Are Digital Natives a Single Group?: Differentiation Patterns of Digital Natives Through use Motivation of Social Media and the Concept of ‘Networked Individuals’

2020 ◽  
Vol 37 (3) ◽  
pp. 5-51
Author(s):  
Jeehyun Kim ◽  
Irkwon Jeong
Keyword(s):  
Social Media ◽  
Digital Natives ◽  
Single Group ◽  
Group Differentiation

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

scholarly journals SOCIAL MEDIA IN A CONTENT COURSE FOR THE DIGITAL NATIVES

2015 ◽  
Vol 24 (1) ◽  
pp. 48
Author(s):  
Anita Lie
Keyword(s):  
Social Media ◽  
Classroom Practices ◽  
Digital Technologies ◽  
Digital Natives ◽  
The Internet ◽  
Educational Systems ◽  
Participatory Process ◽  
The Social ◽  
New Knowledge ◽  
The Media

Digital technologies and the Internet have revolutionized the way people gather information and acquire new knowledge. With a click of a button or a touch on the screen, any person who is wired to the internet can access a wealth of information, ranging from books, poems, articles, graphics, animations and so much more. It is imperative that educational systems and classroom practices must change to serve our 21st century students better. This study examines the use of Edmodo as a social media to teach a course in Pedagogy to a class of digital natives. The media is used as an out-of-class communication forum to post/submit assignments and resources, discuss relevant issues, exchange information, and handle housekeeping purposes. A survey of students' responses and discussions on their participatory process leads to insights on how the social media helps achieve the required competences.

scholarly journals BUDAYA KOMUNIKASI PADA PENGGUNA MEDIA SOSIAL FACEBOOK DI ERA NEW MEDIA

2021 ◽  
Vol 2 (2) ◽  
pp. 82-96
Author(s):  
Siti Ani Munasaroh
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Interactions ◽  
Social Relations ◽  
Digital Natives ◽  
Research Approach ◽  
Virtual Ethnography ◽  
Creative Generation ◽  
Use Of Social Media ◽  
Communication Culture

Abstract Social media is the main choice in establishing social interactions in cyberspace in this new media era. The Facebook application as one of the contemporary social media is widely used by Digital natives. As a creative generation in using technology, Digital natives use Facebook as a medium of communication today. Facebook users who are increasing and used continuously have formed a habit that eventually becomes a culture of communication. This research is a qualitative research with a constructivist paradigm that uses a virtual ethnographic research approach. Virtual ethnography is an approach that aims to observe behavior patterns, patterns of life and social relations in virtual life in cyberspace. This study is to determine the communication culture of Digital natives on the use of social media Facebook. And to find out the communication culture formed from the use of Facebook by Digital natives. Keywords: Culture, Communication, New Media, Facebook, Digital natives. Abstrak Media sosial menjadi pilihan utama dalam menjalin interaksi sosial di dunia maya pada era media baru ini. Aplikasi facebook sebagai salah satu media sosial kekinian banyak digunakan oleh Digital natives. Sebagai generasi kreatif dalam menggunakan teknologi, Digital natives memanfaatkan facebook sebagai media komunikasi saat ini. Pengguna facebook yang semakin meningkat dan digunakan secara terus menerus telah membentuk sebuah kebiasaan yang pada akhirnya menjadi budaya dalam berkomunikasi. Penelitian ini merupakan penelitian kualitatif dengan paradigma konstruktivis yang menggunakan pendekatan penelitian etnografi virtual. Etnografi virtual merupakan pendekatan yang bertujuan untuk mengamati pola-pola perilaku, pola kehidupan dan relasi sosial dalam kehidupan virtual di dunia maya (cyber) Penelitian ini hendak mengkaji tentang, perubahan dan budaya komunikasi Digital natives pada penggunaan facebook di era media baru, sedangkan Tujuan dari penelitian ini adalah Untuk mengetahui budaya komunikasi Digital natives pada penggunaan media sosial facebook. Dan untuk mengetahui budaya komunikasi yang terbentuk dari penggunaan facebook oleh Digital natives. Kata Kunci : Budaya, Komunikasi, Media Baru, Facebook, Digital natives.

