scholarly journals Analisis Tingkat Kualitas Pelayanan Bank Perkreditan Rakyat Menggunakan Metode Service Quality dan Index Potential Gain Customer Value

2021 ◽  
Vol 5 (1) ◽  
pp. 7-14
Author(s):  
Culmarini Pasaribu ◽  
Okta Jaya Harmaja ◽  
Marisa Br Perangin-angin ◽  
Yofitasari Boru Lahagu
Keyword(s):  
Service Quality ◽  
Customer Value ◽  
Potential Gain

Seiring dengan perkembangan zaman, dalam menciptakan suatu produk manusia dituntut agar dapat menciptakan produk dengan kualitas yang baik. Hal inibertujuan untuk meningkatkan kemajuan suatu produk. Terdapat beberapa cara yang dapat dilakukan untuk meningkatkan kualitas jasa yaitu dengan berusaha mengetahui dan memahami keinginan nasabah. Melalui umpan balik dari nasabah, pihak perusahaan dapat memperbaiki kualitas jasanya serta mengembangkan kualitas pelayanan yang lebih baik sehingga meningkatkan kepuasan nasabah. Kualitas memiliki peranan penting dalam upaya meningkatkan, mempertahankan dan mendapatkan kembali bagian pasar pada perusahaan bisnis yang salah satunya adalah jasa. Penelitian ini menggunakan metode Service Quality yang dikombinasikan dengan metode untuk mengetahui kesenjangan/ gap antara harapan dengan persepsi nasabah yang menunjukkan kualitas pelayanan melalui lima dimensi pengukuran kualitas dari Service Quality yaitu tangible, reliability, responsiveness, assurance dan empathy. Berdasarkan metode penelitian yang telah ditentukan sebelumnya, penulis menggunakan metode penelitian kuantitatif dengan menggunakan quesioner. Penyebaran kuesioner dilakukan sebagai salah satu cara memperoleh data primer dari sebuah penelitian. Hasil dari kuesioner ini merupakan jawaban pada setiap pertanyaan yang telah disebarkan.

scholarly journals Analisis Kualitas Pelayanan Publik dengan Metode Fuzzy-Service Quality (F-Servqual) dan Index Potential Gain Customer Value (IPGCV)

2018 ◽  
Vol 2 (2) ◽  
pp. 101 ◽  
Author(s):  
Wahyu Oktri Widyarto ◽  
Nugraheni Djamal ◽  
Fauzul Adhim
Keyword(s):  
Service Quality ◽  
Customer Value ◽  
Consumer Perceptions ◽  
Quality Of Services ◽  
Level Of Service ◽  
Quality Level ◽  
Five Dimensions ◽  
Customer Expectations ◽  
Potential Gain

This study aims to analyze the level of service quality and prioritize improvements. The method that used in this study is service quality (SERVQUAL) combined with fuzzy concepts to find out the gap between expectations and consumer perceptions through five dimensions namely tangible, reliability, responsiveness, assurance, and empathy. Fuzzy concepts are used to present uncertainties over respondents' assessment of subjective questionnaires. To determine the priority of improvement, used the Customer Value Index Potential Gains (IPGCV) method. Based on processing data results by using fuzzy-servqual method, it is known that the Tangible dimension has a gap of -0.13, the Reliability dimension has a gap of -0.13, the Responsive dimension has a gap of -0.14, the dimension of Assurance has a gap of -0.12, Empathy dimension has a gap of -0.11. The negative value on fuzzy-servqual assessment can be interpreted that the overall service has not met customer expectations. Achievement of the quality level is equal to 0.8606 which is indicates the quality of services still need improvement because the level of service quality is less than 1 (Q <1). Based on calculation using the PGCV Index, it is known that services which have the highest priority are employees who have adequate support from their institutions so that they can carry out their duties properl

scholarly journals Tourists Perception Towards Tourist Satisfaction in Pangandaran Beach, West Java, Indonesia

2019 ◽  
pp. 1-9
Author(s):  
Lisa Ratnasari ◽  
Bernard Hasibuan ◽  
Ninin Gusdini
Keyword(s):  
Service Quality ◽  
Customer Value ◽  
Information Service ◽  
Quality Attributes ◽  
West Java ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Potential Gain ◽  
Beach Tourism

