scholarly journals The effects of loyalty, Satisfaction, and motivation on student’s performance: A study of higher education in South Africa

2021 ◽  
Vol 9 (1) ◽  
pp. 41-49
Author(s):  
Elizabeth Chinomona ◽  
Marie Brinda Bikissa-Macongue
Keyword(s):  
Higher Education ◽  
South Africa ◽  
Student Satisfaction ◽  
Student Performance ◽  
Student Motivation ◽  
Structural Equation ◽  
Industrial Revolution ◽  
Dynamic Environment ◽  
African Countries ◽  
Student’S Performance

Objective - Worldwide, higher education is critical for the social economic development of the society. However African countries such as South Africa, fail to produce quality graduates capable of facing the challenges of the fourth industrial revolution. Considering the increasingly competitive and dynamic environment, African countries can no longer ignore the needs and factors required to enhance student performance. The aim of this research is to examine the influence of student motivation, satisfaction and loyalty on the student performance of higher education in South Africa. Methodology/Technique – A quantitative approach was adopted in which a questionnaire was used to collect data from 400 students and 335 was usable yielding a valid response rate of 84%. The data was analyzed with the aid of 2 software programs namely, statistical package for social science (SPSS 25.0) and analysis of moment structures (AMOS 25.0). In addition, confirmatory factors analysis (CFA) and structural equation modelling (SEM) were used to test the relationship between constructs and development of the hypotheses. Finding and Novelty – The current findings reveal that students who are motivated, satisfied and loyal to their institution are more likely to perform better than those who are not. The results also reveal that there is a significant relationship between student satisfaction and student performance. It was also shown that the higher the level of satisfaction, loyalty and motivation, the better the performance. Therefore, it is recommended that universities or institutions develop an environment that promote satisfaction, loyalty and motivation of their students. Type of Paper: Empirical. JEL Classification: 121, 128. Keywords: Student Motivation; Student Satisfaction; Student Loyalty; Student Performance Reference to this paper should be made as follows: Chinomona, E; Macongue, M.B.B. (2021). The effects of loyalty, Satisfaction, and motivation on student’s performance: A study of higher education in South Africa, GATR Global J. Bus. Soc. Sci. Review, 9(1): 41 – 49. https://doi.org/10.35609/gjbssr.2021.9.1(5)

"An Investigation Of The İmpact Of Green Supply Chain Practices On Green Performance: Case Of Gauteng Province.".

2020 ◽  
Vol 11 (1) ◽  
pp. 168-168
Author(s):  
Chriss N Mangoukou Ngouapegne
Keyword(s):  
Higher Education ◽  
South Africa ◽  
High School ◽  
Student Satisfaction ◽  
Student Performance ◽  
Learning Experience ◽  
Developed Countries ◽  
Global Knowledge ◽  
Related Factors ◽  
The Impact

Worldwide, higher education is considered as a driver of economic, social and the political changes driving global knowledge (Ngoma, Ntale & Abaho 2017). Besides the increase access to education, the quality of graduate reflected by their academic performance is worrying (Ridzuan, Yunus, Abdullah, Bakar, Azlan & Ramlan 2018). Paloș, Maricuţoiu and Coste (2019), noticed that a large number of enrolled student graduates with poor grades or fail to graduate. In an attempt to retain and capture market share with the increase in study options, higher education all over the world are constantly struggling to provide a distinctive learning experience necessary to improve their students' performance (McGillicuddy & McGloin 2018). Considering the increasingly competitive and dynamic education environment, higher education can no longer ignore the needs and factors required to enhance student performance. Poor student performance in higher education institution has been a major source of concern for decision makers in the educational sector. Lai (2015), posits that the poor student performance can be attributed to the student-related factors such as attendance classes, score in high school, competence in quantitative subject and preparation to exam or tests. Moreover, Glew, Ramjan, Salas, Raper Creed and Salamonson (2019) state that poor attitude to the subject, lack of innovative teaching techniques, inadequate materials and inadequate funding to support the students negatively impact the performance of student. In addition, most prior research on performance has been done at high school or colleges, rather than at university level (Organisation for Economic Co-operation and Development (OECD) 2017). While, studies on student performance in developed countries are well documented, little attention has been dedicated in less developed countries such as South Africa (Ngoma et al., 2017). Given the difference between culture in developed and less developed counties, this study focused on investigating the antecedents of student performance in South Africa. Keywords: Student royalty, student satisfaction, student motivation, student performance

scholarly journals The Role of Co-Creating Value and Its Outcomes in Higher Education Marketing

