scholarly journals SEMANTIC ANALYSIS ON THE USE OF ENGLISH LANGUAGE SLOGAN

2021 ◽  
Author(s):  
Andi Asrifan ◽  
Like Raskova Octaberlina ◽  
Rini Handayani
Keyword(s):  
Data Analysis ◽  
English Language ◽  
Semantic Analysis ◽  
Study Data ◽  
The Internet ◽  
Connotative Meaning ◽  
Affective Meaning ◽  
Existing Problems ◽  
Affective Meanings ◽  
Conceptual Meaning

In this study the objectives to be achieved are: (1) To identify what are the types of English slogans. (2) To identify how the semantic meanings of English slogans. The type of research used is qualitative. While the methods and instruments used to collect and analyze and answer all existing problems are qualitative methods and checklist observations. The process of data analysis in this research is carried out in a process starting from data collection and done intensively until the end of the study. Data that researchers get from observations from several sources such as the internet and journals, namely: (1) in general there are 4 types of slogans such as product / advertising slogans, health slogans, environmental slogans and educational slogans. The types of product / advertising slogans are 6 slogans, health slogans 2, environmental slogans 5 and education slogans totaling 8. (2) semantic meanings of 4 types of slogans from internet and journal sources there are 5 namely conceptual meaning, associative meaning, connotative meaning, affective meaning and stylist. Of the 20 slogans education slogans and products that contain more conceptual meaning. The environmental slogans contain more conceptual and affective meanings. Slogans that contain conceptual meaning in the form of a situation context and based on words that have been conceptualized in the dictionary.

scholarly journals Visual and Verbal Communication in Coldplay’s Music Video Clip “Hymn for the Weekend”

HUMANIS ◽  
2018 ◽  
pp. 729
Author(s):  
Viqi Hanif Putra ◽  
Putu Weddha Savitri ◽  
I Gede Budiasa
Keyword(s):  
Data Analysis ◽  
Visual Communication ◽  
Video Clip ◽  
Verbal Communication ◽  
Music Video ◽  
Note Taking ◽  
Connotative Meaning ◽  
Affective Meaning ◽  
Song Lyrics ◽  
Conceptual Meaning

The title of the study is “Visual and Verbal Communication in Coldplay’s Music Video Clip Hymn for the Weekend”. The study is commonly aimed at finding out the messages from the lyrics of the song music video clip. The data analysis were collected by documentation method and note taking technique by listening to the song and analyzing the meaning of the word in song lyrics based onVisual Communication Elements theory proposed by Dyer (1993) and the theory of meaning by Geoffrey Leech (1974). The findings of the current study show that there are six categories from the visual communication elements including appearance, manner, activity, props, settings, and images, as well as the meaning found in this study were connotative meaning, conceptual meaning, stylistic meaning, and affective meaning.

scholarly journals Prayer and Wisdom on the Board of on Environmental Cleaning Warnings: Functions and Meaning

2019 ◽  
Vol 2 (2) ◽  
pp. 92-99
Author(s):  
Ira Mayasari
Keyword(s):  
Descriptive Study ◽  
The Internet ◽  
Affective Meaning ◽  
Environmental Cleaning ◽  
Environmental Hygiene ◽  
Language Functions ◽  
Qualitative Descriptive ◽  
Affective Meanings

The purpose of this study was to determine the function of language and affective meaning on environmental hygiene warning boards. This research is a qualitative descriptive study, namely by analyzing writing data on environmental hygiene warning boards. The object of this research is written data on the father of environmental hygiene warnings taken from the internet. The conclusions from the results of the study are that there are three language functions, namely informational, expressive, and directive functions. From 42 data, there are 13 informational functions, 14 expressive functions, and 15 directive functions. Based on the meaning, 13 positive affective meanings and 28 negative affective meanings were found.

