Assessing SME Perceptions of Using Green Social Media Marketing

2021 ◽  
Vol 6 (1) ◽  
pp. 65-72
Author(s):  
Shelley B Beck ◽  
Ayanda P Deliwe ◽  
Elroy E Smith
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Jel Classification ◽  
Green Marketing ◽  
Social Media Marketing ◽  
Research Approach ◽  
Eastern Cape Province ◽  
Eastern Cape ◽  
Nelson Mandela ◽  
Marketing Social

Objective - SMEs often fail to market their business and their green marketing initiatives effectively. This paper assesses how the promotion of green social media marketing could provide a possible solution to SMEs failed marketing efforts within the metropoles of Nelson Mandela Bay and Buffalo City in the Eastern Cape Province of South Africa. Methodology/Technique - An empirical study was conducted following a descriptive quantitative research approach in which 150 self-administered structured questionnaires were distributed to respondents. Findings - It was found that most SMEs do not make use of green social media marketing but are aware of the benefits it could offer. Novelty - The study provides guidelines to the owners of SMEs on how to successfully implement green social media marketing. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Green marketing; social media marketing; green initiatives; social media; SME’s Reference to this paper should be made as follows: Beck, S.B; Deliwe, A.P; Smith, E.E. (2021). Assessing SME Perceptions of Using Green Social Media Marketing, Journal of Management and Marketing Review, 6(1) 65 – 72. https://doi.org/10.35609/jmmr.2021.6.1(7)

scholarly journals The Usage of Emoji in Tourism-Related Instagram Posts: Suggestions from a Marketing Perspective

2022 ◽  
pp. 134-145
Author(s):  
Viktoria Distel ◽  
Roman Egger ◽  
Ugljesa Petrovic ◽  
Viet Linh Phan ◽  
Simon Wiesinger
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Positive Emotions ◽  
Online Survey ◽  
User Interaction ◽  
Social Media Marketing ◽  
Research Approach ◽  
Experimental Setting ◽  
Online Platforms

AbstractThe relevance of emoji in social media marketing has attracted tremendous interest from academics and marketing professionals alike ever since emoji became a fixed component in user-to-user and business-to-user communication on online platforms such as Instagram and Facebook. Using a quantitative research approach in the form of a self-administered online survey in an experimental setting, the purpose of this study is to investigate what type of emoji positively impacts consumer behaviour, purchase intention, and user interaction in tourism-related Instagram posts. This research is novel in that it bridges the usage of emoji in the context of social media and tourism. The findings support tourism managers in the practical use of emoji for social media marketing campaigns on Instagram and show that (positive) face emoji evoke more positive emotions than non-face emoji.

scholarly journals An empirical investigation of banks employees’ interactions and workflow influence during social media advent: a case study of two commercial banks

2016 ◽  
Vol 11 (4) ◽  
pp. 90-96 ◽  
Author(s):  
Khulekani Yakobi
Keyword(s):  
Social Media ◽  
Commercial Banks ◽  
Quantitative Research ◽  
Jel Classification ◽  
The Body ◽  
Human Interaction ◽  
Major Influence ◽  
Research Approach ◽  
Team Management ◽  
Body Of Knowledge

The primary aim of this study is to investigate commercial banks employee’s interactions in the advent and eminence of social media, thus, depict the major influence which is made by social media in two commercial banks (ABSA and Standard Bank) workflow. This study has employed a quantitative research approach whereby structured questionnaires were distributed respectively to two commercial banks’ employees. A self-developed and administered questionnaire was distributed to a population size of 194 employees with 102 returned and completed successfully, thereby generating a response rate of 53%. Findings in this study revealed the extent to which social media has changed workflow in commercial banks (54% agree, 23% were undecided, and 24% disagreed). Among other major findings that this study reflected, social media among commercial banks employees’ has totally transformed channels of communication (60% agreed, 25% were undecided, and 24% disagreed). Despite the positive advancements revealed in this study, social media has not allowed openness of emotions among commercial banks employees’ (49% agreed, 28% were undecided, and 24% disagreed). This study is expected to contribute to the body of knowledge, as there is a paucity of published studies on commercial banks employee’s interactions in the advent of social media. This study will also help the bank managers to intensify online team management and supervision. Keywords: collaboration, communications, employees’ emotions, human interaction, supervision, team management. JEL Classification: G21, M30, M54

