scholarly journals Mapping Trend Implementasi Strategi Promosi Desa Wisata Kembangarum Turi Sleman Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 16 (2) ◽  
Author(s):  
Atun Yulianto ◽  
Citra Unik Mayasari
Keyword(s):  
Local Community ◽  
Active Role ◽  
Local Communities ◽  
Promotion Strategy ◽  
Tourist Destinations ◽  
History Museums ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Promotional Strategies ◽  
The Right

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016.

scholarly journals MAPPING TREND IMPLEMENTASI STRATEGI PROMOSI DESA WISATA KEMBANGARUM TURI SLEMAN YOGYAKARTA

2019 ◽  
Author(s):  
Jurnal Media Wisata ◽  
Atun Yulianto ◽  
Citra Unik Mayasari
Keyword(s):  
Local Community ◽  
Active Role ◽  
Local Communities ◽  
Promotion Strategy ◽  
Tourist Destinations ◽  
History Museums ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Promotional Strategies ◽  
The Right

Kabupaten Sleman has many tourist attraction objects that can be used as tourist destinations for anyone. The attraction of this city includes the panorama of nature, history, museums, culture, ancient relics, culinary and tourist villages. The number of tourist villages in Sleman regency is in accordance with the data of the Sleman Regency Culture and Tourism Office (Fauzy & Putra, 2015), as many as 38 tourist villages. The tourism village management base generally involves many parties, including by empowering local communities as local communities who play an active role in managing and developing tourism villages. However, according to (Damanik, 2013), "The weak point of the local community in managing tourism services is networking and promotion capabilities". The success of the tourism village manager in influencing the perception of visitors with their promotional tools can trigger the decision to visit. In this case, the right selection of promotional tools (promotional mix) is very important in addition to attracting tourists, as well as the progress of the tourism village itself. The number of tourist visits is a measure of the success of managers in developing the right promotional strategies. The constraints faced by the manager of the tourist village of Kembangarum Turi Sleman Yogyakarta are related to the weak network for promotion. A promotion has been carried out both conventionally and through internet media but not yet interactive, thus reducing the understanding of the wider community of the existence of the Kembangarum tourism village. The research method used is a qualitative descriptive method assisted with quantitative data tabulation. The results of the study with relevant data that is read indicate the trend of a shift in the implementation of promotional strategies with media that are conventional to modern with the help of information technology, especially the internet since the period 2015/2016. The conclusions of this study include: it is known that the most optimal use of conventional promotional media is by providing brochures, and word of mouth information. Whereas in the span of the last three years the promotion has focused more on online promotional media through social networks that have been owned by the tourism village manager of Kembangarum. This shift in promotion strategy proved to have an impact on increasing the number of tourist village visitors, especially in the period of 2016/2017 where this promotional strategy began to be implemented since the period of 2015/2016.

scholarly journals Partisipasi Masyarakat Lokal Dalam Pengembangan Pariwisata Di Desa Jatiluwih, Kabupaten Tabanan, Bali

2018 ◽  
Vol 6 (1) ◽  
pp. 78
Author(s):  
I Gusti Agung Fajar Wisnu Wardana ◽  
I Made Adikampana
Keyword(s):  
Decision Making ◽  
Community Participation ◽  
Local Community ◽  
Tourism Development ◽  
Economic Benefits ◽  
Local Communities ◽  
Structured Interviews ◽  
Tourist Village ◽  
The Right ◽  
Participation Theory

      Tourism development should involve the local community as one of strakeholders in its management. In the management of tourist villages, local community should be active in tourism activities to gain the benefits . Therefore local communities also have the right to be able to earn the economic benefits equitably. This study aims to determine the participation of local communities in the management of tourism activites in the Jatiluwih Village, Bali. This research is important because local community participation in tourist village can determine sustainable development       The research methodology used in this study is a qualitative research, with observation, semi-structured interviews, and documentation as well as using the concept of a tourism village and community participation theory to analyze the problems in the field.       The result shows that decision-making in local community participation is still lacking. They have chance to listened or hearded but their opinion not necesseraliy considered.  Benefits received by the local community from tourism activities are the community has begun to get the right share from the tourism  development of their village.   Keywords : Community  Participation, Tourism Development,JatiluwihVillage

scholarly journals Social Participation of the Ranu Pane Village Community in the Village Tourism Area Development

