scholarly journals Analisis Faktor Lingkungan Bisnis Ritel Berbasis Swalayan Pada Lab. Bisnis

2017 ◽  
Vol 2 (3) ◽  
pp. 85-104
Author(s):  
Mukaram ◽  
Ira Siti Sarah
Keyword(s):  
Environmental Factors ◽  
Business Environment ◽  
Retail Store ◽  
Marketing Strategies ◽  
Retail Business ◽  
Environment Variable ◽  
Store Management ◽  
Store Environment ◽  
New Variables ◽  
Time Of Operation

Department of Business Administration has a business laboratory (Business Lab) that is based on the retail business concept. Until now, the profit per year earned by the Business Lab is still below the average of other retail store business in the same industry. The condition is suspected by less attention to stores environmental factors that have an impact on customer satisfaction. Competition among retail companies increasingly stringent push the owner to be more creative and innovative in creating marketing strategies. The retail business environment is one of the most important variables to be considered for the survival of a retail store. By knowing the dominant factors in the retail store environment variable, store management can make more appropriate marketing strategies to attract customers and increase customers satisfaction. This study aims to assess the environmental factors stores in Business Lab. The data collection is done by distributing 161 questionnaires to consumers of Business Lab. Data were analyzed using exploratory factor analysis (EFA). The result indicates there are three factors in the store's environment factors that need redefinition. First, the second factor was suggested to be renamed to promotions and convenience shopping after getting two new variables, namely direction and facilities. Secondly, the fourth factor is suggested to adjust its name to 'availability' as it contains two components, location and time of operation in the same factor. Third, the 'atmosphere of the shop' is divided into two different factors, namely 'convenience shopping' and 'storefront'.

scholarly journals Analisis Faktor Lingkungan Bisnis Ritel Berbasis Swalayan Pada Lab. Bisnis

2017 ◽  
Vol 2 (3) ◽  
pp. 85
Author(s):  
Mukaram Mukaram ◽  
Ira Siti Sarah
Keyword(s):  
Environmental Factors ◽  
Business Environment ◽  
Retail Store ◽  
Marketing Strategies ◽  
Retail Business ◽  
Environment Variable ◽  
Store Management ◽  
Store Environment ◽  
New Variables ◽  
Time Of Operation

Department of Business Administration has a business laboratory (Business Lab) that is based on the retail business concept. Until now, the profit per year earned by the Business Lab is still below the average of other retail store business in the same industry. The condition is suspected by less attention to stores environmental factors that have an impact on customer satisfaction. Competition among retail companies increasingly stringent push the owner to be more creative and innovative in creating marketing strategies. The retail business environment is one of the most important variables to be considered for the survival of a retail store. By knowing the dominant factors in the retail store environment variable, store management can make more appropriate marketing strategies to attract customers and increase customers satisfaction. This study aims to assess the environmental factors stores in Business Lab. The data collection is done by distributing 161 questionnaires to consumers of Business Lab. Data were analyzed using exploratory factor analysis (EFA). The result indicates there are three factors in the store's environment factors that need redefinition. First, the second factor was suggested to be renamed to promotions and convenience shopping after getting two new variables, namely direction and facilities. Secondly, the fourth factor is suggested to adjust its name to 'availability' as it contains two components, location and time of operation in the same factor. Third, the 'atmosphere of the shop' is divided into two different factors, namely 'convenience shopping' and 'storefront'.

scholarly journals A Review on Art of Creating Values in Retail for Improving Business Performance

2018 ◽  
Vol 7 (1) ◽  
pp. 22 ◽  
Author(s):  
Sunil Atulkar ◽  
Bikrant Kesari
Keyword(s):  
Business Strategy ◽  
Business Performance ◽  
Business Environment ◽  
Retail Store ◽  
Retail Sector ◽  
Competitive Advantages ◽  
Retail Environment ◽  
Research Article ◽  
Retail Business ◽  
Store Environment

Today the retail business environment becomes more complex and unpredictable in nature. In this research article researchers try to discus on engagement of arts in creating values in retail sector organisations. As the art based methods are used in various organisational developments, so this paper focused on four processes proposed by Darso and Dawids (2002) in retail sector organisation, to identify how these methods innovatively works on retail customers and why these process are important for the retail organisation performance. We identifies that the retailers should have to focus on the use of arts based method such as decoration, entertainment, developing the high skilled employees and attractive retail environment, enables customer to see the retail store environment more differently which helps in improving the performance of retail sector organisations. Based on the review of earlier published literatures, the present study shows that the uses of arts in creating shopping values more innovative, effectively and efficiently in retail sector organisations, have become a key to develop the effective business strategy to get competitive advantages over others. 

