scholarly journals Territorial Branding as an Instrument for Competitiveness of Rural Development

2020 ◽  
Vol 9 (3) ◽  
pp. 166
Author(s):  
Oleh V. Moroz ◽  
Nataliia P. Karachyna ◽  
Tetiana V. Vakar ◽  
Anna V. Vitiuk

The conceptual foundations, principles and mechanisms of territorial branding concerning the prospects of rural development in different countries are the subject of the study. The systematization and study of territorial branding problems and experience of the rural areas in Ukraine is the purpose of the paper. The main method of research was the study of the unique experience of individual rural communities. The methodology of the study foresaw the study of the prospects of rural development through the determining the role of territorial branding. Monitoring the potential of territorial branding for rural areas in Ukraine with using SWOT-analysis has shown the uniqueness of risks, limitations and prospects. It had been established that the conditions of neutralization of weaknesses and risks mean the combination of economic (primarily investment), cultural and political initiatives, where a significant role belongs to the effects of community self-organization. At the same time, the prospects are formed from the presence of unique institutional assets, natural, climatic and economic conditions, possible perception of this idea by ​​the rural population which does not contradict the basic cultural values. The emphasis is placed on the fact that the realization of rural development in Ukraine as a national policy should take into account that Ukrainian rural communities remain "difficult", mostly depressed economies, where the level of economic activity is traditionally low and unemployment is high. At the same time, studying the experience of the effectiveness of territorial branding had allowed to generalize and to classify the factors of brand-forming idea in Ukraine. These factors are: 1) a unique institutional history; 2) landscape and recreational potential; 3) special economic behavior of local inhabitants; 4) investment attractiveness of the territory; 5) unique economic specialization of the territory; 6) tourism activity; 7) the role of local government. Significant socio-economic effect of these examples is fixed. The area of ​​application of these results is the activity of local authorities at rural communities, non-governmental organizations and universities, regulatory policy in terms of decentralization.

2014 ◽  
Vol 20 (1) ◽  
pp. 5-26 ◽  
Author(s):  
Krzysztof Gorlach ◽  
Marta Klekotko ◽  
Piotr Nowak

Abstract The paper is focused on the issue of culture and its connections to rural developments. It was based on the assumption that the culture has various impacts on rural communities` life, as well as, it has been present in various ways in functioning and changes that might be observed in rural areas. In our opinion, such a perspective should be presented in a more detailed way in order to stress the multiple and various impact of cultural issues on economic and social transformations in rural areas. Therefore, we divided our paper into three consecutive parts. In the first one, we discussed the multi-dimensional image of culture, and its role in human development. In the second one, we discussed some changes in the mechanisms of rural development, perceived as moving from the traditional to the contemporary one. We wanted to stress that culture seems to be an important part of the latter one. The last part of our considerations brought some empirical evidence from Poland focused on the role of culture in rural developments showing, at the same type, some examples of this new mechanism of rural development.


2008 ◽  
Vol 53 (2) ◽  
pp. 151-158
Author(s):  
K.O. Sindir ◽  
M. Martinov ◽  
S. Skaljic ◽  
M. Djevic ◽  
S. Oztekin ◽  
...  

Rural areas, especially in developing countries, are facing with numerous social, economical, cultural and environmental problems. In the most cases there is a growing concern because only very few farmers or inhabitants are able to follow contemporary, sustainable and environment-friendly methods in farming systems. The consequences of this are numerous, such as: poverty, significant migration to urban areas and unplanned suburban settlements. This has a significant impact on the national economy, demography, and environment. The Association of Agricultural Engineering in South Eastern Europe (AESEE), recently have dealt with these significant problems of the rural communities of their region and herewith emphasized the role of agricultural engineers in overcoming the problems and providing applicable solutions for a sustainable rural development.


2016 ◽  
Vol 15 (2) ◽  
Author(s):  
Uswatun Hasanah ◽  
Ahmad Arsyad Munir

Rural development is a spotlight during 2015 – 2019. Two issuesin the development of rural communitiesare the fact that in the past two decades, the development progress has only been focused on urban areas while in general our country the development has been dominated by rural areas and despite various efforts and rural development programsinitiated by the government in the New Order era, the socio-economic conditions of rural communities are still very far from the expected (alarming).This study aimed to develop local potential-based entrepreneurship model in Kangean islands. The development of the model becomes a model of rural settlement issues, particularly on islands. Entrepreneurship development model includes upstream downstream of local potentials capable of being expanded in agricultural and marketing sectors to become one of the tourism objects.This study used multi-methods analysisby applying LoqationQuotion (LQ) method, SWOT analysis, trend analysis, and analysis of CommunityEconomic Empowerment in agriculture and marine. The strategic value and objectiveof the study was toprovide important information on the local potentialsin Kangean islands. The results of the study indicated that the local potentials in agricultural and marine sectors could be used as tourism object. The Development model of local potential-based tourism object was intended to promotelocal potentials while maintaining the local wisdom, such as the character and local cultures.


2016 ◽  
Vol 19 (3) ◽  
pp. 87-112 ◽  
Author(s):  
GISELE GARCIA ALARCON ◽  
ALFREDO CELSO FANTINI ◽  
CARLOS H. SALVADOR

Abstract Environmental services provided by forests are essential to the social reproduction of populations in rural areas. Perceptions about the services provided by forests play an important role in the planning of landscapes; however, few studies have investigated this issue. This study aimed at understanding how farmers perceive the role of forests in maintaining environmental services. One hundred farmers from the Chapecó Ecological Corridor - SC were interviewed. Provisioning and regulating services were mentioned most often. Water availability ranked first (65%), followed by the maintenance of habitat for biodiversity (34%) and firewood (23%). Income and local use of forest resources were the variables that best explained farmers' perceptions of forest benefits. Nevertheless, the use of forest resources has been limited by restrictions imposed by environmental legislation, which is affecting the perception of farmers about the wide range of environmental services provided by forests.


