scholarly journals Application of Promotion and Marketing of Micro, Small and Medium Enterprises (Umkm) of Pariaman City (Aplikasi Promosi Dan Pemasaran Hasil Usaha Mikro Kecil Menengah (Umkm) Kota Pariaman)

KOMTEKINFO ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 160-168
Author(s):  
Romi Hardianto ◽  
Yesri Elva ◽  
Eva Rianti
Keyword(s):  
Business Processes ◽  
Word Of Mouth ◽  
Small And Medium Enterprises ◽  
Technological Development ◽  
Free Market ◽  
Electronic Trading ◽  
Business Results ◽  
Electronic Transactions ◽  
Medium Enterprises

Micro, Small and Medium Enterprises (MSMEs) have an important role to support the economy in Indonesia and to enhance the era of the ASEAN free market community (MEA). MSMEs have been spread in almost every region in Indonesia, but MSMEs have been prevented from promoting their business results to the wider community because of promotions that are still carried out by word of mouth, with the existence of e-commerce as a technological development can help this problem. . E-commerce is a dynamic set of technologies, applications and business processes that connect certain companies, consumers and communities through electronic transactions and the electronic, trading of goods, services and information

scholarly journals PEMBUATAN APLIKASI ECOMMERCE USAHA MIKRO KECIL DAN MENENGAH (UMKM) WAROENG BU DHEVI

2021 ◽  
pp. 831
Author(s):  
Dedi Trisnawarman ◽  
Muhammad Choirul Imam ◽  
Jaceline Chan ◽  
Afina Putri Dayanti ◽  
Amalia Nurain
Keyword(s):  
Community Service ◽  
Word Of Mouth ◽  
Small And Medium Enterprises ◽  
Design Method ◽  
Electronic Trading ◽  
Software Application ◽  
Service Activity ◽  
Store Location ◽  
Home Industries ◽  
Medium Enterprises

Usaha Mikro Kecil dan menengah (UMKM) are one of the micro businesses that empower home industries. Indonesian UMKMs have a contribution of 15.8% to the global production supply chain at the ASEAN level. The development of MSMEs from year to year is influenced by the use of information technology and information systems. E-commerce is one of the technologies that support the development of SMEs and trade today. The number of Micro, Small and Medium Enterprises (UMKMs) joining e-commerce is increasing. Until August 2021, more than 14 million UMKMs or 22 percent of the total UMKMs have joined the e-commerce electronic trading application. UMKM Waroeng Bu Dhev was established on 27 February 2020 and is located at Bumi Menteng AsriHousing Complex, Jl. Therapy IIa BA 8, RT01/17 Bogor. Engaged in the business of making and selling various foods, such as Lapis Maksuba, Lapis Engkak, Dimsum, Choipan, Pastries, Kastengles, Nastar and so on. Currently, Waroeng Bu Dhev's marketing is still using the traditional method, namely word of mouth. There has been no marketing effort through promotional activities and sales using other media. The purpose of this Community Service activity is to help develop Waroeng Bu Dhev SMEs through e-commerce promotion media, especially in terms ofproduct promotion and sales. The ecomerce design method uses a prototyping software application, namely by involving the user iteratively in each design phase. The e-commerce application built consists of 9 menus, namely: Shop, Update & Promo, Store Location, FAQ, Search Products, Your Account, Your Cart, [email protected], and WHATSAPP.Usaha Mikro Kecil dan menengah (UMKM) merupakan salah satu usaha mikro yang memberdayakan industri rumahan. UMKM Indonesia memiliki kontribusi sebesar 15.8% terhadap rantai pasok produksi global di tingkat ASEAN. Perkembangan UMKM dari tahun ke tahun dipengaruhi dengan pemanfaatan teknologi informasi dan sistem informasi. E-commerce merupakan salah satu teknologi yang mendukung perkembangan UMKM dan perdagangan saat ini. jumlah Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergabung dengan e-commercesemakin meningkat. Sampai Agustus tahun 2021 sudah lebih dari 14 juta UMKM atau 22 persen dari total UMKM, yang sudah bergabung dengan aplikasi perdagangan elektronik e-commerce. UMKM Waroeng Bu Dhev berdiri sejak tanggal 27 februari 2020 dan berlokasi di Perumahan Bumi Menteng Asri Jl. Terapi IIa BA 8, RT01/17 Bogor. Bergerak dalam bidang usaha pembuatan dan penjualan aneka makanan, seperti Lapis Maksuba, Lapis Engkak, Dimsum, Choipan, Kue kering, Kastengles, Nastar dan sebagainya. Pemasaran yang dilakuan Waroeng Bu Dhev saat ini masih melalui cara tradisional, yaitu dari mulut ke mulut. Belum ada upaya pemasaran melalui kegiatan promosi dan penjualan menggunakan media lainnya. Tujuan kegiatan Pengabdian kepada Masyarakat ini adalahmembantu pengembangan UMKM Waroeng Bu Dhev melalui media promosi ecommerce, khususnya dalam hal promosi dan penjualan produk. Metode perancangan ecoomerce menggunakan aplikasi perangkat lunak prototyping, yaitu dengan melibatkan user secara iteratif pada setiap fase perancangan. Aplikasi ecommerce yang dibangun terdiri dari 9 menu, yaitu: Shop, Update & Promo, Lokasi Toko, FAQ, Search Products, Your Account, Your Cart, [email protected], dan WHATSAPP.