2021 ◽  
Vol 13 (12) ◽  
pp. 6724
Author(s):  
Lien Thi Kim Nguyen ◽  
Tom Meng-Yen Lin ◽  
Hoang Phuong Lam
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
University Image ◽  
Education Marketing ◽  
University Experience ◽  
The University ◽  
Positive Word Of Mouth

This study examines the role of student co-creation behavior in contributing to student satisfaction, perceived university image, and student positive word of mouth (WOM). Using a sample of 513 students from a Taiwanese university and conducting partial least squares structural equation modeling, the findings indicate that co-creating value is critical to student satisfaction, university image, and positive WOM. The results also show the effect of student satisfaction and university image on student positive WOM. This study confirms the pivotal role of student participation in co-creating value in enhancing satisfaction with the university experience, creating and sustaining a positive image, and building the credibility of the university. This research is particularly important to higher education institutions because it has practical implications for decision-makers, brand managers, and HE marketers who wish to improve understanding of the relationship between the university and students in the process of co-creating value and its outcomes.

scholarly journals Kajian Konsep Zero Complaint Untuk Meningkatkan Minat Beli Ulang pada Program Studi di Universitas Semarang

2020 ◽  
Vol 15 (2) ◽  
pp. 273-287
Author(s):  
Kuswardani DC ◽  
Yani TE ◽  
Nurhidayati Nurhidayati
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Service Recovery ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Switching Cost ◽  
Partial Least Square ◽  
Least Square ◽  
Education Services

This study aims to contribute to the understanding of increasing interest in repurchasing the University of Semarang Higher Education services. The variables tested to increase the Repurchase Interest directly are Switching Cost and Perceived Quality. The indirect variable to increase repurchase interest is student satisfaction through Perceived Quality and Service Recovery. The population is all students using USM Higher Education services as many as 25,302 active students, while a sample of 100 respondents using purposive sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with Partial Least Square (PLS) program applications, namely smartPLS.3.0. The results of hypothesis testing indicate that Hypothesis 1 is rejected, while the other hypotheses are supported. Switching Cost has no significant effect on Repurchase Interest. Perceived Quality and Service Recovery is not directly influential on Repurchase Interest, mediated by Student Satisfaction. Student Satisfaction and Service Recovery have a direct effect on Repurchase Interest.

scholarly journals CREATING EXPERIENCE VALUE TO BUILD STUDENT SATISFACTION IN HIGHER EDUCATION

2020 ◽  
Vol 1 (3) ◽  
pp. 349-359
Author(s):  
Muji Gunarto ◽  
Ratih Hurriyati
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Student Experience ◽  
Sampling Technique ◽  
Total Sample ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Strong Ties ◽  
Campus Activities

Higher education products or services received by students are experiential values. The purpose of this study is how to create the values of student experience so that student satisfaction arises. Higher education should now focus on students by creating strong ties with students and alumni. This research was conducted with a survey confirmatory approach. The survey was conducted at 32 universities in South Sumatra Province, Indonesia with a total sample of 357 students. The sampling technique used was stratified random sampling and data analysis using structural equation modeling (SEM) analysis. The results showed that the values of experience in HE were formed through increased co-creation in HE, where students were directly involved in various campus activities. High co-creation shows that there is a stronger attachment of students to HE and higher value of student experience. Co-creation does not directly affect student satisfaction, but it does indirectly affect experience value. If the value of experience is higher, student satisfaction will also be higher.

