scholarly journals Editing as part of an advertising and public relations curriculum

Author(s):  
Larisa G. Fezchenko ◽  

The general philological discipline, Editing, has been part of a journalism curriculum since the middle of the last century. There are leading experts and practice-proven methods of teaching editing to journalism students. In his publication, the author argues for including editorial competencies training in the curriculum of a bachelor’s degree in advertising and public relations. The study draws on the Federal State Educational Standard of Higher Education and the syllabus of the academic discipline. It takes into account market conditions (professional competition, high demands on the part of consumers for the quality of media communications) and the staffing and methodological support for teaching editing in applied communications at St. Petersburg University. The discipline, Editing in Advertising and Public Relations, is focused on an activity-based approach in training specialists in applied communications. Drawing on educational and methodological literature, instruction follows a developed methodology for editorial work with advertising and PR texts.

Author(s):  
O. Yu. Strelova ◽  
E. N. Stepanova ◽  
A. N. Grebenyuk

The need for basic training in toxicology of students of pharmaceutical universities and departments of toxicology is justified. The experience of teaching toxicology and medical protection to students of the St. Petersburg State Chemical Pharmaceutical Academy was analyzed. Academic teaching staff were trained in the methodology of teaching toxicology, and a participated in the preparation of the all-Russian textbook «Toxicology and Medical Protection» (2016) and three tutorials for students of medical and pharmaceutical universities. It is shown that in accordance with the current Federal State Educational Standard of the third generation, toxicology issues are included in the curriculum of a complex discipline «Life Safety. Emergency Medicine» as a stand-alone module. Students study toxicology in the fifth year having received a good basic training in medical, biological, and professional disciplines in previous years. For realization of cognitive and creative activity of students in the educational process, modern educational technologies are used which make it possible to improve the quality of teaching and to use school time more efficiently. The potential of using algorithmic workbooks, interactive forms of training, test control, case-method for facilitating the perception of theoretical knowledge and improving the quality of practical skills development is demonstrated. Results of the anonymous questionnaire survey, in which 153 of 198 students who studied toxicology and medical protection in the autumn semester of the 2017/2018 academic year participated, are reported. It was shown that more than 80% of the students surveyed are convinced of the need to study toxicology during the undergraduate training of specialists of pharmaceutical profile and positively assessed the methodology of teaching toxicology that is performed at the St. Petersburg State Chemical Pharmaceutical Academy.


2021 ◽  
Author(s):  
Anna Voroncova ◽  
Tat'yana Sutyagina ◽  
Oksana Pavlova ◽  
Elena Tihomirova ◽  
Anna Samohvalova ◽  
...  

The requirements of the federal state educational standard of primary general education to the content, technologies and methods of the educational process in primary grades are disclosed. Special attention is paid to the characteristics of the system-activity approach, the technologies of primary education (problem-based learning, developmental learning, activity technology, project method, blended learning, etc.) are highlighted. The methods of teaching all the main academic subjects are presented in detail and concretely. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions studying under bachelor's degree programs in the areas of training 44.03.01 "Pedagogical education" and 44.03.05 "Pedagogical education (with two training profiles)".


Author(s):  
R.A. Almaev ◽  

The possibilities of using distance learning on the Internet are considered with the fulfillment of the requirements of the Federal State Educational Standard of Higher Professional Education to the learning out-comes according to the indicators established in the discipline programs - to know, be able, and have skills. It is noted that distance learning, being accessible to users, does not have an evidence base for its effectiveness in ensuring the quality of education. In universities with a technological focus, the creation of an educational environment that meets the established requirements is impossible with distance learning. As an additional educational resource, it can be used in organizing students' independent work, studying optional courses, in DPO centers (retraining, professional development).


2021 ◽  
pp. 43-54
Author(s):  
Lyudmila Vasilyevna Shkerina ◽  
◽  
Natalia Alexandrovna Zhuravleva ◽  
Maria Anatolievna Keiv ◽  
◽  
...  

Modern challenges of the system of mathematical training of schoolchildren lead to an increase in subject professional deficits of a mathematics teacher. Monitoring the teacher’s professional deficits allows them to be leveled in a timely manner, thereby improving the quality of the educational process. However, the theory and method of identifying them has not been studied much. This makes it possible to state the problem of research, which consists in determining the conceptual basis of the methodology for identifying subject professional deficits of a mathematics teacher. The purpose of the article is to develop a methodology for identifying subject professional deficits of a mathematics teacher. Methodology. The methodological basis of the study was a competent approach as the basis for structuring the professional competencies of a mathematics teacher; a systematic approach as the basis for diagnosing professional deficits of a mathematics teacher; federal state educational standard for higher education in the field of training “Pedagogical education”; professional standard “Teacher (pedagogical activity in the field of preschool, primary general, basic general, secondary general education. Module “Subject training. Mathematics”, the requirements of the federal state educational standard for the mathematical training of students in a general education school). The study used methods of analyzing special literature and normative documents, pedagogical modeling and design, mathematical processing of information. Results of the study. The basic principles of the methodology for identifying subject professional deficits are formulated and substantiated: expediency, diagnosticity, systemicity and advance. Based on these principles, the authors developed a methodology for identifying subject professional deficits of a mathematics teacher. The example shows the main stages and results of diagnosing subject deficits of a mathematics teacher in the field of combinatorics and probability theory.


