scholarly journals A Critical Discourse Analysis of the Use of Metaphor in Online Car Advertisements

2021 ◽  
Vol 4 (2) ◽  
pp. 25-36
Author(s):  
Rita Hartati ◽  
Ebrahim Panah ◽  
Hafizan Matsom
Keyword(s):  
Content Analysis ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Arab Countries ◽  
Critical Discourse ◽  
The Us ◽  
Descriptive Approach

The objectives of the current study are threefold: a) to investigate what types of metaphors are used in Arab and Western car advertisements and why they use them, b) to explore how metaphors are used in Arab and Western car advertisements, and c) to explore how cultural attributes are used along with metaphors in Arab and Western car advertisements. The study adopted a descriptive approach through content analysis using three models: cultural (Hofstede, 2005), metaphorical (Lankoff & Johnson, 1980), and contrastive discourse analysis (Farclough's, 2001), approaches to analyze the data. The study sample comprised 30 car advertisements from Holland, France, Germany, Italy, the US, and Arab countries, each with five advertisements published online in 2016. The findings of the study show that car advertisements frequently use metaphorical strategies. In addition, the study revealed differences between Arab and Western advertisements in terms of the employment of cultural attributes. Finally, the study also indicated that even within the Western context, there is a different use of metaphorical strategies with subtle differences.

Dehumanizing to Demonizing: Critical Discourse Analysis of George Bush’s Speeches for Exploring the Influence of Dehumanizing Metaphor in Political Discourse

2021 ◽  
pp. 154-168
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Postcolonial Theory ◽  
Research Work ◽  
Critical Discourse ◽  
George Bush ◽  
Sense Of Security ◽  
The Us ◽  
The World ◽  
Sense Of Justice

To legitimize US invasion of Iraq, Bush fabricated fake intelligence reports, and depended solely on propaganda; he manipulated language in a well-calculated manner; most particularly, the metaphors chosen and devised for his speeches were such that convinced the US citizens about the legitimacy of the invasion, elicited financial support of the European allies and moral support of the majority of the world community. This research work used discourse analysis to study the metaphors that were used by George Bush in the speeches he made on 8 different occasions, and the theoretical framework used in it is the combination of critical discourse analysis CDA with postcolonial theory concept of orientalism.It utilized both qualitative and quantitative data collection tools.It found that most of the task was accomplished through the linguistic manipulation in the shape of metaphor used to dehumanize the enemy, which first made the US citizens feel as victims to the jealousy of rogue Muslim states for intending to completely annihilate them; then, it made appeal to their sense of justice, sense of security, and right to self-defense. By grouping the world citizens into Us and Them groups, the innocent, peace-loving and the war-mongers, the angels and the devils, and then by placing themselves and the rest of the world among the first group and placing the powerfulMuslims states among the second group, the US exploited the feelings and thoughts of all. Despite the UN and the rest of the world having come to know the sheer lies of the US now, the US still has managed to flog a dead horse and blind-fold majority of the world through this linguistic manipulation in the form of using dehumanizing metaphors

scholarly journals Scottish Press Coverage of UK General Elections after Devolution: the 2001 and 2005 Campaigns

2009 ◽  
Vol 2 (1) ◽  
Author(s):  
Marina Dekavalla
Keyword(s):  
Content Analysis ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Press Coverage ◽  
Election Campaign ◽  
Political Debate ◽  
Research Project ◽  
General Elections ◽  
Selection Of

This paper presents preliminary findings from a wider study into the form that political debate takes in Scottish and English/UK newspapers’ reporting of the 2001 and the 2005 UK Elections. The research project aims to contribute to the discussion regarding the role played by the Scottish press in political deliberation after devolution and compares its contribution to the electoral debate with that of newspapers bought in England. This paper explores the results of a content analysis of articles from daily Scottish and UK newspapers during the four weeks of each election campaign period. This reveals that, despite some differences, the overall picture of the coverage of major election issues is consistent. A selection of the coverage of taxation, the most mentioned reserved issue in the 2001 campaign, is subsequently analysed using critical discourse analysis, and the results suggest more distinction between the two sets of newspapers.

scholarly journals Critical Discourse Analysis of Selected Nigerian Political Hate Speeches