scholarly journals Analysis and Design of Sales Information System on Web-Based E-Commerce in Yoga Farm Catfish Breeding Business Using UML

2020 ◽  
Vol 4 (3) ◽  
pp. 683
Author(s):  
Muhamad Ridho Dwi Cahyo ◽  
Candiwan Candiwan
Keyword(s):  
Information System ◽  
Business Processes ◽  
Product Information ◽  
Small And Medium Enterprises ◽  
Unified Modeling Language ◽  
Future Research ◽  
Web Based ◽  
Unified Modeling ◽  
Analysis And Design ◽  
Medium Enterprises

Yoga Farm is a Micro, Small, and Medium Enterprises (MSME) that focuses on catfish breeding that is still doing business processes manually. With this process, information received by related parties is very difficult to obtain quickly. Therefore, the product is still not widely known, and customers are still few because the system used in sales and promotions still uses a manual system. The research method used is qualitative. This study aims to create a sales information system recommended at Yoga Farm and design using Unified modeling language (UML) for the recommended business processes. Customers will get product information in real-time, products can be widely recognized, and the number of Yoga Farm customers can increase. Based on the results of this study, adoption of a web-based sales information system can certainly make it easier to get the latest information quickly, can expand the market and can also facilitate customers in the transaction. For future research, this research can be used as a reference for conducting similar studies at other MSMEs to increase sales

scholarly journals PETA RENCANA (ROADMAP) RISET ENTERPRISE RESOURCE PLANNING (ERP) DENGAN FOKUS RISET PADA USAHA KECIL DAN MENENGAH (UKM) DI INDONESIA

2012 ◽  
Vol 6 (2) ◽  
pp. 140
Author(s):  
Putu Wuri Handayani ◽  
J.W. Saputro ◽  
Achmad Nizar Hidayanto ◽  
Indra Budi
Keyword(s):  
Enterprise Resource Planning ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Resource Planning ◽  
Fast Response ◽  
National Data ◽  
Critical Issues ◽  
The Republic ◽  
Medium Enterprises

Usaha Kecil dan Menengah (UKM) di Indonesia telah dapat berkontribusi terhadap PDB (Produk Domestik Bruto) nasional sebesar 55.56% berdasarkan data Biro Perencanaan Kementerian Negara Koperasi dan UKM Republik Indonesia, pada tahun 2008. Untuk memperluas pangsa pasar dan meningkatkan daya saing UKM, UKM membutuhkan suatu aplikasi yang dapat mengintegrasikan dan mengotomatisasi proses bisnis UKM. Aplikasi ERP dapat menjadi salah satu solusi untuk UKM dikarenakan keuntungan yang dapat diberikan seperti memberikan informasi dengan waktu respon yang cepat, meningkatkan interaksi antar bagian dalam suatu organisasi, meningkatkan pengelolaan siklus pemesanan barang, dsb. Beberapa isu kritis yang dihadapi oleh UKM adalah terbatasnya dana dan kapabilitas teknologi informasi yang dimiliki. Dalam memahami kebutuhan layanan yang diperlukan oleh UKM untuk aplikasi ERP dan untuk menyediakan arahan bagi UKM serta menanggapi kurangnya riset ERP di Indonesia maka riset ini bertujuan untuk menggambarkan peta rencana jangka panjang dari agenda riset ERP yang akan dilakukan untuk UKM di Indonesia. Small and Medium Enterprises (SMEs) in Indonesia has been able to contribute to the GDP (Gross Domestic Product) of 55.56% based on national data Planning Bureau of the Ministry of Cooperatives and SMEs of the Republic of Indonesia, in 2008. To expand market share and improve the competitiveness of SMEs, SMEs need an application that can integrate and automate business processes of SMEs. ERP applications can be one solution for SMEs because of the advantages that can be provided such as providing information with fast response time, increase the interaction between the departments of an organization, improving the management of ordering goods cycle, etc. Some of the critical issues faced by SMEs are the limited funds and information technology capabilities they have. In understanding the needs of the services required by SMEs for ERP applications and to provide guidance for SMEs and response to the lack of research about ERP in Indonesia, this research aims to describe the long-term plan maps of the ERP's research agenda that will be made for SMEs in Indonesia.