Personal Branding Digital Natives di Era Komunikasi Media Baru (Analisis Personal Branding di Media Sosial Instagram)

2020 ◽  
Vol 2 (1) ◽  
pp. 19-30
Author(s):  
Oryza Devi Salam
Keyword(s):  
Social Media ◽  
New Media ◽  
Research Question ◽  
Secondary Data ◽  
Digital Natives ◽  
Primary Data ◽  
Information Communication ◽  
Internet Users ◽  
Qualitative Descriptive ◽  
Personal Branding

The nature of humans in their lives is to carry out communication activities. An individual can be said to communicate with other people if both have an understanding of the meaning of the message conveyed in their interactions. The progress of information communication technology provides an opportunity for individuals to interact more easily through the internet. In 2017, the number of internet users in Indonesia was recorded at 143.26 million, or 54.68 percent of Indonesia's total population. This number increased compared to the previous year, namely in 2016 which was recorded at 132.7 million. Of the numbers recorded, 130 million of them are active on social media in term of New Media Communication, or noted as information technology-based communication, makes social media as primary chosen for individuals interacting socially in cyberspace. This study aims to analyze how the personal branding forming in social media instagram refer to eight laws of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. The best personal branding must be meets on these eight laws. The type of research conduct as qualitative descriptive, which the method is case study. The data used are primary data from interviews with selected informants and secondary data: documents in the form of photos and texts of digital natives on their Instagram. The data were analyzed by data reduction, data display by arranging it according to the pattern and then verification that is drawing the conclusion to answer the research question. Refer to the results of the study, the conclusion is personal branding of digital natives on Social Media Instagram need to be manage to meet all eight laws of personal branding.Keywords: Communication, Digital Natives, New Media, Social Media

Information Technologies for Adolescents

2014 ◽  
pp. 202-216
Author(s):  
Lesley Farmer
Keyword(s):  
Social Media ◽  
Digital Divide ◽  
Technology Use ◽  
Information Technologies ◽  
Digital Technologies ◽  
Digital Natives ◽  
Digital World ◽  
Access To Technology

Adolescents live in a technology-enhanced world. However, significant subpopulations lack physical and intellectual access to digital technologies. Content and communications providers format and disseminate information in a variety of ways. In response, teens who use technology tend to employ a variety of platforms, choosing the tool to match the content and purpose. Social media has been the technology of choice for teenagers, leveraging their social and creative needs. Educators of teens need to incorporate technology into their practices, providing access and opportunities for teens to optimize their technology use. Today's adolescents, ages 12 to 18, are often characterized as digital natives because many of them have grown up in a digital world. Most of them have some kind of access to technology, although the digital divide still exists. The technologies teens access and use are described in this chapter.

scholarly journals An Asian Disruptive Collaboration for the “Now” Generation, Why Not?

2018 ◽  
Vol 1 (1) ◽  
pp. 58-62
Author(s):  
Paul Nugraha
Keyword(s):  
Social Media ◽  
Digital Natives ◽  
Music Videos ◽  
Young Generation ◽  
Parallel Processes ◽  
The Past

The present young generation in Indonesia recently use the nickname of the “now” generation, or the “now” era, which is somehow similar with the more popular term “digital natives” (Prensky, 2001). The term “now” refers to something which is totally different, and not connected to the past. When the “now” generation of students come to class, most of them do not bring any book nor any note, not even a pen! They just bring a sole but powerful device, the smartphone. In the classroom or anywhere they go, they are always busy with it. They usually do multitasking & parallel processes like chatting, texting, searching, while constantly bombarded with games, music, videos and social media. When they study or write a paper, all gadgets are turned on simultaneously: the computer to work on, stereos, television, and off-course the smartphone to keep getting connected. All the gadgets are in function at once.

scholarly journals Millennials: Fear of Missing Out (FOMO) and Social Media Engagement

2021 ◽  
Author(s):  
Tahia Alam
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Psychological Health ◽  
Digital Natives ◽  
Management Team ◽  
Relationship Building ◽  
Communication Process ◽  
The World ◽  
Ideal Tool ◽  
Task Oriented

