scholarly journals PENGARUH KREDIBILITAS SELEBRITI TERHADAP MINAT BELI PRODUK TEH SIAP MINUM PADA DEWASA AWAL

2021 ◽  
Vol 5 (2) ◽  
pp. 521
Author(s):  
Nabilah Umami ◽  
Rita Markus Idulfilastri ◽  
Meike Kurniawati
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Source Credibility ◽  
Early Adulthood ◽  
Measuring Instruments ◽  
Probability Sampling ◽  
Quantitative Research Methods ◽  
Credibility Scale ◽  
Product Service ◽  
Linear Regression Technique

Celebrities, especially those who appointed to promote certain products must have high credibility in order to effectively influence consumer purchase intentions and purchase decisions. Celebrity’s credibility is the ability of celebrities  to convince  consumers and create effective promotions to increase consumer purchases of certain products. Purchase intention is a measurable psychological drive in an individual to determine the possibility of someone buying a product/service. This study aims to examine the effect of celebrity’s credibility on purchase intention for ready-to-drink tea products in early adulthood. This study involves 436 participants consisting of 10 men and 426 women. This research uses quantitative research methods with sampling techniques that are non probability sampling. The measuring instruments used are The Source Credibility Scale (Ohanian, 1990) adapted by Stephanie et. al (2013), Purchase Intention Scale by Osei-frimpong (2019). The results of data analysis used a simple linear regression technique whose regression equation was Celebrity’s Credibility = 3,416 + 0,623 Purchase Intention, R2 = 38,7% with p = 0,000 < 0,05. These results indicate that celebrity’s credibility affects purchase intention with a determination (R2) 38,7. In other words, the celebrity’s credibility influences purchase intention in ready-to-drink tea products for early adulthood. Selebriti, terutama yang ditunjuk untuk mempromosikan produk tertentu harus memiliki kredibilitas yang tinggi agar dapat dengan efektif memengaruhi minat beli konsumen. Kredibilitas selebriti merupakan kemampuan selebriti untuk meyakinkan konsumen dan membuat promosi yang dilakukan efektif untuk meningkatkan pembelian konsumen terhadap produk tertentu. Minat beli adalah dorongan psikologis pada individu yang dapat diukur untuk mengetahui kemungkinan seseorang untuk membeli suatu produk atau jasa. Penelitian ini bertujuan untuk menguji pengaruh kredibilitas selebriti terhadap minat beli produk teh siap minum pada dewasa awal. Penelitian ini melibatkan 436 partisipan yang terdiri dari 10 laki-laki dan 426 perempuan.Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik sampling yaitu non probability sampling. Alat ukur yang digunakan adalah The Source Credibility Scale (Ohanian, 1990) yang diadaptasi oleh Stephanie et.al (2013) dan Purchase Intention Scale oleh Osei-frimpong (2019). Hasil analisis data menggunakan teknik regresi linear sederhana yang persamaan regresinya yaitu Kredibilitas Selebriti = 3,416 + 0,623 Minat Beli, R2=38,7% dengan p = 0,000 < 0,05. Hasil ini menunjukkan bahwa kredibilitas selebriti mempengaruhi minat beli dengan determinasi (R2) sebesar 38,7. Dengan kata lain, kredibilitas selebriti mempengaruhi minat beli produk teh siap minum pada dewasa awal.

scholarly journals Faktor Yang Mempengaruhi Konsumen Memilih Kolam Renang Muslimah Al-Hikmah Sport Center di Surabaya

2015 ◽  
Vol 2 (2) ◽  
pp. 91
Author(s):  
Anneke Ratnasari Hardianto ◽  
Ririn Tri Ratnasari
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Preliminary Test ◽  
Physical Activities ◽  
Swimming Pool ◽  
Probability Sampling ◽  
Quantitative Research Methods ◽  
Sample Amount

The purpose of this study is to identify factors that influence consumers on choosing Al-Hikmah Sport Center Muslimah Swimming Pool in Surabaya. It related to increasing of people’s awareness to do physical activities, especially swimming.This study used quantitative research methods with exploratory factor analysis.Characteristics of the respondents in this study is Muslim consumers of Al-Hikmah Sport Center Muslimah Swimming Pool that have come at least twice in a last month. Sample amount on preliminary test by doing written interview are 20 respondents and the main test need 125 respondents. Sampling technique that used is non-probability sampling. Sampling was done using accidental sampling and purposive sampling.The results of the study showed that there are six factors that influence consumers on choosing Al-Hikmah Sport Center Muslimah Swimming Pool in Surabaya. The sixth factors are named by the factor of similarity motives, securities, location, facilities, water qualities, and the experiences.

