scholarly journals Evaluation of marketing activities of industrial enterprises using a balanced system of indicators

2021 ◽  
pp. 103
Author(s):  
Yuliia Mykytyuk ◽  
Yevgen Palkovskyi
Keyword(s):  
Balanced Scorecard ◽  
Systematic Approach ◽  
System Analysis ◽  
Early Stage ◽  
Future Research ◽  
Marketing Activity ◽  
Industrial Enterprises ◽  
Close Relationship ◽  
Marketing Activities ◽  
Necessary And Sufficient

Introduction. Of great importance is the compatibility of a balanced system of indicators of marketing activities (BSIMA) with existing systems of indicators used in other departments of the enterprise. Thus, it is necessary to ensure that the objectives of the BSIMA coincide with the objectives defined in other systems. In addition, it is necessary to ensure that the indicators of BSIMA do not contradict the indicators that are set in other systems at the same level or the system of marketing indicators of other divisions of the enterprise or the system of indicators of other functional areas.The use of a balanced system of indicators, including for the assessment of marketing activities, implies that in each case can be used more or less prospects (areas for assessing the effectiveness of marketing activities) with a change in their content. This is due to the fact that the components of a balanced scorecard must be designed to meet the requirements of a wide variety of enterprises and industries. However, these components are a model, not a dogma. There is no mathematical theorem that can prove that the four components of a balanced scorecard are necessary and sufficient. It is much more important in each case to check which prospects are the most significant.The purpose of the study is to analyze the methods of evaluating the effectiveness of marketing and justify on their basis a systematic approach that takes into account the main aspects of marketing activities and allows for a comprehensive assessment.Research methods. The article uses general and special methods of cognition, namely: induction and deduction (in the study of theoretical and methodological foundations for the analysis of marketing activities of industrial enterprises); system analysis (to determine the set of methodological tools and practical techniques used to make management decisions in the process of industrial enterprises); dialectical method (deepens the knowledge of processes in their close relationship and constant development); graphic method (representation of the studied phenomena and processes in the form of illustrations). Results. In the course of the research it is proved that the system of indicators of efficiency of marketing activity of the industrial enterprise should include the factors which are allocated as key for marketing activity of the enterprise. In this case, the key performance indicators are selected on the principle of harmony and balance, ie balance. In this case, the role and importance of the concept of a balanced scorecard increases.The study of the concept of a balanced scorecard, including for the evaluation of marketing activities, suggests that in each case can be used more or less prospects with a change in their content. Of great importance is the compatibility of a balanced system of indicators of marketing activities with existing systems of indicators used in other divisions of the enterprise.Discussion. In the future research it is planned to develop a complex system of indicators of results and factors of marketing activity. Without taking these factors into account, it is not possible to understand what the end results have been. Also with the help of this system of indicators it is possible to assess at an early stage how successfully the marketing strategy of the enterprise.

scholarly journals Organization of Marketing Activities of Industrial Enterprises in Modern Business Conditions

2020 ◽  
pp. 139-145
Author(s):  
I. Fomichenko ◽  
◽  
O. Kondratenko ◽  
T. Rudenko ◽  
M. Brant ◽  
...  
Keyword(s):  
Management System ◽  
Systematic Approach ◽  
Marketing Management ◽  
Management Process ◽  
Marketing Activity ◽  
Industrial Enterprises ◽  
Modern Business ◽  
Marketing Activities ◽  
Innovative Tool ◽  
Business Conditions

The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of the enterprise are investigated. Peculiarities and forms of manifestation of peculiarities of marketing activity organization at industrial enterprises in modern market conditions are revealed. 3D-marketing as an innovative tool of marketing activity is singled out, the spheres of its application, advantages of use, and also characteristic differences from traditional marketing are resulted.

