scholarly journals CREATING EXPERIENCE VALUE TO BUILD STUDENT SATISFACTION IN HIGHER EDUCATION

2020 ◽  
Vol 1 (3) ◽  
pp. 349-359
Author(s):  
Muji Gunarto ◽  
Ratih Hurriyati
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Student Experience ◽  
Sampling Technique ◽  
Total Sample ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Strong Ties ◽  
Campus Activities

Higher education products or services received by students are experiential values. The purpose of this study is how to create the values of student experience so that student satisfaction arises. Higher education should now focus on students by creating strong ties with students and alumni. This research was conducted with a survey confirmatory approach. The survey was conducted at 32 universities in South Sumatra Province, Indonesia with a total sample of 357 students. The sampling technique used was stratified random sampling and data analysis using structural equation modeling (SEM) analysis. The results showed that the values of experience in HE were formed through increased co-creation in HE, where students were directly involved in various campus activities. High co-creation shows that there is a stronger attachment of students to HE and higher value of student experience. Co-creation does not directly affect student satisfaction, but it does indirectly affect experience value. If the value of experience is higher, student satisfaction will also be higher.

Student satisfaction on the implementation of the online undergraduate thesis examination: a PLS-SEM analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Astuti ◽  
Diki Rukmana
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Conceptual Model ◽  
Structural Equation ◽  
Large Scale ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Undergraduate Thesis

Purpose The covid-19 pandemic that hit the world has caused several changes in the higher education service sector, including the implementation of the undergraduate thesis examination, where direct interaction between students and examiners is avoided and replacing it with an online bachelor thesis exam. This study aims to develop a conceptual model regarding the variables that can affect student satisfaction with the quality of the implementation of online undergraduate thesis examinations in higher education. Design/methodology/approach The research instrument consisted of 22 survey questions distributed to 583 students taking the thesis trial examination in the even semester of 2019/2020 who came from 12 different study programs. Factor analysis and structural equation modeling (SEM) were conducted to analyze the validity of the instrument and test the hypothesis. The results of the analysis show that the 22 instrument items used have been determined by sufficient variables to check the structure of each. Findings SEM analysis results show that the three hypothesized variables (study program service, examiner performance and quality of video conference applications) positively and significantly affect the level of student satisfaction with the online undergraduate thesis examination 0.187, 0.177 and 0.177, respectively. The total effect of these three factors is 0.737. Research limitations/implications This finding is a reference for those who want to improve the quality of the online undergraduate thesis examination in higher education. Originality/value As the online thesis examination was implemented in higher education in Indonesia as a result of the implementation of the study and work at home policy by the Indonesian Ministry of Education, it is important to conduct research on the implementation of online thesis exams in Indonesia, especially to study the conceptual model of variables affect student satisfaction with the implementation of the online thesis exam. Because even though the implementation of online thesis exams on a large scale is new to some higher education in Indonesia.

scholarly journals The Role of Co-Creating Value and Its Outcomes in Higher Education Marketing

2021 ◽  
Vol 13 (12) ◽  
pp. 6724
Author(s):  
Lien Thi Kim Nguyen ◽  
Tom Meng-Yen Lin ◽  
Hoang Phuong Lam
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
University Image ◽  
Education Marketing ◽  
University Experience ◽  
The University ◽  
Positive Word Of Mouth

This study examines the role of student co-creation behavior in contributing to student satisfaction, perceived university image, and student positive word of mouth (WOM). Using a sample of 513 students from a Taiwanese university and conducting partial least squares structural equation modeling, the findings indicate that co-creating value is critical to student satisfaction, university image, and positive WOM. The results also show the effect of student satisfaction and university image on student positive WOM. This study confirms the pivotal role of student participation in co-creating value in enhancing satisfaction with the university experience, creating and sustaining a positive image, and building the credibility of the university. This research is particularly important to higher education institutions because it has practical implications for decision-makers, brand managers, and HE marketers who wish to improve understanding of the relationship between the university and students in the process of co-creating value and its outcomes.

