scholarly journals Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Matahari Department Store Manado Town Square

2019 ◽  
Vol 9 (1) ◽  
pp. 35
Author(s):  
Fransilia Marsilina Mewoh ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Department Store ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Simple Linear Regression Analysis

The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Matahari Department Store Manado Town Square. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Matahari Department Store Manado Town Square outlets. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.

scholarly journals PENGARUH KECERDASAN INTELEKTUAL TERHADAP KINERJA AKUNTAN PENDIDIK PADA JURUSAN AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS HALU OLEO

2016 ◽  
Vol 7 (1) ◽  
pp. 1-13
Author(s):  
Mulyati Akib ◽  
Nur Asni
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Likert Scale ◽  
Analytical Tool ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Ordinal Measurement

This research aimed of presented to examine the effect of intellectual intellegence on the performance of educator accountant. Primary data in this research were obtained from the perseption off all lecturers and 76 generation students majoring 2013/2014 in Departement of Accountancy Economy faculty and Business Halu Oleo University. Preceptions in measured by responses to ques tionnaires that uses ordinal measurement with a 5 point Likert scale. The analytical tool used to test the hypotesis is simple linear regression analysis with the help software IBM Statistical Package for Social Sciencess (SPSS) Statistics Versi 22, with comparing the answers of respondents are students and lecturers.The results of this research indicate that intellectual intellegence significantly effect on the performance of educator accountant. The results of the coefficient of determination for intellectual intellegence in R2 = 0,664 dan 0,748. This number can be used to see the contribution of intellectual intellegence on the performance of educator accountant is 66,4% and 74,8%, while the remaining 33,6% and 25,2% was obtained from the contribution of other factors.

scholarly journals Pengaruh Pelayanan Pastoral Terhadap Keutuhan Keluarga Studi Kasus Jemaat Gereja Di bawah Naungan Badan Kerjasama Umat Kristiani (Bkukin) Indonesia Di Nederland

2021 ◽  
Author(s):  
Alexander Djuang Papay
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Pastoral Care ◽  
Linear Regression Analysis ◽  
Married Couples ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Family Counselling ◽  
Linearity Test

It was identified that the number of divorce cases that happened in Netherlands on 2019 has increased up to 51.4%. The statistical data on divorce cases become the indicator of this research, which is focusing on analyzing the effect of pastoral care towards family wholeness in churches under BKUKIN. This research is using purposive sampling and analyzing 62 questionnaires that were distributed to church congregations under BKUKIN. Simple linear regression analysis become the data analysis method of this research along with pastoral care that identified as independent variable and family wholeness as the dependent variable. Reliability and validity analysis were done to analyze the research data. Hypotheses testing such as linearity test, normality test and heterokedasticity test were done as a requirement for simple linear regression analysis. The outcome of this research shows that pastoral care plays a positive significant effect on family wholeness (P=<0.05). Y = 32,341 + 0,732 X is equation of simple linear regression in this research. Based on the simple linear regression equation, it was found that the regression coefficient (b) is 0.732 which indicates that there is an addition one unit of pastoral care level that increase the number of family wholeness with 0.732 unit. The coefficient of determination shows that 25.5% of pastoral care has effectedChristian family wholeness in churches under BKUKIN. Meanwhile, the other 74.5% of family wholeness is affected by otherThere are some possible reasons on this matters that include the lack of family counselling for married couples, children, teenagers and young adults; lack on pre-marital counselling; r permit between unmarried couple/people to legally live together; and the separation of church life from personal life. The recommendation on the outcome of this research is that family counselling should begin at teenage stage of adolescents by providing information and lessons on family preparation as well as the usage of online technology to carry out pastoral care with the theme of family wholeness and the involvement of prayer elementin every pastoral care.

scholarly journals Analisis Pengaruh Content Marketing terhadap Customer Engagement (Studi Pada Instagram @bloomcoffeejkt)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 184
Author(s):  
Heru Chandra Litmanen ◽  
Wulan Purnama Sari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Survey Method ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Technological Developments ◽  
Content Marketing