scholarly journals CREMOR: CREdibility Model on Online Reviews-How people Consider Online Reviews Believable

2017 ◽  
Vol 10 (7) ◽  
pp. 56 ◽  
Author(s):  
Patrizia Grifoni ◽  
Fernando Ferri ◽  
Tiziana Guzzo
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Online Reviews ◽  
Online Information ◽  
Perceived Credibility ◽  
Product Service ◽  
Fake Reviews ◽  
The Impact ◽  
The Web

The Internet is deeply changing how buyers and sellers interact in the marketplace. The Web enables consumers to be informed on their purchases both online and offline thanks to crowdsourced reviews. However, recent studies have found evidence that online consumers review could be not truthful as some users such as owners, competitors, paid users, sometimes post fake reviews. In this context the question of credibility is becoming more and more relevant in the Web 2.0 environment in which the concepts of social influence and electronic word of mouth are acquiring a great importance. The user’s perception of online reviews can influence source credibility and the perception of the quality of a product/service, as well as the likelihood that someone will purchase the product/service. This study proposes a model that analyses elements that influence online information credibility and the impact of the perceived credibility on purchase intention.

scholarly journals Pengaruh bauran promosi dan gaya hidup terhadap minat beli pada kedai kopi serasi

2019 ◽  
Vol 2 (2) ◽  
pp. 137-144
Author(s):  
Yosie Anne Putri
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Sampling Method ◽  
Management Team ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Research Show

The purpose of this research is to understand the influence of promotion mix and lifestyle towards purchase intention of Kedai Kopi Serasi product. This research is a quantitative research with 130 respondent of sample which are consumers of Kedai Kopi Serasi in Cilincing who coincidentally met with the researcher if deemed concerned was appropriate to be used as a source of data by using non-probability sampling method and incedential sampling techniques. The result of this research show that promotion mix influence significantly to purchase intention and lifestyle influence significantly to purchase intention. The implications of this research can be a reference for the management team in formulating Kedai Kopi Serasi increase purchase intention strategy through promotion mix and lifestyle.

scholarly journals PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI

2019 ◽  
Vol 12 (1) ◽  
pp. 19
Author(s):  
Selly Juliana ◽  
Sabrina O. Sihombing
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Influence ◽  
Product Placement ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Quantitative Research Methods ◽  
Good Communication

<p><em>Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.</em></p>

scholarly journals Multicultural Personality pada Toleransi Mahasiswa

2019 ◽  
Vol 7 (1) ◽  
pp. 1-10
Author(s):  
Rafida Azmi ◽  
Anisia Kumala
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Tolerance Index ◽  
Sampling Techniques ◽  
Research Subjects ◽  
Probability Sampling ◽  
Quantitative Research Methods ◽  
Multicultural Personality ◽  
A Value ◽  
Measuring Tool