scholarly journals Kajian Konsep Zero Complaint Untuk Meningkatkan Minat Beli Ulang pada Program Studi di Universitas Semarang

2020 ◽  
Vol 15 (2) ◽  
pp. 273-287
Author(s):  
Kuswardani DC ◽  
Yani TE ◽  
Nurhidayati Nurhidayati
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Service Recovery ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Switching Cost ◽  
Partial Least Square ◽  
Least Square ◽  
Education Services

This study aims to contribute to the understanding of increasing interest in repurchasing the University of Semarang Higher Education services. The variables tested to increase the Repurchase Interest directly are Switching Cost and Perceived Quality. The indirect variable to increase repurchase interest is student satisfaction through Perceived Quality and Service Recovery. The population is all students using USM Higher Education services as many as 25,302 active students, while a sample of 100 respondents using purposive sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with Partial Least Square (PLS) program applications, namely smartPLS.3.0. The results of hypothesis testing indicate that Hypothesis 1 is rejected, while the other hypotheses are supported. Switching Cost has no significant effect on Repurchase Interest. Perceived Quality and Service Recovery is not directly influential on Repurchase Interest, mediated by Student Satisfaction. Student Satisfaction and Service Recovery have a direct effect on Repurchase Interest.

scholarly journals Analisis Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kapabilitas Pemasaran terhadap Keunggulan Bersaing pada UKM Olahan Ikan di Semarang

2021 ◽  
Vol 23 (1) ◽  
pp. 21-30
Author(s):  
Lisda Rahmasari
Keyword(s):  
Structural Equation Modeling ◽  
Competitive Advantage ◽  
Structural Equation ◽  
Sampling Technique ◽  
Population Data ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Marketing Capabilities ◽  
Research Population

This study aimed to find out the influence of entrepreneurial orientation, innovation and marketing capabilities on competitive advantage. The research population comprised Fish Processing Business in Semarang City. The sample was selected by means of the purposive sampling technique. The sample was 100 companies. The data were collected by a questionnaire, interviews, and documentation. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 analysis tool. The test results using Structural Equation Modeling (SEM) analysis techniques indicate that the model is in accordance with population data. The results of the study showed that entrepreneurship oriented , innovation and marketing capabilities had a significant positive effect on competitive advantage. Used by analyzer for example validity test, test reliabilitas, and hipotesis test use modelling equation structural (SEM).

scholarly journals Pengaruh Kualitas Layanan dan Kepuasan Terhadap Loyalitas Mahasiswa (Studi Kasus Program Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Airlangga)

2021 ◽  
Vol 8 (1) ◽  
pp. 103-109
Author(s):  
Windasari Windasari ◽  
Soedjarwo Soedjarwo ◽  
Toho Cholik Mutohir
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Analysis Data ◽  
Organization Culture ◽  
University Education ◽  
Equation Modeling ◽  
Academic Quality ◽  
Student Loyalty

Higher education institutions need to reform the organization culture of a bureucratic university become a corporate university. Education will be oriented towards high academic quality, service quality, and as well as student satisfaction. The purposes of this study are to measure and determine the effect of service quality and satisfaction on student loyalty in higher education sector. Data collection technique is done by distributing questionnaires with 5-point likert scale. There are 151 students chosen using cluster random sampling. The validity test used factor analysis. Data analysis technique was done using Structural Equation Modeling (SEM) with the help of the AMOS version 21.0 program. The result of the research shows that service quality and satisfaction simultaneously affect student loyalty.

scholarly journals PENGARUH KINERJA KELEMBAGAAN TANI TERHADAP EKSISTENSI MODAL SOSIAL PETANI KEDELAI DALAM MENDUKUNG KEBERHASILAN PROGRAM UPSUS PAJALE DI KABUPATEN LAMPUNG TIMUR

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
SEPTIANA, YOSINI DELIANA, LUCYANA TRIMO
Keyword(s):  
Social Capital ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Sample ◽  
Equation Modeling ◽  
Farmer Groups ◽  
The Government

