scholarly journals ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT

Agro Ekonomi ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 168
Author(s):  
Dwi Oktaviyanti ◽  
Masyhuri Masyhuri ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Analysis Of Variance ◽  
Swot Analysis ◽  
Market Competition ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Black Tea ◽  
Sales Performance ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Mix Strategy

This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.

scholarly journals The influence of marketing mix strategy on sales volume at PT.Jaya Anugrah Sukses Abadi Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 110
Author(s):  
Jonner Lumban Gaol
Keyword(s):  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Sales Volume ◽  
Test Results ◽  
Marketing Mix Strategy ◽  
Coefficient Of Regression

The purpose of this research is to analyze the influence of marketing mix strategies covering products, prices, promotions, and distribution channels on increasing sales volume at PT. Jaya Anugrah Success Abadi and to analyze the variables of the most dominant marketing mix strategy affects the increase in sales volume. The results of data analysis with multiple linear regression analysis methods show that products (X1), price (X2), promotion (X3) and Distribution Channel (X4) are jointly influential and significant to sales volume in PT.Jaya Anugrah Sukses Abadi Medan with regression coefficient X1 (b1) = 0.270, regression coefficient X2 (b2) = -0.220, regression coefficient X3 (b3) = 0.491 and coefficient of regression X4 (b4) = 0.273. F counting tests were obtained at 35,348 greater than Ftabel's 2,584. T test results showed for product = 2,564, price = -2,807, promotion = 4,683 and distribution channels = 2,430, the most dominant variables affected were the perception of promotional variables and the determination test results showed that 70.57% of variations of the marketing mix were influenced by all four independent variables, while 29.41% were other factors not studied in this study.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Strategi Pemasaran Pariwisata Sembalun Kecamatan Sembalun Kabupaten Lombok Timur Nusa Tenggara Barat

2018 ◽  
Vol 6 (1) ◽  
pp. 171
Author(s):  
Sinta Virgilenna ◽  
I Putu Anom
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Positive Impact ◽  
Distribution Channel ◽  
Marketing Mix ◽  
Literature Study ◽  
Product Price ◽  
Price Distribution ◽  
Depth Interview

The number of tourist arrivals during the low season tends to decline. It also has an impact on sightseeing. Therefore, marketing strategy is very important to be able to increase the number of tourist visit to be able to compete with other tourism object and can give positive impact for society Sembalun. Sembalun tourism is located on Jalan Wisata Rinjani, Sembalun Bumbung, Kab. East Lombok Kec. Sembalun, Sembalun Village of West Nusa Tenggara. This study aims to determine the marketing mix, and marketing strategy at Sembalun Tour. The data collection in this research is done by observation, in-depth interview, document and literature study. The determination of informants was determined on the basis of random purposive sampling in which subjects were chosen on the basis of specified criteria. These criteria are Sembalun tourism managers and communities around Sembalun East Lombok. The result of this research is marketing mix at Sembalun tourism based on product, price, distribution channel, promotion, person, physical proof and process. In this research also discuss about SWOT analysis about the strengths, weaknesses, opportunities and threats that are owned by Sembalun tourism which is related to mix mix (marketing mix), from marketing strategy that is Increase promotion to other market, Increase cooperation with Travel agent good Outside and inside the country, improve access, improve the quality of human resources.   Keyword : Management, Marketing Mix, Marketing Strategy , Sightseeing Tour

The Analysis Of Marketing Mix Strategy Of Wood Processing In Increasing The Salling Margin

2021 ◽  
Vol 1 (12) ◽  
Author(s):  
Bunyamin Bunyamin
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Wood Products ◽  
Wood Processing ◽  
South Sulawesi ◽  
Marketing Mix Strategy ◽  
Time Required ◽  
The City ◽  
The Three Rs ◽  
Sampling Approach

The purpose of this study is to analyze whether the application of the marketing mix strategy through the SWOT formulation can increase the sales volume of processed wood. This research was conducted at the office of PT. Three "Rs" located at Jalan Sultan Abdullah No. 75 Makassar, with the research time required by the author is approximately 3 (three) months starting from the beginning of May to July 2009. The population in this study are all consumers who use processed wood products, for housing development purposes in South Sulawesi, especially in the city of Makassar in the last year, so the population in this study is unknown. While the sample is as many as 300 respondents. Sampling was used using a non-probability sampling approach and the judgment method. Based on the results of the application of SWOT analysis, it appears that the strategy used by PT. The three "Rs" of Makassar in increasing processed wood sales are implementing the SO strategy, which is to make strengths to take advantage of opportunities, then the WO strategy by minimizing weaknesses to maintain opportunities, then the ST strategy using strengths to overcome threats and WT strategies that minimize weaknesses and avoid threats.

