scholarly journals On Recent Trends in Consumer Perception and Behaviour Towards Organic Food

2019 ◽  
Vol 8 (10S) ◽  
pp. 115-117
Keyword(s):  
Purchase Intention ◽  
Nutritive Value ◽  
Driving Forces ◽  
Organic Food ◽  
Consumer Perception ◽  
Organic Foods ◽  
Synthetic Chemicals ◽  
Recent Trends ◽  
Food Taking ◽  
Organic Food Industry

Food consumption practice is changing worldwide among consumers. They have opted to go for food products which are free from synthetic chemicals, pesticides and fertilisers. The health issues and environmental hazards have been the driving forces behind the shift towards the consumption patterns. Therefore people wish to go for the agricultural products which are grown with the naturally available grains and genetically non-modified seeds which are termed as organic foods. Besides health benefits, the organic foods proves to be better for the environment too. The use of chemical fertilizers and pesticides to keep away the bugs in turn affect the humans and soil too. Hence a consumer prefers to go for quality food taking and his perception towards organic food is based on more desirable characteristics such as nutritive value and taste. The present study enables to understand the recent trends in consumer perception and behaviour towards organic food. The objective of this study is to learn about consumer perception and behaviour and to understand about the key factors that motivate the consumers to choose organic food. The study will also help to obtain knowledge about the purchase intention and attitude of the consumers. The findings of the present study would add insight to emerging organic food industry in India and worldwide and consumers interest and satisfaction towards it.

Consumer Behaviour of Organic Food: A Developing Country Perspective

2015 ◽  
Vol 4 (4) ◽  
Author(s):  
Mehree Iqbal
Keyword(s):  
Consumer Behaviour ◽  
Family Income ◽  
Organic Food ◽  
Education Level ◽  
Capital City ◽  
Market Opportunity ◽  
Traditional Foods ◽  
Organic Foods ◽  
Environment Friendly ◽  
Synthetic Chemicals

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.

scholarly journals The Moderating Effect of Food Safety Knowledge on Organic Food Purchase Intention in a New Normal

2021 ◽  
Vol 29 (4) ◽  
pp. 2281-2299
Author(s):  
Muhammad Safuan Abdul Latip ◽  
Farhana Tahmida Newaz ◽  
Mohamad Amiruddin Mohamad ◽  
Siti Aisyah Tumin ◽  
Nur Farihin Abdul Rahman ◽  
...  
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Organic Food ◽  
Consumer Perception ◽  
Market Demand ◽  
New Normal ◽  
Food Purchase ◽  
Normal Life ◽  
Consumer Purchase Intention ◽  
Safety Knowledge

The emergence of a ‘new normal’ life caused by pandemic Coronavirus Disease (COVID-19) leads to consumer perception and business practices changes. However, there is limited data on the current market demand and condition on consumer purchase intention of organic food associated with food safety knowledge. Thus, this study aimed to examine consumer perception toward organic food in a new normal life. A total of 330 valid responses were received for analysis using Structural Equation Modelling (SEM) and PROCESS. The data were collected in Malaysia using an online questionnaire mainly because of physical distances and Movement Control Order (MCO). The finding revealed that personal attitude, perceived social pressure, and perceived autonomy influence organic food purchase intention in a new normal life. However, it is not perceived as green trust. Besides, food safety knowledge significantly moderates the relationship between personal attitudes toward organic food purchase intention. The finding is valuable for current producers, marketers, and the government body to understand the changes in consumer purchase intention in a new normal life and assist future planning and operationalising to protect, develop and maintain the organic food industry.

scholarly journals  Consumers’ perception of the health aspects of organic food

2013 ◽  
Vol 59 (No. 7) ◽  
pp. 293-299 ◽  
Author(s):  
O. Kutnohorská ◽  
P. Tomšík
Keyword(s):  
Health Care ◽  
Factor Analysis ◽  
Organic Agriculture ◽  
Food Choice ◽  
Organic Food ◽  
Consumer Perception ◽  
Organic Foods ◽  
The Third ◽  
Active Interest ◽  
Food Market

Organic foods are grown using the principles of organic agriculture that are produced, processed and packaged without using chemicals. They have been accepted due to their several perceived benefits over the conventional food. Health aspects of organic food are, in addition to the ethical, environmental, hedonic and “feel good” aspects, the main benefits that the consumers appreciate in organic food. This paper presents the results of a quantitative survey in the Czech organic food market. By using the factor analysis, it showed that the consumer perception of the health benefits of organic food can be viewed from several different angles. There were found three factors that explain 58.42% of variability, which are, based on their relationship with the original items, interpreted as the “knowledge and responsibility”, “being aware, but lax” and “health is important, but not related to food”. The first factor contains enough knowledge related to the health care, the conviction of the importance of food choice regarding health and the active interest and effort to do something for one’s health. The second factor contains enough knowledge related to health care, but is lacking the interest to apply the knowledge and to do something for one’s health, and the third factor contains the conviction that health is an important asset, but the perception of the connection between one’s health and food is absent.  