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

scholarly journals IMPLEMENTASI STRATEGI KEUNGGULAN BERSAING DAN PENDAMPINGAN REDESAIN KEMASAN DALAM MENINGKATKAN PENJUALAN PADA UKM RITEL DI TANGERANG

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sanny Ekawati ◽  
Nur Hidayah ◽  
Purwanto Purwanto
Keyword(s):  
Competitive Advantage ◽  
Business Environment ◽  
Product Packaging ◽  
Doing Business ◽  
Business Excellence ◽  
Retail Strategy ◽  
Retail Business ◽  
The Many ◽  
Product Sales ◽  
Internal And External Factors

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan

Retail post-COVID growth strategy – is omni channel the way?

2021 ◽  
Vol 11 (1) ◽  
pp. 1-13
Author(s):  
Ritu Srivastava ◽  
Yogesh Yadav
Keyword(s):  
Business Models ◽  
Emerging Market ◽  
Secondary Data ◽  
Business Environment ◽  
Growth Strategy ◽  
Content Type ◽  
Chief Operating Officer ◽  
Retail Chain ◽  
A Value ◽  
Retail Business

Learning outcomes To enable the students to appreciate the importance of the retail business environment and identification of opportunities set in the context of an emerging market. To make students understand how a value proposition (product) is crafted in a retail organisation. To introduce the technique of developing a service blueprint for designing the retail consumption experience. To induce students to analyse on what criteria should retail business models be evaluated. To introduce the students to the concept of omnichannel retail strategy. Case overview/synopsis The case is about a value-retail chain We Mart India facing the sudden lockdown situation in April 2020 because of the Covid-19 pandemic hitting India. Shailesh Mehta, the Chief Operating Officer of We Mart is wondering what he should do post the lockdown to bring back the retail chain to its pre-Covid fast-paced growth of 25% YOY in June 2019. We Mart focussed on physical stores as a part of its strategy with an emphasis on the in-store experience. The company catered to the aspirations in fashion for the youth through a series of fashion apparel and accessories in Tiers 2 and 3 cities. The company had grown successfully in two decades and had expansion plans for 2020, which now seemed hazy because of this unpredicted biological disruption impacting businesses. Mehta’s worries were intensified by the change in the consumer trend that was witnessing a shift from offline to online. He wondered about how to incorporate this change and also realign the corporate growth plans in amidst of a challenging situation. To add to his woes were thoughts about established competitors online already apart from the existing offline ones. Research methods: This case is based on primary and secondary data gathered through interviews and publicly available secondary sources. The name of the company and protagonist have been disguised. Complexity academic level The case is suitable for post-graduate (masters in buisness administration) level courses on retail management. The length of the case enables the participants to even read in the class. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing

Implementing Business Intelligence in the Dynamic Beverages Sales and Distribution Environment

2013 ◽  
pp. 194-221
Author(s):  
Sami Akabawi ◽  
Heba Hodeeb
Keyword(s):  
Business Intelligence ◽  
Functional Integration ◽  
Business Environment ◽  
Senior Management ◽  
Erp System ◽  
External Data ◽  
Sales And Marketing ◽  
Retail Business ◽  
Data Elements ◽  
Management Staff

To compete successfully in today’s retail business arena, senior management are often demanding fast and responsive Information Systems that enable the company not only to manage its operations but to provide on-the-fly performance measurement through a variety of tools. Use of (ERP) systems have been slow in responding to these needs, despite the wealth of the internally generated business databases and reports as a consequence of functional integration. The specific nature and demands by those senior management staff require the congregation of many external data elements and use data mining techniques to provide fast discovery of performance slippages or changes in the business environment. Data Warehousing and Business Intelligence (BI) applications, evolved during the past few decades, have been implemented to respond to these needs. In this case write-up, we present how the ERP system was utilized as the backbone for use by BI tools and systems to provide Sales and Marketing units in a transnational company subsidiary in Egypt to actively respond to the demands for agile information services. The Egypt subsidiary is the HQ of the African region’s operations of several franchises and distributers of the company products, in addition to operating a beverage concentrate manufacturing plant in Egypt, which services the entire region’s beverage products needs.