Modelling student satisfaction and motivation in the integrated educational environment

2016 ◽  
Vol 30 (6) ◽  
pp. 1072-1087 ◽  
Author(s):  
Yulia Stukalina
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Strategic Management ◽  
Student Satisfaction ◽  
Student Motivation ◽  
Higher Education Institutions ◽  
Relevant Literature ◽  
Educational Environment ◽  
Content Type ◽  
Management Procedures

Purpose – The purpose of this paper is to explore some issues related to enhancing the quality of educational services provided by a university in the agenda of integrating quality assurance activities and strategic management procedures. Design/methodology/approach – Employing multiple regression analysis the author has examined some factors that are supposed to have an impact on student satisfaction and student motivation in the integrated educational environment. Findings – The results of the two-phase empirical research performed in two higher education institutions indicate that student satisfaction and student motivation can be modelled on a number of predictors, which are associated with several indicators related to various aspects of the integrated educational environment. Research limitations/implications – The sample in this study included two higher education institutions. Future study with a more diverse student population and the refined scale items is recommended to verify and generalize the findings. Practical implications – The research provides useful data for addressing some critical issues in the context of integrating quality assurance activities and strategic management procedures in a university. The results of the empirical study suggest that education managers might carry out regular assessment of their educational environment in the framework of performing strategic analysis, which is aimed at quality enhancement, in order to determine the most significant aspects and associated influences. This would allow them to focus their efforts, time and resources on the issues with the greatest potential for having an impact on the university’s operations, and which may be related to providing qualitative changes in the educational environment in the frame of implementing a number of competitive strategies. Originality/value – The relevant literature analysis has allowed the author to explore the research topic from a new (holistic) perspective, and to consider both student satisfaction and student motivation in the integrated educational environment, which was viewed as a complicated multi-level system. In this respect, being related to approaches, ideas and findings in the existing literature, the paper presents an attempt to develop these further in terms of adding value to previous research. The obtained information can be of interest to managers working in the area of higher education.

scholarly journals Pengaruh Kualitas Layanan dan Kepuasan Terhadap Loyalitas Mahasiswa (Studi Kasus Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Airlangga)

2021 ◽  
Vol 8 (1) ◽  
pp. 103-109
Author(s):  
Windasari Windasari ◽  
Soedjarwo Soedjarwo ◽  
Toho Cholik Mutohir
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Analysis Data ◽  
Organization Culture ◽  
University Education ◽  
Equation Modeling ◽  
Academic Quality ◽  
Student Loyalty

Higher education institutions need to reform the organization culture of a bureucratic university become a corporate university. Education will be oriented towards high academic quality, service quality, and as well as student satisfaction. The purposes of this study are to measure and determine the effect of service quality and satisfaction on student loyalty in higher education sector. Data collection technique is done by distributing questionnaires with 5-point likert scale. There are 151 students chosen using cluster random sampling. The validity test used factor analysis. Data analysis technique was done using Structural Equation Modeling (SEM) with the help of the AMOS version 21.0 program. The result of the research shows that service quality and satisfaction simultaneously affect student loyalty.

scholarly journals The Effectiveness of Cooperative Learning in the Class of Inferential Statistics

2021 ◽  
Vol 2 (6) ◽  
pp. 614-622
Author(s):  
Suhaida Abdullah
Keyword(s):  
Cooperative Learning ◽  
Student Performance ◽  
Small Groups ◽  
Student Motivation ◽  
Student Understanding ◽  
Teaching Approaches ◽  
Inferential Statistics ◽  
Mathematical Anxiety ◽  
Student’S Performance ◽  
And Performance

The challenge in teaching statistics encompasses student motivation, mathematical anxiety, and student understanding. It needs an approach of education that encourages curiosity and leads to the engagement and comprehension of students. Cooperative learning is one of the teaching approaches that can be defined as learning with small groups of friends and implementing what they have learned in a lecture to achieve the same objective. Employing cooperative learning in the class of inferential statistics and assessing the efficacy of this approach is the aim of this study. The efficiency of the approach is determined based on the student's perception, the lecture’s observation, and the student's performance. The results showed that students more prefer to learn in a group during the course. While, based on the lecture’s observation, letting students sit in a group engages students positively during their lessons. After the implementation of cooperative learning, the student performance also exhibited improvement. Hence, it is tolerable to conclude that cooperative learning is efficient in increasing student engagement and performance.

scholarly journals Higher Education Students’ Assessments towards Gamification and Sustainability: A Case Study

2020 ◽  
Vol 12 (20) ◽  
pp. 8513
Author(s):  
María Jesús Santos-Villalba ◽  
Juan José Leiva Olivencia ◽  
Magdalena Ramos Navas-Parejo ◽  
María Dolores Benítez-Márquez
Keyword(s):  
Higher Education ◽  
Student Motivation ◽  
Structural Equation ◽  
Equation Modeling ◽  
Teaching Staff ◽  
Education Students ◽  
The University ◽  
Teaching Criteria