Pangandaran Regency has quite diverse tourist destinations ranging from beach tourism, cave tourism, cultural tourism and others. Pangandaran Beach is one of the tourist destinations in the Regency of Pangandaran, West Java, from sources of the Tourism Office and Pangandaran Culture it can be seen that the level of tourist visits to Pangandaran Beach from 2016 to 2017 has decreased for international tourists while experiencing an increase for domestic tourists. Therefore, it is necessary to conduct research aimed to determine the perceptions of tourists to improve the quality of management services in Pangandaran Beach tourist destination. The method used is the servqual method and PGCV (Potential Gain Customer Value). The servqual method aims to see the service quality attributes that need to be improved and the PGCV method aims to complete the analysis results of servqual by determining the priority of improvements that must be done based on the PGCV index. Based on the results of the analysis, there are 5 service quality attributes that need to be improved, such as attractions displayed, providing updated information about upcoming events, integrated information service center on children and lost items, sound notification of danger in the coastal area and the availability of integrated service posts around the beach.

scholarly journals METODE SERVQUAL, KUADRAN IPA, DAN INDEKS PGCV UNTUK MENGANALISIS KUALITAS PELAYANAN RUMAH SAKIT X

2020 ◽  
Vol 8 (2) ◽  
pp. 144
Author(s):  
Ulfi Nur Alifah ◽  
Alan Prahutama ◽  
Agus Rusgiyono
Keyword(s):  
Quality Improvement ◽  
Performance Analysis ◽  
Service Quality ◽  
Customer Value ◽  
Analysis Method ◽  
Five Dimensions ◽  
Customer Expectations ◽  
Potential Gain ◽  
Ease Of Access

The quality of service provided by the hospital is very important because it can be used as a reference in determining customer satisfaction. Service quality can be perceived as good and successful if the customer is satisfied with the services and suitable with what customers expect. However, if the services are not suitable with customer expectations, the service quality will be perceived as bad. This study aims to analyze the service quality of X Hospital based on five dimensions of service quality. The data was collected by distributing questionnaires to 64 selected respondents who were patients from Hospital X. Then, the data were calculated the value of the gap between customer expectations and perceptions. Then analyzed using the Importance Performance Analysis method and the Potential Gain Customer Value Index to determine the priority of service quality improvement. Based on the research results, there are only 5 indicators that have a positive gap score, which means that the service quality is suitable with customer expectations. From the Importance Performance Analysis quadrant, the indicators of service quality are spread across four quadrants. From the PGCV index, the indicator of service quality that becomes the first priority for improvement is the ease of access to purchase necessities for patients.

scholarly journals Customers’ Satisfaction that Influences Business Bank Growth (Study Case of an Indonisian Bank)

2020 ◽  
pp. 7-12
Author(s):  
Bernard Hasibuan
Keyword(s):  
Service Quality ◽  
Rural Areas ◽  
Customer Value ◽  
Quality Attributes ◽  
Customer Relationship ◽  
Service Improvement ◽  
Managerial Implication ◽  
Governmental Organization ◽  
Potential Gain ◽  
Customer Services

The existence of Rural Banks (BPR) in assisting the development and economic progress of the community, especially in rural areas is very important. The purpose of this article is to examine and analyze impact customer’s satisfaction tobusiness bank growth of conventional rural banks in West Sumatra. The studied Indonesian Bank (Code: X) is a regional bank, formed by a non-governmental organization that is experiencing very rapid growth. Customers’ satisfaction will be achieved if the quality of services provided is in accordance with their needs. Therefore, it is necessary to know the value of the level of customers’ satisfaction with service facilities, priority service improvement can be done through the Potential Gain Customer Value Index. The methods used were the servqual method and the PGCV (Potential Gain Customer Value). The servqual method aimed to see the service quality attributes that need to be improved, and the PGCV method aimed to complete the analysis results of servqual by determining the priority of improvements that had to be done based on the PGCV index. Based on the analysis results, there were two service quality attributes that became the improvements priority, namely the Affordable Credit Interest with the score gap of -1.35, and the Professional Survey Teams with the score gap of -0.57. The PGCV index analysis showed the results with the first improvement proposal, namely the Affordable Credit Interest with the PGGV index of 7.47.Managerial implication of this study is understanding for the bank managers that customer is not merely a customer, they are more then what a banking industry thinks. So they need to understand the factors like service quality, customer services, employee behavior, prompt services, customer relationship management which significantly contribute in customer satisfaction.

