scholarly journals Social Media and Political Campaign Political Communication Strategies in the 2018 East Java Governor Election

2019 ◽  
Vol 23 (1) ◽  
pp. 124-136
Author(s):  
Gatut Priyowidodo
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Communication Strategies ◽  
Political Campaign

scholarly journals The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election

2018 ◽  
Vol 95 (2) ◽  
pp. 471-496 ◽  
Author(s):  
Michael Bossetta
Keyword(s):  
Social Media ◽  
Political Communication ◽  
User Behavior ◽  
Virtual Space ◽  
Political Campaign ◽  
Social Media Data ◽  
Campaign Strategy ◽  
Digital Architecture ◽  
Media Data ◽  
Model Affect

The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.

scholarly journals Political Communication and Influence Through Twitter

2020 ◽  
Vol 8 (4) ◽  
pp. 94-105
Author(s):  
Ruslan Seitkazin
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Political Communication ◽  
Communication Strategies ◽  
Specific Role ◽  
The Political ◽  
Election Campaigns ◽  
Branding Strategy ◽  
Political Views ◽  
New Form

Politicians are now learning that along with advertising on conventional media, they need to invest in online applications in order to get the attention of voters, particularly the youths. Among various microblogging services, Twitter is an essential part of popular culture. Today, Twitter is widely utilised not only to distribute information, but also political views and opinions.Therefore, politicians have turned to social media, particularly to Twitter, as a new form of political communication. The article attempts to capture the ways of using the potential of Twitter in communication strategies. It argues that in some occasions, Twitter plays a specific role in allowing politicians to monitor current political affairs and to interact with people, but in others, it is often employed as a personal branding strategy and not only during the election campaigns. It concludes with an insight that sentiment may impact the political opinion-making process which may lead to electoral intervention.

Political Campaign Communication in the Information Age

2020 ◽  
pp. 166-180
Author(s):  
Norbert Merkovity
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Information Age ◽  
Political Campaign ◽  
Communication Techniques ◽  
The Social ◽  
Basic Concepts ◽  
Campaign Communication

According to scholars, the use of mediatization could be understood as communicative representation of politicians. From this perspective, the concept of mediatization in politics is not an automatism, it is a functional principle of media, more preferably the social media. To understand this activity of politicians on social media, the online attributes of broadcasting media could be conceptualized as self-mediatization of politics. The chapter will look through some of the most used concepts in political communication that aim to interpret the communicative nature of politicians in online campaigns. The used communication techniques on social media set the focus of analysis on the insufficiency of above-mentioned concepts). Besides presenting the main difficulties of basic concepts, this chapter aims to introduce the phenomenon of attention-based politics as a possible solution to research on political campaign communication in information era.

scholarly journals Political Communication: Social Media Strengths and Threats in the 2019 General Election

2020 ◽  
Vol 5 (2) ◽  
pp. 292-306
Author(s):  
Prima Suci Maharani ◽  
Nisma Laela Nurafifah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
General Election ◽  
Political Campaign ◽  
Literature Study ◽  
Campaign Strategy ◽  
Positive Side ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Collection Methods

Social media makes it easy for a group to exchange information and influence each other. Today, most Indonesians are familiar with social media and have social media accounts. Participating candidates in the 2019 General Election did not just ignore this, they used social media as a means to campaign. The candidates introduce their programs and try to get the sympathy of potential voters without having to go outside. It is more efficient in terms of time and cost. But apart from having a positive side, social media also has negative impacts such as the rise of hoaxes, post-truth and black campaigns. This study aims to examine the phenomenon of the widespread use of social media as a political campaign strategy by building a sense of sympathy and voter emotions rather than rationality. The author uses data collection methods with literature study, and the method used for this study is literature study.

scholarly journals Militansi caleg muda dalam pemenangan pemilu tahun 2019 di kabupaten aceh barat

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Syamsuar Syamsuar ◽  
Mirna Ria Andini
Keyword(s):  
Social Media ◽  
Young People ◽  
Interpersonal Communication ◽  
Political Communication ◽  
Political Party ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The West ◽  
Direct Communication ◽  
Descriptive Method

The communication strategy (militancy) in politics is one of the keys to the success of a political party (Parpol) or Legislative Candidates (Caleg) in winning the Election. In the 2019 Election at the West Aceh DPRK level, there were many political figures from young people who ran to become members of the legislature at the district level. These political figures are referred to as Young Candidates who are between 21 and 30 years old. Several young candidates at the DPRK West Aceh level won the 2019 Election. This research is qualitative with a descriptive method. The purpose of this research is to find out how the strategies of young candidates at the West Aceh DPRK level in winning the 2019 election and the obstacles they face in building a political communication strategy. The results obtained are that young candidates at the DPRK West Aceh level use interpersonal communication strategies or direct communication that use family and acquaintances to get votes in the election. In addition, young candidates at the DPRK West Aceh DPRK level use mass media only a little, they only use social media which is not paid. Having no experience in politics is the biggest obstacle in the candidacy of young candidates at the West Aceh DPRK level.Keywords: Strategy; Communication; Political; Young Candidates.

