scholarly journals The Importance of the Journey Map in the Design of a Playful Interactive-Interface

2022 ◽  
pp. 9-17
Author(s):  
Eric Torres-Velasco ◽  
Ana Lilia Laureano-Cruces ◽  
Gustavo De La Cruz-Martínez ◽  
Lourdes Sánchez-Guerrero
Keyword(s):  
Qualitative Study ◽  
Mental Models ◽  
Causal Relationship ◽  
User Experience ◽  
Information Technologies ◽  
Cognitive Maps ◽  
Customer Journey ◽  
Interactive Interface ◽  
New Information

This article presents the importance of using the customer journey map (CJM) as a tool for managing new information technologies. The case study presents the use of the CJM to indicate the experiences that people have when using a playful interactive-interface, where the causal relationship between the brightness and the distance of the stars is visualized. The CJM is the result of a quantitative and qualitative study about user experience (UX) or UX research. Where you can use: 1) observation techniques, 2) interviews, 3) questionnaires, 4) a review of the domain literature about the phenomenon, archetypal descriptions, 5) diagrams of mental models; also known as thought schemes, or cognitive maps, among others. This research focuses the development of the interface in the design of archetypal profiles and mental models to generate the CJM, in the domain of the specific phenomenon.

Smart Place Making Through Digital Communication and Citizen Engagement

2022 ◽  
pp. 1220-1237
Author(s):  
Angel Bartolomé Muñoz de Luna ◽  
Olga Kolotouchkina
Keyword(s):  
Information Technologies ◽  
Digital Communication ◽  
Urban Environments ◽  
Citizen Engagement ◽  
Urban Context ◽  
City Governments ◽  
Study Approach ◽  
New Information ◽  
The City

The disruptive growth of new information technologies is transforming the dynamics of citizen communication and engagement in the urban context. In order to create new, smart, inclusive, and transparent urban environments, the city governments of London and Madrid have implemented a series of innovative digital applications and citizen communication channels. Through a case study approach, this research assesses the best practices in the field of digital communication and citizen engagement implemented by London and Madrid, with a particular focus on the profile, content, and functions of these new channels. The results of this research are intended to identify relevant new dynamics of interaction and value co-creation for cities and their residents.

The Impact of E-Commerce Technology on the Air Travel Industry

2011 ◽  
pp. 341-356
Author(s):  
Susan Gasson
Keyword(s):  
Information Systems ◽  
Competitive Advantage ◽  
Information Technologies ◽  
Air Travel ◽  
Travel Agents ◽  
New Information ◽  
Travel Industry ◽  
The Impact ◽  
American Airlines

This case study examines the impact of online reservation systems and e-commerce on the travel industry. Two questions are examined: 1. How can competitive advantage be obtained from the exploitation of new information technologies—in particular, e-commerce technologies? 2. How has the role of travel agents changed because of the new information technologies being used to achieve competitive advantage in the air travel industry? Initial discussion concerns the impact of the American Airlines SABRE system, as this has often been touted as giving American Airlines first-mover advantage in the industry. The wider impact of remote-access, computerized reservation systems, or Global Distribution Systems, and e-commerce access to online reservations in the travel industry is analyzed, using Porter’s five-force model of industry competitive forces, to understand how the travel industry has shaped and has been shaped by information systems. The case study concludes with a comparison of the impact of information technologies between the U.S. and European travel industries. It concludes that technology alone does not affect the roles of industry players, but the development of winning technologies exploits structural factors in the environment. Constant evolution of strategic information systems is critical to producing competitive advantage, but opportunism also plays a strong role.

A framework for analysing antagonistic narrative strategies: A Russian tale of Swedish decline

2019 ◽  
pp. 175063521988434
Author(s):  
Charlotte Wagnsson ◽  
Costan Barzanje
Keyword(s):  
Information Technologies ◽  
Driving Forces ◽  
Analytical Framework ◽  
Future Research ◽  
Narrative Strategies ◽  
New Information ◽  
Strategic Narratives ◽  
Russian State ◽  
Use Of Social Media

New information technologies and media consumption patterns have enabled aggressive practices that are qualitatively different from old-style propaganda. Actors no longer rely on secrecy, but can openly make use of social media and media outlets in foreign languages to destabilize other states and societies from within. Strategic narratives have become a key means in this endeavour. To expose the discursive (harmful) capacity of strategic narratives, the article suggests detailed analysis based on a narrative ontology. The analytical framework is applied in an exploratory case study of the Russian state-sponsored broadcasting company Sputnik’s strategic narrative about Sweden from 2014 to 2018. In addition to unmasking Sputnik’s strategic narrative, the article fills a gap in previous research in particular by exposing three antagonistic narrative strategies labelled ‘suppression’, ‘destruction’ and ‘direction’. These strategies reflect general driving forces in the security sphere and can inspire and structure future research into antagonistic strategic narration.

