Background: There is an increasing desire for research to provide solutions to the grand challenges facing our global society, such as those expressed in the UN SDGs (“real-world impact”). Herein, we consider whether the frameworks that underpin the research endeavour are appropriately oriented to support these aspirations and maximize the capability of research to achieve these goals. Methods: We conducted a survey of authors who had published in >100 of our Earth & Environmental Science journals. The survey was sent to just under 60,000 authors and we received 2,695 responses (4% response rate). Results: Respondents indicated that the majority of their research in the Earth & Environmental Sciences is currently concerned with addressing urgent global needs or that this will become a priority in the future; however, the impetus seems to be altruistic researcher desire, rather than incentives or support from publishers, funders, or their institutions. Indeed, when contextualised within other forms of impact, respondents indicated that citations or downloads were more important to them than contributing to tackling real-world problems. Herein, we analyse survey feedback, suggest the presence of a misalignment between researcher ambition and current realities, and discuss the role and value of the research journal in forming new connections for their researchers, both within and without academia. Conclusions: At present, it seems that this laudable ambition of achieving real-world impact is seemingly being lost amidst the realities of being a researcher. We offer for comment a series of suggestions, with the aim of simulating discussion and collective action to tackle these challenges as a community.