strategies. It can also aid enterprises in using mobile devices effectively to improve customer loyalty and address the issue of diminishing brand loyalty.

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Pairwise Comparison and Distance Measure of Hesitant Fuzzy Linguistic Term Sets

Mathematical Problems in Engineering ◽

10.1155/2014/954040 ◽

2014 ◽

Vol 2014 ◽

pp. 1-8 ◽

Cited By ~ 11

Author(s):

Han-Chen Huang ◽

Xiaojun Yang

Keyword(s):

Decision Making ◽

Distance Measure ◽

Pairwise Comparison ◽

Multicriteria Decision Making ◽

Comparison Method ◽

Linguistic Terms ◽

Pairwise Comparison Matrix ◽

Linguistic Term ◽

Measure Methods ◽

Fuzzy Linguistic

A hesitant fuzzy linguistic term set (HFLTS), allowing experts using several possible linguistic terms to assess a qualitative linguistic variable, is very useful to express people’s hesitancy in practical decision-making problems. Up to now, a little research has been done on the comparison and distance measure of HFLTSs. In this paper, we present a comparison method for HFLTSs based on pairwise comparisons of each linguistic term in the two HFLTSs. Then, a distance measure method based on the pairwise comparison matrix of HFLTSs is proposed, and we prove that this distance is equal to the distance of the average values of HFLTSs, which makes the distance measure much more simple. Finally, the pairwise comparison and distance measure methods are utilized to develop two multicriteria decision-making approaches under hesitant fuzzy linguistic environments. The results analysis shows that our methods in this paper are more reasonable.

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The Impact of Fairness on Service Recovery to BRI Bank Customers Satisfaction and Loyalty on Pemalang Branch of Central Java

Jurnal Manajemen dan Bisnis Indonesia ◽

10.31843/jmbi.v5i3.173 ◽

2018 ◽

Vol 5 (3) ◽

pp. 364-377

Author(s):

Chandra Arief Mauriat ◽

Budi Astuti

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Customer Loyalty ◽

Linear Regression Analysis ◽

Service Recovery ◽

Sampling Technique ◽

Procedural Fairness ◽

Analysis Model ◽

Distributive Fairness ◽

The Impact

The population used in this study is all customers of Bank BRI Branch Pemalang who do complaints. While this sample was 150 customers were considered to have been adequately represent the population studied. The sampling technique used purposive sampling method that is the customers who never make a complaint at Bank BRI. Analysis model used in this research is descriptive analysis, multiple linear regression analysis and simple linear regression analysis. The study found that 1) there is a positive and significant effect on the variable procedural fairness to the satisfaction of the recovery, 2) there is a positive and significant effect on the variable distributive fairness to the satisfaction of recovery 3) there is a positive and significant effect on the variable fairness interaction to the satisfaction of the recovery and 4) There is a positive and significant effect on the variable satisfaction on customer loyalty BRI Bank Branch Pemalang. The implication of this research is recommended to Bank BRI Branch Pemalang to pay attention to fairness in service recovery both procedural fairness, distributive fairness and interactional fairness to increase the satisfaction of the recovery so expect customer loyalty will increase, especially in providing the right solution in the handling of a complaint. Keywords: procedural fairness, distributive fairness, interactional fairness, loyalty

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Development of an Assessment Method for Evaluation of Sustainable Factories

Sustainability ◽

10.3390/su12051841 ◽

2020 ◽

Vol 12 (5) ◽

pp. 1841 ◽

Cited By ~ 13

Author(s):

Behrouz Pirouz ◽

Natale Arcuri ◽

Behzad Pirouz ◽

Stefania Anna Palermo ◽

Michele Turco ◽

...

Keyword(s):

Sustainable Development ◽

Ghg Emissions ◽

Pairwise Comparison ◽

Industrial Sector ◽

Assessment Method ◽

Rating Systems ◽

Negative Effects ◽

Pairwise Comparison Matrix ◽

Additional Tool ◽

The Impact

The role of the industrial sector in total greenhouse gas (GHG) emissions and resource consumption is well-known, and many industrial activities may have a negative environmental impact. The solution to decreasing the negative effects cannot be effective without the consideration of sustainable development. There are several methods for sustainability evaluation, such as tools based on products, processes, or plants besides supply chain or life cycle analysis, and there are different rating systems suggesting 80, 140, or more indicators for assessment. The critical point is the limits such as required techniques and budget in using all indicators for all factories in the beginning. Moreover, the weight of each indicator might change based on the selected alternative that it is not a fixed value and could change in a new case study. In this regard, to determine the impact and weight of different indicators in sustainable factories, a multi-layer Triangular Fuzzy Analytic Hierarchy Process (TFAHP) approach was developed, and the application of the method was described and verified. The defined layers are six; for each layer, the pairwise comparison matrix was developed, and the total aggregated score concerning the sustainability goal for each alternative was calculated that shows the Relative Importance Coefficient (RIC). The method is formulated in a way that allows adding the new indicators in all layers as the verification shows, and thus, there are no limits for using any green rating systems. Therefore, the presented approach by TFAHP would provide an additional tool toward the sustainable development of factories.

