scholarly journals RURAL TOURISM – EMPOWERING LOCAL PEOPLE AND FOSTERING COMMUNITY DEVELOPMENT

Author(s):  
Dr. Srijib Shankar Jha

With its rich cultural heritage, historical monuments, and natural resources, India is a world-renowned tourist destination. India’s tourism industry has emerged as a major economic driver, generating significant foreign exchange earnings. Tourism is a major global industry, contributing 11% of global GDP. Rural tourism in India has enormous potential due to India’s vast rural diversity. Rural tourism in India is envisioned to create jobs and a vibrant local economy by reviving old art and crafts and preserving rural India culture. A counter-urbanization syndrome has developed as a result of the stress of city living. This has sparked a surge of interest in rural areas. Other causes, such as increased wellness awareness, greater interest in heritage and culture, enhanced accessibility, and environmental sensitivity, are all contributing to the trend toward rural tourism. Following COVID-19, tourist recovery usually begins at a local level. Before there is a strong demand for foreign travel, tourists opt to stay closer to home for a weekend escape or travel locally. Road trips may become more popular. Drive-ins are more likely to be chosen by families and children, especially on weekends and during short vacations. This paper attempts explore the process of Rural Tourism from the point of view of empowering local people and fostering community development. KEYWORDS : Rural Tourism, community development, sustainability, empowerment.

Patan Pragya ◽  
2021 ◽  
Vol 9 (02) ◽  
pp. 155-163
Author(s):  
Malati Kaini

This paper has focused upon the rural tourism in Nepal and the impacts of COVID-19 on its development. In Nepal tourism mostly occurs in rural environments and involves rural experiences. Wonderful rural cultures and traditional farming are attracting tourists in the rural areas. The villages of Nepal have their own unique natural and cultural dimensions. The fresh environment, natural and cultural artifacts, and the lifestyle of the local people are the main things to experience in the villages. Greatest potential benefit of rural tourism is its ability to generate money, which can translate into numerous positive economic opportunities for locals and their communities. But the COVID-19 pandemic has had a significant adverse impact on most businesses including rural tourism. Before COVID-19, rural tourism had become one of the most important activities to generate income in some rural areas of Nepal. But now all activities of rural tourism are in coma. Thus, in the post COVID-19 scenario, the very survival of the rural tourism industry will become the biggest challenge because there was no specific preparedness strategy in case of any crisis of this scale. Some measures are suggested to address the challenges and help prepare the strategy.


2020 ◽  
Vol 66 (2) ◽  
pp. 28-41
Author(s):  
Nina Baković

AbstractAn approach to sustainable tourism through clusters is considered an appropriate strategy in less-developed rural areas of tourist-oriented countries, such as Croatia. This paper clarifies the key challenges of the development of tourism clusters in the region of Gorska Hrvatska and provides new data for an approach to sustainable rural tourism development. Using available secondary data from governmental bodies, non-governmental organizations, protected areas of Gorska Hrvatska, and primary data of the Lika Destination Cluster, the paper explores the key challenges of developing a cluster of tourism and selective forms of tourism. Most tourism clusters in Croatia have remained in the first phase of development for years, even though this approach has failed to to achieve significant results. The key benefits of networking and branding in rural areas are identified and defined, but these potentials are still largely underutilized. The objective of this study is to provide practical recommendations to the Croatian tourism industry on how to learn from the suggested best practices and how to implement them effectively. For that purpose, the case of sustainable tourism located in the Gorska Hrvatska region, called the Lika Destination Cluster is analyzed.


2020 ◽  
Vol 9 (1) ◽  
pp. 1-10
Author(s):  
Ni Putu Evi Wijayanti

Rural tourism is one tour package that is highly desirable for foreign tourists, especially European tourists. Rural tourism has an important role and provides many benefits in the tourism sector for rural communities. When tourists travel to rural areas, they indirectly help local communities in developing rural areas and living standards. Furthermore, homestay is one of the criteria for a tourist village. Homestay is a product of the tourism industry where tourists can meet directly with local residents. Tourists who stay at the homestay and given an offer of rural tour packages, can be an opportunity for the community to attract tourists to stay longer by enjoying a variety of natural and cultural activities in the tourist village. This study aimed to determine the perceptions of European tourists on rural tour packages at D’Karang Homestay. The benefit of this research is to add references in tourism studies especially about the perceptions of European tourists on rural tourism packages. The research methods used were observation, interview, questionnaire and documentation. This research revealed European tourist perceptions of the rural tour packages offered by D’Karang Homestay but there are still shortcomings that need to be corrected.