scholarly journals RISK MITIGATION FOR SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN THE MIDDLE OF VOLATILITY IN THE WORLD’S ECONOMY CONDITION

2021 ◽  
Vol 4 (1) ◽  
pp. 34-39
Author(s):  
Gresika Bunga Sylvana
Keyword(s):  
Business Processes ◽  
Small And Medium Enterprises ◽  
Risk Mitigation ◽  
The Great Depression ◽  
The World ◽  
National Leaders ◽  
World Economic ◽  
Economy Condition ◽  
Medium Enterprises ◽  
The Impact

ABSTRACT Indonesia's economic growth in the first quarter of 2020 of 2.97% was released by the Central Statistics Agency (BPS). It is undeniable, that number is the lowest growth rate in the last 19 years. We understand that the economic disruption caused by the COVID-19 pandemic did occur in various parts of the world. A significant economic slowdown is a big task for many national leaders. Some world economic experts even mention that the disruption of the economy due to this pandemic can resemble the effects of the Great Depression of 1930 ago. If we review the impact of the COVID-19 pandemic which has caused extraordinary disruption in the economic field, it is seen that Micro, Small, and Medium Enterprises (MSMEs) are a sector that is quite severe. Basically, the concept of risk management is not commonly used in SMEs business processes. This is because, in general, the resources owned by SMEs are quite limited. However, in this paper I want to illustrate at least there are simple concepts that can be applied by SMEs.

Methodology and Software Components for E-business Development and Implementation

2013 ◽  
pp. 269-298
Author(s):  
Neven Vrcek ◽  
Ivan Magdalenic
Keyword(s):  
Open Source ◽  
Large Scale ◽  
Network Effects ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Module Structure ◽  
Service Oriented Architectures ◽  
Service Oriented ◽  
Public Sectors ◽  
Medium Enterprises

Many benefits from implementation of e-business solutions are related to network effects which means that there are many interconnected parties utilizing the same or compatible technologies. The large-scale adoption of e-business practices in public sectors and in small and medium enterprises (SMEs)-prevailing economic environments will be successful if appropriate support in the form of education, adequate legislative, directions, and open source applications is provided. This case study describes the adoption of e-business in public sectors and SMEs by using an integrated open source approach called e-modules. E-module is a model which has process properties, data properties, and requirements on technology. Therefore e-module presents a holistic framework for deployment of e-business solutions and such e-module structure mandates an approach which requires reengineering of business processes and adoption of strong standardization that solves interoperability issues. E-module is based on principles of service-oriented architectures with guidelines for introduction into business processes and integration with ERP systems. Such an open source approach enables the spreading of compatible software solutions across any given country, thus, increasing e-business adoption. This paper presents a methodology for defining and building e-modules.

Open Innovation in SMEs

2013 ◽  
pp. 160-174
Author(s):  
Hakikur Rahman
Keyword(s):  
Open Innovation ◽  
Small And Medium Enterprises ◽  
Technological Development ◽  
Innovation Research ◽  
Outer Periphery ◽  
Collaborative Innovation ◽  
Medium Enterprises ◽  
Successful Innovation ◽  
Corporate Business ◽  
Innovation Processes

Successful innovation is a key to business growth. In the realm of technological development, innovation processes have been transformed into various forms, like open innovation, crowdsourcing innovation, or collaborative innovation. This research would like to focus on open innovation processes to reach out to the common stakeholders in the entrepreneurship system through small and medium enterprises. It has been observed that to provide innovative services or products to the outer periphery of the customer chain, SMEs play an important role. Hence, focusing innovation for SMEs would lead to a newer dimension of innovation research for better business and economic growth. It could be applied to both ways in terms of value gain to the participants. This applies to all sorts of entrepreneurships, though often corporate business houses seem to be the most beneficiaries of innovation researches. This research will emphasize open innovation for SMEs at the outset by focusing transformation of innovation leading to a networked paradigm in spite of being in closed periphery, and try to provide some overview on innovation strategies, including various challenges.