Strategic Characteristics Used in Assessing Effectiveness of Innovation Projects

2018 ◽  
pp. 1-17
Author(s):  
A. I. Volkov ◽  
A. I. Zagulyaeva
Keyword(s):  
Balanced Scorecard ◽  
System Analysis ◽  
Investment Decision ◽  
Qualitative Assessment ◽  
Scientific Development ◽  
Investment Projects ◽  
Industrial Enterprises ◽  
Innovation Projects ◽  
Innovation Project ◽  
Effectiveness Assessment

The article "The use of strategic characteristics in assessing effectiveness of innovation projects" examines the role of strategic indicators in selecting the optimal innovation project and determines the main approaches to the effectiveness assessment. The research relevance is defined by the fact that in the current context, because of a serious lag in the innovation sphere, there is a need to assess innovation implementation.The objective is to develop the methods for evaluating investment projects, in particular, the research and test of the Balanced Scorecard (BSC).Numerous studies of domestic and foreign scientists, namely A.K. Klochkov, D. Pammenter, K.F. Gray, E.U. Larson, N.I. Chupakhin, E.M. Rogova, A. Vikhrov, and P. Lekomtsev, concern the effectiveness assessment of the achievement of goals using the BSC. At the same time, some researchers focus on the issues of achieving the strategic and tactical goals of the organization.The introduction describes the degree of scientific development of the system for assessing the effectiveness of innovation. The article also explores economic and strategic complementary approaches, allowing us to identify general criteria via system analysis, economic analysis, business planning methods, and data analysis.The first part of the article presents the analysis of strategic indicators in terms of their grouping according to the criterion feature. This approach allows creating a goal tree, as well as the project effectiveness assessment in dynamics based on economic and strategic characteristics.Further, the second part of the article describes a hands-on example for evaluation of strategic indicators of an innovation project. The results of the qualitative assessment of the project confirmed the assumption that the investment decision can be applied using a strategic component.The integrated assessment allows us to conclude that Russian industrial enterprises that implement innovations can use the research results in their activities. Such an assessment breaks new ground for a comparative evaluation of investment projects.

scholarly journals The extent possibility of implementing balanced scorecard within manufacturing industries sector in Sulaymaneyah Governorate

2017 ◽  
Vol 3 (3) ◽  
pp. 371
Author(s):  
Farooq H Muhammad
Keyword(s):  
Performance Management ◽  
Balanced Scorecard ◽  
Manufacturing Sector ◽  
Secondary Data ◽  
Industrial Sector ◽  
Primary Data ◽  
Future Research ◽  
Theoretical Concepts ◽  
The Balanced Scorecard ◽  
Industrial Enterprises

This research is part of a broader investigation into disclosing the reasons behind the impossibility of applying advanced management techniques and tools in developing countries. The aim of this research is to find out the availability of requirements and then obstacles in applying the balanced scorecard method in the manufacturing sector because of the importance of this sector in economic development. The importance of choosing the province of Sulaymaneyah as a research population place is due to according to the industrial indicators of the Kurdistan Region Statistics Authority and the Iraq's Central Statistics Organization; the province is considered a more developed model in the industrial sector in Iraq and contains high proportion of small, medium and large, miscellaneous enterprises. The research adopted an analytical descriptive method, where secondary data was collected through a comprehensive survey and access to what was written previously on relevant and then collecting primary data through conducting the questionnaire, in addition to field visits and access to the archive of information on these projects in the relevant directorates. Then the descriptive and inferential statistics were used to organize, display and analyze the data and to arrive at accurate results and realistic conclusions and so that the researcher formulated a set of recommendations according to the conclusions. The results showed that the financial perspective remains the highest priority among all other perspectives (Customers, Internal processes, learning and growth) perspective. And most of the firms lack strategic management and they do not have the basic requirements and there are actually a number of obstacles to the application of this tool. It is expected that the results and recommendations help the decision makers of industrial enterprises to adopt and move towards the implementation of the Balanced Scorecard more broadly.  The results of the research confirm some of the prevailing theoretical concepts and recommendations provide possible solutions or help for institutional changes to enhance performance management generally. Finally, the numbers of the future research were proposed.