In the modern digital era like today, it cannot be denied that technological developments have developed very rapidly and cannot be avoided. This also affects the world of marketing through social media. The presence of the concept of digital marketing makes it easier for marketers to carry out marketing activities and interact with their audiences. Therefore, this study aims to determine the concept of content marketing carried out by Bloom Coffee to increase customer engagement through Instagram media. Data is distributed and collected by survey method to respondents. Measurement of the questionnaire scale used is a Likert scale. The sample used in this study were followers of Instagram @bloomcoffeejkt with a total of 100 respondents. The analytical method used is simple linear regression analysis. Researchers use Ms. Excel and IBM Statistics 22 (SPSS version 22) for processing and analyzing sample data. From the results of simple linear regression analysis, it produces a hypothesis which indicates that content marketing has a significant effect on customer engagement. The result of the hypothesis in the t test is a significant value of Content Marketing 0,000 or less than 0.05. The conclusion from this research is that the application of Content Marketing indicators in @bloomcoffeejkt is good and correct for Customer Engagement. However, @bloomcoffeejkt must always conduct a review or review periodically to ensure that there are no errors and no decline occurs.Pada era digital modern seperti sekarang ini, tidak dapat dipungkiri bahwa perkembangan teknologi telah berkembang dengan sangat pesat dan tidak dapat dihindari. Hal ini juga mempengaruhi dunia pemasaran melalui media sosial. Hadirnya konsep digital marketing mempermudah pemasar untuk melakukan kegiatan pemasaran dan berinteraksi dengan khalayaknya. Oleh karena itu, penelitian ini bertujuan untuk mengetahui konsep content marketing yang dilakukan oleh Bloom Coffee untuk meningkatkan customer engagement melalui media Instagram. Data disebar dan dikumpulkan dengan metode survei kepada responden. Pengukuran skala kuesioner yang digunakan adalah skala Likert. Sampel yang digunakan dalam penelitian ini adalah followers instagram @bloomcoffeejkt dengan total 100 responden. Metode analisis yang digunakan adalah analisis regresi linear sederhana. Peneliti menggunakan Ms. Excel dan IBM Statistics 22 (SPSS versi 22) untuk mengolah dan menganalisis sampel data. Dari hasil analisis regresi linear sederhana, menghasilkan satu hipotesis yang menunjukkan bahwa Content Marketing berpengaruh secara signifikan terhadap Customer Engagement. Hasil hipotesis pada uji t yaitu nilai signifikan Content Marketing 0,000 atau lebih kecil dari 0,05. Kesimpulan yang didapat dari penelitian ini yaitu penerapan indikator-indikator Content Marketing dalam @bloomcoffeejkt sudah baik dan benar terhadap Customer Engagement. Namun @bloomcoffeejkt harus selalu melakukan peninjauan atau review secara berkala untuk memastikan tidak terdapat kesalahan dan tidak terjadi penurunan. 

scholarly journals Pengaruh Promosi Terhadap Penjualan Paket Wisata (Studi Kasus : Biro Perjalanan Wisata Pasir Putih Adventure di Sabang)

2018 ◽  
Vol 3 (4) ◽  
pp. 193-199
Author(s):  
Zahra Fithri Maiyuriyda ◽  
Sofyan Samsudin ◽  
Irwan Kadir
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Correlation Coefficient ◽  
Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Business Success ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Adventure Travel

Abstrak. Biro perjalanan wisata merupakan salah satu usaha pariwisata yang sangat mendukung perkembangan pariwisata. Sama seperti usaha lainnya yang memiliki tujuan untuk mendapatkan keuntungan yang besar sebagai tolak ukur dari kesuksesan usahanya, biro perjalanan wisata juga harus berhasil menjual paket wisata sebagai produk usahanya dalam jumlah yang tinggi. Untuk tercapainya tujuan ini maka biro perjalanan wisata harus melakukan berbagai kegiatan promosi dan mengeluarkan sejumlah biaya untuk melakukan kegiatan tersebut. Pasir Putih Adventure adalah salah satu biro perjalanan wisata di Sabang yang aktif dalam melakukan promosi usahanya baik di tingkat nasional maupun internasional. Metode yang digunakan dalam analisis ini adalah analisis regresi linier sederhana, analisis koefisien korelasi, koefisien determinasi dan uji-t. Analisis linier regresi sederhana menunjukkan bahwa Y = 28,401+0,015X (jika biaya promosi sama dengan nol maka penjualan paket wisata meningkat sebesar 28,401), nilai koefisien korelasi sebesar 0,662 (hubungan antar kedua variabel kuat), koefisien determinasi sebesar 0,439 dan nilai uji-t adalah thitung ttabel = 4,147 1,717 , artinya promosi pada biro perjalanan wisata Pasir Putih Adventure berpengaruh secara positif terhadap jumlah penjualan paket wisata.The Effect of Promotion on Tour Package Sale (A Case Study on Pasir Putih Adventure Travel Bureau In Sabang)Abstract. Travel bureau  is one of the tourism businesses that strongly supports the development of tourism. Just like any other business that has the goal of gaining big profits as a benchmark for its business success, travel agency must also succeed in selling tour packages as a product of their business in high numbers. To achieve this goal, the travel bureau must carry out various promotional activities and spend a number of costs to carry out these activities. Pasir Putih Adventure is one of the travel bureau in Sabang that active in promoting its business both nationally and internationally. The methods used in this analysis is simple linear regression analysis, correlation coefficient analysis, coefficient of determination and t-test. Simple linear regression analysis shows that Y = 28,401 + 0,015X  (if the promotion costs equal to zero then the tour package sales increase by 28,401), the correlation coefficient value is 0,662 (the relationship between the two strong variables), the coefficient of determination is 0,439 and the t-test value is tsearch ttable = 4,147 1,717 meaning that the promotion of the Pasir Putih Adventure travel bureau has a positive effect on the number of the tour package sale.

