scholarly journals Pengaruh bauran promosi dan gaya hidup terhadap minat beli pada kedai kopi serasi

2019 ◽  
Vol 2 (2) ◽  
pp. 137-144
Author(s):  
Yosie Anne Putri
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Sampling Method ◽  
Management Team ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Research Show

The purpose of this research is to understand the influence of promotion mix and lifestyle towards purchase intention of Kedai Kopi Serasi product. This research is a quantitative research with 130 respondent of sample which are consumers of Kedai Kopi Serasi in Cilincing who coincidentally met with the researcher if deemed concerned was appropriate to be used as a source of data by using non-probability sampling method and incedential sampling techniques. The result of this research show that promotion mix influence significantly to purchase intention and lifestyle influence significantly to purchase intention. The implications of this research can be a reference for the management team in formulating Kedai Kopi Serasi increase purchase intention strategy through promotion mix and lifestyle.

scholarly journals Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    

scholarly journals Ease Of Use Dan Trust Terhadap Purchase Intention Melalui Customer Satisfaction Pada Situs Web Tokopedia

2020 ◽  
Vol 4 (2) ◽  
pp. 217-229
Author(s):  
Juliana Juliana ◽  
Themmy Noval ◽  
Ira Brunchilda Hubner ◽  
Innocentius Bernarto
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Web Sites ◽  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Ease Of Use ◽  
Sampling Techniques ◽  
Probability Sampling

ABSTRACTThis study aims to analyze the ease of use variable is a positive predictor of purchase intention, to analyze the ease of use variable is a positive predictor of customer satisfaction, to analyze whether trust is a positive predictor of purchase intention, to analyze whether trust is a positive predictor of customer satisfaction and to analyze whether customer satisfaction is a positive predictor of purchase intention. The population used in this study were all users of web sites or Tokopedia applications in Indonesia. Considering the number of web site users or Tokopedia applications, the researchers took samples from the population to be respondents in the study. The research sample was collected from customers who use the Tokopedia website or application and are domiciled in the Greater Jakarta area. Hypothesis testing is done with the main data of 300 respondents. The technique in sampling in this study uses probability sampling techniques. The type of probability sampling used is the simple random sampling method. Data analysis tools were analyzed using SPSS ver 23 to measure the ease of use and trust variables of purchase intention through customer satisfaction in the Tokedia application and found that ease of use is a positive and significant predictor of purchase intention, ease of use is a positive predictor and significant to customer satisfaction, trust is a positive and significant predictor of purchase intention, trust is a positive and significant predictor of customer satisfaction, customer satisfaction is a positive and significant predictor of purchase intention.Keywords : ease of use, trust, purchase intention, customer satisfaction 

Non-Probabilistic Sampling in Quantitative Clinical Research

2022 ◽  
Vol 7 (1) ◽  
pp. 0-0
Keyword(s):  
Best Practices ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Methods ◽  
Early Career ◽  
Probability Sampling ◽  
Probabilistic Sampling ◽  
Quantitative Studies ◽  
Health Studies ◽  
Probabilistic Sample

Quantitative researchers need a probabilistic sample to generalise their findings, but research constraints often compel them to use non-probabilistic samples. The use of non-probability sampling methods in quantitative studies has therefore become a norm. Interestingly, even studies published in top-quality journals compromise best practices that the use of non-probabilistic samples requires. Based on a thorough review of relevant studies, we developed a typology of non-probability sampling methods used in quantitative health studies. An attempt was made to discuss the limit of inference under each type of non-probability sampling method. Non-probability sampling in quantitative research was also delineated as a way to maximise response rate. This study is expected to guide students and early career epidemiologists to understand how to apply non-probabilistic sampling methods in quantitative approaches and plausibly document or report their chosen methods.

scholarly journals Effect of country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women’s perspective

2019 ◽  
Author(s):  
Emalia Diah Augusta ◽  
Dien Mardhiyah ◽  
Tika Widiastuti
Keyword(s):  
Information Seeking ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Negative Impact ◽  
Country Of Origin ◽  
Product Knowledge ◽  
Brand Familiarity ◽  
Country Of Origin Image ◽  
Mediator Variable ◽  
Research Show

The purpose of this research is to analyze the influence of country of origin image, product knowledge, brand familiarity on purchase intention with information seeking as the mediation variable with Etude House cosmetic product as the object research in Indonesia. This research is a quantitative research that using SEM AMOS and Sobel test to analyze data. Sample of this research were 213 women in Indonesia who have known brand Etude House and never bought them but they knew that Etude House is Korea brand. The results of this research show that country of origin image, information seeking, and brand familiarity have positive impacts on purchase intention, and information seeking mediated the influence of country image on purchase intention, but product knowledge have negative impact on both information seeking and purchase intention, but also information seeking is not mediated the influence of product knowledge on purchase intention.

scholarly journals Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat

2020 ◽  
Vol 2 (4) ◽  
pp. 906
Author(s):  
Deynis Devlin ◽  
Carunia Mulya Firdausy
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Social Value ◽  
Probability Sampling ◽  
Functional Value ◽  
Emotional Value ◽  
Positive Effect

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.

scholarly journals Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Wiendy Deborah Dan Keni
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Website Quality ◽  
Probability Sampling ◽  
Independent Variables ◽  
Descriptive Research ◽  
Main Factors ◽  
Area Data

This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.

scholarly journals Minat Beli Konsumen Atas Produk Sepeda Motor Yamaha MIO M3

2020 ◽  
Vol 8 (3) ◽  
pp. 271-280
Author(s):  
Kurnia Yudha Anggara ◽  
Miguna Astuti ◽  
Lina Aryani
Keyword(s):  
Data Collection ◽  
Sample Size ◽  
Product Quality ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Probability Sampling ◽  
Analysis Technique ◽  
Quality Product