Author(s):  
Leonidas Papakonstantinidis

The purpose of this paper is to prove that the rationalization of the “Integrated Endogenous Local Development” should be proved to be a valuable policy mean, under the proposed methodological procedure of Sensitizing Local People, through the “animation procedure”, toward developing their own skills, capacities and therefore their place, that are asked by the local SMEs Sensitization may be proved to be the fundamental methodological tool, for building the social capital at local level, by making valuable local people’s “intrinsic inclinations”-a “term” which is stronger than “capacities”- under a new value system, and human communication. ”Sensitization” - as the upper limit of the sensitization procedure- is been approached, step by step, especially: Establishing the “bottom-up approach” in planning the development procedure at local level, Establishing the “animation procedure” among local people, Analysing local people “intrinsic inclinations” in context with a “system value”, Creating a “team psychology” among local people, Encouraging local people in finding and adopting the local “Flag Theme”. The proposed procedure may be useful, especially in small, less developed and isolated rural areas. A case-study “Women Cooperative, Gargaliani, South-West Peloponnesos”, is referred as a typical case of the development procedure, based on local people (women) animation in Greece.


Author(s):  
Teguh Endaryono

Entrepreneurship is an alternative to improve the ability of the local economy. Development in rural areas,which are dominated by agronomic activities and the roles of men as the bread winner of the family income.In order to respond the increasing needs of life, women had the opportunity to engage in business that can increase the family income. Based on the expectancy theory (Vroom, 1964), this case study examining how the women entrepreneurs in rural respond to the presence of students whom follow the activityof community development as a builder. The aims of this study is to find out the expectancy, instrumentality and valence according to the rural women entrepreneurs. This study uses a case study with the informant are the women entrepreneurs who become as business partners of the community development activities the student of STIE Prasetya Mulya. The specific finding in this research distinguished between individual and social aspect. In terms of individuals, they want to increase income, skill in basic accounting, anticipate the scarcity of rawmaterials and capital stimulus. In terms of social, they are not economically dependent on their parents, flexible hour, have a production house, and add to the family assets.


2016 ◽  
Vol 10 (7) ◽  
pp. 34-40 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev

The phenomenon of rural tourism is known for a long time, now it holds a strong position in the global tourism industry. At national level the phenomenon of rural tourism takes a variety of forms, in which different approaches to the appropriate tourism product development and its integration with additional services are implemented. The study conducted by the author demonstrates that the success of rural tourism development depends on the efforts of national and regional regulatory agencies, as well as local government entities. The article presents established practices of support and regulation of rural tourism, summarizes scientific approaches to the formalization of the rural tourism state regulation and grouping of its functions. It is proved that the phenomenon of rural tourism appears at the intersection of three management objects: regional policy in terms of development of rural areas, tourism development policies, especially in diversification of the tourism product, as well as agriculture development policies, promotion of technologies and products. Based on the research results the author presents interpretation of the types of the rural tourism development public policies.


2016 ◽  
Vol 10 (7) ◽  
pp. 101-110
Author(s):  
Андрей Околелов ◽  
Andrey Okolelov

Promotion of agritourism in Russian regions is a key condition for the formation and development of this promising trend of tourism industry. Comprehensive elaboration of regulatory and legal framework, as well as the consolidation and the multifaceted support of the municipal and regional authorities are in need for its implementation. The article is devoted to assessing the current state and development problems of agritourism in Tambov region. Agritourism in Tambov region is at the initial stage. In the region there is a complex of natural, cultural, historical and socio-economic condi- tions for its development. However, there are a number of difficulties (legal, infrastructure and others). The state and regional programs for the domestic tourism development and support for small businesses in rural areas are the most important element for the successful development of rural tourism. The article provides an analysis of tourist potential of Tambov region and identifies the problems and prospects of domestic tourism development. The author describes possibilities of agritourism for promotion and innovative development of domestic tourism, as well as justifies the necessity of the various forms of supporting tourism destinations. Tambov is currently one of the most promising regions of Russia for investments in tourism development, especially agritourism. However, successful development of this kind of business needs not only support at the municipal level. The solution of problem of agritourism development lies at the regional level. In addition, systematic work is needed in the field of professional training in rural tourism activities. For this purpose, in the region a system of continuous education in agribusiness has been developed It includes the implementation of the project activities with school children in the field of rural tourism, professional training of bachelors of technology and organization of excursion services (Agritourism) and advanced training courses for workers of RF Ministry of Agriculture


2016 ◽  
Vol 10 (4) ◽  
pp. 15-26
Author(s):  
Пер Стрёмберг ◽  
Per Stremberg ◽  
Сергей Илькевич ◽  
Sergey Ilkevich ◽  
Елена Сахарчук ◽  
...  

