scholarly journals Entrepreneurial Marketing dan Jejaring Sosial dalam Usaha Kecil: Studi Kasus tentang Bisnis Petshop di Kabupaten Bandung

2021 ◽  
Vol 4 (2) ◽  
pp. 90-106
Author(s):  
Jajang Ginanjar ◽  
Margo Purnomo ◽  
Erna Maulina
Keyword(s):  
Social Networks ◽  
Marketing Strategies ◽  
Social Connections ◽  
Customer Acquisition ◽  
Marketing Concept ◽  
Entrepreneurial Marketing ◽  
Market Intelligence ◽  
Marketing Activities ◽  
Online Shops ◽  
Depth Interviews

This article aims to examine how small entrepreneurs use social networks to develop and implement marketing strategies. The type of small business studied is the Petshop business. The research method used is qualitative by conducting in-depth interviews and analysis with Petshop entrepreneurs through an entrepreneurial marketing perspective. Ultimately, we found that Petshop entrepreneurs are using social connections through market intelligence, new customer acquisition, and current customer retention to create and deliver more value to customers. Entrepreneurs take steps to build emotional attachments and carry out marketing activities through giving gifts or by approaching customers through the community, and most of the entrepreneurs in the Petshop business in Bandung Regency do marketing through physical (offline) stores and online shops. The majority of entrepreneurs stated that the application of the entrepreneurial marketing concept and strengthening social networks were important in the continuity of the Petshop business, only one Petshop entrepreneur had contradictory statements, especially in the aspect of searching for market information.

scholarly journals The use of marketing strategies by Small, Medium and Micro Enterprises in rural KwaZulu-Natal

2013 ◽  
Vol 6 (1) ◽  
pp. 39 ◽  
Author(s):  
Lawrence Mpele Lekhanya ◽  
Roger B Mason
Keyword(s):  
Rural Areas ◽  
Small Sample ◽  
Marketing Strategies ◽  
Survey Method ◽  
Marketing Tactics ◽  
Entrepreneurial Marketing ◽  
Kwazulu Natal ◽  
Marketing Activities ◽  
Quota Sampling ◽  
Medium Enterprises

<p>This paper examines the use of marketing strategies by Small, Micro and Medium Enterprises (SMMEs) in rural areas and identifies how they are limited by various internal and external factors. The study aimed to determine whether rural SMMEs have formal marketing strategies, the factors that constrain their marketing activities, their understanding of what marketing entails and the marketing communications techniques that they use. The study was conducted in rural KwaZulu-Natal (KZN), using a survey method. The sample consisted of 374 SMME owners/managers, selected using quota sampling, with respondents completing a questionnaire with the assistance of an interviewer. The results of the research revealed that marketing knowledge and expertise is lacking, with limited use of marketing strategies by the rural SMMEs. The paper will benefit SMME marketers by assisting them to better understand the marketing tactics to use, dependent on the nature of their environment. Most work on SMME marketing has concentrated on urban entrepreneurial marketing, with little emphasis on marketing strategies used in rural areas. Findings were limited by the study’s exploratory nature and the small sample. Further research with larger samples and the consideration of other provinces is recommended.</p><p><strong>Keywords</strong> – Marketing strategy, Rural, Marketing tactics, South Africa, SMME, KZN</p>

scholarly journals The Application and Importance of Marketing and its Tools in the Conditions of Non-profit Organizations on a Global Scale

2021 ◽  
Vol 92 ◽  
pp. 02055
Author(s):  
Zuzana Rosnerova ◽  
Dagmar Hraskova
Keyword(s):  
Value Added ◽  
Global Scale ◽  
Comparative Methods ◽  
Marketing Strategies ◽  
Marketing Concept ◽  
Commercial Sector ◽  
Non Profit ◽  
Separate Area ◽  
Marketing Activities ◽  
Non Profit Organizations