scholarly journals PENGARUH MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN PENELITIAN DAN PENGEMBANGAN PROVINSI SULAWESI TENGGARA

2018 ◽  
Vol 7 (1) ◽  
pp. 30
Author(s):  
Zulkifli Zulkifli
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Work Motivation ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Research Model ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis

This study aims to determine the Effect of motivation on the performance of employees at the Badan Penelitian dan Pengembangan Provinsi Sulawesi Tenggara. The population in this study is all employees in the office Badan Penelitian dan Pengembangan Provinsi Sulawesi Tenggara as many as 53 people at the same times as respondents ( census method). Data collected by using Questionnaires. Data analysis using simple linear regression analysis. The study showed that the motivation significantly influence the performance of employees at the Badan Penelitian danPengembangan Provinsi Sulawesi Tenggara. The magnitude of the effect of work motivation on employee performance it can be seen from the coefficient of determination ( r2 ) = 0,885 at 88,50% which means that the performance of employees at the office Badan Penelitian dan Pengembangan Provinsi Sulawesi Tenggara 88,50% determined by motivation and the rest 11, 50 % determined by other variables or beyond the research model

scholarly journals Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado

2019 ◽  
Vol 8 (2) ◽  
pp. 98
Author(s):  
Serina O. Moloku ◽  
Johny R. E. Tampi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Analysis Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Simple Linear Regression Analysis ◽  
Scale Test

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.

scholarly journals Correlation Analysis Between Price and Product Completeness With Purchase Decision at Zami Mart

2021 ◽  
Vol 5 (2) ◽  
pp. 128-135
Author(s):  
Syamruddin Syamruddin ◽  
Rama Fitradana Kusuma
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
F Test

The purpose of this study was to determine the correlation between price and product completeness with purchasing decisions either partially or simultaneously at Zami Mart, Tangerang. The method used in this research is descriptive quantitative. While the data analysis techniques used in this study are Simple Linear Regression Analysis, Multiple Linear Regression Analysis, Coefficient of Determination Analysis, and Hypothesis Testing (t test and F test). The results showed a correlation between price and product completeness with purchasing decisions. Based on the analysis of the coefficient of determination obtained R Square (R2) = 0.426, where KD = R2 x 100% = 0.426 x 100% = 42.6%. Price and product completeness have a correlation of 42.6% on purchasing decisions, while the remaining 57.4% are influenced by other variables. Furthermore, according to the hypothesis test there is a correlation between price and purchasing decisions where according to the results of the t test, the value of t count > t table (3.999 > 1.98472). Then the completeness of the product has a correlation with purchasing decisions, where according to the results of the t test, the value of t count > t table (3.671 > 1.98472). Furthermore, the price and completeness of the product have a correlation with purchasing decisions. Based on the results of the F test, the calculated F value is greater than F table or 36,011 > 3,090.

scholarly journals Pengaruh Kompensasi Terhadap Kinerja Karyawan pada PT. Matahari Department Store Lippo Plaza Jambi

2021 ◽  
Vol 6 (1) ◽  
pp. 270
Author(s):  
Muhammad Emil ◽  
Diky Achmad Riandi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Methods ◽  
Regression Coefficient ◽  
Employee Performance ◽  
Statistical Tests ◽  
Linear Regression Analysis ◽  
Department Store ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis

This study aims to measure the influence of compensation on employee performance at PT. Matahari Department Store Lippo Plaza Jambi. This study also aims to determine whether the effect of compensation on performance and how much influence compensation on employee performance at PT. Matahari Department Store Lippo Plaza Jambi. This study uses quantitative methods with simple linear regression analysis methods, t test, coefficient of determination, and is assisted by the SPSS 23 program. The types of data used in this study are primary and secondary data, and data is obtained through distributing questionnaires using the help of Google Forms as a questionnaire tool and literature study related to research. The results of simple linear regression analysis Y = 0.803 + 0.700x + e in the partial test, it was found that the Compensation value was 0.000 less than the significance level of 0.5, meaning that compensation had an effect on performance. The magnitude of the effect of compensation on performance is evidenced by the regression coefficient and the result is 0.482. From the regression coefficient analysis, the magnitude of the influence was 48.2%, while the remaining 51.8% was influenced by other variables outside of this study. And it can be concluded based on statistical tests through tcount > ttable with tcount 7.779 while ttable 1.99714, so Ho is rejected Ha accepted, there is a significant influence between the compensation variable on performance.

The Contribution of Sexual Identity Towards the Students’ Perception of Lesbian, Gay, Bisexual, and Transgender

10.32698/0642 ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 120
Author(s):  
Wiwi Delfita ◽  
Neviyarni S. ◽  
Riska Ahmad
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Sexual Identity ◽  
Student Perceptions ◽  
Undergraduate Students ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Bisexual And Transgender

Some students perceive lesbian, gay, bisexual, and transgender (LGBT) positively, even though LGBT is a sexual deviation that is not appropriate with values and norms. There are several factors that influence an individual's perception of LGBT, including sexual identity. This study aims at looking at the contribution of sexual identity to student perceptions about LGBT. This research used a quantitative approach with a descriptive method and a simple linear regression analysis. The sample of this research was 385 taken from 15.752 undergraduate students of Universitas Negeri Padang which the sample was drawn by using the Slovin formula and continued with a Proportional Random Sampling technique. The instrument used was the Guttman model's sexual identity scale and the scale of students' perceptions of the LGBT Likert model. After analyzing the data with the descriptive technique and the simple linear regression analysis, the results showed that sexual identity significantly contributed to the students' perceptions of LGBT. This research has implications as a basis for counselors to help students avoid sexual identity mismatches and prevent the emergence of positive perceptions of LGBT.

scholarly journals Trends in the Retinal Nerve Fiber Layer Thickness Changes with Different Degrees of Visual Field Defects

2020 ◽  
Vol 2020 ◽  
pp. 1-6
Author(s):  
Wenhui Geng ◽  
Dabo Wang ◽  
Jing Han
Keyword(s):  
Regression Analysis ◽  
Visual Field ◽  
Linear Regression ◽  
Nerve Fiber ◽  
Retinal Nerve Fiber Layer ◽  
Linear Regression Analysis ◽  
Simple Linear Regression ◽  
Fiber Layer ◽  
Simple Linear Regression Analysis ◽  
Rnfl Thickness

Purpose. To explore the disease progression of primary open-angle glaucoma (POAG) in individuals with different degrees of VF defects by analyzing the trends in retinal nerve fiber layer (RNFL) changes at each stage. Methods. A total of 39 patients (77 eyes) were divided into three groups based on the severity of glaucomatous visual field (VF) loss: the first group included patients with mild baseline VF defects (mild group; n = 21 eyes). The second group included patients with moderate VF defects (moderate group; n = 18 eyes). The third group included patients with severe baseline VF defects (severe group; n = 38 eyes). For all patients, slit-lamp biomicroscopy of the anterior and posterior segments and detailed fundus and optic disc inspections were performed, the intraocular pressure (IOP) was measured by Goldman tonometry, best-corrected visual acuity (BCVA) was measured, the RNFL thickness was measured by OCT, and the VF was assessed by the Octopus perimeter. All the groups were followed up postoperatively for 18 months. Results. The mean RNFL thickness was recorded for all the visits. Using simple linear regression analysis, we found that the R2 values of the three groups were 0.988, 0.982, and 0.814, respectively, and the slopes of mean RNFL thickness changes for mild, moderate, and severe baseline VF defects were −0.088, −0.082, and −0.015, respectively. Moreover, we used simple linear regression analysis to explore whether and how the speed of RNFL thinning differs across groups. The R2 values of the three groups were 0.982, 0.978, and 0.805, respectively, and the slopes for mild, moderate, and severe baseline VF defects were 0.089, 0.085, and 0.017, respectively. Conclusion. The rate of RNFL thinning is linear; RNFL thinning is the fastest in individuals with mild baseline VF defects, followed by those with moderate baseline VF defects. In individuals with severe VF defects, changes in the RNFL thickness do not appropriately reflect the progression of the disease. The clinical trial is registered with ChiCTR2000028975.

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