scholarly journals A study of product strategy priorities at the small enterprises of the North-Alföld Region

2009 ◽  
pp. 55-64
Author(s):  
Zoltán Magyar
Keyword(s):  
Production Technology ◽  
Price Policy ◽  
Policy Innovation ◽  
Small Enterprises ◽  
Product Positioning ◽  
Technical Literature ◽  
The North ◽  
Marketing Activities ◽  
Characteristic Features

Through a non-representative sample of the small enterprises of the North-Alföld Region, this paper studies the product strategic priorities enabling us to make a detailed typology of smallenterprises. According to the relevant technical literature, the types of small enterprises have typical strategic priorities. Obviously, each group can be characterised with certain strategicpriorities, which are sharply distinct from each other. These priority features are shown in the form of characteristic features in the enterprise’s marketing activities, market behaviour (product policy, innovation attitude, technology, price policy). This paper studies the enterprises of the sample through the role of production technology, material quality, low price and branding endeavours affecting product positioning.

scholarly journals The Role of Social Commerce in the Development of Small Business in Russia

2021 ◽  
Vol 7 (1) ◽  
pp. 350-356
Author(s):  
M. Simakina
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
Small Enterprises ◽  
Social Commerce ◽  
Factors Influencing ◽  
Marketing Activities ◽  
The Many ◽  
Definition Of

The article examines the features of marketing activities of Russian small enterprises. Special attention is paid to the use of low-budget and Internet marketing tools by small businesses, as well as the role of small businesses in the development of the e-economy. Among the many e-commerce tools, a tool called “social commerce” stands out. The definition of this phenomenon is given, the conditions and principles of its implementation, the factors influencing its development are described. On the example of Russian small enterprises, the features of the use of social commerce in modern conditions are determined.

Budget as an Instrument of Reproduction of Bureaucracy in Russia

2006 ◽  
pp. 87-96
Author(s):  
Yu. Shvetsov
Keyword(s):  
The State ◽  
Economic Consequences ◽  
Material Base ◽  
Characteristic Features

The article considers the problem of bureaucratisation of the state and the most important social and economic consequences of this phenomenon. The essence of bureaucracy has been revealed, characteristic features of its functioning in Russia have been analyzed; the material base of bureaucracy and its dominating status in the society have been substantiated. The conclusion has been made that the process of changing the role of the budget to serve the interests of bureaucracy is being accomplished.

The Inherited Past of the Broch: On Antiquarian Discourse and Contemporary Archaeology

2002 ◽  
Vol 24 (1) ◽  
pp. 1-20 ◽  
Author(s):  
ANDREW BAINES
Keyword(s):  
Material Culture ◽  
19Th Century ◽  
Academic Language ◽  
Contemporary Archaeology ◽  
The North

In reading archaeological texts, we expect to be engaged in a characteristically archaeological discourse, with a specific and recognisable structure and vocabulary. In evaluating the published work of 19th Century antiquarians, we will inevitably look for points of contact between their academic language and our own; success or failure in the identification of such points of contact may prompt us to recognise a nascent archaeology in some writings, while dismissing others as naïve or absurd. With this point in mind, this paper discusses the written and material legacies of three 19th Century antiquarians in the north of Scotland who worked on a particular monument type, the broch. The paper explores the degree to which each has been admitted as an influence on the development of the broch as a type. It then proceeds to compare this established typology with the author's experiences, in the field, of the sites it describes. In doing so, the paper addresses wider issues concerning the role of earlier forms of archaeological discourse in the development of present day archaeological classifications of, and of the problems of reconciling such classifications with our experiences of material culture.

Training of Village Teachers in Vilna Educational District in the 1860s and 1870s

2020 ◽  
Vol 58 ◽  
pp. 181-192
Author(s):  
Anna A. Komzolova
Keyword(s):  
Educational Reform ◽  
Rural Teachers ◽  
Cultural Brokers ◽  
The North ◽  
Central Russia ◽  
Russian Intelligentsia ◽  
Trained Teachers ◽  
The Village ◽  
North Western

One of the results of the educational reform of the 1860s was the formation of the regular personnel of village teachers. In Vilna educational district the goal was not to invite teachers from central Russia, but to train them on the spot by establishing special seminaries. Trained teachers were supposed to perform the role of «cultural brokers» – the intermediaries between local peasants and the outside world, between the culture of Russian intelligentsia and the culture of the Belarusian people. The article examines how officials and teachers of Vilna educational district saw the role of rural teachers as «cultural brokers» in the context of the linguistic and cultural diversity of the North-Western Provinces. According to them, the graduates of the pedagogical seminaries had to remain within the peasant estate and to keep in touch with their folk «roots». The special «mission» of the village teachers was in promoting the ideas of «Russian elements» and historical proximity to Russia among Belarusian peasants.