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Impact of antidepressants on the risk of suicide in patients with depression in real-life conditions: a decision analysis model

Psychological Medicine ◽

10.1017/s003329170800473x ◽

2008 ◽

Vol 39 (8) ◽

pp. 1307-1315 ◽

Cited By ~ 15

Author(s):

A. Cougnard ◽

H. Verdoux ◽

A. Grolleau ◽

Y. Moride ◽

B. Begaud ◽

...

Keyword(s):

Decision Analysis ◽

Antidepressant Drug ◽

Real Life ◽

The Elderly ◽

Sensitivity Analyses ◽

Decision Analysis Model ◽

Analysis Model ◽

Real Life Setting ◽

Number Of Patients ◽

The Impact

BackgroundThe impact of antidepressant drug treatment (ADT) on the risk of suicide is uncertain. The aim of this study was to determine in a real-life setting whether ADT is associated with an increased or a reduced risk of suicide compared to absence of ADT (no-ADT) in patients with depression.MethodA decision analysis method was used to estimate the number of suicides prevented or induced by ADT in children and adolescents (10–19 years old), adults (20–64 years old) and the elderly (⩾65 years) diagnosed with major depression. The impact of gender and parasuicide history on the findings was explored within each age group. Sensitivity analyses were used to assess the robustness of the models.ResultsPrescribing ADT to all patients diagnosed with depression would prevent more than one out of three suicide deaths compared to the no-ADT strategy, irrespective of age, gender or parasuicide history. Sensitivity analyses showed that persistence in taking ADT would be the main characteristic influencing the effectiveness of ADT on suicide risk.ConclusionsPublic health decisions that contribute directly or indirectly to reducing the number of patients with depression who are effectively administered ADT may paradoxically induce a rise in the number of suicides.

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The Impact of Value Co-Creation Behaviour within the Social Media Context

Asian Journal of Business and Accounting ◽

10.22452/ajba.vol14no1.2 ◽

2021 ◽

Vol 14 (1) ◽

pp. 33-58

Author(s):

Esther Bassil Sleilati ◽

Cynthia Jabbour sfeir

Keyword(s):

Social Media ◽

Customer Loyalty ◽

Customer Value ◽

Structural Equation ◽

Business Community ◽

Policy Implications ◽

Brand Experience ◽

Theoretical Contribution ◽

The Social ◽

The Impact

Manuscript type: Research paper Research aims: This study investigates the impact of value co-creation behaviour on customer loyalty within the context of social media. It also attempts to determine the role played by customer brand experience and customer satisfaction as mediating variables. Design/Methodology/Approach: Drawing upon the service-dominant logic theory, a research framework is developed and tested using the structural equation modelling. The data comprise the input of 449 respondents from Lebanon. Research findings: The findings provide substantial evidence showing the relationship between customer value co-creation behaviour and customer loyalty. This relationship is partially mediated by customer brand experience. Theoretical contribution/Originality: This study expands on existing literature by investigating how customer value co-creation behaviours can lead to customer loyalty within the social media context of Lebanon. Practitioner/Policy implications: The findings can assist managers in understanding how customer loyalty can be promoted through co-creation behaviours within social media. The results suggest that managers should provide the means which can encourage more behavioural, intellectual and affective customer reviews/feedback. Research limitation/Implications: The limitation of this study rests on its findings which cannot be generalised to a wider business community as it focuses only on the context of Lebanon.

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Environmental Evaluation of Coal Mines Based on Generalized Linear Model and Nonlinear Fuzzy Analytic Hierarchy

Geofluids ◽

10.1155/2020/8836908 ◽

2020 ◽

Vol 2020 ◽

pp. 1-10

Author(s):

Xueming Du ◽

Hongyuan Fang ◽

Kang Liu ◽

Binghan Xue ◽

Xin Cai

Keyword(s):

Linear Theory ◽

Evaluation Model ◽

Coal Mines ◽

Pairwise Comparison ◽

Working Environment ◽

Ecological Compensation ◽

Analytic Hierarchy ◽

Pairwise Comparison Matrix ◽

Environmental Evaluation ◽

The Impact

To create a good working environment for workers in coal mines and ensure that they can work safely and comfortably, environmental assessments of coal mines represent an important method used to achieve this goal. In this paper, a comprehensive environmental evaluation model of coal mines was established based on generalized linear theory and fuzzy analytic hierarchy processes. First, the importance degree of each index factor was obtained by analyzing the statistical source data of air, water, soil, ecological compensation, and other indexes that affect the ecological environmental safety of coal mines using generalized linear theory. Based on the importance degree of each index factor, a pairwise comparison matrix was constructed by the logarithmic fuzzy preference programming method, and the influence weight value of each index factor was accurately obtained through MATLAB software. The results indicated that the model can effectively reduce the impact of expert subjectivity on the evaluation results, which is consistent with the reality of coal mines. In addition, in the process of environmental assessment of coal mines, the model is proven to be convenient, precise, and easy to operate.

