scholarly journals PEMASARAN KOMPREHENSIF DALAM AGRIBISNIS “LORJUK” Di KABUPATEN PAMEKASAN MADURA

Agriekonomika ◽  
2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Endang Tri Wahyurini ◽  
Aminatus Zahro
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Sea Cucumbers ◽  
Marketing Model ◽  
General Overview ◽  
Research Problems ◽  
Marketing Mix Strategy ◽  
Integrity Strategy ◽  
Descriptive Method

<p align="justify"><strong>ABSTRAK</strong></p><p><em>Permasalahan penelitian ini bagaimana gambaran umum usaha agribisnis lorjuk di Kabupaten Pamekasan dan bagaimana model pemasaran komprehensif yang terbaik pada komoditas lorjuk. Tujuan  penelitian untuk menganalisis keragaan lorjuk sebagai produk agribisnis di Pamekasan, dan menganalisis pemasaran lorjuk secara komprehensif. Penelitian ini menggunakan metode diskriptif analitik. Hasil dari penelitian ini menujukkan bahwa 1) Segmentasi lorjuk menurut produsen bahwa lorjuk merupakan sumber penghasilan yang masih diminati oleh konsumen tertentu. 2) Lorjuk menurut konsumen adalah bahwa bahwa responden yang paling banyak memilih atribut bisa dibuat camilan, dibuat oleh-oleh dan di buat suguhan tamu sebanyak 43,3%.  3) Positioning lorjuk menurut produsen adalah produk lorjuk lebih disukai dan diminati oleh konsumen jika dibandingkan dengan “rung-terung” (teripang). 4) Berdasarkan analisis   SWOT   bahwa strategi bauran pemasaran yang perlu dilakukan adalah strategi intensif atau strategi terintegrasi. Strategi dalam penelitian ini terletak pada kuadran I, yaitu memanfaatkan peluang dengan menggunakan kekuatan yang dimiliki oleh masyarakat penjual lorjuk</em></p><p><strong>ABSTRACT<br /></strong><em>This research problems of how a general overview of agribusiness lorjuk in Pamekasan and how best comprehensive marketing model in lorjuk commodities. The aim of research to analyze the performance of lorjuk as agribusiness products in Pamekasan, and analyze marketing lorjuk comprehensively. This research uses descriptive method analytics. The result of this study showed that 1) Lorjuk segmentation according to the manufacturer that lorjuk is source of income is still in demand by certain consumers. 2) Lorjuk according to the consumer is the most respondents choose which attributes can be made snack, made souvenirs and treats for the guests as much as 43.3%. 3) Positioning Lorjuk product according to the manufacturer is preferred and desired by consumers when compared to the "bird-eggplant" (sea cucumbers). 4) Based on SWOT analysis that marketing mix strategy needs to be done is the intensive strategy or integrity strategy. The strategy in this study lies in quadrant I, which take advantage of opportunities to use the strength of the community lorjuk seller.</em></p>

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT

Agro Ekonomi ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 168
Author(s):  
Dwi Oktaviyanti ◽  
Masyhuri Masyhuri ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Analysis Of Variance ◽  
Swot Analysis ◽  
Market Competition ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Black Tea ◽  
Sales Performance ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Mix Strategy

This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.

The Analysis Of Marketing Mix Strategy Of Wood Processing In Increasing The Salling Margin

2021 ◽  
Vol 1 (12) ◽  
Author(s):  
Bunyamin Bunyamin
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Wood Products ◽  
Wood Processing ◽  
South Sulawesi ◽  
Marketing Mix Strategy ◽  
Time Required ◽  
The City ◽  
The Three Rs ◽  
Sampling Approach

The purpose of this study is to analyze whether the application of the marketing mix strategy through the SWOT formulation can increase the sales volume of processed wood. This research was conducted at the office of PT. Three "Rs" located at Jalan Sultan Abdullah No. 75 Makassar, with the research time required by the author is approximately 3 (three) months starting from the beginning of May to July 2009. The population in this study are all consumers who use processed wood products, for housing development purposes in South Sulawesi, especially in the city of Makassar in the last year, so the population in this study is unknown. While the sample is as many as 300 respondents. Sampling was used using a non-probability sampling approach and the judgment method. Based on the results of the application of SWOT analysis, it appears that the strategy used by PT. The three "Rs" of Makassar in increasing processed wood sales are implementing the SO strategy, which is to make strengths to take advantage of opportunities, then the WO strategy by minimizing weaknesses to maintain opportunities, then the ST strategy using strengths to overcome threats and WT strategies that minimize weaknesses and avoid threats.

scholarly journals Strategi Marketing Mix Home Industry Pengrajin Gula Kelapa Sebagai Pengembangan Produk Lokal di Kecamatan Jeruklegi

2021 ◽  
Vol 2 ◽  
pp. 362-371
Author(s):  
Sulistyani Budiningsih ◽  
Rahmi Hayati Putri
Keyword(s):  
Sugar Industry ◽  
Marketing Mix ◽  
Sugar Production ◽  
Working Capital ◽  
Internal Factors ◽  
Competitive Prices ◽  
Marketing Mix Strategy ◽  
Marketing Information ◽  
Descriptive Method ◽  
Main Strategy