scholarly journals Political Agonism for Indonesian Cyberpolitic: Critical Cyberculture to Political Campaign of 2019 Indonesian Presidential Election in Twitter

2020 ◽  
Vol 4 (2) ◽  
pp. 211
Author(s):  
Heni Gusfa ◽  
Fransiskus Emilus D. Kadjuand
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Real World ◽  
Presidential Election ◽  
Political Campaigns ◽  
Public Communication ◽  
Third Generation ◽  
Fake News ◽  
Political Campaign ◽  
Text And Image

In this era of third-generation media, political battles not only occur in the real world but also occur in cyberspace. Various strategies and products of political campaigns using social media have become commonplace in political communication. This happens because along with the disruption of public communication media, conventional campaign ideas and models have also expanded into cyber channels and shaped cyber politics reality. The uniqueness of this research is antagonistic narratives such as hoax, ethnicity, religion, race, intergroup, and provocation in the 2019 Presidential Election political campaign on Twitter from January 1st, 2019 to April 13th, 2019. This research intends to critically analyze the narrative of political campaigns on Twitter using the Agonism Cyber-politic approach. The method used in this research is Multimodal Critical Cyberculture Analysis to analyze the multimodality text (text and image components), Using hashtags to amplificated a political narration, and the antagonism narrations that develops on Twitter by supporting accounts of Jokowi and Prabowo. The results showed that the @jokowi and @prabowo accounts were the accounts with the highest engagement in spreading political campaign narratives on Twitter. The @jokowi account uses optimistic narratives, while @prabowo tends to use pessimistic narratives. Nevertheless, there are so many antagonism narratives like hoax, fake news, propaganda, and politicization of SARA which are specified by anonymous accounts. These antagonistic narratives are more developed in cyber politics discourse on Twitter. The result is horizontal conflict among Indonesian people. The community represented by netizens experienced division and formed two clusters. This fact certainly reduces the meaning of Indonesian democracy which should be substantive to mere procedural. It was found out that the concept of agonistic politics becomes practice of Indonesian democracy, based on the philosophy of the Indonesian nation Keywords: Jokowi, Prabowo, 2019 Presidential Election, political campaign, twitter, cyber politic, Indonesian cyber-democracy ABSTRAKDi era media generasi ketiga sekarang ini, pertarungan politik tidak hanya terjadi di dunia nyata, tetapi juga terjadi di dunia maya. Berbagai strategi dan produk kampanye politik menggunakan media sosial menjadi hal yang lumrah dalam komunikasi politik. Hal ini terjadi karena seiring dengan terganggunya media komunikasi publik, ide dan model kampanye konvensional juga merambah ke saluran siber dan membentuk realitas politik siber. Keunikan dari penelitian ini adalah narasi antagonis seperti hoax, etnisitas, agama, ras, antargolongan, dan provokasi dalam kampanye politik Pilpres 2019 di Twitter dari 1 Januari hingga 13 April 2019. Penelitian ini ingin menganalisis secara kritis narasi kampanye politik di Twitter dengan pendekatan Agonism Cyber-politic. Metode yang digunakan dalam penelitian ini adalah Multimodal Critical Cyberculture Analysis, bertujuan untuk menganalisis teks multimodal (komponen teks dan gambar), penggunaan hashtag untuk memperkuat narasi politik, dan narasi antagonisme yang berkembang di Twitter dengan mendukung akun Jokowi dan Prabowo. Hasil penelitian menunjukkan bahwa akun @jokowi dan @prabowo merupakan akun yang paling banyak terlibat dalam menyebarkan narasi kampanye politik di Twitter. Akun @jokowi menggunakan narasi optimis, sedangkan @prabowo cenderung menggunakan narasi pesimistis. Namun demikian, banyak ditemukan narasi antagonisme, seperti hoax, fake news, propaganda, dan politisasi SARA yang dibocorkan oleh akun anonim. Narasi antagonis ini lebih berkembang dalam wacana politik dunia maya di Twitter. Akibatnya terjadi konflik horizontal dalam kehidupan (politik) masyarakat Indonesia. Komunitas yang diwakili oleh netizen mengalami perpecahan dan membentuk dua kluster. Fakta ini tentu mereduksi makna demokrasi Indonesia yang semestinya substantif menjadi sekadar prosedural. Konsep politik agonistik sendiri sudah menjadi bagian dari praktik demokrasi di Indonesia yang berlandaskan pada falsafah bangsa Indonesia.Kata Kunci: Jokowi, Prabowo, Pilpres 2019, kampanye politik, Twitter, politik siber, demokrasi siber Indonesia

scholarly journals STRATEGI KOMUNIKASI POLITIK DIGITAL PASCA-KEBENARAN

2018 ◽  
Vol 29 (2) ◽  
pp. 116
Author(s):  
Andika Hendra Mustaqim
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Research Method ◽  
Communication Strategies ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Fake News ◽  
Mainstream Media ◽  
The Right