Organizational and Economic Potential of Joint Engagement of Venture Capital and Business Process Re-engineering in the Marketing Activities of Industrial Enterprises

2019 ◽  
pp. 17-29
Author(s):  
Leonid Hr. Melnyk ◽  
Oleksandr M. Derykolenko ◽  
Oleksandr M. Matsenko ◽  
Oleksiy O. Pasyevin ◽  
Yurii V. Khymchenko
Keyword(s):  
Venture Capital ◽  
Business Process ◽  
Business Processes ◽  
Business Environment ◽  
Innovation Activity ◽  
Economic Potential ◽  
Marketing Activity ◽  
Joint Engagement ◽  
Industrial Enterprises ◽  
Marketing Activities

The Ukrainian industry is a strategically important industry that retains the potential to contribute to the rapid development of the national economy. At the same time, this potential can be realized only choosing an innovation vector of the nearest future of the industry. Together with the activation of innovation activity, industrial entrepreneurs face the problem of the fund scarcity, high risks and outdated approaches to the conduct and organization of activities. In these terms, the authors of the article propose to investigate the organizational and economic potential of joint engagement of venture business and reengineering of business processes in the marketing sphere of industrial enterprises. It is marketing activity of industrial enterprises, which is recommended by the authors as the most effective for operative adaptation of the company to radical transformations in outer business-environment. Being in the tight connection with a customer (existing and potential) and its requirements, marketing activity is able to define strategic directions of company development and to implement new regulars of business in everyday company’s activity. Thus, the study analyses organizational principles of venture activity and reengineering business-processes in marketing activity, the relationship between these areas in the organization of innovation activities and common approaches to the development of strategic programs for the development of industrial enterprises under the conditions of sharp transformations in the external business environment. Reengineering business-processes in marketing activity is presented as an innovation, which could be engaged through venture capital, and in the same time, this innovation is able to carry out radical transformations in its organization and business-activity principle. The transformations should be carried out to ensure further effective use of engaged investments and to develop effective innovation activity. Key words: industrial enterprise, venture activities, marketing activities, re-engineering, business process, organization, resource, strategy, business environment.

scholarly journals Personnel aspects of marketing activity reengineering at the industrial enterprises

2018 ◽  
Vol 14 (2) ◽  
pp. 26-34
Author(s):  
Leonid M. Taraniuk ◽  
Denys S. Kobyzskyi ◽  
Karina Taraniuk ◽  
Violeta Dimitrova
Keyword(s):  
Personnel Selection ◽  
Business Processes ◽  
Operating Efficiency ◽  
Research Subject ◽  
Marketing Activity ◽  
Organizational Changes ◽  
Managerial Decision ◽  
Industrial Enterprises ◽  
Marketing Activities ◽  
Selection Of

While implementing the radical transformations, such as the business processes reengineering in the work of industrial enterprises, there is a need to increase the personnel operating efficiency in the business processes redesign. The urgent increase of control by the top management of companies is demanded for observing the procedure and standards of business processes reengineering at the enterprises in order to increase its cost effectiveness. Therefore, the relevance of the scientific research subject is indisputable. The research works of academic economists concerning the features of staffing for the business processes reengineering of companies are analyzed. The ways to overcome the resistance to organizational changes of industrial enterprises by the staff are developed. The description of the effective members of the reengineering team in the work of the company has been improved by forming special features of each member of the reengineering team. The personal and professional competencies of the personnel are shaped and offered as the most effective ones for successful realization of marketing activity reengineering at the industrial enterprises. A questionnaire was developed as part of the analysis and selection of personnel during the marketing activities reengineering at the industrial enterprises. The resulting component of the questionnaire was developed for making managerial decision on personnel selection in reengineering teams.

