Peranan Citra Merek Produk Kartu Axis Terhadap Minat Beli Mahasiswa Politeknik Negeri Kupang

2021 ◽  
Vol 23 (1) ◽  
pp. 1-7
Author(s):  
Hamzah Nazarudin ◽  
Herybertus M. L. Geto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Positive Influence ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis

The purpose of this study was to determine the role of the AXIS card product brand image on the buying interest of students at the Kupang State Polytechnic.The population and sample in this study were students of Kupang State Polytechnic who were interested in using the AXIS Card productand have characteristics according to research needs that can be used as respondents, The sampling technique used was nonprobability sampling.The data were collecte thorugh questionnaire. Technique for analyzing data was simple linear regression analysis. The writer collected data by spreading questionnaires to 45 students of Kupang State Polytechnic. Based onthe simple linear regression analysis, it is known that the equation was Y=4.378 + 0.589X therefore there is a positive influence between brand image and purchase intention. r square was 0.513 or it has influence of 51.3% on consumers’ purchase intention. Then, the result of hypothesis test showed that t count ≥ t table, it means that brand image influenced positively and significantly on purchase intention, with thesignificant value was 0.00 smaller than 0.05 so the relationship between brand image and consumers’ purchase intention was significant.

scholarly journals Pengaruh Pemasaran Event terhadap Citra Merek Minuman Isotonik Mizonedi Surabaya

2018 ◽  
Vol 7 (1) ◽  
pp. 9
Author(s):  
Muhammad Hirza Sukoco
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Event Marketing ◽  
A Company ◽  
Positive Effect

Event marketing was previously consideredas a complementary formarketing communications. Currently event marketing is increasingly recognized as one of the effective ways to build brand image of a company. one of the companies that use event marketing as one of the strategies is Mizone. therefore, this study aims to investigate the influence of event marketing to the brand image. Limitation of the studyis the respondents who attend the event or who purchase the product when the event took place. The samples were used as much as 210 people. using purposive sampling technique. The research instrument that used was a questionnaire, and simple linear regression analysis. This study shows there is positive effect between event marketing to brand image Mizone isotonic water

The Contribution of Sexual Identity Towards the Students’ Perception of Lesbian, Gay, Bisexual, and Transgender

10.32698/0642 ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 120
Author(s):  
Wiwi Delfita ◽  
Neviyarni S. ◽  
Riska Ahmad
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Sexual Identity ◽  
Student Perceptions ◽  
Undergraduate Students ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Bisexual And Transgender

Some students perceive lesbian, gay, bisexual, and transgender (LGBT) positively, even though LGBT is a sexual deviation that is not appropriate with values and norms. There are several factors that influence an individual's perception of LGBT, including sexual identity. This study aims at looking at the contribution of sexual identity to student perceptions about LGBT. This research used a quantitative approach with a descriptive method and a simple linear regression analysis. The sample of this research was 385 taken from 15.752 undergraduate students of Universitas Negeri Padang which the sample was drawn by using the Slovin formula and continued with a Proportional Random Sampling technique. The instrument used was the Guttman model's sexual identity scale and the scale of students' perceptions of the LGBT Likert model. After analyzing the data with the descriptive technique and the simple linear regression analysis, the results showed that sexual identity significantly contributed to the students' perceptions of LGBT. This research has implications as a basis for counselors to help students avoid sexual identity mismatches and prevent the emergence of positive perceptions of LGBT.

scholarly journals Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Mobil Toyota Avanza pada PT. Hasjrat Abadi Tendean Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 90
Author(s):  
Dais Iis Tirtaatmaja ◽  
Johny R. E. Tampi ◽  
Aneke Y. Punuindoong
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Positive Effect

