scholarly journals Analisis Kualitas Pelayanan terhadap Kepuasan Penumpang Kereta Api Prameks di Stasiun Klaten

2019 ◽  
Vol 10 (2) ◽  
pp. 73-85
Author(s):  
Tri Widodo ◽  
◽  
Andung Jati Nugroho ◽  
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Service Performance ◽  
Validity And Reliability ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Passenger Satisfaction ◽  
Provision Of Services ◽  
Calculation Results ◽  
Level Of Importance

PT Kereta Api Indonesia provides services to prospective passengers in the provision of services related to the only railway services in Indonesia. In this study aims to determine the extent of the quality of service that has been given by Klaten Station to train passengers. This research was carried out on trainers. The study was conducted by distributing 25 questionnaires to train passengers at Klaten Station. Then tested the validity and reliability, to determine the suitability of the distributed questionnaire, then measured the level of importance with Service Performance, then carried out the calculation of the Customer Satisfaction Index to determine the level of passenger satisfaction, then make a chart Importance Performance Analysis to determine the level of importance and customer satisfaction. The calculation results from Service Performance obtained the value of the suitability level of 44.45% -77.45%, the value of the Customer Satisfaction Index of 61.60% which is included in the Very Poor's criteria or needs to be improved, the Importance Performance Analysis calculation has the highest priority quality attributes namely the attributes number 6, 7, 12, 20, and 21. With the proposed improvements using the Theory Resheniya Izobreatatelskikh Zadatch, that is, increase the number of seats for prospective passengers and introductory. Adding supporting facilities that do not yet exist in the Klaten Station environment, PT KAI will educate Klaten Station officers to be more disciplined and prioritize the best service to customers.

scholarly journals KEPUASAN NELAYAN TERHADAP PELAYANAN PELABUHAN PERIKANAN NUSANTARA (PPN) KEJAWANAN CIREBON (Fishermen Satisfaction Service in Kejawanan Cirebon Fishing Port)

2016 ◽  
Vol 7 (1) ◽  
pp. 33
Author(s):  
Auliya Al Bayyinah ◽  
Iin Solihin ◽  
Sugeng H. Wisudo
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Physical Condition ◽  
West Java ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction ◽  
Provision Of Services ◽  
And Performance