Speeded Paper-Pencil Sustained Attention and Mental Speed Tests

2008 ◽  
Vol 29 (4) ◽  
pp. 205-216 ◽  
Author(s):  
Stefan Krumm ◽  
Lothar Schmidt-Atzert ◽  
Kurt Michalczyk ◽  
Vanessa Danthiir
Keyword(s):  
Sustained Attention ◽  
Time Pressure ◽  
Factor Model ◽  
Higher Order ◽  
Future Research ◽  
Perceptual Speed ◽  
Speed Factor ◽  
Close Relationship ◽  
Task Processing ◽  
Order Factor

Mental speed (MS) and sustained attention (SA) are theoretically distinct constructs. However, tests of MS are very similar to SA tests that use time pressure as an impeding condition. The performance in such tasks largely relies on the participants’ speed of task processing (i.e., how quickly and correctly one can perform the simple cognitive tasks). The present study examined whether SA and MS are empirically the same or different constructs. To this end, 24 paper-pencil and computerized tests were administered to 199 students. SA turned out to be highly related to MS task classes: substitution and perceptual speed. Furthermore, SA showed a very close relationship with the paper-pencil MS factor. The correlation between SA and computerized speed was considerably lower but still high. In a higher-order general speed factor model, SA had the highest loading on the higher-order factor; the higher-order factor explained 88% of SA variance. It is argued that SA (as operationalized with tests using time pressure as an impeding condition) and MS cannot be differentiated, at the level of broad constructs. Implications for neuropsychological assessment and future research are discussed.

Influences on Academic Talent Development of Black Girls in K-12: A Systematic Review

2021 ◽  
pp. 1932202X2110138
Author(s):  
Brenda K. Davis
Keyword(s):  
Systematic Review ◽  
Racial Identity ◽  
Thematic Analysis ◽  
Systematic Approach ◽  
Talent Development ◽  
Academic Development ◽  
Black Girls ◽  
Personal Attributes ◽  
Future Research ◽  
K 12

Black girls experience numerous challenges to their academic development. This study examines the literature from the last 30 years related to the influences on the academic talent development of school-aged Black girls. Environmental and intrapersonal influences to Black girls academic talent development are explored. Using a systematic approach, 43 articles are reviewed and summarized. Thematic analysis conducted on the results and findings sections from each article reveal four major themes related to personal attributes, racial identity, relationships, and institutions. The themes expand the understanding of the complexity of talent development of Black girls and identify several intrapersonal and environmental influences that can promote or hinder academic achievement. Implications for future research are discussed.

scholarly journals Hyperinsulinemia and Its Pivotal Role in Aging, Obesity, Type 2 Diabetes, Cardiovascular Disease and Cancer

2021 ◽  
Vol 22 (15) ◽  
pp. 7797
Author(s):  
Joseph A. M. J. L. Janssen
Keyword(s):  
Insulin Resistance ◽  
Type 2 Diabetes ◽  
Cardiovascular Disease ◽  
Insulin Secretion ◽  
Early Stage ◽  
Insulin Clearance ◽  
Future Research ◽  
Age Related ◽  
Hepatic Insulin Clearance

For many years, the dogma has been that insulin resistance precedes the development of hyperinsulinemia. However, recent data suggest a reverse order and place hyperinsulinemia mechanistically upstream of insulin resistance. Genetic background, consumption of the “modern” Western diet and over-nutrition may increase insulin secretion, decrease insulin pulses and/or reduce hepatic insulin clearance, thereby causing hyperinsulinemia. Hyperinsulinemia disturbs the balance of the insulin–GH–IGF axis and shifts the insulin : GH ratio towards insulin and away from GH. This insulin–GH shift promotes energy storage and lipid synthesis and hinders lipid breakdown, resulting in obesity due to higher fat accumulation and lower energy expenditure. Hyperinsulinemia is an important etiological factor in the development of metabolic syndrome, type 2 diabetes, cardiovascular disease, cancer and premature mortality. It has been further hypothesized that nutritionally driven insulin exposure controls the rate of mammalian aging. Interventions that normalize/reduce plasma insulin concentrations might play a key role in the prevention and treatment of age-related decline, obesity, type 2 diabetes, cardiovascular disease and cancer. Caloric restriction, increasing hepatic insulin clearance and maximizing insulin sensitivity are at present the three main strategies available for managing hyperinsulinemia. This may slow down age-related physiological decline and prevent age-related diseases. Drugs that reduce insulin (hyper) secretion, normalize pulsatile insulin secretion and/or increase hepatic insulin clearance may also have the potential to prevent or delay the progression of hyperinsulinemia-mediated diseases. Future research should focus on new strategies to minimize hyperinsulinemia at an early stage, aiming at successfully preventing and treating hyperinsulinemia-mediated diseases.