2021 ◽  
Vol 12 (3) ◽  
pp. 494-500
Author(s):  
Harriet Chinyere Obiora ◽  
Sopuruchi Christian Aboh ◽  
Bridget O. Dioka
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Random Sampling ◽  
Democratic Party ◽  
Theoretical Framework ◽  
Critical Discourse ◽  
Descriptive Approach

The study examines the hate speeches used by the Nigerian politicians within the theoretical framework of Critical Discourse Analysis (CDA). Some of the hate speeches used by the Nigerian politicians are selected and analyzed. The objectives of this study include identifying and investigating the hate speeches using critical discourse analysis. The random sampling is used to elucidate data from Nigerian dailies. The data includes hate speeches used by Nigerian politicians against the opposing parties or individuals. The methodology for this research is the descriptive approach. The study finds out that the hate speeches are seen in this study as the use of accusations and judgments, mockery and degradation, propagation and solving problems using disdain statements and the use of rhetoric by the members of All Progressive Congress (APC) and People Democratic Party (PDP) in Nigeria to show power and dominance over one another.

scholarly journals 'This may not be represented in the curriculum documents’, an analysis of early childhood education curriculum from Ontario college programs.

2021 ◽  
Author(s):  
Daniel Gosson
Keyword(s):  
Early Childhood ◽  
Content Analysis ◽  
Discourse Analysis ◽  
Early Childhood Education ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Education Curriculum ◽  
Theoretical Frameworks ◽  
Childhood Education ◽  
College Programs

This study examines the way in which Early Childhood Educators trained in Ontario college programs are prepared to work with queer populations upon entering the field. This study used post-structuralist, queer feminist, and critical disability theoretical frameworks while analysing the data. A content analysis, informed by critical discourse analysis, was used to assess program documents. Course descriptions from ECE program websites were collected, as well as a total of 33 course outlines from 11 different Ontario college ECE programs, and 9 textbooks identified through the course outlines. Queer content was found to be absent from all but 5 course outlines and 4 textbooks. The need to have queer issues included formally in Ontario ECE curriculum, the othering of queer populations, and the erasure of queer identities are discussed. Key

scholarly journals Who is 'New Zealand'? Publics in Aotearoa/New Zealand General Election Discourse

2021 ◽  
Author(s):  
◽  
Ian Anderson
Keyword(s):  
Content Analysis ◽  
Discourse Analysis ◽  
New Zealand ◽  
Critical Discourse Analysis ◽  
Voter Turnout ◽  
Critical Discourse ◽  
The Public ◽  
Aotearoa New Zealand ◽  
General Elections ◽  
The Right

<p>2011 saw the lowest voter turnout in Aotearoa/New Zealand since women won the right to vote (Vowles, 2014). This decline in participation aligns with trends elsewhere in the Anglosphere (Ailes, 2015; Hansard, 2015). This organic crisis poses new questions for notions of the ‘public sphere’ and ‘publics’ – the forms of political engagement with citizens in a mass-mediated society. Fraser (1990) contends that in theorising the “limits of actually existing late capitalist democracy” (p. 57), we need a notion of pluralised and contesting ‘publics’ (ibid). The project asks how political parties named the 'public' (or publics) in the 2011 and 2014 Aotearoa / New Zealand General Elections. In order to consider the dominance of these political articulations, research will also consider whether these invocations of 'the public' found coverage in the national press. This is not intended as a sociological examination of actually existing publics, but an examination of dominant encoding (Hall, 2001). This analysis tests the thesis that dominant cross-partisan electoral discourses defined the 'public' in terms of dual identification with productive work and capital, in opposition to named subaltern publics. This formulation suggests that workers are called to identify with capital, following from Gramsci’s (2011) theorisation of bourgeois hegemony. Research begins with a content analysis of party press releases and mainstream coverage during the 2011 & 2014 General Elections, when official discourses hailing 'the public' are intensified. Content analysis quantifies nouns used for publics – for example, 'taxpayer', 'New Zealander', or even 'the public'. From this content analysis, the project proceeds to a critical discourse analysis, which seeks to historically contextualise and explain the patterns in content. Reworking Ernesto Laclau's (2005a) theorisation of populism to factor in the left/right axis (which Laclau considered outmoded), this critical discourse analysis considers what 'public' alliances are articulated, and what political programmes these articulations serve.</p>

scholarly journals Neo-Orientalist Framing of the 2011 and 2013 Egyptian Uprisings: A Case Study of The New York Times and The Washington Post

