scholarly journals Pelatihan Pemasaran Melalui Media Sosial Dalam Meningkatkan Penjualan Produk UMKM Di PLUT KUMKM Tulungagung

2021 ◽  
Vol 1 (1) ◽  
pp. 45-52
Author(s):  
Nurani Nurani ◽  
Eni Widhajati ◽  
Eni minarni ◽  
Mukhamad Eldon
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Business People ◽  
Marketing Model ◽  
Increasing Knowledge ◽  
Use Of Social Media ◽  
Medium Enterprises ◽  
Product Promotion

Abstract Micro, Small and Medium Enterprises play an important role in improving the economy and welfare of the community. The ability to compete and market products is one of the spearheads for business actors to exist and be competitive. There are many factors that influence the success of a business, however how a product can dominate the market is one of the priorities that business actors must do. In the era of the Industrial Revolution 4.0, business people can no longer rely on conventional marketing, they must also start marketing their products online. This shift in the marketing model must be carried out immediately by business actors so that their products are able to compete in the global market. In this context, the business actors have been assisted by PLUT KUMKM Tulungagung which  have experienced in solving many problems in terms of marketing,. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The method used in this activity is training and mentoring. The results of the training and mentoring activities besides increasing knowledge are expected that business actors will also be able to use social media as a means of product promotion and marketing so that sales can increase. Abstrak Usaha Mikro Kecil Menengah berperan penting dalam meningkatkan perekonomian dan kesejahteraan masyarakat. Kemampuan bersaing dan pemasaran produk menjadi salah satu ujung tombak agar pelaku usaha dapat eksis dan berdaya saing. Banyak faktor yang mempengaruhi keberhasilan suatu usaha, namun bagaimana  suatu produk dapat menguasai pasar menjadi salah satu prioritas yang harus dilakukan oleh pelaku usaha. Pada era Revolusi Industri 4.0 pelaku usaha tidak dapat lagi mengandalkan pemasaran konvensional, mereka juga harus mulai memasarkan produknya secara online. Pergeseran model pemasaran ini harus segera dilakukan oleh pelaku usaha agar produknya mampu bersaing dipasar global. Pelaku usaha binaan PLUT KUMKM Tulungagung banyak mengalami kendala dalam hal pemasaran, pelaku usaha masih mengandalkan pemasaran konvensional dan belum memanfaatkan media social secara maksimal sebagai sarana pemasaran produknya. Tujuan kegiatan ini adalah untuk memberikan pengetahuan tentang pemanfaatan media social sebagai media pemasaran dan memberikan ketrampilan kepada pemilik UMKM dalam meningkatkan penjualan produknya. Metode yang digunakan dalam kegiatan ini pelatihan dan pendampingan. Hasil dari kegiatan disamping meningkatkan pengetahuan diharapkan pelaku usaha juga mampu memanfaatkan sosial media sebagai sarana promosi dan pemasaran produk sehingga penjualan dapat meningkat.   

scholarly journals Training on improving and developing business opportunities for micro, small and medium enterprises (UMKM) through online promotions on social media in the building in kelurahan gedung Johor kecamatan Medan Johor

2020 ◽  
Vol 5 (2) ◽  
pp. 509-518
Author(s):  
Aflah ◽  
Puspa Melati Hasibuan ◽  
Erna Herlinda ◽  
Rabiatul Syahriah ◽  
Boy Laksamana
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Business People ◽  
Business Opportunities ◽  
Service Activity ◽  
Use Of Social Media ◽  
Trade Promotion ◽  
Medium Enterprises ◽  
Gathering Place ◽  
Internet Networks

Social media is a gathering place for people using internet networks, not infrequently even on social media people who have the same mutual interests and form a community. The presence of these community groups can certainly be a target for business people to promote their products, including products from MSMEs. Promotion through the community on social media can be done through soft selling. Effective and efficient use of social media by business actors as a means of trade promotion requires guidance and direction through training. Therefore, in this community service activity, training was carried out on improving and developing business opportunities for Micro, Small and Medium Enterprises (MSMEs) through online promotions on social media to MSMEs located in Kelurahan Gedung Johor. The method of implementing activities is carried out in the form of counseling and interactive dialogue with participants. The use of social media is carried out effectively by providing the best service to consumers by conveying honestly and in good faith, about the merchandise being promoted, there are no things to hide, this is useful for building the seller's reputation and maintaining the trust given by consumers so that consumers remain loyal to the merchandise products of these MSME entrepreneurs.

scholarly journals Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang]

