Modern Trends in Development of Winemaking
Each year wine production is increasing in the world. New consumers emerge from around the world. As the wine business increases the new trends come on the consumer market and winemakers are trying to keep up. By the information from Statista – biggest business data platform in 2019 sales of the wine in dollars was 378 277 million USD. For the wine business 2020 was big challenge. As the world was covered with pandemic disease COVID-19. During the first part of the year the sales of almost every product got decreased, same happened to the wine market. So, the wine producers had to create new trends of selling the wines. This way the wine business started to adapt with the world pandemic situation. In the end of the 2020 you can already meet new trends in all the parts of the winemaking like: production, marketing, sales, logistics etc. As 2020 was a big challenge in winemaking, the new trends have been created. In the article we discuss what has become popular in 2020 and what had changed in the trends of wine consumer market. We discuss the trends like online wine markets and sommelier. Also, Article will include the types of wines that became trends in 2020. In the article we have outlined all the opportunities, which helped wine sector and the people who work in winemaking to adapt the changes in world. We have analyzed the most innovations that has emerged with modern technology and methodology of production. Also, we have discussed the influence of the new trends on social and financial profit. In the end we summarized all the trends and possibilities to implement them in Georgian viti-viniculture, how each opportunity will affect Georgian economy. The purpose of the development is to increase the quality and also to keep up with the modern demand on both local and international markets. Keywords: Modern Trends, wine trends, international wine economics, Covid-19 situation, international experience in wine industry.