This research aims to determine the influence of Brand Image and Price on consumers purchasing decisions in PT. Hasjrat Abadi Tendean Manado. The population that used is all of the consumers’ of PT. Hasjrat Abadi Tendean Manado where the population size is unknown. The sample which is taken in this research is 96 respondents who had used Toyota Avanza and used the simple random sampling technique. The sample based on respondent level techniques and the data collection method with using questionnaire. The statistical analysis that used in this research in linear regression analysis with using SPSS 25 for windows. The result of this research demonstrate that the Brand Image and Price have a positive influence and have significant influence on purchasing decisions. The amounts of Brand Image and Price influence on purchasing decisions are 59,5% and 40,5% which are influenced by other variables. Based on the results of multiple linear regression analysis that the brand image and price variables have a significant and positive effect on purchasing decisions.

scholarly journals The Effect of Sales Promotion in Social Media on the Students: Purchase Intention of Face Cleaner Water Product

Humaniora ◽  
2018 ◽  
Vol 9 (1) ◽  
pp. 15
Author(s):  
Handy Martinus ◽  
Liza Anggraini
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sales Promotion ◽  
Marketing Communications ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis

The purpose of this research was to determine the effect and the correlation of sales promotion in social media to purchase intention of L’oréal Paris Micellar Water product. The respondents were Binusian (Bina Nusantara students) class of 2013 majoring in marketing communications. The method was the quantitativeexplanatory method. Simple linear regression analysis in SPSS 23 was used to process the data. The results of this research indicate that sales promotion in social media has a significant effect on purchase intention of L’oréal Paris Micellar Water product to the respondents. Moreover, the correlation is positive.

scholarly journals Pengaruh Kompensasi Terhadap Kinerja Pegawai PT. PLN (Persero) UP3 Manado

2019 ◽  
Vol 9 (2) ◽  
pp. 70
Author(s):  
Angel Kralita Poluakan ◽  
Roy F. Runtuwene ◽  
Sofia A. P. Sambul
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Human Resources ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Simple Linear Regression ◽  
Improve Performance ◽  
Simple Linear Regression Analysis

This study was conducted to determine whether there is an effect of compensation on employee performance at PT. PLN (Persero) UP3 Manado. Human resources play an important role in every company, because of that the company must be able to improve performance in the company by providing compensation in accordance with its achievements. This research is a quantitative approach because this research is presented with numbers, starting from data collection, interpretation of the data, and the appearance of the results. In this study, the population studied was 60 employees. Based on the results of a simple linear regression analysis concluded that compensation affects the performance of employees of PT. PLN (Persero) UP3 Manado. This is evidenced by the results of the hypothesis test (t-test).

scholarly journals PENGARUH PEMBERIAN ZAKAT TERHADAP KESEJAHTERAAN MASYARAKAT DI KECAMATAN MUARA DUA KOTA LHOKSEUMAWE

2019 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Nina Widyana ◽  
Munardi Munardi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Data Analysis Method

This study aims to analyze the effect of Zakat on Community Welfare in Muara Dua Subdistrict, Lhokseumawe City. This study uses primary data. The sample in this study is 28 respondents who are selected using Census sampling technique. The data analysis method used is a simple linear regression analysis and classical assumption tests. The results of the study partially show that Zakat has a positive and significant effect on the community welfare in Muara Dua Subdistrict, Lhokseumawe City.

scholarly journals Pengaruh Kompetensi Pedagogik Dosen terhadap Motivasi Belajar Mahasiswa Pendidikan IPS

2019 ◽  
Vol 10 (2) ◽  
pp. 375
Author(s):  
Akhmad Munaya Rahman ◽  
Mutiani Mutiani ◽  
M. Adhitya Hidayat Putra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Social Studies ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Learning Motivation ◽  
Simple Linear Regression ◽  
Research Subjects ◽  
Literature Study ◽  
Simple Linear Regression Analysis