2019 ◽  
Vol 2 ◽  
pp. 242
Author(s):  
Tutik Sulistyowati ◽  
Nur Hayatin ◽  
Gita I. Marthasari ◽  
Hidayah B. Qur'ani
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Online Marketing ◽  
Market Place ◽  
Information And Communication ◽  
Online Stores ◽  
Ict Training ◽  
Medium Enterprises ◽  
Women Entrepreneur

The insufficiency of understanding of ICT (Information and Communication Technology) among woman entrepreneur in Indonesia is a problem that needs to be resolved. Because Indonesia has the potential to develop business through e-commerce. At present, there are many small and medium enterprises, especially those spread in Malang Regency, dominated by women as business actors. However, they have difficulties in marketing products, especially online marketing. To overcome this problem, we proposed a training program to improve the understanding of ICT for women entrepreneur, especially who is a member of Aisyiyah Organization in Malang. This program will provide ICT training as well as mentoring. Output targets of this program are: 1) partners are able to manage online stores independently; and 2) partners can market their products online through web media, social media, and market place. The material to be provided includes: an introduction to the internet, creating e-mail, marketing through social media, marketing through the market place, and marketing through online web shops. Through the program, the knowledge and skills of women entrepreneur of Aisyiyah Malang can increase so that they can become capital to be more competitive, especially in entering the global market.

scholarly journals EFFECTIVENESS ANALYSIS OF MARKETING SYSTEM ANUGERAH MINA LESTARI SMEs USING FACEBOOK SOCIAL MEDIA

2020 ◽  
Vol 9 (1) ◽  
pp. 11
Author(s):  
Lina Asmara Wati ◽  
Hartati Kartikaningsih ◽  
Mimit Primyastanto ◽  
Supriyadi Supriyadi ◽  
Rhytia Ayu Christianty Putri
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing System ◽  
Epic Model ◽  
Digital Era ◽  
Effectiveness Analysis ◽  
National Economic ◽  
Technological Developments ◽  
Use Of Social Media ◽  
Medium Enterprises

This time, in the digital era, a business cannot be separated from digital marketing, this is by the explanation of technological developments. The existence of Small and Medium Enterprises (SMEs) in Indonesia is a driving factor in the creation of national economic development because it can spur economic growth. The high use of social media, especially Facebook in Indonesia, encourages business people to use social media as marketing media. This is also done by Anugerah Mina Lestari  SMEs. So that researchers feel they are researching the Effectiveness of the UKM Mina Lestari Marketing System Using Facebook Social Media. The research used the EPIC Model which involved 80 samples. The sample is part of the population of product buyers from Anugerah Mina Lestari SMEs. The effectiveness of the Anugerah Mina Lestari SME marketing system through Facebook social media that was analyzed using the EPIC Model with four variables (Empathy, Persuasion, Impact, Communication), showed an EPIC Rate of 2.943 which means that the Anugerah Mina Lestari SMEs marketing system through Facebook social media can be assessed effectively.

scholarly journals Web-Based Micro Small and Medium Enterprises Product Brand Development

2021 ◽  
Vol 1 (1) ◽  
pp. 11-16
Author(s):  
Trustorini Handayani ◽  
I Widianingsih ◽  
S Julianti ◽  
D N Pebriani
Keyword(s):  
Information System ◽  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Human Engineering ◽  
Web Based ◽  
Descriptive Research ◽  
Brand Development ◽  
Qualitative Descriptive ◽  
Medium Enterprises

This research aims to determine the development of Industrial Revolution 4.0 technology in the Micro, Small, and Medium Enterprises (MSMEs) sector, to improve the standard of quality business product brands by creating a web-based information system. To support this research, we used qualitative descriptive research methods to describe existing phenomena, both natural and human engineering, that pay more attention to the characteristics, quality, and interrelationships between activities. The results show that product brand development for web-based small and medium enterprises is compelling so that it will be able to compete with other business product brands globally. This is due to a web-based information system created to introduce various products, the owners of MSMEs products. The information system was designed to input the MSME owners' data, starting from product brands, catalogs, and services. Therefore, the information system can help marketing and improve the owners' ability in the product brand development that can be used to compete in the global market. That way, the society can access various information about superior products from the MSME owners who have a product quality is no less good than other excellent products.

scholarly journals Social Commerce Adoption in SME’s

2018 ◽  
Vol 15 (2) ◽  
pp. 60
Author(s):  
Zakky Zamrudi ◽  
Teguh Wicaksono
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Large City ◽  
Social Commerce ◽  
It Infrastructure ◽  
Self Sufficiency ◽  
Use Of Social Media ◽  
Great Willingness ◽  
Willingness To Use ◽  
Medium Enterprises