Research objectives: 1) Identify internal factors (strengths-weaknesses) and external (opportunities-threats) that affect the home marketing mix of coconut sugar industry in Jeruklegi District. 2) Analyzing alternative marketing mix strategies for the coconut sugar home industry in Jeruklegi District. 3) Analyzing the best marketing mix strategies that are priorities to be applied to the coconut sugar home industry in Jeruklegi District. The method used is a descriptive method with the research location in Jeruklegi District which was determined intentionally (Purposive Sampling) with certain selection considerations. Involving 25 respondents of coconut sugar craftsmen. The formulation of the home marketing mix strategy for the coconut sugar industry was analyzed by SWOT (Strengths, Weaknesses, Opportunities, Threats). (Rangkuti, 2006). The results showed that internal factors were the availability of coconut trees, coconut sugar production activities were carried out continuously, the location of the coconut sugar processing business was quite strategic, the price of coconut sugar products was able to compete, the availability of experienced workers in the coconut sugar processing business, ownership of business capital. craftsmen independently, limited number of coconut trees, product quality does not yet have uniformity (taste, color and shape), lack of marketing information sources, level of production and packaging technology is still traditional, limited working capital of craftsmen, craftsmen have not done bookkeeping management and there is no group / cooperative. The position of the coconut sugar home industry in the Jeruklegi District, Cilacap Regency is in the Aggressive Region with the main strategy being the SO strategy, namely 1) Optimizing geographical conditions that support the agroclimate of natural resources and human resources of craftsmen in producing coconut sugar products continuously with competitive prices for coconut sugar products, 2) Optimizing production activities continuously in order to capture high market share opportunities both domestically and internationally with competitive prices as substitute products through partnership relationships between coconut sugar producers.

scholarly journals Strategi Bauran Pemasaran Wedding Package untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event di Discovery Kartika Plaza Hotel

2020 ◽  
Vol 9 (2) ◽  
pp. 64-69
Author(s):  
I Nyoman Sukana Sabudi ◽  
I Nengah Wirata ◽  
Endro Cahyadi
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Matrix Analysis ◽  
Product Price ◽  
Swot Matrix ◽  
Qualitative Descriptive ◽  
Marketing Mix Strategy ◽  
High Season ◽  
The Right ◽  
Plaza Hotel

The target of wedding events at Discovery Kartika Plaza Hotel in 2018 and 2019 cannot be achieved. The right marketing mix strategy of wedding package can be used to increase the number of wedding events. This research used documentation study methods as well as interviews. Then use qualitative descriptive data analysis techniques to be analyzed using SWOT matrix analysis with 4P marketing mix (product, price, place and promotion). SWOT analysis compares between external factors that are opportunities and threats with internal factors that are strengths and weaknesses that produce four alternative components of strategy namely SO, ST, WO, and WT. Based on the research that has been done, Discovery Kartika Plaza Hotel offers wedding ceremony package and supported with 5 wedding dinner venues with outdoor concept in the form of garden beach view and has 1 ballroom but does not have chapel as an attraction. Wedding package prices offered to prospective couples are quite competitive with competitors but do not yet have prices for weekdays, weekends, low season and high season which are considered quite detrimental. It has two kinds of distribution channels namely direct distribution (internet, social media, telephone, and e-mail) and indirect distribution through third parties.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

scholarly journals Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 440
Author(s):  
Zalina Zainudin ◽  
Mohd Faiq Bin Abdul Fattah ◽  
Sheikh Muhamad Hizam Sheikh Khairudin
Keyword(s):  
Private Colleges ◽  
Significant Relationship ◽  
Structural Equation ◽  
Success Factors ◽  
College Admission ◽  
Marketing Mix ◽  
Private College ◽  
Physical Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.

scholarly journals REJUVENATING THE GROUNDWATER TAX STRATEGY IN GARUT REGENCY

2021 ◽  
Vol 5 (1) ◽  
pp. 31
Author(s):  
Muslim Al Kautsar ◽  
Acep Abdul Basit ◽  
Abdullah Ramdhani ◽  
Hanifah Fauiziah
Keyword(s):  
Ground Water ◽  
Swot Analysis ◽  
Secondary Data ◽  
Organizational Goals ◽  
Growth Measurement ◽  
Interview Technique ◽  
Depth Interview ◽  
The Government ◽  
Internal And External Factors ◽  
Descriptive Method

This research purpose to analyze the strategic and technical to encourage the potential of Regional Original Revenue (PAD) from the Groundwater Tax sector owned by Garut Regency. In this research used the descriptive method of research and qualitative approach to obtain the illustration of groundwater tax potential in Garut Regency. The primary and secondary data obtained by depth-interview technique to The Regional Revenue Office of Garut Regency. The data analysis using the formula on the growth, contribution and potential. Besides that, in this research use SWOT analysis to identify internal and external factors that influence the achievement of organizational goals based on strengths, weakness, opportunity, and threatness. The result of this research based on the growth measurement obtained the average of the ground water tax reached -13.65% while the contribution of ground water tax to the regional tax was 0.83%. Thus, to repair this condition based on the SWOT analysis the government of Garut Regency needs to conduct the intensification and extensification to increase groundwater tax revenues in Garut Regency as rejuvenating the policy of groundwater tax strategy in Garut Regency.

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