The Meaning in English Airplane Company Slogans : Semantic Studies

TheGIST ◽  
2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Patria Supriyoso ◽  
Ria Nirwana ◽  
Yeni Dewi Cahyani
Keyword(s):  
Main Theme ◽  
Social Meaning ◽  
Connotative Meaning ◽  
Affective Meaning ◽  
Qualitative Design ◽  
The Public ◽  
Objective Theory ◽  
Meaning Theory ◽  
Conceptual Meaning ◽  
Airline Company

The aims of this study were to find out the types of meaning, and advertising objectives in airplane company slogans. Based on the research phenomenon, public does not understand the meaning of the message of the English slogan of the airline company as an advertising medium for the public. This research was conducted by using descriptive qualitative design. The data consisted of 42 airplane company which operated in Indonesia. The data were analysed by using the seven types of meaning theory by G. Leech (1981) and advertising objective theory by (Kotler, PhilipKeller, Kevin Lane : 2009). The data were divided into Seven Types of meaning, they were Conceptual meaning, Connotative meaning, Social meaning, Affective meaning, Reflected meaning, Collocative meaning, and Thematic meaning. The data were also analysed by using advertising objective, they were to inform, to persuade, and to remind. The final results of analyzing the activities of 42 English slogans of airplane company slogans operating in Indonesia were found using Thematic meaning.The main theme that is usually carried is usually always related to safety, so it's not surprising that there are many words of "safety" that are the focus and emphasis in their slogans. Some other airplane company try to say in their slogan that the company is better, more friendly, warmer in terms of comfort in traveling using their airplane company.The final result of the analysis of 42 English slogans of airplane company operating in Indonesia that the researcher found that the company's goal of advertising slogans were to inform customers.

scholarly journals Figurative Language in The Song Lyrics of Passenger’s Album “All the Little Lights”

HUMANIS ◽  
2018 ◽  
pp. 125
Author(s):  
I Gede Agus Krisna Permana ◽  
I Ketut Wandia ◽  
I Made Rajeg
Keyword(s):  
Figurative Language ◽  
Main Theme ◽  
Note Taking ◽  
Connotative Meaning ◽  
Affective Meaning ◽  
Dead Metaphor ◽  
Song Lyrics ◽  
Informal Method ◽  
Conceptual Meaning ◽  
Descriptive Method

Figurative language can appear in various types and the meaning may not be determined by its components. This study aims to identify and analyze the meaning of figurative language found in the song lyrics “Passenger's album all the little lights”. There are two theories used in this study. The first is the theory of figurative language proposed by Knickerbocker and Reninger, and the second is the theory of meaning by Leech as the supporting theory. The data in this study were directly taken from Passenger’s fourth album. The album consists of twelve songs. They were collected by documentation method and note taking technique. The collected data were analyzed  using qualitative and descriptive method. This study applied informal method to present the analysis. The result of this study shows that there are nine types of figurative language found in song lyrics. They were allusion, simile, metaphor, irony, personification, hyperbole, dead metaphor, metonymy, and paradox. Most of the figurative expressions found in those songs were similes. Four out of seven types of meaning used in those lyrics in order to understand the figurative meaning in the song lyrics; they were connotative meaning, conceptual meaning, affective meaning, and collocative meaning. All the songs which are analyzed have the main theme about life and love.

scholarly journals A Study of Meaning and Messages With Reference to the Novel Rage of Angel

HUMANIS ◽  
2021 ◽  
Vol 25 (3) ◽  
pp. 277
Author(s):  
Ni Made Devi Sudiarta Putri ◽  
Ni Wayan Sukarini ◽  
Putu Weddha Savitri
Keyword(s):  
Qualitative Method ◽  
The Novel ◽  
Note Taking ◽  
Connotative Meaning ◽  
Affective Meaning ◽  
Biographical Approach ◽  
Approach Theory ◽  
Conceptual Meaning ◽  
Descriptive Qualitative

This study was aimed to identify and analyze the meaning and message in several sentences found in the novel Rage of Angels by Sidney Sheldon published in 1980. The selected sentences in the novel, which are the data of this study, were collected by applying the documentation method and note-taking technique which then were analyzed using the descriptive qualitative method. The data were presented informally in descriptive form. This study analyzes the types of meaning based on the theory proposed by Leech (1974) and the messages of the novel based on the biographical approach theory by Wellek and Warren (1962). As a result, all the seven types of meaning, namely connotative meaning, conceptual meaning, affective meaning, stylistic meaning, reflected meaning, collocative meaning, and thematic meaning, were found in the novel. In relation to the message of the novel, based on the biographical approach, there were five messages that the author delivered.

