scholarly journals PENGGUNAAN BAHASA PADA AKUN MEDIA SOSIAL INSTAGRAM LAMBE TURAH: ANALISIS WACANA KRITIS

TELAGA BAHASA ◽  
2019 ◽  
Vol 6 (1) ◽  
Author(s):  
Andi Indah Yulianti

AbstractThis paper is entitled "Penggunaan Bahasa pada Akun Media Sosial Instagram Lambe Turah: Analisis Wacana Kritis". The method used in this paper is descriptive qualitative method with the approach of critical discourse analysis of three dimensional model from Norman Fairclough. The purpose of this study is to describe the aspects of language, the relationship between Lambe Turah ideology with the linguistic aspects that are produced and describe the hegemony of Lambe Turah with the social situation underlying the language aspect used in representing the characters and news themes in Lambe Turah account. The results indicate that the linguistic aspect of diction, sentence use, and source selection in the direct quotes used by Lambe Turah has placed the characters in their content as negative representations.Keywords: Analysis of critical discourse; language; social media. AbstrakTulisan ini berjudul “Penggunaan Bahasa pada Akun Media Sosial Instagram Lambe Turah: Analisis Wacana Kritis”. Metode yang digunakan dalam tulisan ini adalah metode deskriptif kualitatif dengan pendekatan analisis wacana kritis model tiga dimensi Norman Fairclough. Tujuan dari penelitian ini adalah mendeskripsikan aspek-aspek kebahasaan, hubungan antara ideologi Lambe Turah dengan aspek kebahasaan yang dihasilkan dan mendeskripsikan hegemoni Lambe Turah dengan situasi sosial yang melatarbelakangi aspek kebahasaan yang digunakan dalam merepresentasikan tokoh dan tema pemberitaan dalam akun Lambe Turah. Hasil penelitian me­nunjukkan bahwa aspek kebahasaan berupa diksi, penggunaan kalimat, dan pe­milihan sumber dalam kutipan langsung yang digunakan Lambe Turah telah me­nempatkan tokoh-tokoh dalam isi pemberitaannya sebagai representasi yang negatif.Kata kunci:  Analisis wacana kritis; bahasa; media sosial.

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.


Author(s):  
Nanan Abdul Manan

This study discusses Joko Widodo’s utterance in several moments. Jokowi is the president of the Indonesian Republic. He would like to participate in the reelection of the presidential election in April 2019. Many statements of him make public perceptions appear different. In this case, there is two big points of research that can be famous dictions in this era. ‘sontoloyo’ and ‘genderuwo’ are two interesting dictions to discuss. As a popular person, Jokowi’s utterances occur as public discourses. Many perspectives are produced by many analysts in multidiscipline views. Critical Discourse Analysis (CDA) is used as a framework to analyze the utterances related to many perspectives of language. Fairclough model is a choice for analyzing in depth of the research. It states in three big points; text analysis (description), processing analysis (interpretation) andsocial analysis (explanation). The researcher uses a qualitative method. The data related with the sontoloyo and genderuwo utterance comes from news online the Jakarta Post. By using Fairclough theory, the researcher explains the text in the relationship with the situation of political moment, the speaker as government and candidate of the presidential election. The text gives many interpretation and relationship with the social condition.


2019 ◽  
Vol 2 (1) ◽  
pp. 41-57
Author(s):  
Sri Susanti

This research is aimed at describing the use of language in beauty ads (Pantene and Garnier ads), elaborating the way of the strategy are used in persuading the consumers and investigating the reason for the use of strategies. This is a descriptive qualitative method in which the data were collected from the advertisements of Pantene and Garnier. The collected data are the words, phrases, clauses, sentences that are used in ads. The data were analyzed according to Fairclough’s three dimensional approach of discourse analysis; they are textual features, discursive features, and social feature. The findings of this study show that the language used in Pantene and Garnier advertisements appear very interesting in building image to the audience and were successful in utilizing the various discourse strategies to gain people’s attraction to buy the product being advertised. For the social practices, the words found in their advertisement are considered have control or power over people.


2021 ◽  
Vol 4 (6) ◽  
pp. 245-251
Author(s):  
Rosi Wahyuni ◽  
Kastam Syamsi

This research aims to find out the critical discourse analysis in the text of speeches from Nadiem Makarim and Muhadjir Effendy. The speech was chosen because it is one of the objects in Critical Discourse Analysis (CDA). Critical Discourse Analysis (CDA) is an approach to analyse the relationship between language, ideology, and power. This research used the descriptive qualitative method. The researcher uses the three-dimensional framework by Norman Fairclough in analysing the data of Critical Discourse Analysis (CDA). In presenting and analyzing the data, the researchers used qualitative data analysis theory from Miles and Huberman (1994) in Gani (2011), consisting of data reduction, data display or representation, and conclusion drawing or verification. The result of this study shows that both the script of speeches from Nadiem Makarim and Muhadjir Effendy have micro, mezzo, and macro-level related to the framework of Norman Fairclough. The language used in both of the speeches is a standard language, but in the speech of Nadiem Makarim used more creative language that can touch the millennial generations, while in the speech of Muhadjir was the usual words that can make the audiences bored.


