scholarly journals THE RELATIONSHIP BETWEEN MARKETING MIX AND PATIENT LOYALTY IN INTENSIVE CARE UNIT, ANUTAPURA PUBLIC HOSPITAL PALU

2016 ◽  
Vol 2 (3) ◽  
pp. 125-137 ◽  
Author(s):  
Muhammad Ryman Napirah ◽  
Muh. Jusman Rau ◽  
Hadi Jah
Keyword(s):  
Intensive Care Unit ◽  
Intensive Care ◽  
Public Hospital ◽  
Marketing Mix ◽  
Product Price ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Patient Loyalty ◽  
Relationship Of ◽  
The Relationship

Background: The problem generally faced by hospital is unable to provide something really needed by the customers. One of the main factors is the poor marketing mix of hospital that impacts to low quality and influences the patients loyality.Objective: The research aims to investigate the relationship between marketing mix and patient loyalty in intensive care unit at Anutapura Public Hospital Palu.Methods: This was a cross sectional study involving 97 persons who were randomly selected without considering the level of population. The data were analyzed thought univariat and bivariat on the significance level 95% (p0,05). The marketing mix concept of 7P (product, price, place, promotion, people, process, dan physical evidence). Was used to guide this study.Results: The result of chi-square test indicated that there was a relationship of marketing mix product (p= 0,01), price (p= 0,00), promotion (p= 0,04), people (p= 0,00); and no relationship of marketing mix place (p= 0,21), process (p= 1,00), dan physical evidence (p= 1,00) with patient loyalty.Conclusion: It is expected tht the hospital of Anutapura Palu could increase the strategy of marketing mix for the sake of keeping the patients loyalty as the profit value of the hospital, especially for marketing place, process, and physical evidence. 

The Relationship of Marketing Mix With Patient Loyalty At Inpatient Unit Of Undata General Hospital

2020 ◽  
Vol 10 (1) ◽  
pp. 13-23
Author(s):  
Hapsa Hapsa
Keyword(s):  
General Hospital ◽  
Marketing Mix ◽  
Inpatient Unit ◽  
Bivariate Analysis ◽  
Product Price ◽  
Physical Evidence ◽  
Patient Loyalty ◽  
Relationship Of ◽  
The Relationship ◽  
Central Sulawesi

Hospital is an individual health care institution plenary, bused on continuous improvement in service quality and active marketing management. The marketing mix consists of 7P namely product, price, place, promotion, people, process, and physical evidence. The (RSUD) Undata Central Sulawesi Province is a referral hospital  where the number  of general patient visits  in  the inpatient unit has decreased over the past 3 years, indicating a decrease in patient loyalty. This study aims to determine the relationship of marketing mix with patient loyalty in the inpatient unit of the regional general hospital (RSUD) Undata Central Sulawesi  Province.  The  research  method  used  is  quantitative  with  a  cross sectional approach. The population is all inpatients of the undata general hospital which number 1.255 sampling technique was proportional stratified sampling. Data analysis used in this study is univariate and bivariate analysis with a value of p≤0,05. The results show that there is a marketing mix relationship product (p=0,000), price (p=0,002), place (p=0,001), promotion (p=0,000), people (p=0,000), process (p=0,000), and physical evidence (p=0,018) with patient loyalty in the inpatient unit of the regional general hospital undata in palu. It is expected that the (RSUD) Undata Palu will further improve the quality of its marketing  mix  in  SDM  professionalisme,  service  speed,  physical quality,  and hospital equipment.

scholarly journals HUBUNGAN ANTARA BAURAN PEMASARAN DENGAN LOYALITAS PASIEN RAWAT JALAN DI RUMAH SAKIT DAERAH KALISAT KABUPATEN JEMBER TAHUN 2017

IKESMA ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 45
Author(s):  
Yuliasfa Sirrul Hayati ◽  
Christyana Sandra ◽  
Yennike Tri Herawati
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Significant Relation ◽  
Product Price ◽  
Product Mix ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Patient Loyalty ◽  
Place Promotion ◽  
Cross Sectional Design

Marketing mix in hospital is ​​a group of controllable variables that can be used by hospitals to influence the reaction of service buyers. The marketing mix consisting of 7P (Product, Price, Place, Promotion, Process, Person, and Physical Evidence) can affect patient loyalty. This study aims to analyze the relationship between marketing mix and patient loyalty. The study method used is analytic with cross sectional design. The sample of study is 90 respondents using systematic random sampling technique. The result showed that most respondents rated the product mix (82%), the price mix (81%), the place mix (72%), the process mix (79%), the mix (84%), and the physical evidence mix (82% ) is good. However, most respondents rated promotion mix (92%) classified as less good. Based on the results, it is concluded that there is no significant relation between place mix and physical proof mix with patient loyalty, and there is significant relation between product mix, price mix, promotion mix, and process mix with patient loyalty. To increase loyalty patients can improve or maintain product mix, price mix, promotion mix, process mix, and people mix.

