The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya

2017 ◽  
Vol 2 (4) ◽  
pp. 01-06
Author(s):  
Syaifurrizal Wijaya Putra ◽  
Tatang Ary Gumanti
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Brand Equity ◽  
Jel Classification ◽  
Green Marketing ◽  
Significant Positive Effect ◽  
Marketing Decision ◽  
Brand Competition ◽  
The Relationship ◽  
Positive Effect

Objective - Brand equity and green marketing are becoming increasingly relevant to brand competition. Brand equity and green marketing of a product are able to influence a costumer's purchasing decision (Kotler and Armstrong, 2007). This study aims to test the relationship between brand equity, green marketing, and the decision to purchase certain goods. Methodology/Technique - The study uses a sample of 120 respondents, all of whom are purchasers of a Honda Beat Series vehicle, and who live in Surabaya. The data is analyzed using multiple linear regression. Findings – The study examines the purchase of the Honda Beat Series motorcycle in Surabaya City, in the East Java Province, Indonesia. East Java is regarded as a province with the highest selling rate; in 2014, the province recorded a market share of 17.1%. This study found that brand equity and green marketing both have a significant positive effect on a consumer's decision to purchase. Novelty - This study assesses the efficacy of Honda's green marketing strategy, through the use of the PGM-Fi system, which is considered to set them apart from its competitors. Type of Paper - Empirical Keywords: Brand Equity; Green Marketing; Marketing; Decision to Purchase; Regression Analysis. JEL Classification: M30, M31.

scholarly journals PENGARUH PENGETAHUAN FORMAL WAJIB PAJAK DAN KESADARAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR

2019 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tyas Pambudi Raharjo ◽  
Licke Bieattant
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Formal Knowledge ◽  
Positive Effect

<p><em>The purpose of this study is to determine the effect of the formal knowledge of taxpayers and taxpayer awareness on compliance of vehicle taxpayers in the institution of  Samsat Polda in South Jakarta. The data used is primary data by distributing questionnaires to the Vehicle Taxpayer registered in the Office of South Jakarta Police Samsat. The populations that will be the object of research are all vehicle taxpayers registered in the Office of Samsat Polda in South Jakarta until the period of December 2016. The sampling technique used is accidental sampling. This research uses linear regression analysis method. The results of the research showed that the formal knowledge of taxpayers have a significant positive effect on compliance of vehicle taxpayers. The results of this study also concluded that the formal knowledge of taxpayers, and awareness of taxpayers significantly affect the compliance of vehicle taxpayers simultaneously.</em></p>

scholarly journals Pengaruh Penerapan E-Filing Dan Pengetahuan Perpajakan Terhadap Kepatuhan Wajib Pajak Dengan Biaya Kepatuhan Sebagai Variabel Moderasi

2019 ◽  
Vol 1 (3) ◽  
pp. 1510-1517
Author(s):  
M. Ardhy Erwanda ◽  
Henri Agustin ◽  
Erly Mulyani
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Compliance Costs ◽  
Analysis Technique ◽  
The Cost ◽  
Relationship Of ◽  
The Relationship ◽  
Positive Effect

This study aims to determine the effect of applying e-filing and knowledge of taxation on taxpayer compliance. Compliance costs as moderating variable that moderate relations between application e-filing and knowledge taxation on the taxpayer compliance. The population in this study is taxpayers in Padang city. The number off samples used was 100 respondents with the sampling method using purposive sampling. The data used in this study are primary data. Data collection techniques are done by questionnaire. The data analysis technique used is multiple regression and moderated regression analysis. The results obtained are the application of e-filing has a significant positive effect on taxpayer compliance, knowledge of taxation does not affect taxpayer compliance, compliance costs proved to moderate the relationship between the implementation of e-filing and taxpayer compliance, and the cost of compliance was not proven to moderate the knowledge relationship of taxation with taxpayer compliance

scholarly journals The Impacts of Tax Examinations, Tax Sanctions and Tax Hostage (Gijzeling) on Taxpayers’ Formal Compliance

Riset ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 143-152
Author(s):  
Dewi Puspitasari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Significant Positive Effect ◽  
Positive Effects ◽  
Positive Effect

The purpose of this study is to determine whether there are impacts of tax audits (X1), tax sanctions (X2), and tax holdings (X3), on formal compliance of taxpayers (Y). The population in this study is the taxpayers registered with KPP Cibitung who live in RW 030 Tambun South. The samples consist of 100 taxpayers using an explanatory sampling method. This type of research is quantitative. The data analysis uses multiple linear regression analysis with SPSS version 25.0 program. Based on data analysis, the results of this study indicate that partially tax audits (X1), tax sanctions (X2), and tax hostage (gijzeling) (X3) have a significant positive effect on taxpayers’ formal compliance (Y). Meanwhile simultaneously tax audits (X1), tax sanctions (X2) and tax hostage (gijzeling) (X3) have significant positive effects on taxpayers’ formal compliance of (Y), with an Adjusted R Square value of 0.444 or 44.4%.