scholarly journals A Design to Improve the Quality of OVO Electronic Money Payment Services in Tokopedia Using IPA and PGCV

2020 ◽  
Vol 21 (2) ◽  
pp. 153-162
Author(s):  
Eki Septiani ◽  
Eko Pujiyanto ◽  
Muhammad Hisjam
Keyword(s):  
Performance Analysis ◽  
Service Quality ◽  
Customer Value ◽  
Electronic Money ◽  
Priority Service ◽  
Online Payment ◽  
Potential Gain ◽  
Payment Services

Currently, many online payment applications have sprung up in the community. This requires online payment application providers to compete in providing the best service for the community. This study aims to design an increase in the service quality of the OVO online payment application in Indonesia. This research applied Importance Performance Analysis (IPA) and Potential Gain in Customer Value (PGCV) methods to map the performance of service attributes and determine the priority service attributes for improvement. Based on the research conducted, the use of the IPA and PGCV methods has been successfully utilized to map the performance of service attributes and determine priority attributes that should be improved.

scholarly journals Analisis Tingkat Kepuasan Konsumen terhadap Kualitas Produk dan Pelayanan di “Waroeng Kampoeng” Jimbaran menggunakan Metode Customer Satisfaction Index (CSI) dan Potential Gain Customer Value (PGCV)

2020 ◽  
Vol 8 (4) ◽  
pp. 535
Author(s):  
Pandu Desta Wisanggeni ◽  
Amna Hartiati ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Value ◽  
Direct Evidence ◽  
Employee Behavior ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Potential Gain

"Waroeng Kampoeng" is a culinary business that has a menu variant of Chinese food & Indonesian food which is always crowded with visitors, however, an analysis of customer satisfaction is needed to support the successful achievement of satisfaction from service and product quality at a restaurant. The purpose of this research is to (1) find out what attributes are considered important by consumers for achieving customer satisfaction with the quality of products and services in "Waroeng Kampoeng" (2) to measure the performance of services provided "Waroeng Kampoeng" for customer satisfaction (3) determine the level customer satisfaction with products and services in "Waroeng Kampoeng" (4) determine the attributes that need to get priority from the company based on the level of importance and performance to provide satisfaction with customer satisfaction in "Waroeng Kampoeng". The method used to measure the level of customer satisfaction in this study is by distributing questionnaires to 95 selected respondents and will be calculated using the Customer Satisfaction Index (CSI) and Customer Benefit Potential Value (PGCV) with two observed service quality variables, namely direct evidence. , reliability, responsiveness, assurance and empath. Meanwhile, the second variable is the product quality variable which is observed is menu, price, and promotion. The results showed that there are 2 important attributes in determining customer satisfaction with service quality at "waroeng Kampoeng", namely direct evidence and assurance. Meanwhile, the product quality in "Waroeng Kampoeng" is the price and product. The service performance that is already good at "waroeng Kampoeng" is direct evidence that includes cleanliness of the place, cleanliness of the equipment used and WIFI facilities, while what includes guarantees is employee knowledge of the menu, transaction convenience and employee behavior. While the product performance that is already good in "waroeng Kampoeng" is the quality of the product which includes the taste of the drink, the presentation of the drink, the suitability of the food price with the portion, the suitability of the price of the drink with the portion, the variety of the food menu with quality, the suitability of the drink price with the quality and the suitability of the food price. with quality. Based on the customer satisfaction index service quality in "waroeng kampoeng" obtained 79% and the product quality customer satisfaction index in "waroeng kampoeng" 78%, which is included in the satisfied category. The PGCV results show that the attribute that needs to be improved from service quality is employee behavior because the value obtained is 3.23 and the attribute that needs to be improved from the product quality is the suitability of the price of the drink with the quality with the value obtained of 2.93. Keywords : customer satisfaction index, quality of product, quality of service, potential gain customer value.