The role of agriculture in the economic development of this country is still very important, besides being a fuel provider, this sector also contributes significantly to the development of workforce which is expected to have an increase in the change in the level of poverty. The Ministry of Agriculture has a vision and mission in alleviating poverty by rolling out various forms of programs to increase capital for farmers. Farmers who have developed their level of education, improved changes in the economic and political structure, began to understand to form a farmer group that had the goal of obtaining and obtaining mutual assistance included in the agricultural program of the government, such as the UPSUS Pajale Program. Farmers who are members of farmer groups will strengthen the ability of their groups to manage and channel the Pajale UPSUS Program assistance that requires improving farm safety consisting of indicators; the role of members of farmer groups, suitability of group services, collectivity, and resolution of local wisdom that still requires in its farming activities. The success of farmer groups can not be separated from social capital which is the main foundation that must be owned by farmers as group members. Mangkuprawira (2010) describes the support of social capital in farmers such as social norms, mutual trust, networking, cooperation, mutual relations, participation, and commitment that will be directly connected to the success of the UPSUS Pajale (soybean) program being rolled out by the government, and seen from three indicators namely; successful output, successful results, and successful benefits. The UPSB Pajale Program in East Lampung Regency is held from February to March 2019. The data used are primary and secondary data with the Mix-method research method. The sampling technique used was the Proportional Stratified Random Sampling with a total sample of 140 farmers who were members of a farmer group receiving the 2017 UPSUS Pajale Kedelai Program in East Lampung Regency. Data processing is done qualitatively and quantitatively. Data is arranged qualitatively using descriptive analysis, while quantitative data is processed using Structural Equation Modeling (SEM) analysis, which uses the LISREL 8.80 program. The results showed the value of R2 = 0.71, which means that the second variable namely Farmer Institutional Performance and the Existence of Farmer Social Capital contributed 71 percent and was significant to the Success of the UPSUS Pajale Program in East Lampung Regency.Keywords: Farming Institution, Existence of Social Capital, and UPSUS Pajale Program

scholarly journals Faktor-Faktor yang Mempengaruhi Kepatuhan WPOP Pelaku E-Commerce di Kota Semarang pada Platform Online Marketplace Blibli.com

2020 ◽  
Vol 7 (1) ◽  
pp. 113-122
Author(s):  
Putri Dwi Indriyani ◽  
Prabowo Yudo Jayanto
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Online Marketplace ◽  
Analysis Technique ◽  
Online Trading ◽  
The City

Abstract - The development of online trading is based on the ease for businesses to promote their goods and does not require more costs because there is no need for a physical store. The activity of buying and selling goods and / or services through internet media is known as electronic commerce (hereinafter referred to as e-commerce).This study aims to analyze and obtain empirical evidence about the influence of the variable tax socialization, understanding of taxation, awareness of taxpayers, and tax sanctions on the compliance of e-commerce actors in the city of Semarang on the BliBli.com online marketplace platform. The population of this research is e-commerce individual taxpayers in the city of Semarang on the Blibli.com online marketplace platform. The sampling technique uses non-probability sampling with voluntary sampling method. Samples obtained were 65 respondents. The data analysis technique used is Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS) with SmartPLS 3.0 analysis tools. This study shows that tax socialization has a negative and not significant effect on the compliance of e-commerce actors in fulfilling tax obligations. Understanding taxation and awareness of taxpayers has a positive and significant effect and tax sanctions have a positive but not significant effect on the compliance of e-commerce actors in meeting tax obligations.Keywords: E-Commerce Taxpayer Compliance

scholarly journals Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

2021 ◽  
Vol 12 (3) ◽  
pp. 446
Author(s):  
Vivian Angel ◽  
Moses Natadirja
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Positive Effect