Research background: Marketing as a separate area of activities does not immediately occur only in the environment of companies, but is also used in the environment of non-profit organizations. Although the activities of non-profit organizations differ significantly from the activities of commercially oriented companies, even in the case of non-profit organizations, marketing activities and tools are used to improve the overall progress of non-profit organizations. Purpose of the article: The article deals with the analysis of marketing activities and tools that are applied in the conditions of non-profit organizations. In the case of applicable marketing tools, we will also address the question of whether it is necessary to modify traditional marketing tools in the environment of non-profit organizations. The aim of the article is to analyse the most frequently applied marketing tools in the environment of non-profit organizations. Methods: Descriptive methods as well as comparative methods are used in the analysis in order to compare them with the commercial sector. In this article, we work with the hypothesis that the application of the marketing concept will be different compared to profit-oriented marketing and we assume that marketing strategies will require a certain degree of modification. Findings & Value added: Based on the performed analysis, we will evaluate the findings of this issue and suggest other options for the implementation of marketing tools in the environment of non-profit organizations.

scholarly journals Jaringan Digital dan Pengembangan Kewirausahaan Sosial Buruh Migran Perempuan

2019 ◽  
Vol 16 (1) ◽  
pp. 57
Author(s):  
Eko Wahyono ◽  
Lala M. Kolopaking ◽  
Titik Sumarti M. C. ◽  
Aida Vitayala S. Hubeis
Keyword(s):  
Social Networks ◽  
Social Marketing ◽  
Social Entrepreneurship ◽  
Migrant Workers ◽  
Digital Technology ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Technological Infrastructure ◽  
Depth Interviews ◽  
Female Migrant

The purpose of this study is to analyze the use of digital technology and social networks in post-returning female migrant workers’ social entrepreneurship. This study uses a qualitative approach by conducting in-depth interviews, FGDs, and observations. The results show that digital technology and social networks have an important role in the process of developing entrepreneurship in the villages of origin of the migrant workers. Meanwhile, the challenges are the lack of technological infrastructure, capital circulation, and social marketing strategies in therural area.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Social Networks and Business Performance of Igbo Migrant Traders in Ibadan, South-West Nigeria

2014 ◽  
Vol 12 (2) ◽  
Author(s):  
Deborah O. Obor ◽  
Emeka E. Okafor
Keyword(s):  
Social Support ◽  
Social Networks ◽  
Social Network ◽  
Social Exchange ◽  
Business Performance ◽  
Exploratory Research ◽  
Business Growth ◽  
South West ◽  
Key Informant ◽  
Depth Interviews

This study focused on social networks and business performance among Igbo businessmen in Ibadan, South-west Nigeria through the exploratory research design. Social exchange, social network and social capital theories were employed as theoretical framework. Twenty-six in-depth interviews, key informant interviews and case studies were conducted with purposively selected respondents in four business locations in Ibadan. The results showed that among the factors that facilitated migration of the Igbo to Ibadan were their interest to learn a trade, their inability to attain higher education, and having a relative in Ibadan. The types of social networks available showed that social network was not location bound, as all the respondents belonged to town progressive unions and mutual benefits/cooperative associations. Social networks played vital roles in business performance, including social support, access to loan, business growth and expansion. The main challenges to maintaining adequate social network in business were distrust, envy, unbridled competition, dishonesty and inability to keep terms of agreement. The study concludes that social networks have positively influenced the business performance of migrant Igbo in Ibadan. There is need for the Igbo to strengthen their social networks through honesty, forthrightness, and transparency in all their dealings.

MARKETING ASPECTS IN THE OPERATIONS OF THE VELEBIT NATURE PARK

2009 ◽  
Vol 15 (1) ◽  
pp. 49-60
Author(s):  
Branka Berc Radisic ◽  
Lorena Bašan ◽  
Diana Bokulić
Keyword(s):  
Management Plan ◽  
Park Management ◽  
Marketing Concept ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Marketing Activities ◽  
Nature Park

The application of marketing in tourism involves marketing activities undertaken by all producers that are in any way connected to selling their products on the tourist market, as a means of earning revenue. Tourism marketing calls for a marketing concept to be implemented in companies in the tourism sector and other tourism-supply providers. Upon the adoption of the Management Plan of the Velebit Nature Park, a marketing concept, as an element of efficient park management, must be employed to help ensure the prosperity of Park operations in all areas and across all levels.

