scholarly journals The Development of Seaweed at DI PT. Bantimurung Indah Maros Regency

2016 ◽  
Vol 8 (1) ◽  
pp. 30-37
Author(s):  
Yuliana
Keyword(s):  
Swot Analysis ◽  
Least Squares Method ◽  
Geographical Location ◽  
Marketing Mix ◽  
Raw Material ◽  
Environment Analysis ◽  
Industrial Companies ◽  
South Sulawesi ◽  
Market Shares ◽  
Marketing Systems

This study aims to know the marketing systems, market shares, sales projection for next 5 years, and marketing prospects of processed seaweed (Semi Refine Carrageenan) at PT. Bantimurung Indah Maros. This study was conducted at PT. Bantimurung Indah Maros located at Dr. Sam Ratulangi Street, Maros Regency, South Sulawesi. This company was one of the branches of Bosowa Group producing processed seaweed. Data collected were processed seaweed production, export realization of processed seaweed, realization of processed seaweed according to types/specification (2003-2007), and industry companies/export-destination countries of processed seaweed at PT. Bantimurung Indah Maros. According to marketing mix analysis of marketing systems of processed seaweed (Semi Refine Carrageenan) of PT. Bantimurung Indah Maros, it was shown that the marketing systems was sales of processed seaweed products (Semi Refine Carrageenan) to industrial companies in the international scale with “Systems Sales” method started by conducting business negotiation with buyer candidates in which it was included the application of all marketing mix variables such as product (sample shipping), price (price offerings), distribution (goods delivery/delivery time) and promotion (local, national and international exhibitions, international seminars and conferences, and internet). According to market shares analysis it was shown that when processed seaweed products (Semi Refine Carrageenan) were converted to dry seaweed (raw material) with sucrose content of 25 %, PT. Bantimurung Indah Maros controlled average market shares of 12, 79% for the last 5 years (2003-2007), and for SRC (TG) products it controlled market shares of 100% in South Sulawesi. According to prediction analysis of processed seaweed exports (Semi Refine Carrageenan) bulk volume (ton) and value (US$) by using Least Squares method it was shown that sales volume averaged -305.41 ton/year with value of US$ -159.548, 8 per year for next 5 years (2008-2012). According to External and Internal Environment analysis (SWOT Analysis it was shown that PT. Bantimurung Indah Maros has much strength, especially in marketing section (company reputation, quality reputation and so on), has many weaknesses (limitations in technology, production facility, and so on), and has many opportunities (prospects of seaweed use, geographical location, and so on).

The Analysis Of Marketing Mix Strategy Of Wood Processing In Increasing The Salling Margin

2021 ◽  
Vol 1 (12) ◽  
Author(s):  
Bunyamin Bunyamin
Keyword(s):  
Swot Analysis ◽  
Marketing Mix ◽  
Wood Products ◽  
Wood Processing ◽  
South Sulawesi ◽  
Marketing Mix Strategy ◽  
Time Required ◽  
The City ◽  
The Three Rs ◽  
Sampling Approach

The purpose of this study is to analyze whether the application of the marketing mix strategy through the SWOT formulation can increase the sales volume of processed wood. This research was conducted at the office of PT. Three "Rs" located at Jalan Sultan Abdullah No. 75 Makassar, with the research time required by the author is approximately 3 (three) months starting from the beginning of May to July 2009. The population in this study are all consumers who use processed wood products, for housing development purposes in South Sulawesi, especially in the city of Makassar in the last year, so the population in this study is unknown. While the sample is as many as 300 respondents. Sampling was used using a non-probability sampling approach and the judgment method. Based on the results of the application of SWOT analysis, it appears that the strategy used by PT. The three "Rs" of Makassar in increasing processed wood sales are implementing the SO strategy, which is to make strengths to take advantage of opportunities, then the WO strategy by minimizing weaknesses to maintain opportunities, then the ST strategy using strengths to overcome threats and WT strategies that minimize weaknesses and avoid threats.