scholarly journals Analisis Kualitas Pelayanan P.T. Kereta Api Indonesia terhadap Tingkat Kepuasan Pengguna Jasa pada Stasiun Cepu

2021 ◽  
Vol 5 (1) ◽  
pp. 48-57
Author(s):  
Balla Wahyu Budiarto
Keyword(s):  
Service Quality ◽  
User Satisfaction ◽  
Customer Value ◽  
Service Providers ◽  
Transportation Services ◽  
Satisfaction Index ◽  
Descriptive Research ◽  
Potential Gain ◽  
Quantitative Descriptive ◽  
Service Standards

PT. KAI is a State-Owned Enterprise that provides rail transportation services. The purpose of this study is to provide recommendations for improvement of the main priority level of service user satisfaction to service providers PT. KAI towards improving services at Cepu Station which refers to the Minimum Service Standards (SPM) at stations contained in PM 63 of 2019 concerning Minimum Service Standards for Transportation of People by Train. This study uses a quantitative descriptive research type. The target of this research is to know the value of CSI, IPA and the calculation of the PGCV Index which is useful for assisting the IPA method in attribute improvement. The results of this study obtained a CSI value of 74%, namely with the predicate of being satisfied, the results of the IPA which became a priority to improve the quality of quadrant I and quadrant III and with the PGCV method the priority of improving service quality attributes that must be immediately repaired was in quadrant I there were 2 attributes namely station cleanliness, toilet cleanliness and comfort.Keywords: service quality, satisfaction level, Customer Satisfaction Index, Importance Performance Analysis, Potential Gain in Customer Value

PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Silviana Fadilla Prasevie
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Value ◽  
Sampling Method ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Central Java ◽  
Data Analysis Method

The purpose of this study was to analize the impacts of service quality and customer value on the satisfaction of customers. Questionnaires are used to collect data from Boks Café customer in Bumiayu, Kabupaten Brebes, Central java by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that service quality and customer value positively and significant influenced the satisfaction of customers. The conclution of this study is that customer value was dominant than service quality in influencing the satisfaction of customers

PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN TOKO SERBA ADA MATAHARI DI PONDOK GEDE PLAZA KOTA BEKASI

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Drs. Iwan Kurniawan Subagja, SE., MM. ◽  
Adista Fitriani
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Value ◽  
Research Study ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Study Population

Business competition is currently increasingly stringent requires that marketers develop marketing strategy that is telling. Companies that win business competition can solidify the company's position to survive in the future. This research study aims to analyze the effect of service quality and customer value on customer satisfaction of Multipurpose Shop Matahari in Pondok Gede Plaza simultaneously and partially. The study population is all customers of multipurpose store Matahari. This research uses multiple linear regression analysis technique, with survey data and questionnaire to 130 respondents. The results of this study indicate that the quality of service and customer value positively and significantly affect the customer satisfaction, service quality and customer value positively and partially significant to customer satisfaction.

Value cocreation behavior of customers and companies on the Weibo social media platform

2020 ◽  
Vol 48 (3) ◽  
pp. 1-11
Author(s):  
Huiqin Zhang ◽  
Hai Lan ◽  
Xudong Chen
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Customer Value ◽  
Two Dimensions ◽  
Customer Participation ◽  
Citizenship Behavior ◽  
Generation Process ◽  
Social Media Platform ◽  
Value Cocreation ◽  
Media Platform

The Weibo social media platform in China has an important role in the value-generation process between a company and a customer. We investigated the relationship between the service quality provided on a company's Weibo page and the two dimensions of customer value cocreation behavior, namely, participation and citizenship, as well as the moderating effect of collectivism on this relationship. Participants were 354 active users of Weibo. Our findings confirmed that the service quality provided on a company's Weibo page was critical to the generation of customer value cocreation behavior. Further, collectivism moderated this relationship, with higher levels of collectivism strengthening the Weibo page service quality and customer value cocreation behavior relationship. In addition, customer citizenship behavior was positively related to customer perceptions of brand image, whereas customer participation was not. Implications for companies in the Chinese context are discussed.

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