2018 ◽  
Author(s):  
Tamta Gelashvili
Keyword(s):  
New York ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Liberal Democracy ◽  
New York Times ◽  
Media Framing ◽  
Critical Discourse ◽  
Washington Post ◽  
The New York Times ◽  
The Us

This thesis critically examines the US media framing of the Egyptian Uprisings in 2011 and 2013 to examine whether the coverage was relatively value-neutral or had a value-laden (Neo-Orientalist) perspective. The thesis aims to examine whether the Neo-Orientalist tendency among the Western societies to view religion as the key driving force behind political processesis manifest in the US media as well, or whether the two newspapers try to represent the abovementioned political and economic processes and grievances. To this end, the thesis looks at the articles published in The New York Times and The Washington Post during and after two major events: Mubarak‟s resignation in 2011 and Morsi‟s removal in 2013. A combination of quantitative (content analysis) and qualitative (critical discourse analysis) research demonstrates that news articles and editorials about the 2011 and 2013 uprisings include Neo-Orientalist frames. These articles consider liberal democracy as a universal normative model and contrast it with Islam, portrayed as a fundamentally different, homogeneous and antidemocratic phenomenon linked with instability and violence and singlehandedly influencing democratization process. Compared to 2011, Neo-Orientalist frames become more frequent in 2013; if in 2011, most units adhere to Fukuyama‟s view that Egypt would join the teleological march to liberal democracy, in 2013, the trend reverses and most units, like Huntington, exclude any possibility of democratization. The textual practices of naming, sourcing, presupposition, fore- and backgrounding, used to construct Neo-Orientalist frames, can be related to discursive practices, or the production of text, and larger social practices. As critical discourse analysis shows, the units show pro-Israeli bias and align with the US foreign policy priorities: both the general policy of liberal democracy promotion and the specific strategic interests in Egypt.

scholarly journals Exploring the discourse of National Islam and Foreign Islam in the Australian press: A critical discourse analysis

2021 ◽  
Vol 2 (2) ◽  
pp. 302-317
Author(s):  
Muhammad Junaid Ghauri ◽  
Amrat Haq ◽  
Riffat Alam
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Media Coverage ◽  
European Countries ◽  
Critical Discourse ◽  
The Us ◽  
Research Findings ◽  
The Media ◽  
Mainstream Society ◽  
Research Endeavour

Research conducted in some European countries and in the US has evidenced that there is a considerable difference in the media coverage of the National/Internal and Foreign/External Islam. Wherein, the latter is viewed and portrayed as a ‘greater threat’ to the mainstream society. This research endeavour is an effort to explore the predominant themes associated with the Foreign/External Islam in the editorials of the two selected Australian newspapers during January 1, 2016 to March 31, 2017. The researcher has employed Tuen A. van Dijk’s (1998) ideological square and lexicalization strategies from the Critical Discourse Analysis (CDA) paradigm to examine the editorials of The Age and The Australian. The research findings are evident that in the coverage of the Foreign Islam both the selected newspapers have associated ‘conflict’, ‘violence’ and ‘collectivism’ with Islam and Muslims, however The Australian highlighted ‘women underrepresentation’ also. While covering the National Islam, The Age highlighted the ‘victimization’ and ‘prejudice’ to Muslims in Australia and stressed on the need of ‘understanding’, ‘harmony’ and ‘cohesion’. However, in The Australian the National Islam also received the same treatment as did the Foreign Islam in terms of themes.

scholarly journals Realization of «Victory» and «Defeat» frames in sports Internet-discourse: problem of focusing

2021 ◽  
Vol 27 (1) ◽  
pp. 129-135
Author(s):  
A. G. Pisareva
Keyword(s):  
Content Analysis ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Linguistic Research ◽  
Sport Teams ◽  
Event Model ◽  
Quantitative And Qualitative Methods ◽  
The Web ◽  
Cognitive Event