Some academics are pushing for teaching staff to implement didactical practices to obtain sustainable behavior. Moreover, a fundamental element of gamification in all educational stages is the noteworthy effect it has on student motivation. In our study, we examined higher education students’ assessments in the University of Malaga on the design of educational gamification and the teaching criteria that relate to gamification, and its effect on student’s motivation, the applications of gamification, and the attitude towards sustainability. A questionnaire was administered to students studying for degrees in education from the University of Malaga. A total of 187 valid surveys were obtained. Partial least squares structural equation modeling was computed for these data based on an exploratory–confirmatory model and using SmartPLS version 3.3.2. A positive relationship between assessment of students’ motivation and sustainability attitude was found. We found that the opinions of the students about the role of their training and teaching design material in education would affect students’ motivation and the sustainability behavior, although the power of this last construct is moderate.

Student satisfaction on the implementation of the online undergraduate thesis examination: a PLS-SEM analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Astuti ◽  
Diki Rukmana
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Conceptual Model ◽  
Structural Equation ◽  
Large Scale ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Undergraduate Thesis

Purpose The covid-19 pandemic that hit the world has caused several changes in the higher education service sector, including the implementation of the undergraduate thesis examination, where direct interaction between students and examiners is avoided and replacing it with an online bachelor thesis exam. This study aims to develop a conceptual model regarding the variables that can affect student satisfaction with the quality of the implementation of online undergraduate thesis examinations in higher education. Design/methodology/approach The research instrument consisted of 22 survey questions distributed to 583 students taking the thesis trial examination in the even semester of 2019/2020 who came from 12 different study programs. Factor analysis and structural equation modeling (SEM) were conducted to analyze the validity of the instrument and test the hypothesis. The results of the analysis show that the 22 instrument items used have been determined by sufficient variables to check the structure of each. Findings SEM analysis results show that the three hypothesized variables (study program service, examiner performance and quality of video conference applications) positively and significantly affect the level of student satisfaction with the online undergraduate thesis examination 0.187, 0.177 and 0.177, respectively. The total effect of these three factors is 0.737. Research limitations/implications This finding is a reference for those who want to improve the quality of the online undergraduate thesis examination in higher education. Originality/value As the online thesis examination was implemented in higher education in Indonesia as a result of the implementation of the study and work at home policy by the Indonesian Ministry of Education, it is important to conduct research on the implementation of online thesis exams in Indonesia, especially to study the conceptual model of variables affect student satisfaction with the implementation of the online thesis exam. Because even though the implementation of online thesis exams on a large scale is new to some higher education in Indonesia.

Balanced Assessment of Flexible E-Learning vs. Face-to-Face Campus Delivery Courses at an Australian University

2012 ◽  
pp. 304-339
Author(s):  
Kenneth David Strang
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Student Performance ◽  
International Student ◽  
Teaching Quality ◽  
Balanced Assessment ◽  
The World ◽  
E Learning ◽  
Will Force

This case study reminded researchers of the value in using formal methodologies to gain an objective balanced perspective of actual practice. By using models and survey instruments that gathered objective input from key stakeholders in the higher education market, several of the true underlying factors were revealed. The key instrument used in the case study allowed us to objectively measure if flexible e-learning was at least as effective as campus delivery mode. More so, the assessment was not just performance and not just student satisfaction – instead the outcomes assessed included six factors that were linked to Australian university accreditation: Industry focus, resources/content materials, critical thinking activities, teaching quality, student satisfaction, and student performance (including completion). One of the most interesting aspects of the case study was that we are seeing history in the making to some degree in that as a result of the 2008 global economic crises, the international student market is changing which will force universities to change what and how they offer higher education in the future. More countries (and their populations) in the world are seeking a credible university higher education and they do not always want to travel to holiday destinations to obtain that… the world economic model is changing, continuing to increase the demand for education, yet changing how that product/service must be delivered. Successful higher education institutions around the world are already showing the followers how to do that. This case study provides some ideas and benchmarks for becoming more competitive in higher education, and while the model was developed and used in Australia, likely it can be applied elsewhere since the majority of students feeding into this model and research were international.

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