AbstractIndonesia is a country that consists of several islands and one of the countries that has many diverse tribes and cultures. Successes and participation that are agreed upon are responded to, responded to and managed properly and agreed with a positive personality will draw attention to the benefits that can be received. Personalities that support personal freedom as well as others who represent cultures or backgrounds that differ from principles, culture, social and religion are multicultural personalities. Tolerance is someone who accepts and values, opposes, and has a lifestyle that is different from oneself because he disagrees with it. The purpose of this study was to determine the presence or absence of significant differences between Multicultural Personalities on student spending. This research method uses quantitative research methods. The population in this study were students and the sample in question was 167 students surviving 17-28 years. The research subjects were taken randomly or Non Probability Sampling and using Accidental Sampling techniques. The scale used is the Multicultural Personality Questionnare (MPQ) as a measure of Multicultural Persnality consisting of 40 items with (alpha α efficiency = 0.736) and Tolerance Index (TI) as a measuring tool consisting of 22 items with (alpha α efficiency = 0.667 ). Data analysis in this study used a regression technique with SPSS. Based on the regression results, it is recognized the value of R square to analyze the regression on the influence of Multicultural Personality on Tolerance of 0.103 with a value of 32 0.322 and a significant value of 0,000 which means to show a personality that is Multicultural capable of change in students. The contribution of multicultural personality is 10.3% to the rest of the allocation with other factors.AbstrakIndonesia merupakan sebuah negara yang terdiri dari beberapa pulau dan salah satu negara yang memiliki banyak suku dan budaya yang beranekaragam. Keberagaman dan keanekaragaman apabila disikapi, ditanggapi dan dikelola secara benar dan dipandang dengan keperibadian yang positif maka akan menimbulkan adanya perilaku toleransi. Kepribadian yang mampu menghargai diri sendiri serta orang lain yang berasal dari budaya atau latar yang berbeda baik secara prinsip, budaya, sosial dan agama adalah kepribadian multikultural. Toleransi adalah seseorang yang  menerima dan menghormati, terhadap pendapat, perilaku dan gaya hidup yang berbeda dengan diri sendiri meskipun seseorang tersebut tidak setuju dengan hal itu. Tujuan penelitian ini untuk mengetahui ada atau tidak adanya pengaruh yang signifikan antara Multicultural Personality terhadap toleransi pada mahasiswa. Metode penelitian ini mengguanakan metode penelitian kuantitatif. populasi dalam penelitian ini adalah mahasiswa dan dengan sampel yang berjumlah yaitu 167 mahasiswa berusia 17-28 tahun. Subjek penelitian diambil secara acak atau Non Probability Sampling dan menggunakan teknik Accidental Sampling. Adapun skala yang digunakan adalah Multicultural Personality Questionnare (MPQ) sebagai alat ukur Multicultural Persnality yang terdiri dari 40 item dengan (kefisien alpha α = 0,736) dan The Tolerance Index (TI) sebagai alat ukur toleransi yang terdir dari 22 item dengan (kefisien alpha α = 0,667). Analisis data pada penelitian ini menggunakan teknik regresi dengan SPSS. Berdasarkan hasil regresi, diketahui nilai R square untuk analisa regresi pada pengaruh Kepribadian Multikultural terhadap Toleransi sebesar 0,103 dengan nilai

scholarly journals The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya

2020 ◽  
Vol 3 (1) ◽  
pp. 23-36
Author(s):  
Ervina Fernandes ◽  
Hatane Semuel ◽  
Michael Adiwijaya
Keyword(s):  
Social Media ◽  
Research Methods ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Online Advertising ◽  
Sampling Techniques ◽  
Quantitative Research Methods ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Beauty Care

This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.

scholarly journals PENGARUH EMPHATY, ASSURANCE DAN RESPONSIVENESS TERHADAP KEPUASAN NASABAH PT. PRUDENTIAL LIFE ASSURANCE BANDUNG

2017 ◽  
Vol 15 (2) ◽  
pp. 169
Author(s):  
Tjahjono Djatmiko ◽  
Carisshya Habibah Sabrina
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Measurement Scale ◽  
Coefficient Of Determination ◽  
Measuring Instruments ◽  
Quantitative Research Methods ◽  
Life Assurance ◽  
Business Sectors

The development of insurance services in Indonesia in until 2015 resulted an increase in the cempetition level. Competition among insurers must be followed by an increase in the level of service. The growth performance of PT. Prudential Life Assurance in the year of 2014 were below the industry level. This study analyzes on of the reasons that customer satisfication come especially from the quality of service. This study tried to determine the service quality variables affecting the customer satisfaction. The Research conducted on customers of PT. Prudential Life Assurance Bandung. The descriptive quantitative research methods was implemented by involving three independent variables such as Emphaty (X1), Responsiveness (X2) and Assurance (X3) and one dependent variable Customer Satisfication (Y). Nonprobability purposive sampling was used in this study. The Ordinal Measurement scale and likert are used as measuring instruments. By using the multiple linear regression analysis, the result showed tha all variables simultaneously affect service quality customer satisfication by 161.187. The result also showed that the coefficient of determination are 55% meaning that 45% were influenced by other factors not discussed in this study. It is suggested for futher research in order to add the factor of Product Quality and Price to obtain in a higher R-square, as well as doing the same research in different business sectors

scholarly journals Knowledge The Use of Continous Positive Airway Pressure (CPAP) In Neonatus

2019 ◽  
Vol 1 (2) ◽  
pp. 95-102
Author(s):  
Cristianti Dwi Irtanti ◽  
Tuti Asrianti Utami Soetadji
Keyword(s):  
Nursing Education ◽  
Quantitative Research ◽  
Statistical Tests ◽  
Upper Airway ◽  
Gastric Distension ◽  
Positive Pressure ◽  
Measuring Instruments ◽  
Continuous Training ◽  
Chi Square ◽  
Quantitative Research Methods