THE ROLE OF COMMUNICATIVE AND FUNCTIONAL APPROACH IN THE TRANSLATION OF SCIENTIFIC AND TECHNICAL LITERATURE (Ukrainian — German discourse)

2019 ◽  
Vol 26 (27) ◽  
pp. 68-74
Author(s):  
Svitlana Gruschko
Keyword(s):  
Key Words ◽  
Information Exchange ◽  
Functional Approach ◽  
Communication Structure ◽  
Technical Literature ◽  
Translation Strategy ◽  
Purposeful Activity

The article investigates the role of communicative-functional approach in the translation of scientific and technical literature, when the translation itself is seen as a tool to accomplish purposeful activity of communicators, representatives of different interlingual groups. In practical terms, the difficulties of translating scientific and technical texts are due to the peculiarities of scientific style, insufficient understanding of the terminology of a particular field of knowledge, which complicates the choice of adequate translation solutions. In this context, an important role is played by the translation strategy, where the communicativefunctional approach dominates. The translation is implicitly included in the communication structure between the author and the recipient. The relevance of the article is determined by the necessity of studying the problems of scientific and technical literature translation, taking into account the current realities of interlanguage information exchange. Key words: communicative-functional approach, interlingual communication, translation, structure

Peranan Ombudsman Republik Indonesia Perwakilan Sumatera Utara Dalam Pengawasan Pelayanan Dinas Kependudukan dan Catatan Sipil Kota Medan

2019 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Putri Ananda Sari ◽  
Abdul Kadir ◽  
Beby Mashito Batu Bara
Keyword(s):  
Service Provider ◽  
Qualitative Approach ◽  
First Report ◽  
The North ◽  
Supervision Process ◽  
The Republic ◽  
North Sumatra

This study aims to determine the role of the Ombudsman of the Republic of Indonesia in North Sumatra Representative in the Supervision of Population and Civil Registry Service in Medan City. This study uses a qualitative approach with descriptive methods describing information about the data obtained from the field in the form of written and oral data from the parties studied. Data is collected based on interviews and documentation. The results of this study indicate that the role of the Ombudsman of the Republic of Indonesia in North Sumatra was carried out in the form of external supervision. External supervision is supervision carried out by the Ombudsman of the Republic of Indonesia Representative of North Sumatra to the Medan Population and Civil Registry Service. Actions taken in the supervision process are incoming reports, follow-up of the first report and follow-up of the report. Based on the research that has been carried out, it has been concluded that the role of the Ombudsman of the Republic of Indonesia in the North Sumatra Representative in supervising the service provider of the Population and Civil Registry services is carried out in the form of external supervision. In supervising the handling of public reports of alleged poor service in the area of population administration, it has been effective, with several efforts to handle reports such as: (1) Clarification; (2) Investigation; (3) Recommendations; (4) Monitoring.

Gender Indeterminacy in Translation: the Case of R. L. Stine’s Give Yourself Goosebumps Gamebooks via Portuguese Translation

2018 ◽  
pp. 329-345
Author(s):  
Ana Brígida Paiva
Keyword(s):  
North American ◽  
Grammatical Gender ◽  
Second Person ◽  
The North ◽  
Person Perspective ◽  
Gender Neutral ◽  
Literary Systems ◽  
Second Person Perspective ◽  
Neutral Language

As works of fction, gamebooks offer narrative-bound choices – the reader generally takes on the role of a character inserted in the narrative itself, with gamebooks consequently tending towards being a story told in the second-person perspective. In pursuance of this aim, they can, in some cases, adopt gender-neutral language as regards grammatical gender, which in turn poses a translation challenge when rendering the texts into Portuguese, a language strongly marked by grammatical gender. Stemming from an analysis of a number of gamebooks in R. L. Stine’s popular Give Yourself Goosebumps series, this article seeks to understand how gender indeterminacy (when present) is kept in translation, while examining the strategies used to this effect by Portuguese translators – and particularly how ideas of implied readership come into play in the dialogue between the North-American and Portuguese literary systems.

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