2019 ◽  
Vol 8 (3) ◽  
pp. 333-339
Author(s):  
Olga Viktorovna Filippova

The paper deals with the role of the discipline Professiogram of a teacher of Russian as a foreign language (variable part of Curriculum 45.03.01 Philology, major - Teaching Russian as a foreign language) for the development of foreign philological students pedagogical competences. The demand for Russian philological education among foreign students is largely due to the desire to continue teaching. Federal state educational standard of higher education for Curriculum 45.03.01 Philology involves the development of a number of pedagogical competencies that are important for prospective teachers of Russian. To develop necessary competencies and to become a successful specialist it is necessary to get a set of knowledge and skills, culture and experience, which is the professiogram of the teacher of Russian as a foreign language. The paper also deals with the specifics of the academic discipline Professiogram of a Teacher of Russian as a Foreign Language and defines the conceptual content, principles and form of practical work. The basis of pedagogical competencies development is a complex of knowledge about requirements for professional activity and personality of the teacher, pedagogical abilities as well as components of pedagogical skills. The specificity of the discipline Professiogram of a Teacher of Russian as a Foreign Language is that it develops communicative personality of a prospective teacher. The paper contains examples of practice-oriented tasks.


2021 ◽  
Vol 9 (1) ◽  
pp. 25-29
Author(s):  
S. Zubarev

The article describes the content of the discipline "Kinesiology", developed for the training direction 49.03.02 "Physical culture for persons with disabilities in health (adaptive physical culture)", training profile "Adaptive sports". The urgency of the discipline is substantiated, its features are noted, and kinesiological methods of diagnostics and rehabilitation of persons with health disorders are given. The discipline ensures the formation of professional competencies among bachelors of the specified direction, knowledge, abilities, skills that meet the requirements of the Federal State Educational Standard 3 ++. It instills labor functions that meet the professional standards "Trainer for adaptive physical culture and adaptive sports", "Instructor-methodologist for adaptive physical culture and adaptive sports" and "Specialist for rehabilitation work in the social sphere". The peculiarities of the issues studied, the depth of the study of the material are reflected in the indicators of achievement, indicating the labor ac-tions that students must demonstrate when completing the study of the discipline.


2021 ◽  
Vol 273 ◽  
pp. 12085
Author(s):  
Irina Kulikovskaya ◽  
Raisa Chumicheva ◽  
Lyudmila Kudinov ◽  
Maria Guryeva

The article covers current trends in the worldwide experience of quality assessment in preschool education. The authors have analyzed the world's best practices in assessing the quality of preschool education. One of the tools recognized in the world community is the ECERS-R scale. The authors share understanding of the ways to apply these scales to quality assessment in accord with the requirements of the Federal State Educational Standard for preschool education and make it possible to assess the quality of conditions for development, moral instruction and education of preschool children. The ECERS-R scores make it possible to reveal the development vector of a preschool educational organization. When using ECERS-R scales for a comprehensive assessment of the quality of education in preschool educational organizations, the assessment becomes the key to the development of the preschool establishment. Identifying and bridging the gap between the norm of the standard and activities of the institution, i.e. the goal and the reality, shape the key directions in work. On the basis of this assessment, a program for development of a preschool organization should be defined. The authors conducted a research on introducing the ECERS-R scales into activities of the teaching staff to improve the quality of interaction between employees. The researchers worked out and implemented a plan for improving staff interaction and collaboration based on the ECERS-R scales. The work carried out showed a significant qualitative improvement in the interaction between employees, which consequently affects the education quality.


2019 ◽  
Vol 16 (1) ◽  
pp. 73-80
Author(s):  
Svetlana Valerevna Morozova

Problem and goal. In terms of informatization of school education, the use of information technology in teaching students any discipline, obviously, should be correct, justified. The article discusses the methodological aspects of the use of information technology in didactic games in computer science lessons in the lower grades. Methodology. The Federal state educational standard of primary general education is studied, the scientific and methodical literature in the field of informatics and a technique of training of informatics is analysed, the analysis of educational and methodical providing applicable at lessons of informatics is made, own experience of teaching in younger classes is generalized. Results. It is revealed that the use of various information technologies in teaching younger students improves the quality of their education. Reasonably appropriate use of information technology in the didactic games on the lessons of informatics in primary school. Conclusion. Introduction of didactic games allows to achieve efficiency of training, at the expense of giving to process of assimilation of knowledge of emotionally positive coloring. The use of information technology in didactic games in computer science lessons becomes a pronounced positive character to increase motivation, cognitive abilities, and, consequently, the quality of education of younger students. The inclusion of the developed system of exercises and tasks in the content of computer science training allows younger students to develop attention, thinking, imagination, to increase the volume of the acquired educational material.


Author(s):  
Stanislav Pimenovich Russkov

This article looks through the current problem of the modern educational system – the need of pedagogical maintenance of algorithmic system of monitoring of FSES requirements in educational establishment in order to deduce and fetch out the results of pedagogical activity. The author analyses the system of quality evaluation of education, used in schools, points the possible forms and types of formalisation of FSES requirements’ results in educational establishment. The article also suggests to use different ways to get the information for the purpose of evaluation and diagnostics of the quality of education.


2021 ◽  
Author(s):  
Rostislav Moginov ◽  
Ekaterina Nadirova ◽  
Yaroslav Dmitriev

The textbook deals with the theoretical and practical issues of flexographic printing technology. Much attention is paid to prepress and printing processes. Data on the adhesion of flexographic inks are presented, and theoretical and practical issues affecting the quality of printing are presented. Meets the requirements of the federal state educational standards of higher education of the latest generation. It is intended for teaching students of higher education institutions in the discipline " Flexographic printing technology "in the direction of bachelor's degree 29.03.03 and master's degree 29.04.03" Technology of printing and packaging production", can be used in practical work by specialists of printing enterprises and publishing organizations.


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