<p>ABSTRACT<br /><br />One of the services with an important role in the fisheries is the availability of services in the fishing port. Provision of services will affect to the level of satisfaction fishermen. Satisfaction fishermen are something important in supporting performance and the development of a fishing port. This study aims to determine what service attributes that already meet the satisfaction of the fishermen, knowing service attributes that need to be prioritized according to the repair or improvement of fishermen, and assess the level of satisfaction with the services of Kejawanan Fishing port’s fishermen overall. The study was conducted at the Fishery Port Nusantara (PPN) Kejawanan in Cirebon, West Java. The study was conducted in August and October 2015 for 14 days. Collecting data using interviews with 17 respondents. Analysis of data using Importance and Performance Analysis (IPA) and Customer satisfaction Index (CSI) using 15 attributes assessment. The results showed that there are eight service attributes were considered to have met the fishermen satisfactory that the physical condition of the facility; the availability of the number of officers; their service procedures are clear; officers provide services as promised; speed of officers in handling services; alacrity officers in serving the fishermen; friendliness, attention and attitude of officers; and delivery of information. There are two attributes of service that still needs to be improved, namely the handling of complaints of fishermen; and the officer knows, understanding the needs and desires of fishermen. Overall fishermen have felt very satisfied with the services provided by the port.<br /><br />Keywords: fishermen satisfaction, Kejawanan fishing port, service</p><p>-------<br /><br />ABSTRAK<br /><br />Salah satu bentuk pelayanan yang mempunyai peranan penting dalam dunia perikanan yaitu tersedianya pelayanan jasa di pelabuhan perikanan. Pemberian pelayanan akan berpengaruh terhadap tingkat kepuasan nelayan. Kepuasan nelayan penting dalam menunjang kinerja dan pengembangan suatu pelabuhan. Penelitian ini bertujuan untuk mengetahui atribut pelayanan apa saja yang sudah memenuhi kepuasan nelayan, mengetahui atribut pelayanan yang perlu mendapatkan prioritas perbaikan atau peningkatan menurut nelayan PPN Kejawanan, dan menilai tingkat kepuasan nelayan terhadap pelayanan PPN Kejawanan secara keseluruhan. Penelitian dilakukan di Pelabuhan Perikanan Nusantara (PPN) Kejawanan di Cirebon Jawa Barat. Penelitian dilakukan pada bulan Agustus dan Oktober 2015 selama 14 hari. Pengumpulan data menggunakan metode wawancara kepada 17 responden. Analisis data menggunakan Importance and Performance Analysis (IPA) dan Customer Statisfaction Index (CSI) menggunakan 15 atribut penilaian. Hasil penelitian menunjukan bahwa terdapat 8 atribut pelayanan yang dianggap telah memenuhi kepuasan nelayan yaitu kondisi fisik fasilitas; ketersediaan jumlah petugas; adanya prosedur pelayanan yang jelas; petugas memberikan pelayanan sesuai yang dijanjikan; kecepatan petugas dalam menangani pelayanan; kesigapan petugas dalam melayani nelayan; keramahan, perhatian dan sikap petugas; dan penyampaian informasi. Terdapat 2 atribut pelayanan yang masih perlu di tingkatkan yaitu penanganan keluhan nelayan; dan petugas mengetahui, mamahami kebutuhan dan keinginan nelayan. Secara keseluruhan nelayan sudah merasa sangat puas terhadap pelayanan yang diberikan oleh pihak pelabuhan.<br /><br />Kata kunci: tingkat kepuasan nelayan, PPN Kejawanan, pelayanan</p>

scholarly journals Analysis of Receptionist Service Quality to Increase Guest Satisfaction at Hotel Yusro Jombang

2021 ◽  
Vol 3 (2) ◽  
pp. 58-58
Author(s):  
Risa Hani Safitri ◽  
◽  
I Gusti Agung Bagus Mataram ◽  
I Putu Krisna Arta Widana ◽  
◽  
...  
Keyword(s):  
Performance Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Primary Data ◽  
Quality Level ◽  
Validity And Reliability ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Guest Satisfaction

This study aimed to analyze the level of receptionist service quality in increasing guest satisfaction at Hotel Yusro Jombang, East Java. The number of samples used was 60 respondents, with a purposive sampling data collection technique. The primary data collection method for service quality variables is using a questionnaire that has been tested for its validity and reliability. The analysis technique used is Customer Satisfaction Index, Servqual, and Importance Performance Analysis, presented in a Cartesian diagram. This study indicates that there is a negative, positive and neutral gap between guest perceptions and expectations. Customers are satisfied with the services provided because the value of the positive gap is more than the negative. The quality level of receptionist service in improving guest satisfaction at Hotel Yusro Jombang has been good, because the value of customer satisfaction index (CSI) of 90.22% is in the range of 81%-100%, meaning, in general, the guest satisfaction index at Hotel Yusro Jombang is on the "very satisfied" criteria. Next, based on the result of importance-performance analysis, each indicator's position in the cartesius diagram found an indicator that is a priority to be fixed, i.e., indicator in the A quadrant and an indicator that is an achievement to be maintained indicator which is in the B quadrant. As for indicators that are considered most satisfying by guests, they are X3 indicators, X5 indicators, and X10 indicators, each of them has a score of 0.04.

scholarly journals Analisis Kinerja Layanan Perguruan Tinggi Menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA)

2019 ◽  
Vol 2 (1) ◽  
pp. 31-42
Author(s):  
Saiful Ghozi ◽  
Aditya Rakhman Rakim ◽  
Mahfud Mahfud
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Service Performance ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Perceived Performance ◽  
Managerial Attention ◽  
Valid Data