scholarly journals The Effect of Vigor, Dedication and Absorption on the Employee Performance of PT Garuda Indonesia Cargo

2021 ◽  
Vol 6 (4) ◽  
pp. 311-316
Author(s):  
Lalu Heri Saputra Jaya ◽  
Eny Ariyanto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Significant Positive Effect ◽  
Head Office ◽  
Positive Effect

This study aims to analyze the effect of vigor, dedication and absorption on the employee performance of PT Garuda Indonesia Cargo. The object of this study is the employees of PT Garuda Indonesia at the Head Office Cargo Directorate, which is located in the Cargo Area of Soekarno-Hatta Airport. The population of this study is 93 employees of PT Garuda Indonesia at the Head Office Cargo Directorate. The sampling method used is a census sample. Therefore, the sample of this study is 93 employees. Multiple linear regression analysis is used in this study with the help of the SPSS application version 26. The results of this study indicate that simultaneously, vigor, dedication and absorption have a positive and significant effect on employee performance. Partially, both vigor and dedication have a significant positive effect on employee performance. Meanwhile, absorption has no effect and is not significant. The magnitude of the influence (R Square) of vigor, dedication and absorption on employee performance is 48,1%.

scholarly journals Pengaruh Kinerja Lingkungan, Ukuran Perusahaan, Profitabilitas dan Pengungkapan Emisi Karbon

2021 ◽  
Vol 31 (4) ◽  
Author(s):  
Ni Putu Eka Dewayani ◽  
Ni Made Dwi Ratnadi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Environmental Performance ◽  
Carbon Emission ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Research Data ◽  
Significant Positive Effect ◽  
Positive Effect

This study aims to examine empirically the influence of environmental performance, size, and profitability on carbon emission disclosure at non-financial companies listed on Indonesia Stock Exchange. Population used in this study in non-financial companies listed on Indonesia Stock Exchange on 2017 and 2018. The technique of determining sample using purposive sampling and obtained 112 observation companies. The research data analysis used linear regression analysis. Based on the results of the analysis found that size has a significant positive effect on carbon emission disclosure. This shows that if the size of the company increase, the amount of carbon emission disclosure increases. Environmental performance and profitability has no effect on carbon emission disclosure. Keywords: Carbon Emission Disclosure; Enviromental Performance; Size; Profitability.

scholarly journals ANALISIS PENYIMPANGAN DALAM PELAKSANAAN PROSEDUR PEMBERIAN KREDIT DAN PENERAPAN KEBIJAKAN PEMERINTAH TERHADAP PIUTANG TAK TERTAGIH (PADA PT. BPR PRIMA MULIA ANUGRAH CABANG PADANG)

2018 ◽  
Author(s):  
Tia Yunita Sari ◽  
Renil Septiano
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Government Policy ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Government Policies ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to empirically test the deviations in the implementation of crediting procedures and the implementation of government policies affect the bad debts. The population in this research is credit customers of PT. BPR Prima Mulia Anugrah Padang Branch with Samples of 63 people using Slovin formula. Required data is obtained through questionnaires. Data analysis technique used is with Multiple Linear Regression Analysis. The result of the research shows that the irregularities in the implementation of crediting procedures has a significant positive effect on bad debts, the implementation of government policy has a significant positive effect on bad debts, the irregularities in the implementation of lending procedures and the implementation of government policies have a significant positive effect simultaneously on bad debts.

scholarly journals Pengaruh risiko usaha terhadap profitabilitas pada bank umum swasta nasional devisa

2020 ◽  
Vol 9 (2) ◽  
pp. 261
Author(s):  
Syania Dita Cahyani ◽  
Herizon Herizon
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Financial Statements ◽  
Significant Positive Effect ◽  
Significant Negative Effect ◽  
Negative Effect ◽  
Positive Effect

The purposes of this study are analyzes the simultaneously and partially effect of LDR, IPR, NPL, APB, IRR, PDN, BOPO, FBIR to ROA in Bank Umum Swasta Nasional Devisa. The sample of this study consisted of four banks: Bank CIMB Niaga, Bank Permata, Bank Pan Indonesia, and Maybank. This study used secondary data taken from the financial statements of  Bank Umum Swasta Nasional Devisa. The bank period from the first quarter of 2013 to the second quarter of 2018. The technique of analyzing data is descriptive analysis and used linear regression analysis, F table, t table. The result of this study indicate that analyzing LDR, IPR, NPL, APB, IRR, PDN, BOPO, FBIR simultaneously have a significant effect on ROA in Bank Umum Swasta Nasional Devisa. Partial LDR, IPR and APB have unsignificant negative effect on ROA in Bank Umum Swasta Nasional Devisa. NPL and IRR partially have unsignificant positive effect on ROA in Bank Umum Swasta Nasional Devisa. PDN and BOPO partially have significant negative effect on ROA in Bank Umum Swasta Nasional Devisa. FBIR partially has significant positive effect on ROA in Bank Umum Swasta Nasional Devisa.