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Online-Marketing Schritt für Schritt

2021 ◽  
Author(s):  
Gerald Pilz
Keyword(s):  
Social Media ◽  
Big Data ◽  
Marketing Mix ◽  
Online Marketing ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Soziale Medien ◽  
Marketing Social ◽  
E Mail

Das Online-Marketing hat sich in den vergangenen Jahren in beschleunigender Weise professionalisiert und ausdifferenziert. Die Dynamik von Geschäftsmodellen und die stetige Erweiterung technischer Möglichkeiten lassen immer weitere Marketinginstrumente entstehen. Gleichzeitig wirken soziale Medien und Big Data auf dieses Fachgebiet ein, so dass durch passgenaue Bedarfsermittlungen das Internetmarketing inzwischen von vielen Profis als weitaus wirksamer angesehen wird als der herkömmliche Marketing-Mix. Das Buch behandelt die Themen Banner-Werbung, E-Mail- Werbung, Affiliate-Marketing, SEO bzw. Suchmaschinenoptimierung, SEA bzw. Suchmaschinenwerbung, Blog-Marketing, Influencer-Marketing, Social-Media-Marketing, Mobile Marketing sowie Online-Marktforschung. Zahlreiche Übersichten, Merksätze, Zusammenfassungen und vielfältige Aufgaben mit Lösungen erleichtern das Verständnis.

scholarly journals Estratégias de marketing digital em empresa do segmento gamer brasileiro: o caso Hoplon

2018 ◽  
Vol 1 (41) ◽  
pp. 52
Author(s):  
Alef Muller Silva de Souza ◽  
Lúcia De Fátima Lúcio Gomes da Costa
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Media Optimization ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Social ◽  
Optimization Search ◽  
E Mail

A finalidade do presente estudo foi analisar as estratégias de marketing digital utilizadas pela empresa desenvolvedora de jogos Hoplon Infortaiment, atuante no segmento gamer brasileiro e no mercado global. Para isso, foi necessário verificar as estratégias de marketing digital da empresa decorrentes de páginas digitais, tecnologias mobile, redes sociais, plataformas de busca, presença digital, e-mail marketing, mobile marketing, social media marketing e social media optimization, search engine marketing e search engine optimization, além do benchmarking como ferramenta de gestão para melhoria de estratégias de marketing digital. Realizou-se um estudo de caso, de base qualitativa exploratória, visando esclarecer o processo de estratégias de marketing digital que ocorrem na empresa. Com base nos dados levantados através de entrevista semiestruturada, verificou-se a importância do marketing digital para as ações da empresa, como forma de entregar valor agregado aos seus usuários. Como resultado, ao utilizar-se da internet como ferramenta de marketing para atingir o público alvo, a empresa mostrou-se eficaz ao adaptar seus conteúdos às características específicas do segmento, firmando o enfoque no uso de plataformas online, páginas digitais e mídias sociais, para aumentar o alcance de publicidade a nível global e atingir a satisfação e manutenção de seus clientes.

scholarly journals The Effectiveness of Using Social Media to Teach Writing Hortatory Exposition Text at Eleventh Grade of SMAN 1 Ngadiluwih

2021 ◽  
Vol 3 (1) ◽  
pp. 77
Author(s):  
Nila Sari ◽  
Agus Amroni
Keyword(s):  
Social Media ◽  
Research Design ◽  
Quantitative Research ◽  
Teaching And Learning ◽  
T Test ◽  
Teaching Writing ◽  
Learning Activity ◽  
Research Approach ◽  
Writing Test ◽  
The Mean