Energies ◽  
2021 ◽  
Vol 14 (16) ◽  
pp. 5050
Author(s):  
Barbara Wieliczko ◽  
Agnieszka Kurdyś-Kujawska ◽  
Zbigniew Floriańczyk

The sustainability transition of rural areas is a must due to rapid climate changes and biodiversity loss. Given the limited resources of rural communities, policy should facilitate a just sustainability transition of the EU rural areas. The analysis of EU development policies, past performance and the envisaged scope of reform, presented in this study point to a serious inconsistency between the declaration and implementation of relevant policies. Namely, the marginal role rural areas perform in common agricultural policy and cohesion policy; a result of the lack of a complex approach to rural development. The analysis was based on the concept of good governance and took a multi-level perspective. It advocates territorial justice as an approach that should be at the core of creating a comprehensive policy for rural areas in the EU, including their diversity and empowering local communities to choose the transition pathway that is most in line with their current situation and development capacity. This analysis fills a gap in research on the evolution of the rural development policy in the EU. This research can inform the reprioritization and intensification of efforts to create equitable policies for EU rural development.


2011 ◽  
Vol 5 (1-2) ◽  
pp. 47-55 ◽  
Author(s):  
Natalija Bogdanov ◽  
Zorica Vasiljevic

Serbia is mostly rural country, as three fourth of its territory make rural areas, while almost half population is living in rural areas. Serbian agriculture is the sector which is very important for the total economy of the country in respect of resources, participation in GDP, employment as well as importance for rural areas and population. This is the only sector in Serbian economy that shows positive foreign trade balance in the recent several years.There are potentials for development of agrarian entrepreneurship on one hand, but on the other, there are constraints in existence of great number of small family farms whereas the huge share could not have commercial profile and could not live only from agricultural activities. The concept of multifunctional development of agriculture and rural areas is still present mostly in scientific and political sphere without clear explanation or interpretation as well as mechanisms of implementation. Serbia’s rural space is heterogenic and devastated in different extent, and therefore extremely complicated for planning of multifunctional development.


2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.


2021 ◽  
Vol 34 (1) ◽  
pp. 112-125
Author(s):  
Amal KELFAOUI ◽  
◽  
Mohamed A. REZZAZ ◽  
Louardi KHERROUR ◽  
◽  
...  

Our study focuses on the planning and revitalization of mountainous rural tourism to generate income for many rural communities. It targets a community of Great Kabylie in the heart of Djurdjura massif in the eastern part of Tizi-Ouzou province in Algeria. Tourism in these mountainous areas could contribute to rural development, given that it covers 80% of the region and records 13913 tourist overnight stays. Rural tourism can be a valuable tool for local development in the Yakouren municipality. This paper is based on a literature review, field surveys, descriptive and analytical approach to revitalizing mountainous rural tourism in Yakouren, and revealing its potential through various methods, including Butler's theory, SWOT analysis, and elaboration of an indicator grid, and calculation of tourist traffic. From the results, we identified eight segments that attract tourists and five segments that villagers request. Finally, in a conceptual approach, we discuss the impact of this market on rural areas structure and propose some ideas to overcome it. As a result, through constant promotion, Yakouren can benefit from an increase in tourist traffic. Rural tourism in this mountainous community can be an essential source of income, but it requires investment.


Author(s):  
Badal Chandra Das ◽  
Sebak Kumar Jana

Rural development implies both the economic betterment of the people living in rural areas as well as bringing out holistic development. Accordingly, government has made paradigm shift from individual-centric rural development support to creation of gainful self-employment as well as wage employment among rural masses. Entrepreneurship, in this direction, has become an important consideration. Economic growth of a region largely depends on the involvement of poor and marginal sections into the process of entrepreneurship development. Globally, a large number of unemployed youth and women are becoming self-employed through entrepreneurship and creating employment opportunities for others. Researchers have worked on women's empowerment, economic development, and their role on micro-credit movement. The work on role of women in sustainable development is very limited. This chapter has tried to analyse issues related to women entrepreneurships in light of sustainable rural development in India to meet the research gap in the current context of Indian rural economy.


2020 ◽  
Vol 11 (2) ◽  
pp. 31-46
Author(s):  
Abbas Strømmen-Bakhtiar ◽  
Evgueni Vinogradov ◽  
Marit Kristin Kvarum ◽  
Kristian Rydland Antonsen

The technological developments described in terms of industrial revolutions or disruptive innovations have been shaping economic and social life in rural areas. The global trend towards urbanization presents a major challenge to rural communities. The aim of this article is to study how the peer-to-peer economy influences rural municipalities. On the one hand, in the literature, it is argued that sharing economy may improve accessibility, encourage mobility, attract investments and reduce urban bias. On the other hand, both academics and practitioners are aware of the disruptive effects of sharing economy on e.g., local real estate and labor markets. This qualitative study is based on empirical data from a municipality on the Lofoten Islands of Norway. The results demonstrate that Airbnb has some positive and some negative effects on rural development, but the magnitudes of these effects are modest. Of positive effects, the authors can mention increased local tourism, stimulation of conservation/restoration of traditional houses, and increased recreational mobility for rural residents.


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