Penelitian ini mengukur kinerja kualitas pelayanan yang diberikan Politeknik Negeri Balikpapan melalui persepi kinerja yang dinilai mahasiswanya. Kuisioner berbasis HEdPERF dikembangkan dalam pengambilan data. Dari 369 kuisioner yang diisi responden, hanya 235  yang dinyatakan valid dan dianalisis. Analisis data dilakukan melalui dua analisis, yaitu (1) penghitungan Customer Satisfaction Index (CSI);  dan (2) Importance Performance Analysis (IPA). Nilai CSI yang diperoleh adalah 75, 42% yang masuk kategori puas. Sedangkan pada analisis IPA didapat bahwa 10 indikator berada diposisi kuadran I. Daerah dimana kelemahan terbesar dari kualitas pelayanan, dan membutuhkan perhatian manajerial yang mendesak untuk meningkatkan kinerja kualitas pelayanan.This study measures the performance of service quality provided by Balikpapan State Polytechnic through the perceived performance of students. The HEdPERF-based questionnaire was developed in the collection of data. Only 235 out of 369 completed questionnaires are valid. Data analysis was carried out through two analysis i.e., (1) measurement of Customer Satisfaction Index (CSI), and (2) Importance Performance Analysis (IPA). The CSI value obtained was 75.42% in the satisfied category. Whereas the result of IPA analysis showed that ten indicators were positioned in quadrant I. The indicators were the greatest weakness of service quality, and requiring urgent managerial attention to improve the quality of service performance.

scholarly journals Analisis Kepuasan Konsumen Terhadap Kue Baytat Bengkulu

2016 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Eka Kurniati ◽  
Evanila Silvia ◽  
Zulman Efendi
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Shelf Life ◽  
Sampling Technique ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Convenience Sampling

The aim of research was to identify the attributes that baytat consumers want, determine the customer satisfaction of baytat cake and get a map attributes of baytat cake. Locations were selected intentionally (purposive). Variables and attributes used are: 1) quality of product (color of cake, aroma of cake, texture of cake, taste of cake, and the shelf life of product), 2) packaging products (appeal illustration, color packaging, capabilities of packaging to protect the product, practicality packaging) and 3)  price of product. Identify the attributes that consumers want analyzed by validity and reliability test; used 22 respondents. Level of customer satisfaction was analyzed by CSI (Customer Satisfaction Index) and map attributes were analyzed using Importance Performance Analysis (IPA); total respondents are 100 consumers with convenience sampling technique. The results showed that the attributes that consumers want baytat is an attraction illustration, color packaging, packaging capabilities protect products, practical packaging, the color of the cake, cake aroma, the texture of the cake, cake flavor, shelf life of products and product prices. CSI analysis results indicate the level of customer satisfaction with cake baytat of 80.41%. Map quadrant of the following attributes: quadrant 1 (the color of the cake and the price of the product), Quadrant II (cake flavor, aroma of cookies and texture of the cake), Quadrant III (packaging capabilities, appeal of the packaging and packaging color) and Quadrant IV (the shelf life of product and practicality packaging).

The effect of quality service on costumer satisfaction in Bitung Oceanic Fishing Port, Indonesia

2016 ◽  
Vol 4 (1) ◽  
pp. 11
Author(s):  
Recky Pangemanan ◽  
Effendi P. Sitanggang ◽  
Jardie A. Andaki
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Quantitative Methods ◽  
Gap Analysis ◽  
Document Preparation ◽  
Clean Water ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Fish Catch ◽  
Supply Equipment