2021 ◽  
Vol 13 (2) ◽  
pp. 177-189
Author(s):  
Sani Syauqi Azmi ◽  
Novi Sunu Sri Giriwati ◽  
Sri Utami Aziz
Keyword(s):  
Cultural Values ◽  
Local Community ◽  
Swot Analysis ◽  
Tourist Destinations ◽  
Village Community ◽  
Tourism Management ◽  
Qualitative Descriptive ◽  
Tourist Village ◽  
Park Area ◽  
The Village

Ranu Pane Village is an enclave village located in the Bromo Tengger Semeru National Park area. This village still maintains the traditional Tengger culture which has natural potential in the form of Lake Ranu Pane and Lake Ranu Regulo. Located in a national strategic area of 10 priority tourist destinations, Ranu Pane village is directed to become a tourist village. Tourism development in the perspective of local independence is the embodiment of a community order that is carried out independently. Community participation is very decisive in the development of tourist villages, so as not to be separated from the cultural values of the local community and the decline in environmental quality, so that tourism management will be able to create a prosperous society together with nature conservation. This research is a qualitative descriptive study with direct observation techniques and library data collection. The purpose of this study was to determine the participation of the Ranu Pane village community in the development of a tourist village. through a SWOT analysis obtained a strategy for the development of tourist villages. In general, it is necessary to increase the participation of the village community so that it is better.

scholarly journals Partisipasi Masyarakat Lokal Dalam Pelestarian Istano Basa Pagaruyung Kabupaten Tanah Datar Sumatera Barat Sebagai Daya Tarik Wisata

2018 ◽  
Vol 6 (1) ◽  
pp. 7
Author(s):  
Khalida Prima Zola ◽  
I Made Adikampana
Keyword(s):  
Decision Making ◽  
Data Collection ◽  
Community Participation ◽  
Local Community ◽  
Active Role ◽  
Local Communities ◽  
Tourist Attraction ◽  
Local Resident ◽  
Qualitative Descriptive ◽  
Participation In Decision Making

The purpose of this study was to determine local community participation to preservation of Istano Basa Pagaruyung as tourism attraction. Data collection procedures using observation and interviews. Data were analyzed using qualitative descriptive technique. The results  based on the description of local community participation in supporting the preservation of Istano Basa Pagaruyung, Tanah Datar regency, West Sumatera as tourist attraction. The types of local community participation to support preservation of Istano Basa Pagaruyung is participation in implementation and participation in taking of benefits. While on the type of  participation in decision making and evaluation, the local community does not have an active role. Local communities participate as man power, treasure an skills. While there is no participation of idea or thought that have done by local resident around Istano Basa Pagaruyung tourist attraction.   Keywords: Participation, community, concervation

scholarly journals MODEL EKONOMI-EKOLOGI BERDASARKAN WTP PENGUNJUNG-WTA MASYARAKAT LOCAL DALAM PENGELOLAAN DESTINASI WISATA GUNUNG API BAWAH LAUT MAHENGETANG, KABUPATEN SANGIHE

2017 ◽  
Vol 13 (3) ◽  
pp. 7
Author(s):  
Paulus Adrian Pangemanan ◽  
Gene H. M. Kapantouw
Keyword(s):  
Local Community ◽  
Local Communities ◽  
Management Model ◽  
Tourist Destinations ◽  
Resource Sustainability ◽  
Ecological Aspects ◽  
Ecological Improvement ◽  
Alternative Activities ◽  
Economic Improvement