The Impact of E-Commerce Technology on the Air Travel Industry

2011 ◽  
pp. 234-249 ◽  
Author(s):  
Susan Gasson
Keyword(s):  
Information Systems ◽  
Competitive Advantage ◽  
Information Technologies ◽  
Air Travel ◽  
Travel Agents ◽  
New Information ◽  
Travel Industry ◽  
The Impact ◽  
American Airlines

This case study examines the impact of online reservation systems and e-commerce on the travel industry. Two questions are examined: 1. How can competitive advantage be obtained from the exploitation of new information technologiesin particular, e-commerce technologies? 2. How has the role of travel agents changed because of the new information technologies being used to achieve competitive advantage in the air travel industry? Initial discussion concerns the impact of the American Airlines SABRE system, as this has often been touted as giving American Airlines first-mover advantage in the industry. The wider impact of remote-access, computerized reservation systems, or Global Distribution Systems, and e-commerce access to online reservations in the travel industry is analyzed, using Porters five-force model of industry competitive forces, to understand how the travel industry has shaped and has been shaped by information systems. The case study concludes with a comparison of the impact of information technologies between the U.S. and European travel industries. It concludes that technology alone does not affect the roles of industry players, but the development of winning technologies exploits structural factors in the environment. Constant evolution of strategic information systems is critical to producing competitive advantage, but opportunism also plays a strong role.

Applying Information Technologies in Innovative Ways

2011 ◽  
pp. 291-305
Author(s):  
Rosa Ma Muñoz Castellanos ◽  
José Luis Jurado Rincón
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Theoretical Base ◽  
Pharmaceutical Distribution ◽  
New Information ◽  
Managerial Implications ◽  
History Of

The main purpose of this case study is to explain the process of discovering and application of new information technology (IT)-based opportunities developed by a Spanish enterprise whose activity is pharmaceutical distribution. It is a mature firm, which during the course of the last few years has been able to adopt information technologies in innovative ways thanks to the intrapreneurial spirit of its managers. In the analysis of this case study, after presenting the theoretical base, we describe the history of the organization, its main characteristics, and its type of business. Next, we explain the technological utilization of the company and its managerial implications, paying special attention to its most innovative projects. We conclude with the description of the main challenges and problems associated with the achievement of the technological goals adopted by the organization.

Smart Place Making Through Digital Communication and Citizen Engagement

2020 ◽  
pp. 206-228
Author(s):  
Angel Bartolomé Muñoz de Luna ◽  
Olga Kolotouchkina
Keyword(s):  
Information Technologies ◽  
Digital Communication ◽  
Urban Environments ◽  
Citizen Engagement ◽  
Urban Context ◽  
City Governments ◽  
Study Approach ◽  
New Information ◽  
The City

The disruptive growth of new information technologies is transforming the dynamics of citizen communication and engagement in the urban context. In order to create new, smart, inclusive, and transparent urban environments, the city governments of London and Madrid have implemented a series of innovative digital applications and citizen communication channels. Through a case study approach, this research assesses the best practices in the field of digital communication and citizen engagement implemented by London and Madrid, with a particular focus on the profile, content, and functions of these new channels. The results of this research are intended to identify relevant new dynamics of interaction and value co-creation for cities and their residents.

scholarly journals Probabilistic Reasoning for Improving the Predictive Maintenance of Vital Electrical Machine: Case Study

2018 ◽  
Vol 2 (1) ◽  
pp. 9
Author(s):  
Abdelaziz Lakehal ◽  
Ahmed Ramdane ◽  
Fouad Tachi
Keyword(s):  
Decision Making ◽  
Bayesian Network ◽  
Information Technologies ◽  
Probabilistic Reasoning ◽  
Electrical Machine ◽  
Creative Commons ◽  
New Information ◽  
Methodological Approaches ◽  
Open Access Article

Nowadays, new information technologies produce new methodological approaches attempting to extract not just valid and reliable information, but more generally a particular technical and professional expertise to support the decision making. A Bayesian network was developed for fault assessment of an electrical motor. By inference, this model made it possible to calculate the probability of rotor fault of the induction motor, while defining the weakest branch in the structure of the Bayesian network that leads to failure by determining the probabilities of intermediate events. The most likely faults were then defined and the information system consolidated, as well as the decision-making process. The article ends with an application that shows the methodology developed and gives some results illustrated by figures.  This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Topik-Topik Komunikasi Dakwah Dalam Mesej Akidah Kepada Masyarakat Orang Asli di Selangor

Sains Insani ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 15-21
Author(s):  
Zulkefli Aini ◽  
Abdul Ghafar Don ◽  
Ahmad Irdha Mokhtar ◽  
Nur Uswah Ahmad Fauzi
Keyword(s):  
Qualitative Study ◽  
Study Design ◽  
Verbal Feedback ◽  
Structured Interviews ◽  
Orang Asli ◽  
Case Study Design ◽  
Beliefs And Practice ◽  
Islamic Faith ◽  
Selection Of