Title (Bahasa Indonesia): Pengaruh kualitas layanan terhadap kepuasan pengguna jasa di Pelabuhan Perikanan Samudera (PPS) Bitung, Indonesia This study evaluates the effect of service quality on the service users’ utilization in the Ocean Fisheries Port (OFP) of Bitung, Indonesia. It employed 3 quantitative methods,Customer Satisfaction Index (CSI), Importance Performance Analysis and Gap Analysis. From 14 services, there were 13 services categorized as satisfactory services. It means that Ocean Fisheries Port of Bitung has performed well in most of its functions. The unsatisfactory one was clean water service. To increase the users’ level of satisfaction in the OFP of Bitung, improvement needs to be done in the services of ship arrival and departure document preparation, fishing vessel log book inspection, recommendation for subsidized fuel use, fish catch certification, port hygiene, entrance ticket, information building rental, electricity, clean water supply, equipment rental, and mooring. Penelitian tentang pengaruh kualitas layanan terhadap kepuasan pengguna jasa di Pelabuhan Perikanan Samudera (PPS) Bitung, Indonesia, telah dilakukan. Dengan mengunakan 3 metode kuantitatif, yaitu Customer Satisfaction Index (CSI), Importance Performance Analysis dan Gap Analisis, didapat hasil sebagai berikut: dari 14 layanan, terdapat 13 layanan yang mendapatkan predikat puas meskipun tidak ada yang sangat memuaskan. Ini dapat diartikan, bahwa PPS Bitung telah melakukan tugas pokok dan fungsinya dengan baik. Hanya ada satu pelayanan yang kurang memuaskan, yaitu pelayanan air bersih. Untuk meningkatkan kepuasan pengguna jasa/stakeholder di PPS Bitung, maka perbaikan perlu dilakukan terhadap pelayanan persiapan dokumen kedatangan dan keberangkatan kapal, log book penangkapan ikan, rekomendasi bahan bakar minyak solar subsidi, sertifikat hasil tangkapan ikan, kebersihan kolam pelabuhan dan kebersihan pelabuhan, pas masuk, sewa lahan bangunan informasi, jasa listrik, jasa air bersih, sewa peralatan, dan tambat labuh.

scholarly journals Analysis of customer satisfaction in hospital by using Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI)

2018 ◽  
Vol 154 ◽  
pp. 01098
Author(s):  
Vembri Noor Helia ◽  
Cahya Putra Abdurrahman ◽  
Fety Ilma Rahmillah
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Hospital Staff ◽  
Quality Of Services ◽  
Referral Centre ◽  
Major Health ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Multi Disciplinary Team

As a major health referral centre, the hospital demanded to provide comprehensive services provided by a multi-disciplinary team according to the needs of patient. In the expansion of a growing number of hospitals in Yogyakarta especially Sleman area where retreat acquire customers even more stringent, it is necessary to increase the quality of services. There are five determinants of service quality namely: reliability, responsiveness, assurance, empathy, and tangible. Collecting data is done by observation and distributing questionnaires to 70 respondents, and Importance-Performance Analysis and Customer Satisfaction Index are used to determine satisfaction level of outpatients. As a results, six out of twenty attributes need improvement, namely: a) The condition of the hospital is clean, comfortable and tidy; b) Guidance and information boards poly is easy to see and read; c) The ease and accuracy of obtaining information for patients (referrals, lab results, etc.); d) The hospital staff has a quick response to the needs of patients; e) Attention physicians in managing patients and willingness to provide a particular time for consultation; and f) The prescribed medication is suitable and safe. It is known that the value of CSI by 76% means the service is not satisfied the patient.

ANALISIS KEPUASAN KONSUMEN TERHADAP KERUPUK SAGU DI DESA PASAR BARU, KECAMATAN PANGEAN, KABUPATEN KUANTAN SINGINGI

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Adji Baniyoso ◽  
Chezy WM Vermila ◽  
Nariman Hadi
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Satisfaction Index ◽  
Customer Satisfaction Index