Continuing management of tourist destinations, integrating economic and ecological aspects, and involving quadrohelical roles: local communities, tourism businesses, government and universities. This research develops a tourism destination management model that integrates economic and ecological development based on visitor willingness to pay (WTP) attachment with willingness to accept (WTA) of local community, supported by business actor role and government. Colleges play a role in identifying ecological and economic elements, analyzing and formulating alternative development activities that ensure economic improvement for local communities and resource sustainability (natural, socio-cultural) to improve the destination's life cycle. The purpose of this research is to manage the role of quadrohelical tourism in evaluating, developing economic programs / activities for the surrounding community, by prioritizing the sustainability of resource ecosystem. This research was conducted for 10 months in the area of Mahengetang submarine volcano in Sangihe District. This study focuses on identifying existing conditions of economic and ecological elements, analysis and formulation of alternative activities for economic and ecological improvement based on indicators (WTP-WTA). Destination management model based on WTP-WTA with integrated role of quadrohelical system can be adapted and developed in other destination, or in other resource utilization.

scholarly journals Partisipasi Masyarakat Lokal dalam Pengembangan Destinasi Wisata Berkelanjutan: Studi Kasus Situs Gunung Padang Cianjur

2019 ◽  
Vol 13 (2) ◽  
pp. 79-96
Author(s):  
Tatang Rusata
Keyword(s):  
Community Participation ◽  
Environmental Sustainability ◽  
Local Community ◽  
Environmental Problems ◽  
Local Communities ◽  
Tourist Destination ◽  
Doing Business ◽  
Economic Level ◽  
Qualitative Descriptive ◽  
Descriptive Method

Cianjur Regency has a tourist destination that attracts world tourists, namely the Gunung Padang megalithic site. As a cultural destination in the midst of the community, the development of this tourist destination faces human and environmental problems. The purpose of this study is to determine the development of tourism in Gunung Padang which involves the participation of local communities. Through a qualitative descriptive method this study analyzes the forms of community participation in developing tourism with aspects of environmental sustainability in the vicinity. The participation of the local community in the Karyamukti Village in developing the tourism site of Gunung Padang is done by forming a community of lovers of Gunung Padang which is an embryo for the formation of the Tourism Driving Group or Kompepar. It can be concluded that there are positive benefits felt by the local community in the form of opening opportunities to open businesses that can improve the economic level of encouraging people to be more active in doing business and developing tourism in the region. However, the benefits of high mining are still a pressure on environmental sustainability in the region.

scholarly journals Revitalizing the cultural heritage sites of the medieval town of Tansen for the sustainable tourism development

2019 ◽  
Vol 8 ◽  
pp. 127-138
Author(s):  
Paras SJB Rana
Keyword(s):  
Cultural Heritage ◽  
Local Community ◽  
Local Population ◽  
Tourism Development ◽  
Local Communities ◽  
Heritage Management ◽  
Sustainable Tourism Development ◽  
Heritage Sites ◽  
Tourist Destinations ◽  
Natural Settings

   Tansen is renowned for its natural settings, historic buildings and a living cultural heritage that have remained, from medieval period until now. By UNWTO statistics,internationally, cultural tourism comprises 39% of the total tourism arrivals. This reaffirms that offering greater access to the cultural and heritage assets would give Tansen a competitive edge over the other tourist destinations and increase its attractiveness as a top tourist destination in Nepal. This article is related to study of how the heritage sites could be revived to make the cultural heritage tourism sustainable and regain Tansen’s economic vibrancy that has been depleting in the recent times. The purpose of the study is to examine the current state of the cultural heritage management in Tansen, to examine the prospect of revitalizing the cultural heritage assets and; to examine the role of the local communities in these aspects. The methods used in the study were site observations, a key informant interview of experts including the city Mayor, tourism entrepreneurs, site mangers and opinion survey of tourists and the local community resident. The study shows that local population has a positive opinion and initial enthusiasm on the emerging tourist arrivals after the restoration of Rani Mahal, but their role is marginalized in the process. This is the key proposition to start an initiative for the local communities to actively participate in tourism development projects. ‘Revitalizing the Rani Mahal heritage’ launched through the Public Private Partnership with support from UNESCO could build the trust amongst the high end international as well as domestic tourist and attract more investments to conserve, protect and promote the heritage capital stocks for the Tansen tourism development.