Post-truth in politics when it is warming up with various phenomena. The research objective revealed and explored in this study is how post-truth digital political communication strategies. The research method uses descriptive qualitative with a qualitative approach with critical paradigm and analysis. The post-truth political communication strategy that will be delivered is applicable and can be applied in the practice of political communication. The strategies are fake news: between facts and lies; near-lie: use the right words to form wrong impressions; deception with self delusion; spin: favorable interpretation of facts; euphemasia; repetition; personalization; and ignoring rationality, prioritizing emotions. The digital political communication strategy is more focused on how to use digital media for the benefit of political communication. The strategies are blogging; influencing public opinion; social media: building enggage and closeness; and mainstream media; focusing entertaining and attractive. These three strategies are based on digital media that are fully utilized in terms of digital political communication post-truth.

scholarly journals Strategic Political Communication of Young Business Actor Be Succes Politician

2020 ◽  
Vol 5 (7) ◽  
pp. 837-844
Author(s):  
Muhammad David Octavian ◽  
AG.Eka Wenats Wuryanta
Keyword(s):  
Digital Media ◽  
Political Communication ◽  
Communication Strategies ◽  
Political Process ◽  
Qualitative Approach ◽  
Political Campaign ◽  
Team Coordination ◽  
Political Communications ◽  
Initial Process ◽  
Collection Methods

The aims study were to find out the steps taken by businessmen be success a politicians and strategic political communication by entrepreneurs who have succeeded in becoming politicians. This research uses a qualitative approach. In determining the informants of the researchers used informant entrepreneur Ryan Kono who is currently the deputy mayor of Gorontalo. Data collection methods in this study are the sources of literature and documentation. Based on the description of the discussion the following conclusions are explained 1) Political process of businessmen be a succes politicians carried out with the initial process Ryan Kono advanced to represent Gorontalo City in partnership with Marten A Taha. Ryan Kono is a businessman who has political instincts, and is talented. Ryan Kono was already in politics at a very young age. Ryan Kono's political career can be supported by his experience as an entrepreneur. This supports the victory of Ryan Kono with the results of voting from the elections in Gorontalo City through quick counts through the superior Vote Counting Information System (Situng) with a result of 42.665 or 41.20 percent and 2) Political communication strategies promise change and improvement of natural policies in the fields of economy, social welfare, health, using digital media as a means to market ideas, solicit support, and raise funds from their constituents. Other strategic political communications include internal Political Communication, Formation of a Success Team, Coordination and Outreach and Political Campaign

scholarly journals USING SOCIAL MEDIA FOR POLITICAL CAMPAIGN COMMUNICATION AND ITS IMPACT ON POLITICAL POLARIZATION AMONG YOUTHS IN UGANDA

2021 ◽  
Vol 3 (9) ◽  
pp. 17-43
Author(s):  
Faiswal Kasirye
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Uses And Gratifications ◽  
Political Polarization ◽  
Survey Method ◽  
Political Campaign ◽  
Uses And Gratifications Theory ◽  
Media Usage ◽  
Social Media Platforms ◽  
Campaign Communication

The current study is aimed at examining the use of social media for political communication and its impact on the political polarization of youths in Uganda. The study specifically focuses on determining social media platforms that are often used by youths in Uganda, find out the levels of social media usage, political campaign communication, and political polarization among youths in Uganda as a result of social media usage. Lastly, the study also focuses on determining the relationship between social media platforms, social media usage, political communication, and political polarization amongst youths in Ugandans. The study adopts the uses and gratifications theory to help in guiding the study and explaining the available relationships between the variables of the study. A quantitative research design and survey method with a questionnaire as the tool for data collection were used in this study. 192 valid responses were extracted from youths residing in Kampala and Wakiso districts in Uganda as the respondents of the study. The findings of the study reveal that youths in Uganda often use Facebook, WhatsApp, Twitter, and Instagram while looking for political-related information to help them form a decision on who to give their support in the election. In addition, the study also reveals that the more the youths look for such political information, the more they become polarized because all the politicians just feed them with information that is divisive and there exists a huge amount of hatred as a result of the consumption of such information on the Ugandan internet space. The uses and gratifications theory is also supported in the study.

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