Penelitian ini dilaksanakan selama enam bulan yang dimulai pada bulan Februari sampai bulan Juli 2018 di Desa Pasar Baru Kecamatan Pangean Kabupaten Kuantan Singingi dengan tujuan untuk mengetahui tingkat kepuasan konsumen terhadap Kerupuk Sagu di Desa Pasar Baru Kecamatan Pangean Kabupaten Kuantan Singingi. Untuk menganalisis data digunakan Metode Deskriptif, Metode Importance Performance Analysis (IPA) dan Metode Customer Satisfaction Index (CSI). Hasil penelitian menunujkan bahwa karakteristik umum responden sebagian besar berusia 36-50 tahun, berjenis kelamin laki-laki dan perempuan. Sebagian besar responden adalah lulusan Sarjana (S1), berprofesi sebagai pegawai swasta dan pendapatan rumah tangga responden per bulan berkisar antara Rp. 1.500.000-2.000.000,-. Berdasarkan hasil penelitian nilai Customer Satisfaction Index (CSI) adalah 0,5213 atau tingkat kepuasan konsumen berada pada angka 52,13 persen yang berada pada kriteria puas. Dengan demikian, keseluruhan atribut kerupuk sagu telah memuaskan konsumennya. Kata Kunci : Kerupuk Sagu, IPA, CSI, Kepuasan Konsumen

scholarly journals PENGUKURAN KEPUASAN KONSUMEN PADA KANTIN INSTITUT TEKNOLOGI SUMATERA MENGGUNAKAN IMPORTANCE-PERFORMANCE ANALYSIS

2021 ◽  
Vol 1 (1) ◽  
pp. 8-15
Author(s):  
Hesti Pangastuti
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Sampling Method ◽  
Food Service ◽  
Product Price ◽  
Customer Perception ◽  
Purposive Sampling ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Food And Drink

Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan konsumen di kantin Rumah Kayu, Institut Teknologi Sumatera. Penelitian ini dilakukan menggunakan metode Importance-Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Metode sampling secara purposif dilakukan dengan jumlah 94 responden, sebagian besar adalah mahasiswa. Atribut yang paling penting berdasarkan persepsi konsumen adalah keamanan dan kebersihan makanan dan minuman yang disajikan, sedangkan atribut yang memiliki performa paling baik adalah variasi menu. Hasil analisis IPA menunjukkan bahwa harga produk, kesesuaian harga dan kualitas, kesesuaian harga dan kuantitas, area makan yang nyaman dan menarik secara visual, dan kecepatan penyajian merupakan atribut-atribut yang memiliki prioritas tinggi untuk diintervensi. Hasil analisis CSI menunjukkan bahwa tingkat kepuasan konsumen adalah 72,33% dan dikategorikan sebagai ‘memuaskan’. Oleh karena itu, perbaikan beberapa atribut diperlukan sesuai dengan prioritas yang disarankan untuk meningkatkan kepuasan konsumen. ABSTRACT: The objective of this study was to investigate the level of customer satisfaction in Rumah Kayu cafetaria at Institut Teknologi Sumatera. The study was conducted by using Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Sampling method by purposive sampling was carried out with 94 respondents, mostly were students. The most important attribute from cafeteria customer perception was safeness and cleanliness of food and drink served, whereas the top performance attribute was menu variation. The results of IPA analysis showed that product price, price-quality fairness, price-quantity fairness, dining area comfortability and visual attractiveness, and quick serving were identified as high priorities for intervention. Finding based on CSI analysis showed that the level of customer satisfaction was 72.33% and categorized as ‘satisfied’. Therefore, improvement of some attributes required in accordance with priorities that have been generated by this study in order to improve customer satisfaction. Keywords: CSI, cafeteria, customer satisfaction, food service, IPA

scholarly journals ANALISIS PERSEPSI DAN EKSPEKTASI MAHASISWA TERHADAP PERAN DAN FUNGSI DOSEN PEMBIMBING AKADEMIK

2020 ◽  
Vol 5 (2) ◽  
pp. 192-197
Author(s):  
Intan - Kumalasari
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Random Sampling ◽  
Stratified Random Sampling ◽  
Satisfaction Index ◽  
Customer Satisfaction Index