scholarly journals ANALISIS PENGUNJUNG DAN RETRIBUSI (PEDAGANG) KAWASAN WISATA RELIGI SUNAN GIRI TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN GRESIK PERIODE 2011-2016

2020 ◽  
Vol 6 (4) ◽  
pp. 658
Author(s):  
Muainul Islah ◽  
R. Moh. Qudsi Fauzi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Variable Number ◽  
Significant Positive Effect ◽  
Monthly Data ◽  
Local Revenue ◽  
Approach Method ◽  
Positive Effect

This study aims to determine the effect of Number of Visitors and Levies to Local Revenue partially and simultaneously. The sample used in this research is probability sampling that is monthly data of Sunan Giri (X1), Sunan Giri (X2) Retribution from Tourism and Culture Office of Gresik Regency. So that got 72 sample research. This research uses quantitative approach method and using multiple linear regression analysis. The results showed that some of the variable of the number of visitors did not have an effect on the Local Original Income, Retribution of merchants have a significant positive effect on the Original Revenue. Simultaneously variable Number of Visitor and Levy have significant effect to Original Income of Gresik Regency.Keywords: Number of Sunan Giri Religious Tour Visitors, Sunan Giri Tourism Retribution, Gresik District Original Income.

scholarly journals PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS MEREK SEPEDA POLYGON STRATTOS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI PT INSERA SENA (SURVEI TERHADAP KOMUNITAS POLYGON STRATTOS USER INDONESIA)

2018 ◽  
Vol 6 (1) ◽  
pp. 24-38
Author(s):  
Martin Yehezkiel Sianipar ◽  
Darwin Lie ◽  
Marisi Butarbutar ◽  
Julyanthry Julyanthry
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Regression Result ◽  
Significant Positive Effect ◽  
Simple Linear Regression ◽  
Positive Effect

The results of this study can be summarized as follows: 1. The price, product quality, and brand loyalty Polygon Strattos on PT Insera Sena quite well and consumers are still quite satisfied. 2. Results of regression analysis is Ŷ(Z) = 17,394 + 0,292X1 + 0,212X2, meaning the price and product quality positively affects consumer satisfaction and simple linear regression result Ŷ = 16,474 + 0,797X(Z). 3. The results of the analysis obtained first correlation r = 0,584 means that there is a moderately correlation between price and product quality with consumer satisfaction and the results of the analysis obtained second correlation r = 0,570 means that there is a moderately correlation between consumer satisfaction with brand loyalty. The hypothesis H0 is rejected, meaning the price and product quality significant positive effect on brand loyalty of Polygon Strattos Bicycle through consumer satisfaction as intervening variable, either simultaneously or partially.The suggestions from this study are 1. that if viewed from the price, the company should give discount to ritel consumer who buy more one unit, 2. concerning product quality, company should pay attention to the color choice bike, 3. consumer satisfaction should improve consumer support especially related to bike information on the website, and 4. at brand loyalty should care about product quality. Keywords: Price, Product Quality, Brand Loyalty, and Consumer Satisfaction

scholarly journals Firm Factors and Share Returns of Secondary Equity Offers at Nairobi

2019 ◽  
Vol 11 (6) ◽  
pp. 107
Author(s):  
Kenneth Marangu ◽  
Stephen Muathe ◽  
Lucy Mwangi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Event Study ◽  
Institutional Investors ◽  
Linear Regression Analysis ◽  
Multivariate Linear Regression ◽  
Market Model ◽  
Multivariate Linear Regression Analysis ◽  
Significant Positive Effect ◽  
Positive Effect

This paper provides an empirical analysis of the effect of firm factors namely size, profitability, leverage and shareholding structure on share returns of secondary equity offers at Nairobi Securities Exchange in Kenya. An event study employing the market model determined share returns of 52 bonus issues and 28 rights issues announced between January 2006 and December 2015. Multivariate linear regression analysis established the effect of size, profitability, leverage and shareholding structure on share returns of secondary equity offers obtained from the event study. The results of the event study indicate that secondary equity offer announcements had a significant positive effect on share returns and thus investors increased their wealth during the event period. The results of multivariate linear regression analysis revealed that profitability and shareholding structure had a significant positive effect on share returns, size had a significant negative effect on share returns while leverage did not affect share returns. The study recommends investors to participate in secondary equity offers of small sized profitable companies with a high proportion of institutional investors because they will realize positive share returns and increase their wealth. The study further recommends management of small sized and profitable companies with a high proportion of institutional investors to raise capital through secondary equity offers as this will increase their market capitalization. The Capital Markets Authority and Nairobi Securities Exchange should consider size, profitability and shareholding structure when screening companies seeking approval to raise capital through secondary equity offers.

Sign in / Sign up

Export Citation Format

Share Document