The purpose of this study was to determine the effect of lecturer pedagogic competence on learning motivation of Social Studies Department FKIP ULM students. The research method is used a quantitative approach. The research subjects consisted of 150 social studies students with full sampling. The data collection methods in the form of observation, literature study, documentation, and questionnaires. The data analysis was done by percentage techniques and simple linear regression analysis with the help of SPSS 16 for windows. The results showed that the pedagogic competence of lecturers was in the good category at 82.4%, the learning motivation of students was in the sufficient category of 74.5%. The results of simple linear regression analysis show that tcount (5.712)> t table (1.976), it can be stated that the hypothesis test Ho is rejected and Ha is accepted. This study can be concluded that the pedagogical competence of lecturers has a significant influence on student learning motivation.

scholarly journals PENGARUH KEPEMIMPINAN TERHADAP KINERJA PEGAWAI DINAS PENDIDIKAN PROVINSI KALIMANTAN TENGAH

2021 ◽  
Vol 3 (2) ◽  
pp. 60-66
Author(s):  
Yosi Wit Anggraini ◽  
Piter Joko Nugroho ◽  
Teti Berliani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Random Sampling ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Central Kalimantan ◽  
Simple Linear Regression Analysis

Abstrak: Tujuan Penelitian ini untuk mengetahui pengaruh kepemimpinan terhadap kinerja pegawai Dinas Pendidikan Provinsi Kalimantan Tengah. Populasi dalam penelitian ini adalah seluruh pegawai ASN sejumlah 156 orang. Melalui teknik Proportional Random Sampling dan rumus Slovin ditetapkan sampel sejumlah 61 orang. Teknik pengumpulan data dalam penelitian ini menggunakan angket (kuisioner). Data diolah dan dianalisis menggunakan analisis regresi linier sederhana menggunakan SPSS 20. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap kinerja pegawai Dinas Pendidikan Provinsi Kalimantan Tengah. Pengaruh variabel kepemimpinan terhadap variabel kinerja pegawai adalah sebesar 38,1%; sedangkan sisanya 61,9% dipengaruhi oleh variabel lain yang tidak diteliti. Abstract: The purpose of this study was to determine the effect of leadership on the performance of the employees of the Central Kalimantan Provincial Education Office. The population in this study were all 156 ASN employees. Through the Proportional Random Sampling technique and the Slovin formula, a sample of 61 people was determined. Data collection techniques in this study using a questionnaire. The data were processed and analyzed using simple linear regression analysis using SPSS 20. The results showed that leadership had a positive and significant effect on the performance of the Central Kalimantan Provincial Education Office. The influence of the leadership variable on the employee performance variable is 38.1%; while the remaining 61.9% is influenced by other variables not examined.

scholarly journals Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado

2019 ◽  
Vol 8 (2) ◽  
pp. 98
Author(s):  
Serina O. Moloku ◽  
Johny R. E. Tampi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Analysis Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Simple Linear Regression Analysis ◽  
Scale Test

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.

scholarly journals Pengaruh sanksi perpajakan terhadap kepatuhan wajib pajak orang pribadi di Kantor Pelayanan Pajak Pratama Madiun

2017 ◽  
Vol 5 (1) ◽  
pp. 45
Author(s):  
Faradilla Savitri Elva Nuraina
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Simple Linear Regression ◽  
Significance Level ◽  
Simple Linear Regression Analysis ◽  
Normality Test

<p><em>This study describes the effect of tax penalties to compliance of individual taxpayers in the Tax Office Primary Madiun. The method in this research is descriptive quantitative method while sampling technique in this research is incidental sampling technique that taxpayers in STO Madiun totaling 385 people. Collecting data using the method of observation, questionnaire, and documentation. In analyzing the data using simple linear regression analysis which includes validity, reliability, normality test, and to test the hypothesis proposed in this study using linear regression and t test. The results showed that the effect on the Taxation Penalties Taxpayer Compliance. It is obtained from the value t arithmetic amounted to 26.664 with a significance level of 0.000. Because 26.664&gt; 1.966 and 0.000 &lt;0.05 then Ho is rejected and Ha accepted.</em></p>

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