Marketing and Advertisement in Cross-Border E-Commerce

2021 ◽  
pp. 120-147
Author(s):  
Mohammad Zahedul Alam
Keyword(s):  
Cultural Context ◽  
Communication Technologies ◽  
Business Environment ◽  
Marketing Strategies ◽  
The Internet ◽  
Cross Border ◽  
Technological Advances ◽  
Advertising Strategies ◽  
The World ◽  
Policies And Programs

Recently, cross-border e-commerce has been growing rapidly among the developed and developing countries. Marketing managers design marketing and advertising strategies targeted to local and across the country. Companies need to develop separate marketing programs for different country and diverse cultural context. In this chapter, the authors discuss cross-border e-commerce, its development, the advertisement and marketing strategies, policies, and programs that are applicable to the arena of cross-border e-commerce. However, advances in communication technologies, transportation, and other technological advances have made the world a much smaller place. To survive in the competitive business environment today, companies need to make their products and services available online as well as offline. Major technological advances including the explosion of the internet have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age—even to survive—marketers must rethink their strategies and adapt them to today's new environment.

Store Format Influence on Customer Perception of the Store Environment

2012 ◽  
Vol 1 (4) ◽  
pp. 9-21
Author(s):  
Susana Henriques Marques ◽  
Maria Santos
Keyword(s):  
Current Trend ◽  
Retail Store ◽  
Retail Stores ◽  
Client Perceptions ◽  
Customer Perception ◽  
Store Attributes ◽  
Dependent Variables ◽  
Store Environment ◽  
Strategic Differentiation ◽  
Retail Formats

This study compares client perceptions of the global in-store environment applied to different retail store formats. Literature has shown that certain store attributes are important strategic differentiation tools for grocery retailers. A retail atmosphere can lead to success or failure of a business. Previous studies have neglected the current trend to the coexistence of different retail formats, under different brands but within the same organization. In these cases, a multi-banner company needs to customize the atmosphere to its customers in order to gain attention. This research is about the influence of the store format on the servicescape of the grocery retail stores. A survey was conducted of 302 hyper and supermarket customers. A range of atmospherics variables were considered, including some less studied, such as temperature and cleanliness. The results show that all the dependent variables are sensitive to store format, except cleanliness.

Predicting Impulsive Buyers

2016 ◽  
Vol 7 (2) ◽  
pp. 40-56 ◽  
Author(s):  
Sanjeev Prashar ◽  
Chandan Parsad ◽  
T Sai Vijay
Keyword(s):  
Buying Behavior ◽  
Discriminative Ability ◽  
Statistical Tool ◽  
Metropolitan Cities ◽  
Retail Business ◽  
Forecasting Performance ◽  
Impulsive Buying ◽  
Managerial Implications ◽  
Modelling Techniques ◽  
Store Environment

Researches over the years have posited that most of the purchasing decisions made by shoppers are unplanned and mostly made inside the store. Every year retailers spend huge amount on in-store promotion and store environment to gain consumers' attention and stimulate them for such impulsive purchasing. The dominant impact of unplanned purchasing behaviour advocates its comprehensive understanding in retail business. Inability of marketers to accurately forecast this unplanned shopping leads to situations of either over-stocking or under-stocking of inventories, causing increased cost of holding inventory or huge loss of customers respectively. In this research, accuracy in predicting impulse buying behavior using six modeling techniques, utilizing R-3.2.1 as a statistical tool, is tested with data drawn from two Indian metropolitan cities. The main objective is to analyze the relationship between independent variables (influencing factors) and impulsive buying, and comparing the effectiveness of these six modelling techniques. The discriminative ability evidences that forecasting performance of logistic regression is superior to all other techniques in terms of predicting power. The findings of the study offer a number of implications for retailers and marketers. The managerial implications of the study along with scope of further research have been addressed.

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