2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>


Author(s):  
Seyyed Alireza Hamedi ◽  
Seyyedeh Mina Hamedi ◽  
Seyyedeh Maryam Hamedi ◽  
Seyyedeh Massoumeh Hamedi

The present study aims at exploring the extent to which Critical Discourse Analysis (CDA) familiarity may have an impact on flow experience. In so doing, the community sample of 60 students comprising 16 males and 44 females participated in the study. Initially, the pretest was conducted to ensure the homogeneity of their proficiency level. Besides, the participants were asked to reflect on their flow experience while reading three distinct genres of journalistic texts prior to the application of the treatment. During the treatment phase, they were instructed how to critically examine other journalistic texts relying on Fairclough’s (1989) three dimensional model along with Van Dijk’s (1995) theoretical framework of CDA over 10 successive sessions. Finally, utilizing paired- samples  t-tests, the results of the posttests on the very three texts which were conducted at the pretest stage, indicated that the application of CDA  has a significant influence on the students’ optimal experience while reading descriptive, expository, and narrative genres of journalistic texts.


2020 ◽  
pp. 147402222094482
Author(s):  
Eloise Symonds

Recognising the popularity of partnership models, this article questions the current literature on partnership within the humanities and explores the possibility of effectively implementing partnership within the English discipline, through exploration of the traditional modes of learning associated with specific disciplines and the barriers that exist through the traditional teacher-learner dynamic. It considers the difficulty of breaking down both the conventional learning methods of reading English and traditional hierarchies in universities in order to foster more collaborative processes. In this article, I use Fairclough’s three-dimensional model of critical discourse analysis to explore 32 interviews, 12 observations and 12 policy documents from two post-1992 English universities. Negotiating partnership models in the humanities requires further exploration, with attention given to conventional methods of learning associated with disciplines, traditional learner-teacher hierarchies and the structural barriers these associations create for establishing collaborative learning relationships between academics and undergraduates.


2019 ◽  
Vol 12 (1) ◽  
pp. 5-28
Author(s):  
Rosyida Ekawati

Language plays a crucial role in political speech. The use of a particular language canreflect or be influenced by the speaker’s ideology, power, cultural/social background, region, or social status. This paper is concerned with the relationship between language and power, specifically as manifested in the language used by an Indonesian president in international forums. It aims to uncover the power relations that were projected through the linguistic features of the president’s speech texts, particularly the use of modal verbs. Data for this paper are the speeches on the topics of peace and climate change delivered by Susilo Bambang Yudhoyono (SBY) in international forums during his first and second presidential terms. This paper’s analysis of linguistic modalities uses Fairclough’s three-dimensional model of critical discourse analysis (CDA) to answer its research questions. The results show that, in projecting his power, SBY used several linguistic modal verbs. From the context of the modality used it can be understood that the president conveyed his strategic desire to be himself as he tried to relate to the audience (as he assumed it to be) and construct an image of himself, of his audience, and of their relationship. The president produced discourse that embodied assumptions about the social relations between his leadership and the audience and asserted both his legitimate power as president and his expert power. Through the language used, SBY created, sustained, and replicated the fundamental inequalities and asymmetries in the forums he attended.


2018 ◽  
Vol III (I) ◽  
pp. 298-324
Author(s):  
Abdul Waheed Qureshi ◽  
Rab Nawaz Khan

The research in hand is a textual analysis of the novel Body Surfing by Anita Shreve which explains the role of language in the construction of an ideology as reality. The aim is to highlight the construction of a certain concept or ideology as a dominant truth claim in society through discourse and how is it blindly followed by all the members without the least strife to change that socalled dominant ideology. Language as a major agent in the construction and perpetuation of an ideology is forever the discourse of those who are in power. This research will propound the discourse active behind the verity of 'oppression' done to women as taken-for-granted and fair. By employing Critical Discourse Analysis (CDA) as research method, the study will critically examine the role of language in legalizing women oppression. We have cultivated the idea of 'women as weak' into something real, that has come to us generation after generation, through language. This supposition provides theoretical underpinnings for the research, which is arrived at through CDA by treating language post-structurally. The literature analyzed highlights the role of language in the process of meaning-making by considering it to convey reality. The various words and phrases from the extracts in hand with contextual and conceptual affiliation, are dealt with under the backdrop of Fairclough's (1992) Three Dimensional Model of CDA, which results in the recognition of oppression thought as legitimate by the ultimate use of language. The analysis done under the backdrop of poststructuralism will show that language is not the depiction of maximum reality rather; it is we, the users of language, who make it real by considering some concepts as truth and others as myth. The paper concludes that the opposite gender is actually oppressed and that this oppression is not given, rather the constructed one. CDA challenges this oppression and declares it the work of language only. It (language) has no signs of reality, subsistence or truth.


2020 ◽  
Vol 10 (10) ◽  
pp. 1279
Author(s):  
Joshua Addy ◽  
Emmanuel Amo Ofori

Referring to politicians’ use of language to promote their ideologies before, during and after elections, campaign speeches represent a key genre in political discourse. In this study, we examine the campaign speech of a Ghanaian opposition leader, Nana Akufo-Addo, at the manifesto launch of his party. We analyze his use of language to create identity and solidarity with the electorate, with the aim of persuading them to accept and support his ideas and ultimately vote for him. Drawing on Fairclough’s three-dimensional model of critical discourse analysis (CDA), the study revealed that Nana Addo utilised the pronouns I, you, our and we and repetition to create a positive bond, identify and show solidarity with the electorate. Also, these strategies were aimed at persuading voters to endorse him as the most credible candidate for the position of president. This study contributes to CDA research on the nexus between language, politics and society.


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