scholarly journals Investigation of X and Y Configuration Modal and Dynamic Response to Velocity Excitation of the Nanometer Resolution Linear Servo Motor Stage with Quasi-Industrial Guiding System in Quasi-Stable State

Mathematics ◽  
2021 ◽  
Vol 9 (9) ◽  
pp. 951
Author(s):  
Artur Piščalov ◽  
Edgaras Urbonas ◽  
Darius Vainorius ◽  
Jonas Matijošius ◽  
Artūras Kilikevičius
Keyword(s):  
Dynamic Response ◽  
System Analysis ◽  
Operating Time ◽  
Stable State ◽  
Degree Of Freedom ◽  
Diagnostic Tools ◽  
Nanometer Scale ◽  
Positioning Systems ◽  
Industrial Enterprises ◽  
Guiding System

Research institutions and industrial enterprises demand high accuracy and precision positioning systems to fulfil cutting edge requirements of up-to-date technological processes in the field of metrology and optical fabrication. Linear motor system design with high performance mechanical guiding system and optical encoder ensures nanometer scale precision and constant static error, which can be calibrated by optical instruments. Mechanical guiding systems has its benefits in case of control theory and its stability; unfortunately, on the other hand, there exists high influence of structure geometry and tribological effects such as friction and modal response. The aforementioned effect cannot be straightforwardly identified during the assembly process. Degradation of dynamic units can be detected only after certain operating time. Single degree of freedom systems are well investigated and the effect of degradation can be predicted, but there exists a gap in the analysis of nanometer scale multi degree of freedom dynamic systems; therefore, novel diagnostic tools need to be proposed. In this particular paper, dual axes dynamic system analysis will be presented. The main idea is to decouple standard stacked XY stage and analyse X and Y configuration as two different configurations of the same object, while imitators of corresponding axes are absolutely solid and stationary. As storage and analysis of time domain data is not efficient, main attention will be concentrated on frequency domain data, while, of course, statistical and graphical representation of dynamic response will be presented. Transfer function, dynamic response, spectral analysis of dynamic response, and modal analysis will be presented and discussed. Based on the collected data and its analysis, comparison of X and Y responses to different velocity excitation will be presented. Finally, conclusions and recommendations of novel diagnostic way will be presented.

Influence of fungi on multiplication and distribution of the pine wood nematode, Bursaphelenchus xylophilus, in axenized Pinus thunbergii cuttings

Nematology ◽  
2005 ◽  
Vol 7 (6) ◽  
pp. 809-817 ◽  
Author(s):  
Kazuo Suzuki ◽  
Daisuke Sakaue ◽  
Toshihiro Yamada ◽  
Yu Wang
Keyword(s):  
Population Size ◽  
Early Stage ◽  
Bursaphelenchus Xylophilus ◽  
Pinus Thunbergii ◽  
Disease Development ◽  
Pine Wood Nematode ◽  
Pine Wood ◽  
Inoculation Site ◽  
Fungal Hyphae ◽  
Close Relationship

AbstractInfluence of fungi on multiplication and distribution of the pine wood nematode (PWN), Bursaphelenchus xylophilus, was investigated in Pinus thunbergii cuttings. Axenized nematodes and/or one of two fungi isolated from healthy and PWN-killed P. thunbergii were inoculated together into autoclaved cuttings. A close relationship between the existence and distribution of fungal hyphae, and the multiplication and distribution of PWN was observed. The PWN did not multiply when only axenized nematodes were inoculated in the absence of fungi. When fungi were present, PWN population size increased markedly. The number of nematodes was high at sites where fungal hyphae were distributed. It is suggested that the restriction of a large portion of the nematode population near the inoculation site during the early stage of disease development is closely related to restricted distribution of fungal hyphae.

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