scholarly journals Attitude of Customers towards Digital and Conventional Advertising

The revolution of information technology (IT) and communications has transformed the conduct of most of the businesses via electronic media & internet. Digital forms have become an important channel for customer communication in marketing along with conventional forms. Digital advertisement allows sellers to disseminate product information accurately and adequately to customers. This paper is carried out to analyze the customer’s attitude towards digital and conventional advertising. Customer’s attitudes have been observed with various determinants like credibility of customers, informative to customers, hedonic pleasure to customers, materialism and good for economy advertisements. Descriptive research design is carried out, 110 samples were selected using convenience sampling technique. Results indicate that digital advertising is creating a greater impact than conventional advertising. Digital advertisement is agreed as more informative than conventional advertisement while conventional advertisement is considered as credible in eliciting positive attitude towards advertisement

2019 ◽  
Vol IV (III) ◽  
pp. 300-308
Author(s):  
Muhammad Shakir ◽  
Mussarat Jahan ◽  
Shaista Noreen

The main purpose of this research was to analyse the children anxiety in both public and private schools. The main objectives of the study were (a) to identify the factor that involve to increase fear among children; (b) to investigate the positive and negative impact of anxiety on students academic performance; (c) to analyse the children learning state of mind during fear and submissive attitude. This descriptive research involved the data collection from ninety (90) teachers, three hundred and seventy five (375) students and forty (40) parents. They were selected by convenience sampling technique. It is found that when children are in fearful environment they feel panic attack and they participate less in class when they are in state of fear while most of the children think that stress, verbal threading and punishment is the basic cause of anxiety among early grades children.


2021 ◽  
Vol 1 (2) ◽  
pp. 56-60
Author(s):  
Muhammad Aulia Ramadhana ◽  
Kiki Nofita Hani ◽  
Desy Andri Tri Palupi ◽  
Bagas Pradypta

The purpose of this study is to (1) analyze the quality of learning during the pandemic, and (2) to analyze learning constraints during the pandemic. This research uses qualitative descriptive research methods. The use of qualitative descriptive methods in the study aimed to describe phenomena that focused on interrelationships between activities. The sampling technique is done by purposive sampling, which is based on provinces that have high cases of covid 19 in Indonesia. The quality of learning decreases because students do not have learning motivation. Many of the obstacles experienced during learning related to school unpreparedness relate to aspects of learning evaluation and affective. The quality of learning during the pandemic is largely determined by the optimization of information technology.


2021 ◽  
Vol 3 (2) ◽  
pp. 66
Author(s):  
Arief Yanto ◽  
Muhammad Athfal Faroby ◽  
Tri Hartiti ◽  
Amin Samiasih

Stigma can be an obstacle in efforts to prevent, treat and treat COVID- 19 patients. Negative stigma can cause psychological problems for health workers during the COVID-19 pandemic. Stigma is often associated with health problems including COVID-19 which is caused by fear and lack of knowledge. This study aims to determine the image of the community's stigma against health workers during the COVID-19 pandemic. This study used a quantitative descriptive research design with a survey approach using a questionnaire filled out via google form. Sampling was done through convenience sampling. The sample of this study was 138 respondents who met the inclusion criteria. Most of the respondents did not give stigma labelling 82.6%, did not give stigma stereotype 81.9%, did not give stigma separation 89.9% and did not give stigma discrimination 77.5% to health workers. The results showed that the community did not give stigma of labelling, stereotype, separation and discrimination to health workers during the COVID-19 pandemic. It is hoped that this research can be used as input to prevent the emergence of a negative stigma against health workers during a pandemic.


Employees are not present in work and so the work suffers. The researcher focuses to sort the motives for employee’s absenteeism in an organization. It is the key problem faced by more or less all the employers nowadays. Absenteeism of employees from job results in backlogs, pile of labour and therefore work delays. The objective of the paper is to identify the predominant factor influencing employee absenteeism and to measure the impact of factors influencing employee absenteeism on employee productivity. Descriptive research design is used for this reseacrh. Data was collected from 150 employees using Convenience sampling technique from the employees of IT companies at Trichy. The data were analyzed using descriptive statistics to identify the predominant factor influencing employee absenteeism and multiple regression to measure the impact of factors influencing employee absenteeism on employee productivity. From the analysis, it was found that stress at the workplace is the predominant factor highly influencing employee absenteeism. It was also found that improper time management is highly influencing employee absenteeism factor on employee productivity


2018 ◽  
Vol 7 (3) ◽  
pp. 340-348
Author(s):  
Ni'mah Rizqiyati ◽  
Yustinus Ulung Anggraito ◽  
Saiful Ridlo

This study aimed to analyze the readiness of biology laboratories to support practical work in State High Schools throughout Tegal Regency. The readiness refers to the availability of all things that can support practical activities including the readiness of infrastructure facilities and laboratory management. This study used quantitative descriptive research design. The population in this study is all independent biology laboratories in State High Schools throughout Tegal Regency that used for practical works. The sampling technique used is saturation sampling. This study has been done at biology laboratory of SMA Negeri 1 Bojong, SMA Negeri 1 Kramat, SMA Negeri 1 Warureja, SMA Negeri 1 Balapulang, SMA Negeri 1 Pangkah, SMA Negeri 1 Slawi, SMA Negeri 2 Slawi, SMA Negeri 3 Slawi, dan SMA Negeri 1 Pagerbarang. The data were obtained using the observation method, questionnaire, and interview with reference to Permendiknas Number 24 Year 2007, Permendiknas Number 26 Year 2008, and Permendikbud Number 24 Year 2016. Further, the data were analyzed using descriptive statistics. The result of the study shows that the readiness of infrastructure facilities and management successively scored 58.5% and 62.8% which is belonged to sufficient criteria. The conclusion of this study is the biology laboratories in State High Schools throughout Tegal Regency is ready enough to support biological practical work with an average readiness of 60.52%.


