scholarly journals Analisis Pengaruh Inovasi Produk Terhadap Keunggulan Bersaing Pada UKM “Duren Kamu Pasti Kembali” di Kota Serang

2019 ◽  
Vol 4 (3) ◽  
pp. 1-9
Author(s):  
Imas Fatimah Hasnatika ◽  
Ida Nurnida

The study was conducted to determine the effect of product innovation on competitive advantage at SME of “Duren Kamu Pasti Kembali” in Serang City. This study uses quantitative and was analyzed descriptively the hypothesis was tested by using simple linear regression analysis. This study uses descriptive research-causality. Sampling technique used was saturated sampling type under non-probability sampling, with the 19 respondents. Based on the results of testing the hypothesis with the t-test, product innovation significantly influenced on competitive advantage at SME “Duren KPK” in Serang City. The results of coefficient of determination showed that product innovation at SME “Duren KPK” was able to explain 77,8% competitive advantage, and the remaining 22,2% was influenced by other factors not examined in this research. The conclusion of this study is product innovation at SME “Duren KPK” is categorized as good, but there are several aspects that need to be improved such as product innovation that is still easily imitated by other competitors, and the price of products that are not yet affordable.

2019 ◽  
Vol 4 (3) ◽  
pp. 1
Author(s):  
Imas Fatimah Hasnatika ◽  
Ida Nurnida

The study was conducted to determine the effect of product innovation on competitive advantage at SME of “Duren Kamu Pasti Kembali” in Serang City. This study uses quantitative and was analyzed descriptively the hypothesis was tested by using simple linear regression analysis. This study uses descriptive research-causality. Sampling technique used was saturated sampling type under non-probability sampling, with the 19 respondents. Based on the results of testing the hypothesis with the t-test, product innovation significantly influenced on competitive advantage at SME “Duren KPK” in Serang City. The results of coefficient of determination showed that product innovation at SME “Duren KPK” was able to explain 77,8% competitive advantage, and the remaining 22,2% was influenced by other factors not examined in this research. The conclusion of this study is product innovation at SME “Duren KPK” is categorized as good, but there are several aspects that need to be improved such as product innovation that is still easily imitated by other competitors, and the price of products that are not yet affordable.


10.32698/0642 ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 120
Author(s):  
Wiwi Delfita ◽  
Neviyarni S. ◽  
Riska Ahmad

Some students perceive lesbian, gay, bisexual, and transgender (LGBT) positively, even though LGBT is a sexual deviation that is not appropriate with values and norms. There are several factors that influence an individual's perception of LGBT, including sexual identity. This study aims at looking at the contribution of sexual identity to student perceptions about LGBT. This research used a quantitative approach with a descriptive method and a simple linear regression analysis. The sample of this research was 385 taken from 15.752 undergraduate students of Universitas Negeri Padang which the sample was drawn by using the Slovin formula and continued with a Proportional Random Sampling technique. The instrument used was the Guttman model's sexual identity scale and the scale of students' perceptions of the LGBT Likert model. After analyzing the data with the descriptive technique and the simple linear regression analysis, the results showed that sexual identity significantly contributed to the students' perceptions of LGBT. This research has implications as a basis for counselors to help students avoid sexual identity mismatches and prevent the emergence of positive perceptions of LGBT.


2019 ◽  
Vol 3 (2) ◽  
pp. 26
Author(s):  
Niken Ayu Wulandari ◽  
Tegoeh Hari Abrianto ◽  
Edi Santoso

This research to analyze and evaluate intellectual capital on financial performance obtained by return on equity, asset turnover and growth in revenue. The population in this study are consumer goods companies listed on the Stock Exchange in 2015-2017. The research sample was received by 21 companies obtained by using purposive sampling technique. The analytical method used is simple linear regression analysis with the SPSS version 20 application and uses the VAICTM method to measure intellectual capital. The results of this study indicate that intellectual capital has a significant effect on financial performance generated by return on equity, but intellectual capital does not have a significant effect on financial performance required by asset turnover and growth in revenue.


2020 ◽  
Vol 6 (8) ◽  
pp. 1607
Author(s):  
Dian Anggraini ◽  
Imron Mawardi

The purpose of this study is to analyze the factors that affect the profitability of Sharia Commercial Bank in Indonesia. The sampling technique used is saturated sampling, so the population and sample is the Sharia Commercial Bank periode October 2014-March 2018 which amounted to 42 months. This study uses a quantitative approach with multiple linear regression analysis technique.The result showed that with 95% confidence level partially variable Financing to Deposit Ratio have significant effect to profitability, while variable Natural Uncertainty Contract Financing, Non Performing Financing, and Equity have no significant effect on profitability of Sharia Commercial Bank in Indonesia. Nevertheless, Natural Uncertainty Contract Financing, Non Performing Financing, Financing to Deposit Ratio and Equity simultaneously have significant effect to the profitability of Sharia Commercial Bank in Indonesia. With the coefficient of determination of 33,2%.Keywords: Natural Uncertainty Contract, Non Performing Financing, Financing to Deposit Ratio, Equity