Small and medium enterprises (SME’s) has gradually become an economic backbone for several developing country including Indonesia. In several studies, it was assumed that SME's was a sign of self-sufficiency concept. In the economic strike, SME's could sustain the price of several staple goods that are related to society livelihoods such as food and attire. South Kalimantan Province was well known for its authentic fabric namely sasirangan produced by local SME's spread all around the area. SME's are nowadays are inseparable from IT particularly that related to social media to promote their product. The use of IT infrastructure and platform were usually centered in the large city mainly in the capital of province such as Banjarmasin. As an alternative, the use of social media could be employed to empower SME's at county area. This study was aimed to understand the attitude of county area SME's on the use of social media for commerce purposes. The sample involved in this study was 45 Sasirangan SME’s on 5 off-capital counties at South Kalimantan Province. These works use PLS-SEM due to the nature of research was explore the interaction amongst the variable (exploratory factor analysis). The finding shows that in general, SME's entrepreneur has a great willingness to use their social media for commerce purposes. A further discussion of research finding and research limitation will be further discussed in the end of paper.

scholarly journals Social Media Strategies on Brand Awareness at a Small Business Consultancy Firm in South Africa

2020 ◽  
Vol 14 (20) ◽  
pp. 4
Author(s):  
Tarisai F. Rukuni ◽  
Eugine Tafadzwa Maziriri ◽  
Tsepo Mofoka
Keyword(s):  
Social Media ◽  
Business Strategy ◽  
Small And Medium Enterprises ◽  
Theory And Practice ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
Consultancy Firm ◽  
Medium Enterprises ◽  
The Relationship ◽  
Small And Medium Business

<p class="0abstract">Small and medium enterprises – including those in the business consultancy industry – are strategic for the development of the South African economy and for developing marginalised economies through employment creation and income generation. However, the existence of small and medium business consultancy firms is threatened by competitive pressure of multinational consulting firms such as the PricewaterhouseCoopers, McKinsey and KPMG [8]. Small and medium business consultancy firms need to adopt innovative strategies for survival. Appropriate use of social media strategies is one strategy that can be adopted by small and medium business enterprises to influence brand awareness and brand loyalty and to build a competitive edge. An inability to use social media as a business strategy results in poor brand awareness, a decrease in sales, and business closure. It is against this background that this study aimed to assess customers’ perceptions of social media strategies employed by the small and medium business consultancy firm, investigate the relationship between social media strategies and brand awareness, and evaluate the relationship between brand awareness. A quantitative descriptive research methodology, using a structured questionnaire was employed to collect data from a sample of 231 customers at the business consultancy. The Statistical Package for Social Sciences version 25 was employed to conduct descriptive and multivariate analysis, including mean, standard deviation, correlation and regression analysis. Findings indicated that customers had negative perceptions of social media strategies employed by the small and medium business consultancy firm. It was also found that social media strategies had a statistically significant positive relationship with brand awareness and brand acceptance. The research findings hold major implications for theory and practice.</p>

scholarly journals ADOPSI SOCIAL COMMERCE: PEMODELAN UTAUT

2019 ◽  
Author(s):  
zakky zamrudi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Economic Downturn ◽  
Social Commerce ◽  
It Infrastructure ◽  
Community Needs ◽  
Self Sufficiency ◽  
Research Findings ◽  
Use Of Social Media ◽  
Medium Enterprises

Micro, small and medium enterprises (SME’s) are one of the sectors predicted to be the backbone of the economy in developing countries including Indonesia. In recent studies, it was assumed that SMEs are a sign of the emergence of self- sufficiency. In the economic downturn, SMEs are predicted to be able to support several community needs such as food and clothing. The province of South Kalimantan was famous for its authentic fabrics, namely sasirangan which are produced by local SMEs that are spread throughout the area. The sustainability of SMEs today was inseparable from IT infrastructure, especially those which related to promotion. The use of IT infrastructure and platforms is usually concentrated in big cities such as Banjarmasin. As an alternative, the use of social media can be used by SMEs in county area. This study aimed to understand the attitude of county SMEs related to the use of social media for commerce purposes or called as social commerce. The sample involved in this study were 100 Sasirangan business people in 5 districts in South Kalimantan Province. The analysis used in this study was PLS-SEM. The findings in this study indicate that, in general, SME’s entrepreneurs have a great desire to use their social media for trading purposes. Further discussion of research findings and restrictions on research will be discussed further at the end of the paper.