STRATEGI PROMOSI UNTUK MENJAGA HUBUNGAN DENGAN WISATAWAN DI KAWASAN WISATA KUTA PADA ERA NEW NORMAL

2021 ◽  
Vol 20 (2) ◽  
pp. 114-123
Author(s):  
Anak Agung Ananda Pradnya Pramitha
Keyword(s):  
Relationship Marketing ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Promotion Strategy ◽  
New Normal ◽  
Customer Relationship Marketing ◽  
Qualitative Descriptive ◽  
To Come ◽  
The Right

This research aims to create an integrated promotional strategy to maintain relationships with tourists in kuta tourism area in the new normal era. The strategy was formed using a reference from Customer Relationship Marketing (CRM). Customer Relationship Marketing (CRM) is a marketing activity that aims to find, establish and maintain relationships with customers. Data collection techniques are carried out through documentation, literature studies, observations and interviews. The sampling technique used is Purposive Sampling. The data obtained is analyzed using qualitative descriptive analysis techniques. Based on the research that has been done formed several strategies that can be used to maintain good relationships with tourists or customers. The strategies are grouped into 4 categories. The four categories are trust, commitment, communication and problem handling. In these circumstances maintaining a relationship with a traveler or customer is very important. The right strategy is needed so that when the tourism gate has reopened, then tourists or customers will not be reluctant to come visit. Keywords : Promotion Strategy, CRM, Kuta Tourist Area, New Normal

The Role of Trade Policy in Sustainable Tourism Inclusivity in Africa

2021 ◽  
pp. 169-182
Author(s):  
Msafiri Njoroge
Keyword(s):  
Community Participation ◽  
Local Community ◽  
Sustainable Tourism ◽  
Local Communities ◽  
Trade Policies ◽  
Goods And Services ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Practical Sense

When local communities are allowed to participate fully in tourism trade activities either through supplying goods and services or direct employment in the tourism sector-inclusiveness of tourism, trade can be realized in a practical sense. Research indicates that, in most tourist destinations in Africa, the tourism trade continues to be characterized by environmental and social-cultural degradation and inadequate local community participation associated with revenue leakages and weak economic linkages. The mechanism on how tourism trade contributes inclusively on local communities' benefits such as inclusive growth and poverty alleviation remains unclear. Despite destination economies engaging in services liberalization, little evidence exists on how such trade policies have been beneficial at enhancing inclusive benefits of the tourism trade. Therefore, this chapter aims to clarify how trade policies can be employed to promote the inclusiveness of the tourism trade.

scholarly journals Оrganizational and legal status of territorial communities in Ukraine

Legal Ukraine ◽  
2020 ◽  
pp. 33-43
Author(s):  
Keyword(s):  
Local Government ◽  
Legal Status ◽  
Local Community ◽  
Local Communities ◽  
Political Life ◽  
Legal Rights ◽  
Legal Entity ◽  
Constitutional Right ◽  
The Right ◽  
Local Significance

A local community has been defined by the Constitution of Ukraine as a primary subject of a local government. But in practice the participation of a local community in socio-political life is comed down to the realization of the right to vote of its sitizens. According to this in Ukraine the Constitutional right of a local community to decide quastions of a local significance now is limited and isn’t settled on legislative level and on regulatory level. Should be noted a local community as a primary subject of a local government hasn’t recived а proper legal status in Ukraine. The purpose of the article is the systematization of existing theoretical ways to the defining of a local community as a primary subject of a local government and the determining its legal status in Ukraine. On the basis of the conducted research it is detected that a local community must be considered as a set of persons which live within a certain area, have a certain relationship with each other and a common interests, rights and powers to solve common problems. We’ve found out that an organizational and legal status of local communities is characterized by imperfection and need specifications and refinements. Because of no having a clear organizational and legal status of a legal entity local communities can be the subject of legal rights and powers only indirectly, from representative bodies. The adoption of the law of Ukraine «About local communities» will allow on legislative level to settle the quastion of legal subjection of a local community as a legal entity of public law, its legal, organizational and other guarantees, which to a large extent affect on the capacity of such local community, its real ability to decide quastions of a local significance and protect own rights and legal interests self-sufficient in full. A Clear definition of a legal status of a local community allows to harmonize the system of public administration in districts and to provide a successful development of the state as a whole. Key words: local self-government, territorial community, legal status, administrative-territorial reform.

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