The Analysis Of Marketing Mix Strategy Of Wood Processing In Increasing The Salling Margin

2021 ◽  
Vol 1 (12) ◽  
Author(s):  
Bunyamin Bunyamin
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Wood Products ◽  
Wood Processing ◽  
South Sulawesi ◽  
Marketing Mix Strategy ◽  
Time Required ◽  
The City ◽  
The Three Rs ◽  
Sampling Approach

The purpose of this study is to analyze whether the application of the marketing mix strategy through the SWOT formulation can increase the sales volume of processed wood. This research was conducted at the office of PT. Three "Rs" located at Jalan Sultan Abdullah No. 75 Makassar, with the research time required by the author is approximately 3 (three) months starting from the beginning of May to July 2009. The population in this study are all consumers who use processed wood products, for housing development purposes in South Sulawesi, especially in the city of Makassar in the last year, so the population in this study is unknown. While the sample is as many as 300 respondents. Sampling was used using a non-probability sampling approach and the judgment method. Based on the results of the application of SWOT analysis, it appears that the strategy used by PT. The three "Rs" of Makassar in increasing processed wood sales are implementing the SO strategy, which is to make strengths to take advantage of opportunities, then the WO strategy by minimizing weaknesses to maintain opportunities, then the ST strategy using strengths to overcome threats and WT strategies that minimize weaknesses and avoid threats.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT

Agro Ekonomi ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 168
Author(s):  
Dwi Oktaviyanti ◽  
Masyhuri Masyhuri ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Analysis Of Variance ◽  
Swot Analysis ◽  
Market Competition ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Black Tea ◽  
Sales Performance ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Mix Strategy

This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.

scholarly journals The Development of Seaweed at DI PT. Bantimurung Indah Maros Regency

2016 ◽  
Vol 8 (1) ◽  
pp. 30-37
Author(s):  
Yuliana
Keyword(s):  
Swot Analysis ◽  
Least Squares Method ◽  
Geographical Location ◽  
Marketing Mix ◽  
Raw Material ◽  
Environment Analysis ◽  
Industrial Companies ◽  
South Sulawesi ◽  
Market Shares ◽  
Marketing Systems

This study aims to know the marketing systems, market shares, sales projection for next 5 years, and marketing prospects of processed seaweed (Semi Refine Carrageenan) at PT. Bantimurung Indah Maros. This study was conducted at PT. Bantimurung Indah Maros located at Dr. Sam Ratulangi Street, Maros Regency, South Sulawesi. This company was one of the branches of Bosowa Group producing processed seaweed. Data collected were processed seaweed production, export realization of processed seaweed, realization of processed seaweed according to types/specification (2003-2007), and industry companies/export-destination countries of processed seaweed at PT. Bantimurung Indah Maros. According to marketing mix analysis of marketing systems of processed seaweed (Semi Refine Carrageenan) of PT. Bantimurung Indah Maros, it was shown that the marketing systems was sales of processed seaweed products (Semi Refine Carrageenan) to industrial companies in the international scale with “Systems Sales” method started by conducting business negotiation with buyer candidates in which it was included the application of all marketing mix variables such as product (sample shipping), price (price offerings), distribution (goods delivery/delivery time) and promotion (local, national and international exhibitions, international seminars and conferences, and internet). According to market shares analysis it was shown that when processed seaweed products (Semi Refine Carrageenan) were converted to dry seaweed (raw material) with sucrose content of 25 %, PT. Bantimurung Indah Maros controlled average market shares of 12, 79% for the last 5 years (2003-2007), and for SRC (TG) products it controlled market shares of 100% in South Sulawesi. According to prediction analysis of processed seaweed exports (Semi Refine Carrageenan) bulk volume (ton) and value (US$) by using Least Squares method it was shown that sales volume averaged -305.41 ton/year with value of US$ -159.548, 8 per year for next 5 years (2008-2012). According to External and Internal Environment analysis (SWOT Analysis it was shown that PT. Bantimurung Indah Maros has much strength, especially in marketing section (company reputation, quality reputation and so on), has many weaknesses (limitations in technology, production facility, and so on), and has many opportunities (prospects of seaweed use, geographical location, and so on).

scholarly journals Strategi Penjualan Batako UKM Areta Agung Agung Dengan Marketing Mix Dan Produktivitas Parsial