scholarly journals The Meaning in English Airplane Company Slogans : Semantic Studies

TheGIST ◽  
2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Patria Supriyoso ◽  
Ria Nirwana ◽  
Yeni Dewi Cahyani
Keyword(s):  
Main Theme ◽  
Social Meaning ◽  
Connotative Meaning ◽  
Affective Meaning ◽  
Qualitative Design ◽  
The Public ◽  
Objective Theory ◽  
Meaning Theory ◽  
Conceptual Meaning ◽  
Airline Company

The aims of this study were to find out the types of meaning, and advertising objectives in airplane company slogans. Based on the research phenomenon, public does not understand the meaning of the message of the English slogan of the airline company as an advertising medium for the public. This research was conducted by using descriptive qualitative design. The data consisted of 42 airplane company which operated in Indonesia. The data were analysed by using the seven types of meaning theory by G. Leech (1981) and advertising objective theory by (Kotler, PhilipKeller, Kevin Lane : 2009). The data were divided into Seven Types of meaning, they were Conceptual meaning, Connotative meaning, Social meaning, Affective meaning, Reflected meaning, Collocative meaning, and Thematic meaning. The data were also analysed by using advertising objective, they were to inform, to persuade, and to remind. The final results of analyzing the activities of 42 English slogans of airplane company slogans operating in Indonesia were found using Thematic meaning.The main theme that is usually carried is usually always related to safety, so it's not surprising that there are many words of "safety" that are the focus and emphasis in their slogans. Some other airplane company try to say in their slogan that the company is better, more friendly, warmer in terms of comfort in traveling using their airplane company.The final result of the analysis of 42 English slogans of airplane company operating in Indonesia that the researcher found that the company's goal of advertising slogans were to inform customers.

scholarly journals Kesalahan Berbahasa Pada Teks Berita Covid-19 Di Media Daring CNN Indonesia

2020 ◽  
Vol 3 (2) ◽  
pp. 93
Author(s):  
Ana Farichatun Naschah ◽  
Dwi Rahmawati ◽  
Triasih Triasih
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Descriptive Study ◽  
Study Data ◽  
Online News ◽  
Connotative Meaning ◽  
Analysis Techniques ◽  
Digital Era ◽  
The Future ◽  
Qualitative Descriptive

Online news is the news that is widely accessed in this digital era, because it is faster, more accurate, and flexible. At the beginning of 2020, the whole world is facing the Corona or Covid-19 virus. In cyberspace itself, many sites have the Corona theme as their main news. However, it is not uncommon for language errors to be found in online news, both errors during the typing process, as well as pure errors from the personal error of the author who is not careful in using language rules. This study aims to determine how many types of language errors are in CNN Indonesia's online news about Covid-19 for the March 2020 period. This type of research is a qualitative descriptive study. Data collection techniques in this study used the observation and note technique. Data analysis techniques were carried out starting from the beginning in the form of collection, recording, and classification. Based on the results of this study, four areas of language error were found, namely: (1) spelling (writing italics), (2) morphology (affix me (N) and prefix meN-), (3) syntax (illogical sentences, and non-logical sentences. frugal), (4) diction (connotative meaning and non-standard words). With this research, so that in the future the news presented can provide knowledge to readers by writing well and correctly

scholarly journals The Design of Learning Methods for Reading Comprehension

2019 ◽  
Vol 2 (3) ◽  
pp. 10
Author(s):  
Zulia Karini
Keyword(s):  
Reading Comprehension ◽  
Data Analysis ◽  
Data Collection ◽  
Data Reduction ◽  
English Language ◽  
Descriptive Study ◽  
Study Data ◽  
English Text ◽  
Data Presentation ◽  
Academic Activities