The use of marketing tools for effective marketing strategy development and implementation

2019 ◽  
pp. 4-16
Author(s):  
Anna Oliynyk
Keyword(s):  
Marketing Strategy ◽  
Business Processes ◽  
Swot Analysis ◽  
Profit Maximization ◽  
Marketing Mix ◽  
Strategy Development ◽  
Environment Analysis ◽  
Marketing Environment ◽  
Theoretical Approaches ◽  
Market Opportunities

The subject of research is a mix of theoretical and practical aspects in terms of the use of marketing tools for effective marketing strategy development and implementation. The purpose of the research is to figure out and enhance the key theoretical approaches during marketing tools usage, suggest step-by-step marketing tools instructions for each particular stage of marketing strategy. Methodology. The article was written with the use of the methods of critical analysis of scientific literature and Internet sources, abstraction, generalization, the ascent from abstract to the concrete, comparison, analysis and synthesis. Previously mentioned methods gave an opportunity to generalize the scientific approaches to the definition of ‘marketing strategy’ category, consider in detail and compare modern marketing tools for effective marketing strategy development and implementation. The results of the work. Marketing strategy development consists of three main stages: determinating of market opportunities, building the strategy itself with the help of STP-analysis (segmentation, targeting, positioning) and shaping the marketing program (4P marketing mix). For each stage of the strategy is determined a range of tools, that company should implement in order to reach an effective marketing strategy. For instance, for the first stage were proposed such strategic planning tools as SWOT-analysis, Porter’s five forces model and 5C-analysis. All tools mentioned above help the company to identify its strengths and weaknesses comprehensively, to understand its consumers, inner business-processes and influence of external environmental factors, which company is not capable of changing. During the second stage (STP-analysis) were offered company positioning tools like the Value Proposition Canvas (by A. Osterwalder) and Bowman’s Strategic Clock. Consequently, using the results of previous stages a company will have enough information for establishing the 4P marketing mix. Conclusions. The use of mentioned above instruments will allow companies to develop marketing strategies more effectively, by focusing on company business issues and, at the same time, carefully considering the main negative and positive points of the product following ongoing consumer needs for the purpose of profit maximization and the company`s performance improvement. Key words: marketing strategy, marketing environment analysis, marketing tools, segmentation, positioning, targeting.

scholarly journals Strategi Pemasaran dalam Upaya Meningkatkan Penjualan (Studi Kasus: PT XYZ)

2021 ◽  
Vol 5 (6) ◽  
pp. 633
Author(s):  
Muhammad Ihsan ◽  
Nurahma Tresani
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Secondary Data ◽  
Marketing Mix ◽  
Environment Analysis ◽  
Industrial Environment ◽  
Marketing Function ◽  
Swot Matrix ◽  
Strategic Position ◽  
Resource Function

The purpose of this study is to determine the marketing strategy of PT XYZ to increase sales. The method used in this research is descriptive using primary and secondary data which are processed based on the results of interviews with the management of PT XYZ. This research uses internal environmental analysis including Segmentation, Target and Position (STP), Marketing Function, Financial Function, Human Resource Function, Operational Function and Marketing Mix (7P), industrial environment analysis (Porter's 5 Strengths), and external environment (PESTEL). From the analysis of the company environment, it is clarified using the IE Matrix and the SWOT analysis resulting in 4 sets of alternative strategies in the SWOT Matrix. Based on data from the company's internal and external environmental factors, the IFE Matrix is 2.96 and the EFE Matrix is 3.06, then the IE Matrix is in quadrant II, where the strategic position of PT XYZ is in a position of growth and development which describes the condition of the company is growing and developing. The result of PT XYZ's SWOT quadrant is in quadrant I, where the strategy commonly used is to support aggressive growth policies. Tujuan dari penelitian ini adalah untuk menentukan strategi pemasaran perusahaan PT XYZ dalam upaya meningkatkan penjualan. Metode yang digunakan dalam penelitian ini adalah deskriptif menggunakan data primer dan sekunder yang diolah berdasarkan hasil dari wawancara dengan manajemen PT XYZ. Penelitian ini menggunakan analisis lingkungan internal meliputi Segmentasi, Target dan Posisi (STP), Fungsi Pemasaran, Fungsi Keuangan, Fungsi Sumber Daya Manusia, Fungsi Operasional, dan Bauran Pemasaran (7P), analisis lingkungan industri (5 Kekuatan Porter’s) dan lingkungan eksternal (PESTEL). Dari analisis lingkungan perusahaan, diperjelas dengan menggunakan Matriks IE dan analisis SWOT menghasilkan 4 set strategi alternatif pada Matriks SWOT. Berdasarkan data dari faktor lingkungan internal dan eksternal perusahaan, didapatkan Matriks IFE adalah 2.96 dan Matriks EFE adalah 3.06, maka Matriks IE berada di kuadran II, dimana posisi strategis PT XYZ berada pada posisi pertumbuhan dan pembangunan yang menggambarkan kondisi perusahaan sedang bertumbuh dan berkembang. Hasil kuadran SWOT PT XYZ berada di kuadran I, dimana strategi yang biasa digunakan adalah mendukung kebijakan pertumbuhan yang agresif.