CPAP maintains the positive pressure of the baby's airways during spontaneous, simple, and effective breathing. The use of CPAP decreases breathing difficulties, reduces dependence on oxygen, helps repair and maintains lung residual capacity, prevents upper airway obstruction and prevents lung collapse. Good CPAP behaviour reduces the risk or complications that occur in neonates such as nasal injuries, pneumothoracs and gastric distension. The purpose of this study was to determine the relationship of knowledge with CPAP usage behaviour in neonates in the NICU room at X Bekasi Hospital and Depok Y Hospital. Quantitative research methods, descriptive analytic design. A total sampling of 30 nurse respondents worked in the NICU room in X Bekasi Hospital and Depok Y Hospital. Measuring instruments using a questionnaire. Statistical tests with Chi Square, Kendals Tau B and Kendals Tau C. The results of the majority of respondents aged 26-35 years 53.3%, D3 Nursing education 90%, working period between 1-5 years 40%, and those who have attended training 73 , 3%. There was no significant relationship between age (p = 0.136), education (p = 0.897), years of service (p = 0.099), training (p = 0.322), knowledge (p = 0.284) with CPAP usage behaviour in neonates. It is hoped that this research can improve nurses 'knowledge in caring for neonates by using respiratory aids, CPAP by conducting continuous training to improve nurses' behaviour in preventing complications.Keywords: neonates, knowledge, CPAP usage

scholarly journals The Relationship between Customer Relationship Management and Using Decision to the Product Service of Customers: A Case Study in Vietnam

2016 ◽  
Vol 8 (1) ◽  
pp. 107
Author(s):  
Nguyen Thi Van ◽  
Nguyen Minh Tuan ◽  
Tran Phi Hoang ◽  
Le Phat Minh
Keyword(s):  
Customer Service ◽  
Customer Relationship Management ◽  
Quantitative Research ◽  
Relationship Management ◽  
Customer Relationship ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Product Service ◽  
Service Businesses ◽  
The Relationship

<p>The results of scientific research are to carry out aimed at analyzing and defining the relationship between customer relationship management (CRM) and using decision to the product service of customers in Vietnamese service businesses. The qualitative and quantitative research methods were used and the results showed that there are 5 factors having an impact on using decision to the product service of customers as followings: Competence, Convenience perception, Requirement &amp; feedback management, Customer service, and Tangibles. Four hundred people with 31 observed variables were surveyed targeted at determining the factors affecting using decision to the product service of customers in Vietnamese service businesses. The purposes of 3 objectives were done as followings: First, identify the factors affecting using decision to the product service of customers in Vietnamese service businesses; Second, determine the order of priority impact level of the factors affecting using decision to the product service of customers in Vietnamese service businesses; Third, propose solution groups to enhance using decision to the product service of customers in Vietnamese service businesses.</p>

scholarly journals INFLUENCE OF PRODUCT PLACEMENT ON CONSUMER BEHAVIOR: THE MEDIATING ROLES OF CONSUMER RECOGNITION WITH PROGRAM CELEBRITY AND ETHICAL PERCEPTIONS TOWARDS PRODUCT PLACEMENT THAT LEADS TO CONSUMER PURCHASE INTENTION

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Asad Ullah Khan ◽  
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Practical Implication ◽  
Product Placement ◽  
Consumer Perception ◽  
Ethical Perceptions ◽  
Quantitative Research Methods ◽  
Research Article ◽  
Consumer Purchase Intention ◽  
Positive Effect

Purpose: Product Placement is nowadays popular tool of advertisement. It is very difficult to place the product and synchronize it with the natural environment so that the consumer is acknowledged and has positive vibes towards the placed products brand. Objectives of this Research Article are that we have to find relation between Product Placement, Consumer Perception towards ethics of Product Placement, Consumer Recognition with Program Celebrity that leads to Consumer Purchase Intention. Methodology/Sampling: The study is based on 600 consumers who take part in the study and Quantitative Research methods are used to analyze the results. SPSS 20.0 is used for the purpose of data analysis in this study. Findings: The results showed that there is a positive relationship between these variables Product Placement, Consumer Perception towards ethics of Product Placement, Consumer Recognition with Program Celebrity that leads to Consumer Purchase Intention and Consumer Purchase Intention. Practical Implication: This study recommends Brands and their Product Placement strategists to follow the ethical approach in placing their Product in the movie or Television series use the Celebrity attachment with the Product in a way that there is a Positive effect on the Consumer and our goal to enhance Consumer Purchase Intention is accomplished.

Sign in / Sign up

Export Citation Format

Share Document