One of the factors that can affect a person's behavior is a communication message. In the context of the da`wah, preachers who involved actively in da`wah communication with the Orang Asli should be able to ensure that the message conveyed can be understood by the target group. In addition, the selection of the correct messages of da`wah based on the foremost priority simplify the process of sharing information between the preachers and the Orang Asli. Accordingly, this article aims to identify specific topics of Islamic faith (akidah) submitted by the Orang Asli in the process of da`wah communication and to identify verbal feedback given by the preachers to the Orang Asli of the topics. This qualitative study using case study design and data was collected through semi-structured interviews. Interviews involving nine preachers were active in da`wah activity to the Orang Asli community in Selangor. Data were analyzed thematically according to the specified objectives. The study found that the topics frequently raised by the Orang Asli is concerned about belief in Allah, belief in Malaikat, and belief in Qada' and Qadar. The topics may be found within the framework of worldview in their beliefs and practice of ancient traditions. Therefore, the preachers gave verbal feedback on these topics is based on a clear and precise sample corresponding to the level of their thinking. The emphasis on these topics is very important to strengthen and purify the faith of the community.Keywords: Communication; Message; Preacher; Indigenous community Abstrak: Elemen mesej dalam komunikasi merupakan salah satu faktor yang dapat memberi kesan terhadap perubahan tingkah laku seseorang. Dalam konteks dakwah, pendakwah yang terlibat dalam proses komunikasi dakwah dengan Orang Asli seharusnya berkebolehan memastikan kandungan mesej yang disampaikan boleh difahami oleh sasaran dakwahnya. Di samping itu, pemilihan mesej dakwah yang betul mengikut keutamaan memudahkan proses perkongsian maklumat antara pendakwah dengan Orang Asli. Sehubungan dengan itu, artikel ini bertujuan untuk mengenalpasti topik-topik tertentu dalam mesej akidah yang dikemukakan oleh masyarakat Orang Asli kepada pendakwah dan mengenalpasti maklum balas lisan yang diberikan oleh pendakwah kepada Orang Asli terhadap topik tersebut. Kajian kualitatif ini menggunakan reka bentuk kajian kes dengan pengumpulan data melalui temu bual separa struktur. Temu bual melibatkan sembilan orang pendakwah yang aktif dalam aktiviti dakwah masyarakat Orang Asli di Selangor. Data kajian dianalisis secara tematik mengikut objektif yang ditentukan. Kajian ini mendapati bahawa topik-topik yang sering dikemukan oleh Orang Asli kepada pendakwah dalam penyampaian mesej akidah ialah berkenaan tentang keimanan kepada Allah SWT, keimanan kepada malaikat, dan keimanan kepada qada’ dan qadar. Topik-topik berkenaan didapati berada dalam kerangka worldview kepercayaan dan amalan tradisi mereka. Sehubungan dengan itu, pendakwah memberikan maklum balas lisan terhadap topik-topik tersebut adalah berdasarkan keterangan yang jelas dan contoh yang tepat bersesuaian dengan tahap pemikiran mereka. Penekanan terhadap topik-topik tersebut merupakan perkara yang penting dalam rangka mengukuhkan dan memurnikan akidah masyarakat Orang Asli.Kata kunci: Komunikasi; Mesej; Pendakwah; Komuniti Orang Asli

Gendered differences in emigration and mobility perspectives among European researchers working abroad

2014 ◽  
Vol 7 (1) ◽  
pp. 33-41 ◽  
Author(s):  
Elisabeth Scheibelhofer
Keyword(s):  
United States ◽  
Qualitative Research ◽  
Qualitative Study ◽  
Social Relations ◽  
The United States ◽  
Research Strategy ◽  
The Future ◽  
Highly Skilled

This paper focuses on gendered mobilities of highly skilled researchers working abroad. It is based on an empirical qualitative study that explored the mobility aspirations of Austrian scientists who were working in the United States at the time they were interviewed. Supported by a case study, the paper demonstrates how a qualitative research strategy including graphic drawings sketched by the interviewed persons can help us gain a better understanding of the gendered importance of social relations for the future mobility aspirations of scientists working abroad.

Editorial

2018 ◽  
Vol 6 (1) ◽  
pp. 1-2
Author(s):  
Ibrahim Sirkeci
Keyword(s):  
Qualitative Study ◽  
Cultural Dimensions ◽  
Mobile Marketing ◽  
Negative Attitudes ◽  
The Third ◽  
Cross Border ◽  
Local Characteristics ◽  
Critical Account

Transnational Marketing Journal is dedicated to disseminate scholarship on cross-border phenomena in marketing by acknowledging the importance of local and global or in other words, underlining the transnational practices marked by national and local characteristics in a fluid fashion spreading over more than one national territory. The first article by Paulette Schuster looks into “falafel” and “shwarma” in Mexico and discusses the perception of Israeli food in Mexico. The second article is a case study illustrating a critical account of cultural dimensions formulated by Schwarz using the value surveys data. The third article in the issue is a qualitative study of the negative attitudes of millennials torwards mobile marketing. 

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