scholarly journals PEMASARAN KOMPREHENSIF DALAM AGRIBISNIS “LORJUK” Di KABUPATEN PAMEKASAN MADURA

Agriekonomika ◽  
2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Endang Tri Wahyurini ◽  
Aminatus Zahro
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Sea Cucumbers ◽  
Marketing Model ◽  
General Overview ◽  
Research Problems ◽  
Marketing Mix Strategy ◽  
Integrity Strategy ◽  
Descriptive Method

<p align="justify"><strong>ABSTRAK</strong></p><p><em>Permasalahan penelitian ini bagaimana gambaran umum usaha agribisnis lorjuk di Kabupaten Pamekasan dan bagaimana model pemasaran komprehensif yang terbaik pada komoditas lorjuk. Tujuan  penelitian untuk menganalisis keragaan lorjuk sebagai produk agribisnis di Pamekasan, dan menganalisis pemasaran lorjuk secara komprehensif. Penelitian ini menggunakan metode diskriptif analitik. Hasil dari penelitian ini menujukkan bahwa 1) Segmentasi lorjuk menurut produsen bahwa lorjuk merupakan sumber penghasilan yang masih diminati oleh konsumen tertentu. 2) Lorjuk menurut konsumen adalah bahwa bahwa responden yang paling banyak memilih atribut bisa dibuat camilan, dibuat oleh-oleh dan di buat suguhan tamu sebanyak 43,3%.  3) Positioning lorjuk menurut produsen adalah produk lorjuk lebih disukai dan diminati oleh konsumen jika dibandingkan dengan “rung-terung” (teripang). 4) Berdasarkan analisis   SWOT   bahwa strategi bauran pemasaran yang perlu dilakukan adalah strategi intensif atau strategi terintegrasi. Strategi dalam penelitian ini terletak pada kuadran I, yaitu memanfaatkan peluang dengan menggunakan kekuatan yang dimiliki oleh masyarakat penjual lorjuk</em></p><p><strong>ABSTRACT<br /></strong><em>This research problems of how a general overview of agribusiness lorjuk in Pamekasan and how best comprehensive marketing model in lorjuk commodities. The aim of research to analyze the performance of lorjuk as agribusiness products in Pamekasan, and analyze marketing lorjuk comprehensively. This research uses descriptive method analytics. The result of this study showed that 1) Lorjuk segmentation according to the manufacturer that lorjuk is source of income is still in demand by certain consumers. 2) Lorjuk according to the consumer is the most respondents choose which attributes can be made snack, made souvenirs and treats for the guests as much as 43.3%. 3) Positioning Lorjuk product according to the manufacturer is preferred and desired by consumers when compared to the "bird-eggplant" (sea cucumbers). 4) Based on SWOT analysis that marketing mix strategy needs to be done is the intensive strategy or integrity strategy. The strategy in this study lies in quadrant I, which take advantage of opportunities to use the strength of the community lorjuk seller.</em></p>

scholarly journals Strategi Marketing Mix dalam Menghadapi Persaingan Pasar : Studi Kasus Pada PT. Zamzam Sumbula Thoyyiba Tangerang Selatan

2021 ◽  
Vol 1 (2) ◽  
pp. 148-162
Author(s):  
M Zein Ramadhan Rifa’I ◽  
Muhamad Zen
Keyword(s):  
Research Method ◽  
Market Competition ◽  
Marketing Mix ◽  
Muslim Community ◽  
Product Price ◽  
Descriptive Data ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Using Data

Currently, the number of PIHKs in Indonesia in 2021 is 348 and the number of PPIUs to date is 1313, the large number has opened up increasingly fierce market competition. As time goes by, the interest of the Indonesian Muslim community who wants to perform the Hajj and Umrah is increasing. The purpose of this study was to the formulation and then the implementation and evaluation of the marketing mix strategy carried out by PT. Zamzam Sumbula Thoyyiba in the face of market competition, which consists of seven marketing mix variables developed, namely product, price, promotion, place, people, process and physical evidence. The research method used in this study is a qualitative research method that produces descriptive data expressed in the form of sentences and descriptions using data collection techniques, namely interviews, observations, documentation and other supporting data. The results of this study, the authors conclude that PT. Zamzam Sumbula Thoyyiba has formulated, implemented and evaluated the 7P marketing mix strategy in accordance with the company's goals and does not consider other companies to be competitors or enemies but friends of an association that can be invited to cooperate.