This research is a quantitative research that aims to determine the effect of price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City, the sample size was taken as many as 75 respondents, with probability sampling method, especially Random Sampling. Data collection is done through the distribution of questionaires. The analysis technique used is the method of PLS (Partial Last Square) analysis. The results of this study indicate that (p1) price has significant effect on buying interest. Keywords: Price, Brand Image, Product Quality, and Purchase Interest

scholarly journals ANALISIS PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN (Studi kasus pada PT. Pusri Palembang departemen operasi amonia 1B)

2020 ◽  
Vol 15 (2) ◽  
pp. 77-89
Author(s):  
Asma Mario ◽  
Putra Ramadhany
Keyword(s):  
Leadership Style ◽  
Quantitative Research ◽  
Sampling Method ◽  
Work Motivation ◽  
Employee Performance ◽  
Knowledge Work ◽  
Data Retrieval ◽  
Work Design ◽  
Sample Data ◽  
Research Show

This study aims to determine and analyze the effect of incentives on employee performance in the ammonia operations department 1 B PT. Pupuk Sriwijaya Palembang. This research was conducted at PT. Pupuk Sriwijaya Palembang with a research sample of 55 employees in the ammonia operation section 1 B PT. Pupuk Sriwijaya Palembang. The sampling method uses saturated sampling where the entire population is used as the research sample. Data retrieval of this research was conducted at the Department of Manpower PT. Pupuk Sriwijaya  Palembang. The results of quantitative research show the magnitude of the effect of training on the performance of employees of the ammonia operations department 1 B PT. Pupuk Sriwijaya Palembang amounted to 20.2% and the remaining 79.8% explained other factors outside the variables studied in this study, including ability and expertise, knowledge, work design, personality, work motivation, leadership, leadership style, organizational culture, work environment, job satisfaction, loyalty, commitment and work discipline, also affect the performance of employees of the ammonia operations department 1 B PT. Pupuk Sriwijaya Palembang.

scholarly journals PENGARUH KREDIBILITAS SELEBRITI TERHADAP MINAT BELI PRODUK TEH SIAP MINUM PADA DEWASA AWAL

2021 ◽  
Vol 5 (2) ◽  
pp. 521
Author(s):  
Nabilah Umami ◽  
Rita Markus Idulfilastri ◽  
Meike Kurniawati
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Source Credibility ◽  
Early Adulthood ◽  
Measuring Instruments ◽  
Probability Sampling ◽  
Quantitative Research Methods ◽  
Credibility Scale ◽  
Product Service ◽  
Linear Regression Technique

Celebrities, especially those who appointed to promote certain products must have high credibility in order to effectively influence consumer purchase intentions and purchase decisions. Celebrity’s credibility is the ability of celebrities  to convince  consumers and create effective promotions to increase consumer purchases of certain products. Purchase intention is a measurable psychological drive in an individual to determine the possibility of someone buying a product/service. This study aims to examine the effect of celebrity’s credibility on purchase intention for ready-to-drink tea products in early adulthood. This study involves 436 participants consisting of 10 men and 426 women. This research uses quantitative research methods with sampling techniques that are non probability sampling. The measuring instruments used are The Source Credibility Scale (Ohanian, 1990) adapted by Stephanie et. al (2013), Purchase Intention Scale by Osei-frimpong (2019). The results of data analysis used a simple linear regression technique whose regression equation was Celebrity’s Credibility = 3,416 + 0,623 Purchase Intention, R2 = 38,7% with p = 0,000 < 0,05. These results indicate that celebrity’s credibility affects purchase intention with a determination (R2) 38,7. In other words, the celebrity’s credibility influences purchase intention in ready-to-drink tea products for early adulthood. Selebriti, terutama yang ditunjuk untuk mempromosikan produk tertentu harus memiliki kredibilitas yang tinggi agar dapat dengan efektif memengaruhi minat beli konsumen. Kredibilitas selebriti merupakan kemampuan selebriti untuk meyakinkan konsumen dan membuat promosi yang dilakukan efektif untuk meningkatkan pembelian konsumen terhadap produk tertentu. Minat beli adalah dorongan psikologis pada individu yang dapat diukur untuk mengetahui kemungkinan seseorang untuk membeli suatu produk atau jasa. Penelitian ini bertujuan untuk menguji pengaruh kredibilitas selebriti terhadap minat beli produk teh siap minum pada dewasa awal. Penelitian ini melibatkan 436 partisipan yang terdiri dari 10 laki-laki dan 426 perempuan.Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik sampling yaitu non probability sampling. Alat ukur yang digunakan adalah The Source Credibility Scale (Ohanian, 1990) yang diadaptasi oleh Stephanie et.al (2013) dan Purchase Intention Scale oleh Osei-frimpong (2019). Hasil analisis data menggunakan teknik regresi linear sederhana yang persamaan regresinya yaitu Kredibilitas Selebriti = 3,416 + 0,623 Minat Beli, R2=38,7% dengan p = 0,000 < 0,05. Hasil ini menunjukkan bahwa kredibilitas selebriti mempengaruhi minat beli dengan determinasi (R2) sebesar 38,7. Dengan kata lain, kredibilitas selebriti mempengaruhi minat beli produk teh siap minum pada dewasa awal.

scholarly journals Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce

2019 ◽  
Vol 11 (2) ◽  
pp. 117
Author(s):  
Wahyu Raharjo ◽  
Widyastuti Widyastuti
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Online Advertising ◽  
Negative Attitude ◽  
Sampling Technique ◽  
Likert Scale ◽  
Probability Sampling ◽  
Online Advertisements ◽  
On Line

There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and  processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. 

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