scholarly journals STRATEGI PENGEMBANGAN USAHA BERAS SEHAT PADA CV PURE CIANJUR DI KABUPATEN CIANJUR

2019 ◽  
Vol 9 (1) ◽  
pp. 33-52
Author(s):  
Agrivinie Rainy F ◽  
Rita Nurmalina ◽  
Amzul Rifin
Keyword(s):  
Swot Analysis ◽  
Raw Material ◽  
Internal Factors ◽  
Alternative Strategies ◽  
Environment Analysis ◽  
Architecture Model ◽  
Organic Certification ◽  
Material Supply ◽  
Quality Of Products

The objectives of this research are to identify the factors that exist in the internal and external environment that become the strengths, weaknesses, threats, and opportunities for CV Pure Cianjur, formulate alternative strategies and determine the priority strategies that can be run CV Pure Cianjur in developing business, mapping program recommendations from alternative strategies in the development of healthy rice business on CV Pure Cianjur. The method research use internal and eksternal environment analysis, formulation strategy using SWOT analysis, weighting strategy priorities through preparation of hierarchy based on the SWOT framework (A’WOT) and the program recommendation made by the strategic architecture model. Internal factors of company : strength (S) is the quality of products (0,377) and weaknesses factor (W) is discontinuity of raw material supply (0,402). External factors of company opportunities (O) is the natural resources of Cianjur Regency (0,181) and threats (T) factors is the substitution products (anorganic rice) (0,349). Priority of strategic alternatives is conduct preparation and registration for organic certification (0,299). Implication of alternative strategies is devided into two groups, where is 11 programs recommendation that run gradually and 7 programs recommendation that run regularly.

scholarly journals Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Rumah Makan Pecak Hj. Sadiyah Cilodong Depok

2020 ◽  
Vol 3 (1) ◽  
pp. 22-47
Author(s):  
Reza Fauzi Ikhsan ◽  
Abrista Devi ◽  
Ahmad Mulyadi Kosim
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Raw Material ◽  
Product Price ◽  
Online Delivery ◽  
Material Sources ◽  
Delivery Services ◽  
External Conditions ◽  
Qualitative Descriptive

This research begins from a phenomenon that describes the condition of restaurants in Indonesia as inseparable from problems related to marketing strategies, so that it can affect the existence of restaurants in competition and survival. This was a real reflection that cannot be avoided by a business. The research objective was to formulate the most appropriate marketing strategy in accordance with the applied marketing mix by looking at the internal and external conditions that are owned by Pecak Hj. Sadiyah Restaurant. This research was a qualitative descriptive study using marketing strategy theory. Data technique used observation, interviews, documentation, and questionnaires. Data analysis performed was data reduction, data presentation, data lever, and SWOT analysis. These research results have identified the marketing mix, such as product, price, place, and promotion. Then identified indicators in the internal environment as legality, agile operational managers, increasing income every year, quality food, strategic location, halal certification, good cooperation between workers, low prices with high taste, effective distribution channels, and leadership relationships with employees. good. Weaknesses include no offering motivation, no meetings, poor work management, minimal human resources, parking areas, and limited distribution areas. The external environment was able to take advantage of opportunities from abundant raw material sources, developing technology, consumptive culture of society, online delivery services, and high consumer loyalty. Related threats include unstable raw material prices, unstable public interest, shifting of consumers to competitors, and developments since Covid-19, so that the most appropriate marketing strategy was formulated for the development of Pecak Hj. Sadiyah Restaurant in minimizing the weaknesses and threats that threaten.  