Consumer Perception of Purchasing Organic Foods

2020 ◽  
pp. 106-115
Author(s):  
Ernest K. S. Lim
Keyword(s):  
Purchase Intention ◽  
Positive Relationship ◽  
Environmental Concern ◽  
Consumer Perception ◽  
Survey Questionnaire ◽  
Consumer Knowledge ◽  
Organic Foods ◽  
Organic Certification ◽  
Health Consciousness ◽  
The Relationship

The aim of this study is to identify the consumer perception of buying the organic foods online in Malaysia. Consumer perception is typically affected by the variables such as purchase intention, price, health consciousness, organic certification and labeling, consumer knowledge, availability, and environmental concern. This study attempts to identify the relationship and linearity between the dependent and independent variables. Survey questionnaire was targeted to 200 online consumers aged between 18 to 65 years old who buy organic foods. The results indicate a significant positive relationship between price, health consciousness, organic certification and labeling, consumer knowledge, availability, and environmental concern and the purchase of organic food. It shows that purchase intention is linearly related to price, health consciousness, availability, and environmental concern.

scholarly journals Food Innovation Adoption and Organic Food Consumerism—A Cross National Study between Malaysia and Hungary

Foods ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 363
Author(s):  
Robert Jeyakumar Nathan ◽  
Soekmawati ◽  
Vijay Victor ◽  
József Popp ◽  
Mária Fekete-Farkas ◽  
...  
Keyword(s):  
Organic Food ◽  
Innovation Adoption ◽  
Purchase Behavior ◽  
National Study ◽  
Lifestyle Factor ◽  
Organic Foods ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Technological Advances ◽  
Organic Food Industry

In order to meet the rising global demand for food and to ensure food security in line with the United Nation’s Sustainable Development Goal 2, technological advances have been introduced in the food production industry. The organic food industry has benefitted from advances in food technology and innovation. However, there remains skepticism regarding organic foods on the part of consumers, specifically on consumers’ acceptance of food innovation technologies used in the production of organic foods. This study measured factors that influence consumers’ food innovation adoption and subsequently their intention to purchase organic foods. We compared the organic foods purchase behavior of Malaysian and Hungarian consumers to examine differences between Asian and European consumers. The findings show food innovation adoption as the most crucial predictor for the intention to purchase organic foods in Hungary, while social lifestyle factor was the most influential in Malaysia. Other factors such as environmental concerns and health consciousness were also examined in relation to food innovation adoption and organic food consumerism. This paper discusses differences between European and Asian organic foods consumers and provides recommendations for stakeholders.

scholarly journals Purchase intention of organic food under the influence of attributes, consumer trust and perceived value

2019 ◽  
Vol 26 (3) ◽  
pp. 198-211 ◽  
Author(s):  
Isabelle Cristina Galindo Curvelo ◽  
Eluiza Alberto de Morais Watanabe ◽  
Solange Alfinito
Keyword(s):  
Linear Regression ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Organic Food ◽  
Negative Relationship ◽  
Perceived Value ◽  
Consumer Trust ◽  
Organic Foods ◽  
Content Type ◽  
Emotional Value

Purpose The consumption of organic food increases worldwide, which raises the need for studies that try to understand the variables that affect the consumption of this kind of food. The purpose of this paper is to analyze the influence of attributes, consumer trust and perceived value on purchase intention of organic food. Design/methodology/approach A descriptive quantitative research was conducted through a survey of 247 valid cases of organic food consumers. For the purposes of analysis, exploratory factorial and linear regression analyzes were chosen. Findings Exploratory factor analysis showed that all tested constructs were valid for the Brazilian context. Linear regression analyses showed that emotional value, consumer trust and the attribute “sensory appeal” affect the purchase intention of organic food. Emotional value had a stronger relationship and sensory appeal showed a negative relationship with purchase intention. Practical implications Research results can help managers increase the likelihood of buying organic foods through strategic marketing management focused on emotional value and sensory appeal factors. Originality/value The study offers value to the study of organic foods in view that this theme is not much explored in the Brazilian scenario even with the market in an increasing pattern, as well as the combination of perceived value, attributes, trust and purchase intention as variables in a single prediction model.