Obstacles to SMEs for E-Adoption in the Asia Pacific Region

2004 ◽  
pp. 112-133 ◽  
Author(s):  
Sushil K. Sharma ◽  
Nilmini Wickramasinghe
Keyword(s):  
Electronic Commerce ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Asia Pacific ◽  
Pacific Region ◽  
Technical Expertise ◽  
Key Factors ◽  
Asia Pacific Region ◽  
Medium Enterprises ◽  
The Way

As electronic commerce (e-commerce) is becoming the way to trade, it is the large corporations that are exploiting their finances and technical expertise to jump into this abyss. Small and medium enterprises (SMEs) are finding too many obstacles to participate in e-commerce. SMEs in Asia Pacific in particular, face many obstacles and thus are still not comfortable with the concept of putting their business online, conducting transactions online or revamping entire business processes. This chapter describes the key factors that are hindering SMEs’ participation in e-commerce and the obstacles to SMEs for e-adoption in Asia Pacific. Although this study is limited to the Asia Pacific region many of the findings do contribute significantly to the factors hindering all SMEs’ e-adoption efforts.

Obstacles to SMEs for E-Adoption in the Asia Pacific Region

2011 ◽  
pp. 1466-1473
Author(s):  
Sushil K. Sharma ◽  
Nilmini Wickramasinghe
Keyword(s):  
Electronic Commerce ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Asia Pacific ◽  
Pacific Region ◽  
Technical Expertise ◽  
Key Factors ◽  
Asia Pacific Region ◽  
Medium Enterprises ◽  
The Way

As electronic commerce (e-commerce) is becoming the way to trade, it is the large corporations that are exploiting their finances and technical expertise to jump into this abyss. Small and medium enterprises (SMEs) are finding too many obstacles to participate in e-commerce. SMEs in Asia Pacific in particular, face many obstacles and thus are still not comfortable with the concept of putting their business online, conducting transactions online or revamping entire business processes. This chapter describes the key factors that are hindering SMEs’ participation in e-commerce and the obstacles to SMEs for e-adoption in Asia Pacific. Although this study is limited to the Asia Pacific region many of the findings do contribute significantly to the factors hindering all SMEs’ e-adoption efforts.

Technological Change Perspective for ERP Implementation in Small and Medium Enterprises

2020 ◽  
pp. 1506-1516
Author(s):  
Jessy Nair ◽  
Aarthy Chellasamy
Keyword(s):  
Morphological Analysis ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Erp Implementation ◽  
Research Article ◽  
It Systems ◽  
Toe Framework ◽  
Organization Framework ◽  
Medium Enterprises ◽  
Organizational Preparedness

Small and medium-sized enterprises (SMEs) trail large organizations in leveraging IT systems. SMEs are beginning to understand the significance of implementing IT systems like ERP for improving their preparedness in business processes. Hence the objective of this research article is to develop a framework to analyse SME's organizational preparedness for implementing the technology. This research applies a General Morphological Analysis (GMA) framework to explore suitable models and variables for IT change preparedness to realize the benefits of ERP implementation in SMEs. An SMEs drawback in implementing IT tools is specifically due to a lack of knowledge and an acute shortage of resources like investment and manpower. The review of literature in this article using general morphological analysis is novel for ERP implementation in the SME sector. Based on the review of articles, a morphology with a technology organization framework and environment (TOE) framework which evaluates technological, organizational and environment is most adequate to understand the IT readiness for ERP among SMEs.

A Semi-Structured Methodology for ERP System Selection Based on MACBETH and Choquet Integral Applied to Small and Medium Sized Enterprises

2011 ◽  
Vol 2 (4) ◽  
pp. 1-19
Author(s):  
Abdelilah Khaled ◽  
Mohammed Abdou Janati Idrissi
Keyword(s):  
Enterprise Resource Planning ◽  
Selection Criteria ◽  
Business Processes ◽  
Choquet Integral ◽  
Small And Medium Enterprises ◽  
Resource Planning ◽  
Erp System ◽  
Balance Task ◽  
Medium Enterprises ◽  
Selection Methodology

Historically, Enterprise Resource Planning (ERP) systems were initially destined to large companies in order to standardize and streamline their key business processes. Recently, they have been increasingly adopted by Small and Medium Enterprises (SMEs). However, making strategic tradeoffs among the various marketplace solutions is a troublesome balance task for SMEs without the rescue of systematic multicriteria decision approaches. This paper addresses the question of how to choose an ERP solution that best suits a given SME. It serves twofold objectives; firstly it defines a set of selection criteria related to SMEs’ context. Secondly, it presents a selection methodology based on the construction of an induced decision model through capturing the decision maker’s preferences. The key contribution of this paper is the introduction of a new iterative learning based approach destined to make enlightened decisions through the consideration of interdependencies among the adopted selection criteria thanks to the Choquet Integral.

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