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Pembuatan Gula Semut dari Gula Merah Kelapa di Kabupaten Bulukumba

DEDIKASI ◽  
2019 ◽  
Vol 21 (1) ◽  
Author(s):  
Diana Eka Pratiwi ◽  
Army Auliah ◽  
Maryono Maryono
Keyword(s):  
Shelf Life ◽  
Economic Value ◽  
Raw Material ◽  
Selling Price ◽  
Sugar Production ◽  
Brown Sugar ◽  
South Sulawesi ◽  
Palm Sugar

Herlang Subdistrict is the largest producer of coconut juice (along with Selayar Regency and JenepontoRegency) which is the raw material for coconut sugar production in South Sulawesi. Tugondeng Village is one ofthe villages in Herlang District. About 80% of Tugondeng villagers work in the coconut sugar manufacturingindustry. However, this potential has not well developed due to the low economic value of brown sugar. To increasethe selling price of coconut sugar produced by Tugondeng Village, efforts need to be made to process coconut sapand coconut sugar into products which have higher selling price, namely palm sugar. The steps taken to achieve theobjectives of this activity were : (a) presentation of material on how to process coconut sap and coconut sugar intopalm sugar; and (b) demonstration of preparing palm sugar from coconut sap and coconut sugar. The resultsobtained show that the process of making palm sugar from coconut sap and coconut sugar is quite simple and thepalm sugar produced has longer shelf-life than coconut sugar

scholarly journals STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

2020 ◽  
Vol 2 (1) ◽  
pp. 23-40
Author(s):  
Ni Nyoman Wulan Antari ◽  
Riza Wulandari
Keyword(s):  
Swot Analysis ◽  
Corporate Strategy ◽  
Marketing Mix ◽  
Hotel Management ◽  
Strategy Formulation ◽  
Product Price ◽  
Physical Evidence ◽  
Price Distribution ◽  
New Strategy ◽  
Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

scholarly journals Model Regresi Logistik Terboboti Georafis pada Status Kemiskinan Kabupaten/Kota di Provinsi Sulawesi Selatan tahun 2016

2019 ◽  
Vol 1 (3) ◽  
pp. 87
Author(s):  
Sadriana Rustan ◽  
Muhammad Arif Tiro ◽  
Muhammad Nadjib Bustan
Keyword(s):  
Logistic Regression ◽  
Maximum Likelihood ◽  
Maximum Likelihood Estimation ◽  
Geographical Location ◽  
Predictor Variable ◽  
Likelihood Estimation ◽  
Local Form ◽  
South Sulawesi ◽  
Weighted Logistic Regression ◽  
Geographically Weighted Logistic Regression

Abstrak. Analisis regresi logistik digunakan untuk menentukan hubungan antara peubah respon bersifat kategori dengan satu atau lebih peubah penjelas dengan asumsi bahwa respon tidak dipengaruhi oleh lokasi geografis (data spasial). Salah satu metode analisis spasial adalah Model Regresi Logistik Terboboti Geografis (RLTG). Model RLTG adalah bentuk regresi logistik lokal di mana lokasi geografis diperhatikan dan diasumsikan memiliki distribusi Bernoulli. Pendugaan parameter model RLTG menggunakan metode Maximum Likelihood Estimation (MLE) dengan memberikan bobot yang berbeda pada lokasi yang berbeda. Data dalam penelitian ini diperoleh dari publikasi Badan Pusat Statistik, yaitu data dan Informasi Kemiskinan di Provinsi Sulawesi Selatan. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi status kemiskinan di Provinsi Sulawesi Selatan dengan menggunakan model regresi logistik terboboti geografis dengan fungsi pembobot Kernel bisquare. Hasil penelitian menunjukkan bahwa peubah penjelas yang mempengaruhi status kemiskinan di Provinsi Sulawesi Selatan adalah persentase penduduk tidak bekerja dan persentase rumah tangga pengguna jamban bersama.Abstract. Logistic regression a analysis is used to determine the relationship between categorical response variables with one or more predictor variable assuming that the response is not influenced by geographical location (spatial data). One method of spatial analysis is Geographically Weighted Logistic Regression (GWLR). The GWLR model is a local form of logistic regression where the geographical location is considered and assumed to have a Bernoulli distribution. Estimating parameters of the RLTG model uses the Maximum Likelihood Estimation (MLE) method by giving different weights to different locations. The data were obtained from BPS publications, namely Data and Information on Poverty in South Sulawesi Province. This study aims to determine the factors that influence poverty status in South Sulawesi Province using a geographically weighted logistic regression model with kernel bisquare weighting function. The results showed that the explanatory variables that influence the status of poverty in the province of South Sulawesi were the percentage of the population not working and the percentage of common household toilet users.Keywords: logistic regression, kernel bisquare, GWLR and poverty.

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