Communication between employees play a crucial role in increasing the productivity in the workplace. Social media is an ideal tool that can be used to enhance the communication process between the employees. This tool can be used to retrieve an insurmountable amount of information. Nevertheless, the usage of social media has two different consequences known as the “dual effects”: productive behaviors (task-oriented and relationship-building) and unproductive behaviors (deviance) at work (Carlson D., Carlson J. & Harris, 2016). It is essential for organizations to understand what drives Millennial employees and what tools they prefer to utilize in the workplace. Understanding Millennials’ characteristics will enable the management team to lead them appropriately and thus elicit more productive outcomes. Millennials have certain characteristics that distinguish them from previous generations. They are known as “digital natives” as the idea of technology has been ingrained in their mind since birth. (Myers, Sundaram & Vodanovich, 2010). This generation expects an abundance of information, aims for the speed of communication and multi-tasking, and are willing to share their experiences with the world via social networks (Krishen et al, 2016). In this study, we will see how social media can have an impact on their psychological health.

scholarly journals Understanding Perception and Motivation in Sharing Information by Digital Natives in Social Media

2020 ◽  
Vol 6 (1) ◽  
pp. 57
Author(s):  
Muhammad Rifky Nurpratama
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Quantitative Methods ◽  
Digital Natives ◽  
Age Difference ◽  
Wide Audience ◽  
The Social ◽  
The Difference ◽  
Negative Impacts ◽  
Share Information

Background of the study: The phenomenon of sharing information by all members of the public, especially digital natives. The phenomenon of sharing information is most visible done on social media such as WhatsApp, Instagram and line. Information sharing activities seem easy to do, especially on social media with a variety of features that have been provided and a variety of information that is spread. Even sharing information can have an impact, both positive like increasing knowledge or negative impacts such as creating information hoaxes.Purpose: Not yet known explicitly actually what lies behind someone, especially the digital generation natives share information on social media. To find out what is the background of someone sharing information on social media, therefore this study wants to find out from the aspect of perception and motivation regarding information sharing activities carried out by digital natives on social media.Method: This research uses quantitative methods, while the test carried out is path analysis. The population and sample of this study were S2 students in Information Management and Library and S1 Faculty of Social and Politics UGM. The population was chosen because they want to know the differences in perceptions and motivations of digital generations from the perspective of the level of education and age, apart from the social aspects of each student in sharing information on social media.Findings: The results of this study found that the perception of MIP students' information sharing was higher than that of FISIPOL students, but on the contrary, the motivation to share information on FISIPOL students was higher than MIP students. The difference is based on the age difference of MIP students who are more mature than FISIPOL students so that their perceptions about sharing information are wiser, but the motivation of FISIPOL students is higher because sharing information is not only for formal matters but also for informal matters such as finding one's reputation and pursuing prizes.Conclusion: Digital natives' perception in sharing information on social media is sharing information because it is seen to be beneficial to other individuals, sharing information is fun and can invite others to jointly understand and discuss together the latest information. For digital natives motivation in sharing information on social media, intrinsically to meet self-satisfaction. Examples such as being able to add insight and can discuss with other individuals. Whereas extrinsically is the motivation to share information because it can help others, especially when the information they have is useful and worth sharing. In terms of information sharing activities themselves, the digital natives really understand and pay attention to the type of information and the quality of information that will be shared before they share it with a wide audience.

Connecting With Generation Z Through Social Media

2019 ◽  
pp. 124-147 ◽  
Author(s):  
Brian Bourke
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Digital Natives ◽  
Education Professionals ◽  
Generation Z ◽  
Higher Education Professionals ◽  
Use Of Social Media ◽  
Participation In Higher Education

When it comes to Generation Z's participation in higher education, few topics receive as much attention as their use of social media. However, much of the focus rests on marketing to Generation Z through social media. The connectedness of Generation Z is accompanied with assumptions about their technological abilities. Although they are generally comfortable with technology, their tech acumen is likely limited. Members of Generation Z are often labeled as “digital natives,” a term that suggests that because of the omnipresence of technology in their lives from birth, that they are naturally skilled and competent with many, if not all, forms of technology. The purpose of this chapter is to offer strategies for higher education professionals in connecting with members of Generation Z through social media.

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