The ability to read, in this case is the ability to understand English-language texts (reading comprehension), is one of the skills that must be possessed by students in a college. This relates to their academic activities that require them to struggle to find sources to support lecture activities. The number of reference sources is present in the form of articles, books, journals and proceedings which are often written in English. Interviews were conducted with several students of University of AMIKOM Purwokerto, Department of Informatics, finding out how to overcome the problem, and trying to provide alternative improvements. To overcome the difficulties experienced by students in reading English texts are by discussing a method of learning reading comprehension. This research is a descriptive study, which describes the facts of difficulties experienced by students in the difficulty of understanding the English text. The instrument used in data collection was a matter of English text. In this study, data analysis used consisted of three steps, namely data reduction, data presentation, and completing conclusions or verification.

scholarly journals Cognitive orientation of proper names in modern english cinematic discourse

2020 ◽  
pp. 35-38
Author(s):  
O. NAZARENKO ◽  
◽  
M. RUDENKO ◽  
Keyword(s):  
English Language ◽  
Semantic Analysis ◽  
Proper Names ◽  
Psychological State ◽  
Connotative Meaning ◽  
Long Run ◽  
Proper Name ◽  
Personal Qualities ◽  
Key Features ◽  
The Relationship

The article is devoted to the question of proper names, the way of their creation and connection of the proper names with personal qualities, traits and character’s lifestyle. The main focus is concentrated on links between proper names and characters’ features in modern English cinematic discourse. The development of modern English-language cinematic discourse has prompted many authors to pay attention to the question of the proper name as a nomination of the hero, a description of his character and lifestyle. The names have a significant meaning, the author expresses not only the actual reference of the character, but also his own attitude to him, gives a certain characteristic and key features of the hero, by which the viewer can make assumptions without even going into details. Names have an impact on the viewer, they have a connotative meaning, which is revealed through the character and details of the hero. The article gives examples of movies and series of the Marvel and DC universes with famous superheroes and thieves, whose names reflect not only the characteristics but also the hero’s belonging to the good or evil side, his actions, behavior and psychological state, as well as superhuman abilities and characteristic. The article also considers examples of anthroponyms and names with a mythological basis, allusive proper names and simple short names. The tendencies of transferring figurative load to proper names are singled out in the work. Given symbolism of proper names in cinematic discourse makes the research relevant in modern linguistics. Further studying in this field as well as semantic analysis of the relationship between the name of the hero and his actions, characteristics, and the author’s attitude to the character are promising in the long run.

scholarly journals Slang Words Used in Movie Script “Harold and Kumar Go to White Castle”

HUMANIS ◽  
2020 ◽  
Vol 24 (2) ◽  
pp. 150
Author(s):  
I Made Yudhi Putrawan ◽  
I Nengah Sudipa ◽  
Ni Wayan Sukarini
Keyword(s):  
Qualitative Method ◽  
Social Meaning ◽  
Connotative Meaning ◽  
Affective Meaning ◽  
Data Source ◽  
Movie Script ◽  
Conceptual Meaning ◽  
Descriptive Qualitative

The title of this study is Slang Word Used in Movie Script “Harold And Kumar Go to White Castle”.  The aims of the study are to identify the types of slang and meaningconveyed in movie script Harold and Kumar Go to White Castle. The data of this study were collected from” Harold and Kumar Go to White Castle” movie script as the data source. The theories usedin the study are theory proposed by Allan and Burridge (2006) entitled Forbidden words: Taboo and The Censoring of Language used to identify the types of slang word, and theory proposed by by Leech (1974) entitled Study of Meaning used to analyze the meaningsconveyed in the movie. The documentation method is used to collect the data, and descriptive qualitative method is used to analyze the data.There were forty slangs either in the form of words or phrases that areanalyzed based on theorymentioned above. There are five types of slang in theory of Allan and Burridge (2006) but only four types were found in the movie script.  Those are fresh and creative, imitative, flippant, acronym, and clipping. Flippant type was the most found in the data source. For the meaning, there were seven types of meaning based on thetheory proposed byLeech (1974) but only six types were found in the movie script. Those are conceptual meaning, connotative meaning, social meaning, collocative meaning, reflected meaning, and affective meaning. Affective meaning type is the most found in the data source.

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