The aim of this research was to motivate students by using social media to teach writing hortatory exposition text. The researcher chooses two media such us Instagram and Facebook. The application of teaching writing of hortatory exposition text at eleventh grade of SMAN 1 Ngadiluwih by using social media Instagram and Facebook to hold the interesting and enjoyable learning activity. This research was quantitative research approach, whereas the research design used true experimental. This research chosen randomly in Instagram class (social one class) and Facebook class (social two class). The instrument used in the research was writing test. The procedure lasted 4 meeting and 1 meeting to do test. The result of t-test showed that: the mean score of Instagram class (M= 68.79) is lower than Facebook class (M= 77.07), and independent sample t-test which values of the sig-2 tailed is 0.000 and 0.000<0.005. Thus, it can be concluded that Facebook is more effective than Instagram in teaching and learning English Hortatory Exposition Text.

Search engine marketing and social media marketing predictive trends

2020 ◽  
Author(s):  
Brighton Nyagadza
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Global Scale ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Survey Method ◽  
Research Approach ◽  
Search Engine Marketing ◽  
Continuous Dynamic

The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature survey method and an inductive research approach were applied. Social media concepts were critically analysed and evaluated to determine their link to the current research focus area. The main literature findings showed that the main trends include the use of Accelerated Mobile Pages, micro-vlogging, voice search, blogging and social messaging. In the continuous dynamic digital landscape, marketers need to embrace the art of doing business by adopting new search engine marketing and social media marketing techniques. With this in mind, it is important for corporations to utilize social media for the development of marketing strategies. The viral power of social media makes it more attractive to businesses promoting their products to target markets. The article also provides an intuitive apprehension of the predictive trends in digital marketing, which are vital for developing an agile stance to outwit rivals in blue oceans.

scholarly journals THE CHALLENGES FACED BY AFRICAN FEMALES IN THE CONSTRUCTION INDUSTRY. EVIDENCE FROM A SELECTED METROPOLIS OF THE EASTERN CAPE

2021 ◽  
Vol 26 (4) ◽  
pp. 107-117
Author(s):  
Tshepo TLAPANA ◽  
Zintle Mngeni
Keyword(s):  
Construction Industry ◽  
South African ◽  
Quantitative Research ◽  
Job Creation ◽  
Research Approach ◽  
Eastern Cape ◽  
Positive Role ◽  
Research Findings ◽  
The Many ◽  
Female Professionals

The South African construction industry has successfully held a positive role in the transformation of the country over the years through economic development, infrastructure, and job creation. The purpose of the study was to probe the challenges that hinder the progress of black female professionals to become successful entrepreneurs in the construction industry. The study pursued a quantitative research approach. A questionnaire-based survey was utilized to gather data from participants at the selected location of the Buffalo City Metropole, Eastern Cape. The research findings revealed that although there are still challenges faced by African females, there is still considerable growth of women-owned SMME’s and the retention of African female professionals within the construction industry has significantly improved. It was also concluded that the many Government initiatives have also played a key role in these successes, though participants have also noted that there are some areas for improvement on these programs.

scholarly journals COMMUNITY-BASED TOURISM: A PANACEA FOR COMMUNITY DEVELOPMENT IN NQILENI VILLAGE, EASTERN CAPE, SOUTH AFRICA

2021 ◽  
Vol 34 (1) ◽  
pp. 28-32
Author(s):  
Tshepiso Jonathan SETOKOE ◽  
Keyword(s):  
South Africa ◽  
Community Development ◽  
Poverty Alleviation ◽  
Research Approach ◽  
Eastern Cape Province ◽  
Eastern Cape ◽  
Community Based ◽  
Positive View ◽  
Observation Report

This article investigates the viability of community-based tourism (CBT) in support of socio-economic development and poverty alleviation through a case study in Nqileni Village, Eastern Cape Province in South Africa. This was done through data solicited using a qualitative research approach amongst residents of Nqileni village in the Eastern Cape Province of South Africa. The data collected was then analysed using NVivo system, version 11, which provided substance to the research through the creation of a comprehensive observation report. The results indicated a positive view of members of the community relating to the contribution of CBT to community development (socio-economics) and poverty alleviation.

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