2020 ◽  
Vol 9 (1) ◽  
pp. 136
Author(s):  
Zikra Azkiya ◽  
Hamzah Hamzah

This research was about the comparison between students’ ability of grade X and grade XI in writing recount text with the topic of an unforgettable experience. This study aimed to compare the level of students’ grade X and grade XI ability in writing recount text seen from the generic structure of the text. The research design of this study was descriptive research. The population of this research was all of classes grade X and grade XI of SMAN 1 Lubuk Alung. The sample was taken by using random cluster sampling technique so that the sample obtained was 1 class from grade X and 1 class from grade XI. The instrument used in this study was a test recount text for 45 minutes in at least 100 words. The students’ writing was analyzed using recount text writing rubric related to the generic structure of the text. Based on this research, students’ ability of grade XI was higher than grade X by looking from the generic structure of recount text. The ability of students grade XI was in 3 (good) category while students grade X was in 2 (weak) category. Nevertheless, there were several parts of the text that students could not understand yet how to write them.


2020 ◽  
Vol 12 (2) ◽  
pp. 163
Author(s):  
Nur Azizah ◽  
Wiwik Muhidayati ◽  
Erien Luthfia

The Covid-19 pandemic has changed social life, including learning methods. The existence of restrictions on these activities makes higher education institutions carry out online learning. The research objective was to determine the implementation of online learning at the Rajekwesi Bojonegoro station by using a descriptive research design with a sample of students from Stikes Rajekwesi Bojonegoro who were taking online learning taken by using accidental sampling technique totaling 179 respondents. Data obtained by questionnaires distributed online using google form format. And presented as a percentage. The results of research media / online learning applications mostly use the google classroom application, with a total of 175 respondents (97.8%). The most interesting online learning method is discussion forums with a total of 92 respondents (51.4%), online learning is in accordance with the learning needs of students were 165 respondents (92.2%). It was difficult for students to receive learning materials from 151 respondents (84.4%). Obstacles difficult signal with a total of 102 respondents (57%), and do not have facilities at home for online learning, namely 115 respondents (64.5%). The conclusion of the implementation of online learning there are obstacles both from students, lecturers and the system used, especially in this case the network or internet stability and quotas.


2017 ◽  
Vol 07 (01) ◽  
pp. 061-065
Author(s):  
Suchithra B. S.

AbstractSelf-medication is mostly advanced practice worldwide and often considered as a component of self-care .However, unlike other components of self-care, self-medication has the potential to do good as well as cause harm since it involves the use many kinds of drugs .The practice of selfmedication must be based on authentic medical information otherwise irrational use of drugs can cause wastage of resources, increased resistance of pathogens ,and also can lead to serious health hazards such as adverse drug reaction and prolonged morbidity Objectives of the study 1. To assess the occurrence of self-medication among homemakers.2. To find the level of awareness and it's complications of self-medication among the homemakers. Research methodology of the study Research design for the present study is descriptive research design. The design was used to assess the prevalence of self-medication among homemakers and their awareness about selfmedication and its complications, at selected areas in Nitte village. The purposive sampling technique is used to select samples for the study. Sample size was about 100 homemakers and the population belonged to selected areas in Nittte village.


Author(s):  
Eric Santos Parilla

The study investigates the effects of the pandemic brought about by Covid-19 on Ilocos businesses and establishments. The study participants were the owners of micro, small and medium businesses in Ilocos Norte, and they were selected using a convenience sampling technique. The study employed a quantitative research design, and the entrepreneurs were asked about the perceived impact of Covid-19. Using descriptive statistics, the findings divulged that the impact of the Covid-19 pandemic on the businesses ranged from retrenchment of employees, disruption in the supply chain, and temporary to permanent shutdown. The impact of the pandemic includes uncertainties, the decline in productivity, demand, and sales. Implications, conclusions, and recommendations were also provided in the study.


2017 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Kandia Dennis Ireri ◽  
Prof. Abraham Idowu

Purpose: This study investigated the effectiveness of information technology on the operations of SACCO’s within Nairobi.Methodology:The study used a descriptive research design. The target population consisted of various Sacco members of Sacco’s in Nairobi County. This study used a multistage sampling technique.  The data collection techniques involved document analysis and questionnaires. A pilot study was conducted on 10% (15 respondents) of the study sample size. The questionnaires were self-administered. Data was gathered, coded and recorded into Statistical Package for Social Science (SPSS) program. Through descriptive statistics, the researcher summarized data in a meaningful way by making calculations to determine percentage for the response to satisfactory factors of the respondents and helped analyze profiles of the SACCO.Results:Based on the findings of the study concluded that; the SACCO members perceived that the effectiveness of ATM system, effectiveness of asset loan management system, effectiveness of liability/saving management system and the effectiveness of financial management system influenced the operations of savings and credit cooperative societies.Policy recommendation:SACCOs should commit more resources into the adoption and maintenance of information technology systems since they influence their operations positively.SACCOs should increase the number of ATMs since their effectiveness affect their operations positively SACCOs should maintain their asset loan management systems so as to ensure that members can access loans whenever they are in need


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