<div class="WordSection1"><p><em>The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data collection in this study was carried out using a questionnaire distributed online to Blibli users. The number of respondents used in this study is 100 respondents. The sampling technique used in this study is non-probability sampling by relying on judgmental sampling. Partial least square-structural equation modeling (PLS-SEM) analysis was performed using the SmartPLS 3.0 program to analyze the data. The findings of this study are that eWOM, Ease of Use and Trust have a positive effect on purchase decisions. The contribution of this research can provide input to the Blibli company to better maintain and manage ease of use, trust and electronic word of mouth so that Blibli users can use Blibli more freely and comfortably so that transactions carried out in Blibli can run more smoothly and safely, which is then will give Blibli an advantage as a player in Internet-based transaction systems because it is a fast paced industries that can change in a matter of time.</em></p></div><em><br clear="all" /></em>

scholarly journals A Multi-Analytical Approach to Predict the Determinants of Cloud Computing Adoption in Higher Education Institutions

2020 ◽  
Vol 10 (14) ◽  
pp. 4905 ◽  
Author(s):  
Yousef A. M. Qasem ◽  
Shahla Asadi ◽  
Rusli Abdullah ◽  
Yusmadi Yah ◽  
Rodziah Atan ◽  
...  
Keyword(s):  
Higher Education ◽  
Cloud Computing ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Sem Analysis ◽  
Decision Makers ◽  
Equation Modeling ◽  
Managerial Decision ◽  
Cloud Computing Adoption ◽  
Analytical Approaches

Cloud computing (CC) delivers services for organizations, particularly for higher education institutions (HEIs) anywhere and anytime, based on scalability and pay-per-use approach. Examining the factors influencing the decision-makers’ intention towards adopting CC plays an essential role in HEIs. Therefore, this study aimed to understand and predict the key determinants that drive managerial decision-makers’ perspectives for adopting this technology. The data were gathered from 134 institutional managers, involved in the decision making of the institutions. This study applied two analytical approaches, namely variance-based structural equation modeling (i.e., PLS-SEM) and artificial neural network (ANN). First, the PLS-SEM approach has been used for analyzing the proposed model and extracting the significant relationships among the identified factors. The obtained result from PLS-SEM analysis revealed that seven factors were identified as significant in influencing decision-makers’ intention towards adopting CC. Second, the normalized importance among those seven significant predictors was ranked utilizing the ANN. The results of the ANN approach showed that technology readiness is the most important predictor for CC adoption, followed by security and competitive pressure. Finally, this study presented a new and innovative approach for comprehending CC adoption, and the results can be used by decision-makers to develop strategies for adopting CC services in their institutions.

scholarly journals Structural Relationships between Disruptive Attributes and Women Consumers’ Attitude when Using Mobile Retailing

2016 ◽  
Vol 12 (10) ◽  
pp. 208
Author(s):  
Azllina Bujang ◽  
Norbayah Mohd Suki ◽  
Norazah Mohd Suki
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Future Research ◽  
Women Consumers ◽  
Female Consumers ◽  
Structural Relationships ◽  
Personal Attitudes ◽  
The Relationship

<p>This study aims to examine the structural relationship between disruptive attributes and women consumers’ attitude when using Mobile Retailing. A total of 486 completed sets of structured self-administered questionnaires were analyzed using the purposive sampling technique. The sample for this study consisted of Malaysian women who have used Mobile Retailing in the past six months, including mobile retailers and members of women organizations in Malaysia. A Structural Equation Modeling (SEM) technique was used to evaluate the relationship among the hypothesized variables for this study via the Analysis of Moment Structure (AMOS) computer program version 21. Based on the SEM analysis, five significant results and two insignificant results were obtained in regard to the direct relationship between disruptive attribute factors and women consumers’ attitude when using Mobile Retailing. Specifically, reachability, ubiquity, personalization, connectivity, and convenience have a direct, positive relationship with women consumers’ attitude when using Mobile Retailing, whereas mobility and localization have no significant relationship with women consumers’ attitude when using Mobile Retailing. It is vital for retailers to entice female consumers to buy their products. The sellers are able to re-observe and alter their marketing approaches to specific target markets and earn a competitive advantage by recognizing their customers’ personal attitudes and subjective norms, all of which may affect their behavior. The direction for future research concludes this study.</p>

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