scholarly journals Hubungan Bauran Pemasaran Jasa Pelayanan Keperawatan dengan Loyalitas Pasien

2015 ◽  
Vol 3 (2) ◽  
pp. 186
Author(s):  
Nova Rita
Keyword(s):  
Research Result ◽  
Marketing Mix ◽  
Chi Square ◽  
Cross Sectional ◽  
Nursing Service ◽  
Nursing Services ◽  
Patient Loyalty ◽  
Relationship Of ◽  
The Relationship ◽  
Logistic Regression Test

ABSTRACTHigh public interest to go abroad for treatment need to be a particular concern for hospitals in the country. The hospital is not only able to create berkelualitas services but also need to create loyalty to the patient. Loyalty will be created if any implementation of nursing services mix well done. This study aims to determine the relationship of nursing mix shipping services with patient loyalty. This type of survey research with cross sectional analytic study with a sample of 68 people. The way to get the sample with stratified proportional is random sampling. The research result was analyzed by using chi square and logistic regression test. The result of research showed that there is a significant relationship between the marketing mix with nursing service ( product, place, price, promotion, people, and process, as well as physical evidence) with the patient loyalty in which score p > 0,05. A conclusion of the research is simplified that there is a relationship between the marketing mix with hospital service for the patient loyalty. The relationship could be seen at people variable and health insurance with patient loyalty. The development division for service and marketing at hospital is necessary to apply the specific cost as to promote the old patient and the qualified service of nursing. The other major focus want to develop the healthy service of nursing treatment, also provide the patients’ satisfaction, thus  it make patients’ loyalty on the installation of hospitality of Ambun Pag.Keywords: mixed, marketing, loyalty, patients

scholarly journals Efektivitas Pelaksanaan Marketing Mix 9P Terhadap Kepuasan Pelayanan Klinik Rawat Jalan Rumah Sakit

2020 ◽  
Vol 6 (1) ◽  
pp. 28
Author(s):  
Satriya Wijaya ◽  
Agus Aan Adriansyah
Keyword(s):  
Public Relations ◽  
Marketing Mix ◽  
Public Relation ◽  
Product Price ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Place Promotion

Abstrak   Di era MEA ini, kepuasan pelanggan akan pelayanan jasa kesehatan salah satunya disebabkan oleh bagaimana pelaksanaan bauran pemasaran. Bauran pemasaran yang bisa dikatakan paling terkini untuk saat ini yaitu bauran pemasaran 9P. Salah satu organisasi penyedia jasa kesehatan di Indonesia yang telah melaksanakan bauran pemasaran 9P yaitu Rumah Sakit Islam Jemursari Surabaya. Namun, dari 9 komponen ini implementasinya masih belum optimal terutama untuk Public relations dan Power. Variabel Public relations dan Power sangat penting untuk mendukung terciptanya kepuasan konsumen yang berkelanjutan. Maka, pihak rumah sakit perlu memperhatikan kembali aspek bauran pemasaran demi menjaga kepuasan pasien dan menjaga respon baik pasien sebagai upaya rumah sakit dalam mempertahankan pelanggan lama untuk tetap memanfaatkan jasa pelayanan kesehatan. Penelitian ini termasuk jenis penelitian observasional sedangkan disain penelitian adalah penelitian cross sectional. Besar sampel penelitian ini sejumlah 87 responden yang ditentukan dengan menggunakan rumus yang digunakan untuk penelitian yang bersifat survei atau observasional. Variabel yang diamati adalah efektivitas pelaksanaan Marketing Mix (9P) mulai variabel Product, Price, Place, Promotion, People, Process, Physical Evidence, Public relations, Power terhadap kepuasan pelayanan. Analisis data dilakukan dengan tabulasi silang dan analisis pareto 80/20. Hasil penelitian menunjukkan Marketing mix product, place, promotion, people, process, physical evidence, public relation, power belum efektif karena pasien yang sangat puas masih dibawah 80%. Hanya Marketing Mix price responden yang cukup puas 100% dan ini bisa dikatakan cukup efektif karena melebihi 80%. Sedangkan Marketing Mix 9P dikatakan belum efektif karena walaupun sebagian responden mengatakan sudah cukup optimal namun pasien yang cukup puas masih dibawah 80%. Kata Kunci: efektivitas marketing mix 9P, Marketing mix 9P, Marketing mix 9P terhadap kepuasan pelayanan

scholarly journals Kajian Penggunaan Antibiotik pada Neonatus Intensive Care Unit di Sebuah Rumah Sakit Pemerintah di Surabaya