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Cost-effectiveness of bariatric surgery and non-surgical weight management programmes for adults with severe obesity: a decision analysis model

International Journal of Obesity ◽

10.1038/s41366-021-00849-8 ◽

2021 ◽

Author(s):

D. Boyers ◽

L. Retat ◽

E. Jacobsen ◽

A. Avenell ◽

P. Aveyard ◽

...

Keyword(s):

Weight Regain ◽

Severe Obesity ◽

Cost Effective ◽

Base Case ◽

Decision Analysis Model ◽

Analysis Model ◽

Related Disease ◽

Look Ahead ◽

The Impact

Abstract Objectives To determine the most cost-effective weight management programmes (WMPs) for adults, in England with severe obesity (BMI ≥ 35 kg/m2), who are more at risk of obesity related diseases. Methods An economic evaluation of five different WMPs: 1) low intensity (WMP1); 2) very low calorie diets (VLCD) added to WMP1; 3) moderate intensity (WMP2); 4) high intensity (Look AHEAD); and 5) Roux-en-Y gastric bypass (RYGB) surgery, all compared to a baseline scenario representing no WMP. We also compare a VLCD added to WMP1 vs. WMP1 alone. A microsimulation decision analysis model was used to extrapolate the impact of changes in BMI, obtained from a systematic review and meta-analysis of randomised controlled trials (RCTs) of WMPs and bariatric surgery, on long-term risks of obesity related disease, costs, quality adjusted life years (QALYs) and incremental cost-effectiveness ratios (ICERs) measured as incremental cost per QALY gained over a 30-year time horizon from a UK National Health Service (NHS) perspective. Sensitivity analyses explored the impact of long-term weight regain assumptions on results. Results RYGB was the most costly intervention but also generated the lowest incidence of obesity related disease and hence the highest QALY gains. Base case ICERs for WMP1, a VLCD added to WMP1, WMP2, Look AHEAD, and RYGB compared to no WMP were £557, £6628, £1540, £23,725 and £10,126 per QALY gained respectively. Adding a VLCD to WMP1 generated an ICER of over £121,000 per QALY compared to WMP1 alone. Sensitivity analysis found that all ICERs were sensitive to the modelled base case, five year post intervention cessation, weight regain assumption. Conclusions RYGB surgery was the most effective and cost-effective use of scarce NHS funding resources. However, where fixed healthcare budgets or patient preferences exclude surgery as an option, a standard 12 week behavioural WMP (WMP1) was the next most cost-effective intervention.

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Cost Savings of Universal Decolonization to Prevent Intensive Care Unit Infection: Implications of the REDUCE MRSA Trial

Infection Control and Hospital Epidemiology ◽

10.1086/677819 ◽

2014 ◽

Vol 35 (S3) ◽

pp. S23-S31 ◽

Cited By ~ 23

Author(s):

Susan S. Huang ◽

Edward Septimus ◽

Taliser R. Avery ◽

Grace M. Lee ◽

Jason Hickok ◽

...

Keyword(s):

Intensive Care Unit ◽

Intensive Care ◽

Healthcare Costs ◽

Cost Savings ◽

Bloodstream Infections ◽

Base Case ◽

Decision Analysis Model ◽

Analysis Model ◽

Wide Range ◽

The Impact

Objective.To estimate and compare the impact on healthcare costs of 3 alternative strategies for reducing bloodstream infections in the intensive care unit (ICU): methicillin-resistant Staphylococcus aureus (MRSA) nares screening and isolation, targeted decolonization (ie, screening, isolation, and decolonization of MRSA carriers or infections), and universal decolonization (ie, no screening and decolonization of all ICU patients).Design.Cost analysis using decision modeling.Methods.We developed a decision-analysis model to estimate the health care costs of targeted decolonization and universal decolonization strategies compared with a strategy of MRSA nares screening and isolation. Effectiveness estimates were derived from a recent randomized trial of the 3 strategies, and cost estimates were derived from the literature.Results.In the base case, universal decolonization was the dominant strategy and was estimated to have both lower intervention costs and lower total ICU costs than either screening and isolation or targeted decolonization. Compared with screening and isolation, universal decolonization was estimated to save $171,000 and prevent 9 additional bloodstream infections for every 1,000 ICU admissions. The dominance of universal decolonization persisted under a wide range of cost and effectiveness assumptions.Conclusions.A strategy of universal decolonization for patients admitted to the ICU would both reduce bloodstream infections and likely reduce healthcare costs compared with strategies of MRSA nares screening and isolation or screening and isolation coupled with targeted decolonization.

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