Jurnal Tekno ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 39-50
Author(s):  
Yoseph Tulus Adi W
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Marketing Mix ◽  
Improvement Strategy ◽  
Online Sales ◽  
Brick And Mortar ◽  
Data Market ◽  
Medium Enterprises ◽  
The City

Small and Medium Enterprises (SME) of Areta Agung is a brick-and-mortar SME in the city of Palembang. The purpose is to increase the productivity of brick sales. The results based on sales data Market Share as much as 24%. Before improving the strategy formulate external and internal factors. Externally using benchmarking data, namely the comparison of similar SME factors and internal results from brainstorming, namely data obtained from the results of SME of Areta Agung. In this study SWOT analysis is used to find out the strengths, weaknesses, opportunities, threats faced by SME. After that, the SWOT matrix generates an improvement strategy, which is then improved using the Marketing Mix (4P). Its implementation includes products, namely receiving services outside of operations. Price is the addition of price variations for shipping outside the city. Promotion, namely making online sales advertisements, sales promotions, publicity, personal selling. The place is to add a building depot subscription. The results obtained by Partial Productivity before preparation were 0.565.

scholarly journals PEMASARAN KOMPREHENSIF DALAM AGRIBISNIS “LORJUK” Di KABUPATEN PAMEKASAN MADURA

Agriekonomika ◽  
2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Endang Tri Wahyurini ◽  
Aminatus Zahro
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Sea Cucumbers ◽  
Marketing Model ◽  
General Overview ◽  
Research Problems ◽  
Marketing Mix Strategy ◽  
Integrity Strategy ◽  
Descriptive Method

<p align="justify"><strong>ABSTRAK</strong></p><p><em>Permasalahan penelitian ini bagaimana gambaran umum usaha agribisnis lorjuk di Kabupaten Pamekasan dan bagaimana model pemasaran komprehensif yang terbaik pada komoditas lorjuk. Tujuan  penelitian untuk menganalisis keragaan lorjuk sebagai produk agribisnis di Pamekasan, dan menganalisis pemasaran lorjuk secara komprehensif. Penelitian ini menggunakan metode diskriptif analitik. Hasil dari penelitian ini menujukkan bahwa 1) Segmentasi lorjuk menurut produsen bahwa lorjuk merupakan sumber penghasilan yang masih diminati oleh konsumen tertentu. 2) Lorjuk menurut konsumen adalah bahwa bahwa responden yang paling banyak memilih atribut bisa dibuat camilan, dibuat oleh-oleh dan di buat suguhan tamu sebanyak 43,3%.  3) Positioning lorjuk menurut produsen adalah produk lorjuk lebih disukai dan diminati oleh konsumen jika dibandingkan dengan “rung-terung” (teripang). 4) Berdasarkan analisis   SWOT   bahwa strategi bauran pemasaran yang perlu dilakukan adalah strategi intensif atau strategi terintegrasi. Strategi dalam penelitian ini terletak pada kuadran I, yaitu memanfaatkan peluang dengan menggunakan kekuatan yang dimiliki oleh masyarakat penjual lorjuk</em></p><p><strong>ABSTRACT<br /></strong><em>This research problems of how a general overview of agribusiness lorjuk in Pamekasan and how best comprehensive marketing model in lorjuk commodities. The aim of research to analyze the performance of lorjuk as agribusiness products in Pamekasan, and analyze marketing lorjuk comprehensively. This research uses descriptive method analytics. The result of this study showed that 1) Lorjuk segmentation according to the manufacturer that lorjuk is source of income is still in demand by certain consumers. 2) Lorjuk according to the consumer is the most respondents choose which attributes can be made snack, made souvenirs and treats for the guests as much as 43.3%. 3) Positioning Lorjuk product according to the manufacturer is preferred and desired by consumers when compared to the "bird-eggplant" (sea cucumbers). 4) Based on SWOT analysis that marketing mix strategy needs to be done is the intensive strategy or integrity strategy. The strategy in this study lies in quadrant I, which take advantage of opportunities to use the strength of the community lorjuk seller.</em></p>

scholarly journals Strategi Bauran Pemasaran Wedding Package untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event di Discovery Kartika Plaza Hotel