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Felix Hidayat ◽  
Adji P. Setiadi ◽  
Eko Setiawan
Keyword(s):  
Intensive Care Unit ◽  
Intensive Care ◽  
Combination Therapy ◽  
Neonatal Intensive Care Unit ◽  
Neonatal Intensive Care ◽  
Public Hospital ◽  
Cross Sectional Study ◽  
Adverse Outcomes ◽  
Utilization Review ◽  
Cross Sectional

Penggunaan antibiotik menjadi salah satu terapi yang banyak diberikan pada bayi di Neonatal Intensive Care Unit (NICU). Penelitian ini ditujukan untuk mengetahui profil dan mengkaji biaya, ketepatan dan ketercampuran atau kompatibilitas penggunaan antibiotik pada pasien di NICU salah satu rumah sakit pemerintah di Surabaya dalam kurun waktu November–Desember 2015. Penelitian ini merupakan penelitian potong lintang yang dilakukan secara prospektif dengan memanfaatkan data rekam medis sebagai sumber data utama. Seluruh informasi yang diperoleh dari pasien NICU yang menggunakan antibiotik dan masuk dalam kriteria inklusi dan eksklusi dianalisis secara deskriptif. Total 32 orang pasien dilibatkan dalam penelitian ini. Penggunaan antibiotik terdiri dari 25 kali penggunaan antibiotik tunggal dan 14 kali penggunaan antibiotik kombinasi. Ampisilin merupakan antibiotik tunggal yang paling banyak digunakan, sedangkan penggunaan antibiotik kombinasi terbanyak adalah penggunaan kombinasi ampisilin dan gentamisin. Dari total seluruh pasien, hanya terdapat 13 pasien dengan diagnosis infeksi dan hanya 2 pasien (15,38%) yang mendapat terapi antibiotik yang tepat. Proses pergantian terapi didominasi oleh proses de-eskalasi yaitu sebesar 44,44%. Berdasarkan analisis kompatibilitas, terdapat banyak pencampuran sediaan antibiotik intravena yang tidak dapat diklasifikasikan compatible atau not compatible akibat tidak tersedianya informasi terkait kompatibilitasnya. Biaya penggunaan antibiotik yang harus dikeluarkan pasien rata-rata sebesar Rp265.252,00 (min–max= Rp16.100,00 s.d. Rp2.091.590,00). Ketepatan penggunaan antibiotik di ruang NICU perlu ditingkatkan sebagai upaya untuk meminimalkan risiko dampak negatif khususnya peningkatan biaya dan risiko resistensi.Kata kunci: Biaya antibiotik, kajian penggunaan antibiotik, kompatibilitas, neonatal intensive care unit Antibiotics Utilization Review in a Neonate Intensive Care Unit of a Public Hospital in SurabayaAbstractAntibiotic is frequently used in the Neonatal Intensive Care Unit (NICU). The aim of this study was to identify the usage pattern and to review the cost, appropriateness, and compatibility of antibiotics given to the patients in the NICU of one public hospital in Surabaya during November to December 2015. This was a cross-sectional study using medical record as the main source of the data. All information about eligible patients receiving antibiotics in the NICU was analysed descriptively. A total of 32 patients was involved in this study. The antibiotics utilization profile consisted of 25 single and 14 combination therapy. Ampicillin and ampicillin-gentamycin were found as the most frequently used in the single and combination therapy, consecutively. From all patients received antibiotics, 13 patients had confirmed with infections problem and only 2 patients (15.38%) received appropriate antibiotics therapy. From all therapeutic modification made, 44.44% was de-escalation. According to the compatibility analysis, lots of antibiotic intravenous admixtures in this research could not be clearly identified as compatible or not compatible because no information was available. The average cost of antibiotics per patient was IDR 265,252 (range IDR 16,100 to IDR 2,091,500). There is a need to optimize the use of antibiotics in the NICU in order to minimize the risk of adverse outcomes especially the increased cost and risk of resistance.Keywords: Antibiotics utilisation review, compatibility, cost of antibiotics, neonatal intensive care unit

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