Dosen pembimbing akademik merupakan narasumber yang paling tepat bagi mahasiswa untuk menyelesaikan prosespendidikannya. Dosen pembimbing juga dapat berperan sebagai motivator, konsultan dan kolaborator. Penelitian inibertujuan untuk menganalisis persepsi dan ekspektasi mahasiswa terhadap peran dan fungsi dosen pembimbing akademikdi Poltekkes Palembang dengan menekankan pada dimensi tangible, reliability, responsiveness, assurance dan emphaty.Penelitian ini menggunakan metode Importance-Performance Analysis (IPA) dan dipetakan kedalam diagram kartesius.Pengukuran tingkat kepuasan mahasiswa secara keseluruhan menggunakan Customer Satisfaction Index (CSI). Sampelpenelitian ini adalah mahasiswa Poltekkes Palembang berjumlah 228 orang yang diseleksi dengan menggunakan teknikproportionale stratified random sampling. Pengumpulan data menggunakan lembar kuesioner dengan skala likert dandianalisis menggunakan analisis tingkat kepentingan dan kepuasan pelanggan. Uji statistik menunjukkan atribut yangmemiliki kinerja paling memuaskan adalah penampilan pembimbing akademik dengan rerata 3,28, sedangkan atributatribut yang perlu diprioritaskan untuk diperbaiki adalah perhatian khusus kepada mahasiswa secara individual denganrerata sebesar 2,42. Melalui perhitungan CSI diperoleh nilai sebesar 73,7% (0,66-0,80). Hal ini menunjukkan bahwa indekskepuasan mahasiswa terhadap peran dan fungsi pembimbing akademik berada pada kriteria memuaskan. Kinerja dosensebagai pembimbing akademik harus ditingkatkan dan menjadi perhatian dosen terutama pada beberapa atribut yaitukedekatan hubungan, perhatian terhadap kesulitan mahasiswa, sebagai pemberi informasi, dan memantau perkembanganakademik mahasiswa.Kata kunci: dosen pembimbing akademik, persepsi, ekspektasi mahasiswa.

scholarly journals SIKAP DAN KEPUASAN KONSUMEN DALAM PEMBELIAN BOLEN PISANG CV MAYANG SARI DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 9 (4) ◽  
pp. 693
Author(s):  
Reza Dwi Meisanto ◽  
Rabiatul Adawiyah ◽  
Eka Kasymir
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Survey Method ◽  
Product Packaging ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Attribute Model ◽  
Purchasing Patterns ◽  
Data Analysis Methods ◽  
Good Attitude

This study aims to determine attitudes, purchasing patterns and customer satisfaction on banana bolen CV Mayang Sari. This research method uses a survey method. Samples of this study consisted of 40 consumers who had purchased and / or consumed banana bolen 3 times. The data analysis methods used were descriptive, Fishbein's Multi-attribute model, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The attributes used in this study are price, taste, flavor variants, size, texture, product packaging, and accessibility). The results showed that consumers liked banana bolen or had a good attitude with an Ao value of 132.52, the pattern of buying banana bolen CV Mayang Sari by 52.50 percent consumers, namely two boxes (20 pieces) of banana bolen in one transaction with the flavor variant that consumers are most interested in is chocolate 55 percent. The frequency of consumer purchases is 90 percent made once a month, customer Satisfaction Index (CSI) in consuming banana bolen CV Mayang Sari is in the very satisfied criteria, which is equal to 83.82 percent. Based on Importance Performance Analysis (IPA), there is one attribute that falls into quadrant I (Main Priority), namely the taste attribute. In quadrant II (Maintain Achievement) there is one attribute, namely the price attribute, while in quadrant III (Low Priority) there are attributes of size and ease of obtaining products, and in quadrant IV (Excessive) there are several attributes, namely texture, flavor variants, and product packaging.Key words: attitude, banana bolen, CSI, IPA

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