scholarly journals The evaluation of political communication strategies in social media according to content differences

2016 ◽  
Vol 2 (2) ◽  
pp. 441-461
Author(s):  
Zeynep Benan Dondurucu ◽  
Ayşe Pınar Ulucay
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Communication Strategies

scholarly journals Political Communication and Influence Through Twitter

2020 ◽  
Vol 8 (4) ◽  
pp. 94-105
Author(s):  
Ruslan Seitkazin
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Political Communication ◽  
Communication Strategies ◽  
Specific Role ◽  
The Political ◽  
Election Campaigns ◽  
Branding Strategy ◽  
Political Views ◽  
New Form

Politicians are now learning that along with advertising on conventional media, they need to invest in online applications in order to get the attention of voters, particularly the youths. Among various microblogging services, Twitter is an essential part of popular culture. Today, Twitter is widely utilised not only to distribute information, but also political views and opinions.Therefore, politicians have turned to social media, particularly to Twitter, as a new form of political communication. The article attempts to capture the ways of using the potential of Twitter in communication strategies. It argues that in some occasions, Twitter plays a specific role in allowing politicians to monitor current political affairs and to interact with people, but in others, it is often employed as a personal branding strategy and not only during the election campaigns. It concludes with an insight that sentiment may impact the political opinion-making process which may lead to electoral intervention.

scholarly journals Militansi caleg muda dalam pemenangan pemilu tahun 2019 di kabupaten aceh barat

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Syamsuar Syamsuar ◽  
Mirna Ria Andini
Keyword(s):  
Social Media ◽  
Young People ◽  
Interpersonal Communication ◽  
Political Communication ◽  
Political Party ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The West ◽  
Direct Communication ◽  
Descriptive Method

The communication strategy (militancy) in politics is one of the keys to the success of a political party (Parpol) or Legislative Candidates (Caleg) in winning the Election. In the 2019 Election at the West Aceh DPRK level, there were many political figures from young people who ran to become members of the legislature at the district level. These political figures are referred to as Young Candidates who are between 21 and 30 years old. Several young candidates at the DPRK West Aceh level won the 2019 Election. This research is qualitative with a descriptive method. The purpose of this research is to find out how the strategies of young candidates at the West Aceh DPRK level in winning the 2019 election and the obstacles they face in building a political communication strategy. The results obtained are that young candidates at the DPRK West Aceh level use interpersonal communication strategies or direct communication that use family and acquaintances to get votes in the election. In addition, young candidates at the DPRK West Aceh DPRK level use mass media only a little, they only use social media which is not paid. Having no experience in politics is the biggest obstacle in the candidacy of young candidates at the West Aceh DPRK level.Keywords: Strategy; Communication; Political; Young Candidates.

scholarly journals STRATEGI KOMUNIKASI POLITIK DIGITAL PASCA-KEBENARAN

2018 ◽  
Vol 29 (2) ◽  
pp. 116
Author(s):  
Andika Hendra Mustaqim
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Research Method ◽  
Communication Strategies ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Fake News ◽  
Mainstream Media ◽  
The Right

Post-truth in politics when it is warming up with various phenomena. The research objective revealed and explored in this study is how post-truth digital political communication strategies. The research method uses descriptive qualitative with a qualitative approach with critical paradigm and analysis. The post-truth political communication strategy that will be delivered is applicable and can be applied in the practice of political communication. The strategies are fake news: between facts and lies; near-lie: use the right words to form wrong impressions; deception with self delusion; spin: favorable interpretation of facts; euphemasia; repetition; personalization; and ignoring rationality, prioritizing emotions. The digital political communication strategy is more focused on how to use digital media for the benefit of political communication. The strategies are blogging; influencing public opinion; social media: building enggage and closeness; and mainstream media; focusing entertaining and attractive. These three strategies are based on digital media that are fully utilized in terms of digital political communication post-truth.

Will Facebook Encourage Citizen Participation?

2022 ◽  
pp. 631-645
Author(s):  
Pin-Yu Chu ◽  
Hsien-Lee Tseng ◽  
Yu-Jui Chen
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Political Communication ◽  
Communication Strategies ◽  
Public Information ◽  
Public Administrators ◽  
Content Analysis Method ◽  
The World ◽  
Important Approach ◽  
The Difference

Facebook, the most popular social media in the world, has changed the ways of citizen involvement in governance. Politicians and (elected) public administrators worldwide have adopted Facebook as an important approach to connect with citizens. This study explores whether the Facebook phenomenon can improve the process of online political communication and citizen participation. The study adapts a content analysis method and proposes six strategies for analyzing Facebook page posts of Taiwanese legislators. The authors compare Facebook posts during both election and regular sessions to see the difference in patterns of these posts and communication strategies adopted by the legislators. The findings reveal that a percentage of e-participation achieves an acceptable rate, but most communication of legislator Facebook is one way. The results indicate that legislators' Facebook is another platform to distribute public information to citizens, and many have potential to create more public values.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

Political Communication: Redefining Contemporary Political Management Practices

2019 ◽  
Vol 118 (11) ◽  
pp. 255-268
Author(s):  
Amit Kumar
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Management Practices ◽  
Complex Nature ◽  
Political Event ◽  
Indian Politics ◽  
Modern Politics ◽  
Political Branding ◽  
General Elections

Modern politics, particularly prevalent in the Western Democracies, is replete with instances wherein communication has come to play a pivotal role in the formation or dislodging a government. This is not to say that in traditional political scenario, the role of communication was any lesser. Far from it, communication has always characterized the build-up of events in politics. However, the significance of the same has increased manifold thanks to the advent of social media and complex nature of modern politics as well as due to rise of such concepts as political branding which has gained traction in the wake of proliferation of technology. The same holds true in the Indian political scenario as well. The last few years have redefined the role of communication and its tools in Indian politics, especially during a mega-political event like election. The last two general elections were testimonies to the same. The might of social media has been realized by even its staunchest critics. Along with it, the popular concept of permanent campaign has also characterized the phenomenon of political communication. This paper goes on to explore the underlying concept of political communication and how the same has come to influence the turn of events as well as the final outcome of an election.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

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