The full and comprehensive inclusion of sustainable tourism in Russian tourism studies and thematic plans of disciplines at the present time are particularly important nowadays. Meanwhile we can note very superficial and simplified understanding of the concept of sustainable development in tourism, when they simply proclaim the necessity of taking into account natural, social limitations, and interests of the local economy, but at the same time, the Russian researchers and teachers do not have enough awareness of all the possible refractions of this problem. Passed at the 22nd of September 2016 in RSUTS scientific-practical seminar «Sustainable rural tourism in Russia» was drafted to help resolve the identified problems. Leading international and Russian experts in the field of sustainable tourism development gave the examples of their own researches which demonstrate the breadth and multi-dimensionality of sustainability in tourism. There were presented and illustrated with the method of case studies such topics as 1) the correlation of center and periphery as a factor in the long-term sustainability in tourism; 2) service orientation as a factor of long-term competitiveness of destinations; 3) the problem of finding the optimal balance between state regulation and ethnic autonomy; 4) the interests of local residents and their informing with the positive results of tourism development; 5) factor of liminality in tourist experiences; 6) avoidance of excessive standardization and universalization of tourism products as a factor of competitiveness of peripheral destinations; 7) the concept of touristscapes and taskscapes; 8) optimal route network and reference point for the sustainable development of tourism; 9) the importance of tourism for the depressed rural settlements of Russia; 10) the peculiarities of small businesses processes in rural tourism, 11) entrepreneurship as the factor of increase of stability and competitiveness of the tourism industry under crisis conditions. These and other aspects of sustainable tourism development were the subject of extensive discussion at the scientific-practical seminar, which resulted in a more complete understanding of the paradigm of sustainability in the current realities of the Russian tourism industry. The article presents views, concepts and elements of academic debate, which took place during the seminar from representatives of five countries: Russia, Norway, Australia, Sweden and Iceland. The purpose of this publication consisted in the systematization of the academic content of the reports and scientific messages, and the explanation of how they can contribute to strengthening the concept of sustainable tourism as a comprehensive and productive paradigm in tourism research and education-conceptual approach.


2018 ◽  
Vol 20 (3(68)) ◽  
pp. 145-154
Author(s):  
E.L. MIHAILUK

Topicality. The article covers the issues of implementation of marketing tools for the development of the ecological direction of rural tourism. Tourism development can become a "catalyst" for economic growth in rural areas: tourism activity is attractive to small start-up investments, because for peasants who have very limited funds, this is a practically crucial moment; tourism is a profitable branch of economy with a high level of profitability, with a minimum payback period, which is very important for the quick income generation. Aim and tasks. The only way to solve systemic problems in the field of tourism is a strategically oriented state policy, the main task of which is to define tourism as one of the main priorities of the state, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment mechanisms for the development of tourism infrastructure, information and marketing activities with formation of tourist image of Ukraine. Research results. Results For the successful development of rural tourism and tourism in general in Ukraine, it is necessary to ensure the integrated development of territories, in particular the creation of favorable conditions for attracting investment in the development of tourism infrastructure by: monitoring investment proposals for the development of tourism infrastructure in the regions; preparation of a cathlass of investment projects in the field of tourism and resorts to represent potential domestic and foreign investors; the involvement of investment projects in the field of tourism and resorts in international fairs of investment projects. �wner village (guest) houses can not independently provide a wide range of leisure activities for their guests. Therefore, they need to cooperate with other structures that serve the guests of the village. Usually such partners are: � objects of community food (taverns, bars, roadside cafes); � owners of means of transport (traditional, retro options); � centers of folk crafts and crafts production; � artistic and ethno-folk groups; � municipal and private museums; � the administration of natural parks. Supporting the region in resource support: - cartographic and advertising-cartographic support, as a rule, is necessary at the level of the region (the only tourist area); - Information and advertising resources of the region (TV and other mass media, regional specialized sites, etc.); - training for tourism industry: effective coordination at the regional level; - Information and advisory support: effective organization at the regional level (including, with the involvement of external expertise, including international). Conclusions. In order to achieve the goals within the specified priority areas, it is necessary to ensure effective interaction of legal, organizational, economic and financial mechanisms of state regulation of tourism and resorts development. Prospects for rural tourism development in Ukraine appear to be potentially favorable given the presence of significant natural resources. �he flowering of rural recreation should take place under active cooperation with nature conservation institutions of a certain region (according to Article 9 of the Law of Ukraine "On the Nature Reserve Fund of Ukraine", subject to compliance with the environmental protection regime established by this Law and other acts of Ukrainian legislation, provides use them for recreational and other recreational purposes). Ukraine has powerful natural and recreational opportunities, for example, five biosphere reserves, national natural parks: Carpathian, Hutsulshchyna, Vyzhnytsky, Yavorivsky.


Tourism ◽  
2021 ◽  
Vol 69 (3) ◽  
pp. 395-405
Author(s):  
Colin C.H. Law

This study used panel to identify the relationship between air transport and rural tourism in Thailand. The data covered eleven airports in Thailand from 2009 to 2018 (10 years). The airports are located in the eleven poorest provinces in the country, based on the gross provincial product per capita. The study included the total number of air traveler arrivals as the dependent variable and the total number of flight movements, provincial tourism revenue and the average monthly income per household as the independent variables, and used an autoregressive distributed lag model to identify the relationship between air transport and rural areas in Thailand. The results of the study indicate that increasing demand for air transport to rural provinces is significantly and positively generating an increasing number of flights and a decline in tourism revenue and household income in the eleven provinces in the long run. The development of the air transport industry alone is not enough to alleviate the income inequality; it is suggested that provincial governments need to develop the tourism industry and infrastructure further to bring greater benefits to society and to reduce income inequality in the country.


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