scholarly journals Strategi Bauran Pemasaran Wedding Package untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event di Discovery Kartika Plaza Hotel

2020 ◽  
Vol 9 (2) ◽  
pp. 64-69
Author(s):  
I Nyoman Sukana Sabudi ◽  
I Nengah Wirata ◽  
Endro Cahyadi
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Matrix Analysis ◽  
Product Price ◽  
Swot Matrix ◽  
Qualitative Descriptive ◽  
Marketing Mix Strategy ◽  
High Season ◽  
The Right ◽  
Plaza Hotel

The target of wedding events at Discovery Kartika Plaza Hotel in 2018 and 2019 cannot be achieved. The right marketing mix strategy of wedding package can be used to increase the number of wedding events. This research used documentation study methods as well as interviews. Then use qualitative descriptive data analysis techniques to be analyzed using SWOT matrix analysis with 4P marketing mix (product, price, place and promotion). SWOT analysis compares between external factors that are opportunities and threats with internal factors that are strengths and weaknesses that produce four alternative components of strategy namely SO, ST, WO, and WT. Based on the research that has been done, Discovery Kartika Plaza Hotel offers wedding ceremony package and supported with 5 wedding dinner venues with outdoor concept in the form of garden beach view and has 1 ballroom but does not have chapel as an attraction. Wedding package prices offered to prospective couples are quite competitive with competitors but do not yet have prices for weekdays, weekends, low season and high season which are considered quite detrimental. It has two kinds of distribution channels namely direct distribution (internet, social media, telephone, and e-mail) and indirect distribution through third parties.

scholarly journals Analysis of marketing mix elements of non-wood forest products in central Serbia

2010 ◽  
pp. 83-100
Author(s):  
Jelena Nedeljkovic ◽  
Ljiljana Keca
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Forest Products ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
High Quality ◽  
Biological Origin ◽  
Socio Economic Development ◽  
Medium Enterprises

Demand for high-quality products of biological origin has been increasing, in accordance with changes in objectives of forest management, which are caused by socio-economic development. Although non-wood forest products (NW?FPs) have been collected and used for generations, only in recent decades their importance has been recognized. The aim of this paper is to analyze marketing strategies of companies involved in processing and distribution of NWFPs. Due to the specificity and comprehensiveness of the problem, the various general and specific methods and techniques, which are used in the study of marketing elements, have been applied. A?WOT analysis was applied in order to better interpret results of SWOT analysis. The survey was conducted among small and medium enterprises dealing with NWFPs in central Serbia. Conducted research determined the most important final products, prices, types of promotion and structure of distribution channel.

scholarly journals STRATEGI BAURAN PEMASARAN KERAJINAN TENUN IKAT PADA CV. SILVI MN PARADILA DI DESA PARENGAN KECAMATAN MADURAN KABUPATEN LAMONGAN

2017 ◽  
Vol 11 (1) ◽  
pp. 91
Author(s):  
Nasehatul Khoiriyah ◽  
Joko Widodo ◽  
Hety Mustika Ani
Keyword(s):  
Direct Marketing ◽  
Personal Selling ◽  
Distribution Channel ◽  
Marketing Mix ◽  
Selling Price ◽  
Price Promotion ◽  
Product Price ◽  
Observation Methods ◽  
Marketing Mix Strategy

The marketing mix strategy is one of the efforts undertaken by the company to increase product sales and earn profits for the company consisting of four groups, namely: product, price, promotion, and place or distribution channel. This study aims to describe the marketing mix strategy related to product, price, promotion, and place conducted by the owner of tenun ikat handicraft business of CV. Silvi MN Paradila in Parengan village, Maduran district, Lamongan regency. This research is a descriptive qualitative research. Determination of research location uses purposive area method, while the determination of subject and informant research using purposive method. Data collection uses observation methods, interviews, and documents. Data analysis used in this research is data reduction, data presentation, and drawing conclusion. The result of the research shows that marketing mix strategy related to product, price, promotion, and place conducted by the owner of tenun ikat handicraft business, namely: product strategy by maintaining product quality, and providing various motives. Pricing strategies are by setting the selling price of the cost of goods and profit margins and setting prices based on 3 levels: low, medium, and high. Promotional strategies are with advertising, publicity, personal selling, and direct marketing. As for the distribution is using direct and indirect distribution.

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