scholarly journals INTRODUCTION OF ONLINE-BASED ACCOUNTING RECORDING SYSTEM FOR SMALL AND MEDIUM ENTERPRISES

ICCD ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 43-47
Author(s):  
Hendi Prihanto ◽  
Meiliyah Ariani ◽  
Dwi Prihatini ◽  
Watriningsih Watriningsih
Keyword(s):  
Industrial Revolution ◽  
Small And Medium Enterprises ◽  
Financial Statements ◽  
Business World ◽  
Business People ◽  
Doing Business ◽  
Accounting Software ◽  
Entrepreneurial Activities ◽  
Medium Enterprises ◽  
Modern Era

Industrial Revolution 4.0 demands every person, in the modern era and full of digitalization to have advantages and uniqueness in order to lead them to win competitions. The existence of many kinds of accounting-based supporting software technology if used properly will bring its users to a profit that can not only minimize the risk of financial statements from materiality, but also the use of human resources. This PKM aims to provide understanding to all parties (the community, students and business people) so that they are skilled in bookkeeping using internet-based accounting software that is low at cost, practical, and safe in doing business. This is because at this time the business world is strongly influenced by information technology, so innovation and learning are needed for the community in advancing the understanding and use of IT. The results of the activity provides understanding and at the same time knowledge to users that will be used practically in business activities, so as to be able to contribute through its operations that help their business development through preparing precise and fast financial statements in providing information for decision making. This activity provides enormous benefits for the community, especially those who pursue entrepreneurial activities because they are effective in their implementation, for that it needs to be done on an ongoing basis in the future by using existing and newer software

scholarly journals Using Toe Framework to Analyze Factors Influencing Social Media Usage by Micro, Small And Medium Enterprises

2021 ◽  
Vol 6 (2) ◽  
pp. 159-164
Author(s):  
Muhammad Ardiansyah ◽  
Peni Sawitri ◽  
Sanusi
Keyword(s):  
Social Media ◽  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Media Usage ◽  
Qualitative And Quantitative ◽  
Data Collection Process ◽  
Regression Techniques ◽  
Toe Framework ◽  
Use Of Social Media ◽  
Medium Enterprises

This study aims to evaluate the factors that influence the use of social media in micro, small and medium enterprises. By using a mixed qualitative and quantitative approach, the study examines the influence of factors based on the TOE (Technology-Organization-Environment) Framework theory. The data collection process was carried out by means of interviews and questionnaires distributed online. From the quantitative analysis conducted on 100 samples using multiple linear regression techniques, it is known simultaneously that the factors in the context of the TOE Framework have a significant effect on the use of social media in MSMEs. In the context of technology, the factors that have a significant effect on the use of social media are the interactivity of social media and the suitability of the technology that has been previously owned. Data analysis was carried out using SPSS 25. The results of the study concluded that the suitability factor, inter-activity and entrepreneurial orientation had a significant effect on the use of social media in MSMEs.

scholarly journals Benefits and challenges in adopting social media for SMEs: A case from Bangladesh

2021 ◽  
Vol 2 (3) ◽  
pp. 171-185
Author(s):  
Most. Tahura Pervin ◽  
◽  
Bipul Kumar Sarker ◽  
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Field Studies ◽  
Relative Advantage ◽  
Innovative Management ◽  
Toe Framework ◽  
Use Of Social Media ◽  
Medium Enterprises ◽  
Structured Questionnaire ◽  
Significant Factors

Abstract Purpose: The purpose of this study was to identify the challenges, Benefits, and various determinants which play an important role in adopting social media among small and medium-sized enterprises (SMEs) in Bangladesh, based on the (Technology-Organization-Environment) TOE Model. The TOE framework seeks to understand the significant factors influencing the decision to adopt social media in SMEs in Bangladesh. Research methodology: In the study, a random sampling method was used to select a representative sample from the existing active SMEs in different regions of Bangladesh. A structured questionnaire was designed to measure constructs such as relative advantage. Preliminary data were collected from 365 small and medium enterprises through field studies. Then the survey data were analyzed using logistic regression (L.R.) of the independent variables included in the TOE framework Results: The outcomes of the study found that only 5 variables: relative advantage, complexity, consistency, top management's assistance, and innovative management factors significantly influence SMEs' decisions to adopt social media. Limitations: The busy schedules of the respondents are key limitations for the study along with the study area. If the study could explore more districts besides Dhaka city, then the study outcomes would be more extensive. Contribution: The results from this study will help SME foundations, research institutes, and government policymakers to formulate strategies for optimal use of social media in SMEs.

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