2020 ◽  
Vol 9 (2) ◽  
pp. 64-69
Author(s):  
I Nyoman Sukana Sabudi ◽  
I Nengah Wirata ◽  
Endro Cahyadi
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Matrix Analysis ◽  
Product Price ◽  
Swot Matrix ◽  
Qualitative Descriptive ◽  
Marketing Mix Strategy ◽  
High Season ◽  
The Right ◽  
Plaza Hotel

The target of wedding events at Discovery Kartika Plaza Hotel in 2018 and 2019 cannot be achieved. The right marketing mix strategy of wedding package can be used to increase the number of wedding events. This research used documentation study methods as well as interviews. Then use qualitative descriptive data analysis techniques to be analyzed using SWOT matrix analysis with 4P marketing mix (product, price, place and promotion). SWOT analysis compares between external factors that are opportunities and threats with internal factors that are strengths and weaknesses that produce four alternative components of strategy namely SO, ST, WO, and WT. Based on the research that has been done, Discovery Kartika Plaza Hotel offers wedding ceremony package and supported with 5 wedding dinner venues with outdoor concept in the form of garden beach view and has 1 ballroom but does not have chapel as an attraction. Wedding package prices offered to prospective couples are quite competitive with competitors but do not yet have prices for weekdays, weekends, low season and high season which are considered quite detrimental. It has two kinds of distribution channels namely direct distribution (internet, social media, telephone, and e-mail) and indirect distribution through third parties.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

Strategic Planning Information Systems Enterprise Architecture Planning Method Case Study of Semarang City Public Works Department

2020 ◽  
Vol 2 (1) ◽  
pp. 114-122
Author(s):  
Agustinus Fritz Wijaya ◽  
Mahendra Wahyu Prasetyo
Keyword(s):  
Information Systems ◽  
Value Chain ◽  
Enterprise Architecture ◽  
Business Processes ◽  
Swot Analysis ◽  
Public Works ◽  
Value Chain Analysis ◽  
Application Architecture ◽  
Chain Analysis ◽  
The City

Semarang City Public Works Department is a state-owned enterprise that works in the area of public services in the city of Semarang. Most of the technological conditions in the Public Works Department are still in manual data management, which is hampering business processes from going well. Therefore this research was conducted to design an Information System at the Semarang City Public Works Department using the Enterprise Architecture Planning (EAP) method which includes a SWOT analysis and Value Chain analysis. The existing framework in the Enterprise Architecture Planning (EAP) method can help align the data architecture and application architecture to get the expected results, which is achieving the business objectives of the City of Semarang Public Works Department so that business functions can run by the desired business processes. This research resulted in several proposals for the development of Information Systems and Information Technology in organizations including the development of several applications in the next 5 years.

Marital Disharmony among Working Couples in Metropolitan Life: an In-depth Study in Kolkata City

2019 ◽  
Vol 8 (8) ◽  
pp. 72-85
Author(s):  
Nilanjana Ghoshal ◽  
Mst Tania Parveen ◽  
Dr Asraful Alam
Keyword(s):  
Functional Method ◽  
Modern Times ◽  
Metropolitan Cities ◽  
Urban India ◽  
Depth Study ◽  
Working Couples ◽  
Set Up ◽  
Time Required ◽  
The City ◽  
Opposite Gender

In India, traditionally and from time immemorial, marriage has always been a sacred bond for people of this country. The aim of this study is to explain a socially sanctioned sex relationship involving people of two opposite gender whose relationship is expected to endure beyond time required for gestation. The functional method of the study has been set up on the field-based observation to find out the reasons behind rising of marital disharmony among working couples. But the problem is initially in modern times the concept of marriage is gradually taking a different turn between couples. Hence the focus of this paper is to study the various factors giving rise to marital disharmonies among working couples in urban India and how these discords can be solved so that couples can lead a happy harmonious married life ahead. Survey has been done in the city of Kolkata taking people from various walks of life. As Kolkata is one of the major Metropolitan cities of India it was easier to find people belonging to different professions. The result of this study is every marriage brings challenges in life. Maximum working couples are losing attachment with each other as they have lack of time for each other. Bringing work at home, sharing of parenthood, indifference towards each other, lack of adjustments are the causes for which level of disharmony is increasing.

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