The relevance of the problem of realization of the frames Victory and Defeat that are linguistically represented in the sports Internet-discourse is due to the fact that in the recent decades scholars both in Russia and abroad develop the theoretical grounds of discourse analysis and pay special attention to different kinds of institutional and professional discourses, and sports discourse possesses two important features aims and participants; thus, sports discourse belongs to the group of institutional discourses and is of great interest for researchers. The aim of the research became the identification of methods that are applied in order to change the focus of the frame; in the course of the study the author solves the following tasks: description of the constituents of the cognitive event model, carrying out linguistic research of sports Internet-discourse fragments and defining the pragmatic goals of the author that in turn influence the frame as a whole. The match reports which are found in the news sections of sport teams` websites were used as the research materials. The study is devoted to the headings of the reports and introductions to them. It is these parts of the articles that contain information about the match outcome that is the basis for the frames under analysis. In the article the following methods were applied: critical discourse analysis as well as quantitative and qualitative methods in the framework of content analysis. Lexical units that were singled out were analyzed from both morphological and semantic perspectives. The study of modern sports Internet-discourse has demonstrated that the authors of match reports tend not only to convey the information about the match results to the readers of the web-site but also to influence their opinion by forming a particular interpretation. The conducted analysis makes it possible to conclude that an intentional shift of focus frame is achieved with the help of various lexical units, word combinations and, especially, evaluative adjectives.

scholarly journals TAFSIRAN KIAI PESANTREN TERHADAP BAIT-BAIT ALFIYAH IBN MALIK DAN TRANSFORMASI NILAI MORAL SANTRI: Kajian Intertekstualitas dan Analisis Wacana Kritis

2018 ◽  
Vol 19 (2) ◽  
Author(s):  
Muhamad Jaeni
Keyword(s):  
Content Analysis ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Boarding School ◽  
Moral Values ◽  
Hard Work ◽  
Critical Discourse ◽  
Religious Values ◽  
Social Concern ◽  
Linguistic Study

<p>One of the most phenomenal grammatical books in Indonesian <em>pesantren</em> is Kitab Alfiyah Ibn Malik. The book was arranged in the form of poetry, which consists of 1002 poems. This book is studied with rote methods. Many santri are able to memorize a thousand poems. Uniquely, many kiai who often make that poem as a proposition of other sciences such as <em>fiqh</em>, <em>tasawuf</em>, and morals. This study focuses on the phenomenon of interpretation of the grammatical poems among Arab scholars and Islamic scholars in Indonesia. Besides this study also observes patterns and mechanisms interpreting Alfiyah poems as a linguistic study and constructing moral values santri in boarding school. This study used intertextual method and critical discourse analysis. The data are analyzed by Norman Fairlough’s content analysis and critical discourse. This study found that the book Alfiyah Ibn Malik taught in the boarding school not only memorized by the students but also interpreted by the kiai to the philosophical meaning. The interpretation of the kiai on Alfiyah's poems is very broadly encompassing religious values i.e. honesty, discipline, hard work, independence, creativity, democracy, homeland love, social concern, and responsibility.</p><p>Salah satu buku gramatikal yang sangat fenomenal di pesantren Indonesia adalah kitab Alfiyah Ibn Malik. Kitab ini disusun dalam bentuk syair, yang terdiri dari 1002 sajak. Di pesantren Indonesia, kitab ini dikaji dengan motode hafalan. Banyak para santri yang mampu menghafal seribu sajak itu. Uniknya, banyak para kiai yang seringkali menjadikan sajak-sajak itu sebagai dalil dari ilmu-ilmu lain seperti fiqh, tasawuf, dan akhlak. Kajian ini mengamati fenomena tafsiran sajak-sajak gramatikal itu di kalangan ulama Arab dan kiai pesantren di Indonesia. Selain itu kajian ini juga mengamati pola dan mekanisme menafsirkan sajak-sajak Alfiyah sebagai kajian kebahasaan dan penanaman nilai-nilai moral santri di pondok pesantren. Metode yang digunakan meliputi metode intertekstual dan analisis wacana kritis. Adapun teknik analisis data yang yang digunakan adalah <em>content analysis</em> (analisis isi) dan analsis wacana (<em>critical discourse</em>) Norman Fairlough. Dari hasil peneltian ini ditemukan bahwa kitab Alfiyah Ibnu Malik yang diajarkan di pondok pesantren tidak hanya dihapal oleh para santri tapi juga ditafsirkan oleh para kiai kepada makna filosofis. Penafsiran para kiai atas sajak-sajak Alfiyah ini sangat luas mencakup nilai-nilai agama, kejujuran, kedisiplinan, kerja keras, kemandirian, kreativitas, demokrasi, cinta tanah air, kepedulian sosial dan tanggung jawab.</p>

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