2017 ◽  
Vol 11 (2) ◽  
pp. 221
Author(s):  
Nilawati Fiernaningsih

The purpose of this study to determine the effect of personality on employee performance. The type of research used is quantitative descriptive research. Sampling technique using non probability sampling method with saturated sampling technique that is taking the entire amount of the population to be sampled that is a number of 30 respondents. Methods of data collection by interview, questionnaire and observation. For data analysis used simple linear regression. Based on the analysis of data processing that has been tested in this study stated valid and reliable. The result of simple linear regression equation is Y = 26,309 + 2,061X. Results of the hypothesis test are known to be> ttable> 5,025> 2.048. Coefficient of determination of 0.474. While the percentage of the magnitude of the influence between the variable personality and employee performance variables of 49.2% and the rest of 50.8% influenced by other variables not examined in this study.


2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Siti Suprihatin

The aims of the study is to determine the effect of jigsaw learning model on the learning outcomes of the Indonesian society study at the second semester of the economy education in the academic year of 2016/2017.  The population in this study were 47 students consisting of 2 classes, A class and B class. The sample in this study is A class of 26 students and B class of 21 students. Sampling technique in this research is using Pusposive Sampling with certain consideration reason. Based on the results of simple linear regression analysis conducted by the researchers obtained the results at the level of significance α = 0.05 yield tcount = 8.97 and ttable = 2.020 which means thitung> ttable so H0 rejected and H1 accepted, thus it can be concluded that there is significant influence of jigsaw learning model on the learning outcomes of the Indonesian society study at the second semester of the economy education in the academic year of 2016/2017. Keywords: Learning Outcomes, Jigsaw, Learning Model


2018 ◽  
Vol 7 (1) ◽  
pp. 9
Author(s):  
Muhammad Hirza Sukoco

Event marketing was previously consideredas a complementary formarketing communications. Currently event marketing is increasingly recognized as one of the effective ways to build brand image of a company. one of the companies that use event marketing as one of the strategies is Mizone. therefore, this study aims to investigate the influence of event marketing to the brand image. Limitation of the studyis the respondents who attend the event or who purchase the product when the event took place. The samples were used as much as 210 people. using purposive sampling technique. The research instrument that used was a questionnaire, and simple linear regression analysis. This study shows there is positive effect between event marketing to brand image Mizone isotonic water


2019 ◽  
Vol 9 (1) ◽  
pp. 35
Author(s):  
Fransilia Marsilina Mewoh ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan

The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Matahari Department Store Manado Town Square. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Matahari Department Store Manado Town Square outlets. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.


2018 ◽  
Vol 6 (2) ◽  
pp. 89
Author(s):  
Marjani Marjani

This study aims to describe and determine the effect on employee performance behavior of leaders in Kendari city GAPENSI Office. The sampling technique using saturated sampling technique, namely by taking all of the total population to be sampled totaling 38 people . Data analysis using simple linear regression analysis. The results showed that the behavior of the leader of a significant effect on the performance of employees in the office GAPENSI Kendari city. That is the behavior change towards a better leader by providing support and encouragement, response to complaints subordinate leader, the leadership of the response on the advice of subordinat , facility leadership to the creation of a cooperative relationship between subordinate , the response of the leadership over the work of subordinates and fault -led response to the success of the work of subordinates can improve employee performance when observed from the indicators work, the development of competenc, commitmen , additional tasks and critical events.


2021 ◽  
Vol 23 (1) ◽  
pp. 1-7
Author(s):  
Hamzah Nazarudin ◽  
Herybertus M. L. Geto

The purpose of this study was to determine the role of the AXIS card product brand image on the buying interest of students at the Kupang State Polytechnic.The population and sample in this study were students of Kupang State Polytechnic who were interested in using the AXIS Card productand have characteristics according to research needs that can be used as respondents, The sampling technique used was nonprobability sampling.The data were collecte thorugh questionnaire. Technique for analyzing data was simple linear regression analysis. The writer collected data by spreading questionnaires to 45 students of Kupang State Polytechnic. Based onthe simple linear regression analysis, it is known that the equation was Y=4.378 + 0.589X therefore there is a positive influence between brand image and purchase intention. r square was 0.513 or it has influence of 51.3% on consumers’ purchase intention. Then, the result of hypothesis test showed that t count ≥ t table, it means that brand image influenced positively and significantly on purchase intention, with thesignificant value was 0.00 smaller than 0.05 so the relationship between brand image and consumers’ purchase intention was significant.


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