The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses

2021 ◽  
Vol 30 (3) ◽  
Author(s):  
Ted Hayduk ◽  
Matthew Walker
Keyword(s):  
Relationship Marketing ◽  
Brand Equity ◽  
Small Businesses ◽  
Resource Constraints ◽  
Dynamic Panel ◽  
Entrepreneurial Marketing ◽  
Marketing Activities ◽  
Meaningful Relationships ◽  
Meaningful Connections ◽  
Dynamic Panel Estimator

Work in relationship marketing (RM) has implied that most large sport properties fail to enact sport relationship marketing (SRM) tactics that establish meaningful connections with consumers. Work in entrepreneurial marketing (EM) suggests that small businesses must innovate to implement elements of EM due to inherent resource constraints. Therefore, exploring SRM in an entrepreneurial, innovation-dependent context like small sport businesses (SSBs) may help explain why large sport fi rms struggle with SRM. Therefore, we examined whether SSBs’ marketing activities are generative of RM-specific outcomes and attempted to identify when and how these relationships can be augmented. Results from a dynamic panel estimator carried out on a sample of 332 SSBs over a 22-year span indicate that SSBs accrue only some of the benefits to be expected in the presence of successful SRM, highlighting the need to understand why sport properties of all sizes struggle to build meaningful relationships.

Social Networks and Stratagems of Nineteenth-Century Coast Salish Leaders

Ethnohistory ◽  
2021 ◽  
Vol 68 (2) ◽  
pp. 237-268
Author(s):  
Morgan Ritchie ◽  
Bruce Granville Miller
Keyword(s):  
Nineteenth Century ◽  
Social Networks ◽  
Significant Role ◽  
Social Geography ◽  
Social Connections ◽  
Northwest Coast ◽  
Military Bases ◽  
Coast Salish ◽  
Salish Sea ◽  
The Social

Abstract During the socially transformative mid-nineteenth century in the Salish Sea region of the Northwest Coast, a number of influential leaders emerged within Indigenous tribal groups. They played a significant role in reshaping the social geography of the region, blending emergent religious, commercial, and military bases for authority with more conventional Coast Salish strategies of patronage and generosity. The authors examine the lives and social connections of three Coast Salish leaders to illustrate how they were able to establish and maintain social networks across the region for their advantage and for the advantage of followers who had gravitated to them from surrounding shattered communities.

scholarly journals Modeling Competitive Marketing Strategies in Social Networks

2019 ◽  
Vol 518 ◽  
pp. 50-70 ◽  
Author(s):  
Rahul Goel ◽  
Anurag Singh ◽  
Fakhteh Ghanbarnejad
Keyword(s):  
Social Networks ◽  
Marketing Strategies

Influence and Information Flow in Online Social Networks

2017 ◽  
Vol 9 (4) ◽  
pp. 1-17
Author(s):  
Afrand Agah ◽  
Mehran Asadi
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Large Data ◽  
Marketing Strategies ◽  
Large Data Sets ◽  
Divide And Conquer ◽  
Data Sets ◽  
Divide And Conquer Algorithm ◽  
Flow Of Information

This article introduces a new method to discover the role of influential people in online social networks and presents an algorithm that recognizes influential users to reach a target in the network, in order to provide a strategic advantage for organizations to direct the scope of their digital marketing strategies. Social links among friends play an important role in dictating their behavior in online social networks, these social links determine the flow of information in form of wall posts via shares, likes, re-tweets, mentions, etc., which determines the influence of a node. This article initially identities the correlated nodes in large data sets using customized divide-and-conquer algorithm and then measures the influence of each of these nodes using a linear function. Furthermore, the empirical results show that users who have the highest influence are those whose total number of friends are closer to the total number of friends of each node divided by the total number of nodes in the network.

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