scholarly journals Consumers Satisfaction towards Organic Food Products in Coimbatore

2020 ◽  
Vol 9 (1) ◽  
pp. 388-390
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Organic Foods ◽  
Certification Process ◽  
Premium Price ◽  
Buying Behaviour ◽  
Organic Produce ◽  
Buying In ◽  
Structured Questionnaire

The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. Findings of my study reveal more women were open to buying organic food products than men – the percentage was 77 per cent for women and 23 per cent for men. Buying in organic stores located in and around Coimbatore. However, the consumers have concerns on organic produce, primarily the certification and authenticity of organic food products has to be improved. They lack awareness towards originality and certification process involved in Organic food products. Also, this market is huge and untapped. So, there are innumerable benefits for all the stakeholders; however, a few challenges.This study provides a better understanding of consumers' attitude, purchase intention and actual buying behaviour towards organic food products. For this purpose, a survey data were collected from 773 Coimbatore consumers through structured questionnaire. Statistical tools adopted to execute the results. And necessary findings provided with data interpretations.

Predicting intentions to purchase organic food: the moderating effects of organic food prices

2016 ◽  
Vol 118 (1) ◽  
pp. 183-199 ◽  
Author(s):  
Rong-Da Liang
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Organic Food ◽  
Equation Model ◽  
Organic Foods ◽  
Content Type ◽  
Theoretical Perspectives ◽  
Relational Embeddedness ◽  
The Government ◽  
Organic Food Industry

Purpose – Organic food represents the fastest growing sector in the food market, with outstanding performance in both production and sales. However, existing studies on organic food have lacked a strong theoretical foundation. The purpose of this paper is to investigate the relationships among purchase intention and the properties, certification mechanisms, retail channels, and prices of organic food from multiple theoretical perspectives. Design/methodology/approach – Using a rigorous sampling design, 507 valid questionnaires collected from consumers at four well-known organic food markets, and the hypotheses were tested based on a linear structural equation model. Findings – The results of the structural equation model analysis showed the following: consumer attitudes toward organic food labeling/certification institutions had a positive impact on the trust in food labeling; channel dependence positively influenced the relational embeddedness in a channel; the effect of the nutritional value of organic food on environmental protection also had a positive impact on attitudes toward organic foods; attitudes toward trust in the organic label, relational embeddedness in a channel, and attitudes toward organic foods had a positive impact on consumer purchase intentions; and in relation to low-price scenarios, consumers required more confidence to purchase higher-priced goods, meaning that the relational embeddedness in a channel exerted more influence on purchase intentions. By contrast, compared to the high-price scenarios, consumers tended to choose lower priced goods based on personal preferences, e.g., making the purchase decision based on trust in the organic label and attitudes toward organic food. Originality/value – The contributions of this study include the following: the relationships among the variables were investigated comprehensively from multiple theoretical perspectives; and the results can help the government and the organic food industry to understand their respective responsibilities in promoting organic food to reduce the waste of resources, in which the government can provide basic information on organic food, e.g., a certification mechanism and related definitions, while the organic food industry provides specific knowledge about organic foods, e.g., product features.

scholarly journals Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

2019 ◽  
Vol 11 (11) ◽  
pp. 3045 ◽  
Author(s):  
Li Bai ◽  
Mingliang Wang ◽  
Shunlong Gong
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norms ◽  
Important Predictor ◽  
Purchase Behavior ◽  
Chinese Market ◽  
The Rich ◽  
Organic Food Industry ◽  
A Minor ◽  
First Time

China is expected to become an increasingly important market for global organic food producers. This study aims to obtain a new and deeper understanding of how various antecedents affect organic food purchase behavior. Here, a survey based on validated measures is designed, and a total of 1750 consumers are interviewed. In addition to traditionally held beliefs concerning organic food, three unique perspectives, i.e., that organic foods are “luxuries for the rich”, “upscale”, and the objects of “marketing hype”, are confirmed for the first time. Furthermore, the influence of subjective norms on purchase intention is verified to be completely mediated by purchase attitude, suggesting that up to now, the role of social norms may have been simplified, and even underestimated by marketing researchers. Additionally, for the first time, identity expressiveness is confirmed to play a minor but significant role in purchase intention. Perceived trustworthiness is also confirmed to be the important predictor of purchase intention. Finally, household income is not only the second most important predicator of purchase intention, but it is also the most important predictor of actual purchase. These findings will be valuable for marketing scholars and all stakeholders in the organic food industry, particularly international agribusinesses that are wishing to enter the Chinese market.

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