scholarly journals STRATEGI KOMUNIKASI POLITIK DIGITAL PASCA-KEBENARAN

2018 ◽  
Vol 29 (2) ◽  
pp. 116
Author(s):  
Andika Hendra Mustaqim
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Research Method ◽  
Communication Strategies ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Fake News ◽  
Mainstream Media ◽  
The Right

Post-truth in politics when it is warming up with various phenomena. The research objective revealed and explored in this study is how post-truth digital political communication strategies. The research method uses descriptive qualitative with a qualitative approach with critical paradigm and analysis. The post-truth political communication strategy that will be delivered is applicable and can be applied in the practice of political communication. The strategies are fake news: between facts and lies; near-lie: use the right words to form wrong impressions; deception with self delusion; spin: favorable interpretation of facts; euphemasia; repetition; personalization; and ignoring rationality, prioritizing emotions. The digital political communication strategy is more focused on how to use digital media for the benefit of political communication. The strategies are blogging; influencing public opinion; social media: building enggage and closeness; and mainstream media; focusing entertaining and attractive. These three strategies are based on digital media that are fully utilized in terms of digital political communication post-truth.

scholarly journals PODCASTER’S AWAL MINGGU COMMUNICATION STRATEGY IN CREATING PODCAST CONTENT ON THE SPOTIFY

2020 ◽  
Vol 3 (2) ◽  
pp. 148-156
Author(s):  
Gina - Sundari ◽  
Veny Purba
Keyword(s):  
Social Media ◽  
Communication Theory ◽  
Communication Strategies ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Case Study Method ◽  
Digital Platform ◽  
The Right ◽  
Depth Interviews

Podcasts are now developing and much averred by millennials. The ease in producing podcasts makes people participate in making podcasts, so anyone can become a podcaster. The most widely used digital platform to listen to podcasts today is the Spotify platform. The purpose of this research is to find out how the communication strategy used by podcaster’s in creating podcast content on the Spotify digital platform. This research uses a qualitative approach with a case study method, and data collected from in-depth interviews and observations. The case study was conducted on the Podcast Awal Minggu. The analytical theory used in this study of Harold D. Laswell's communication theory and new media's theory. The results of this study are communication strategies used by the podcaster’s Awal Minggu : (1) consistent (2) conducting promotions using social media assets that are owned by the right hat and topic or can be called social climbing (3) collaboration is also carried out so that get followers. Collaboration is an important element for stealing followers.

Political communication Modi style: A case study of the demonetization campaign on Twitter

2019 ◽  
Vol 15 (3) ◽  
pp. 361-379 ◽  
Author(s):  
Usha M. Rodrigues ◽  
Michael Niemann
Keyword(s):  
Social Media ◽  
Political Communication ◽  
News Media ◽  
Mass Communication ◽  
Communication Strategy ◽  
Direct Communication ◽  
Mainstream Media ◽  
Social Media Platforms ◽  
Government Websites

Abstract Indian Prime Minister Narendra Modi (@narendramodi) is one of the world's most followed political leaders on Twitter. During the 2014 and 2019 election campaigns, he and his party used various social media networking and the Internet services to engage with young, educated, middle-class voters in India. Since his first sweeping win in the 2014 elections, Modi's political communication strategy has been to neglect the mainstream news media, and instead use social media and government websites to keep followers informed of his day-to-day engagements and government policies. This strategy of direct communication was followed even during a critical policy change, when in a politically risky move half-way through his five-year prime ministership, Modi's government scrapped more than 85 per cent of Indian currency notes in November 2016. He continued to largely shun the mainstream media and use his social media accounts and public rallies to communicate with the nation. As a case study of this direct communication strategy, this article presents the results of a study of Modi's Twitter articulations during the three months following the demonetization announcement. We use mediatization of politics discourse to consider the implications of this shift from mass communication via the mainstream news media, to the Indian prime minister's reliance on direct communication on social media platforms.

scholarly journals Influencers as a Means of Marketing Communications Strategy Digital Marketing Little PEP Jaya

2021 ◽  
Vol 1 (4) ◽  
pp. 357-368
Author(s):  
Hasim Hasim ◽  
Dinna Nurdiani Hapsari
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Communication Strategies ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Literature Study

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.

scholarly journals Трамп, Твиттер и фейковые новости (Trump, Twitter and Fake News)

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Munadhil Abdul Muqsith ◽  
Rizky Ridho Pratomo ◽  
Valerii L Muzykant
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Point Of View ◽  
Practical Significance ◽  
Theoretical Point ◽  
Fake News ◽  
Donald Trump ◽  
Active User ◽  
Two Samples ◽  
The Right

This study aims to provide rationality regarding Donald Trump as a fake news aggregator. Donald Trump's leadership from 2017-2020 is controversial and created a massive wave of fake news. As a populist leader, he often issued statements that confused the public during his reign, causing people's trust in the Trump administration to decline. He made the statement not only on national television but also on social media. Social media is the right political communication funnel for any populist leader when it comes to audience reach. Donald Trump is an active user especially on Twitter and uses it to spread misinformation and disinformation to spread what he calls as a truth. Many statements make Donald Trump worthy of being called a fake news aggregator. This study uses a qualitative approach with the content analysis method. Thirty-two samples of Donald Trump's hoax statements that were examined found that the hoaxes spread by him were not limited to just one topic. This research has both theoretical and practical significance. From a theoretical point of view, this research contributes to the development of literature regarding the relationship between hoaxes and populist leaders. In practical terms, this literature contributes to understanding the characteristics of populists and how social media is used as a funnel to spread hoaxes.Keywords: Hoax; Donald Trump; Populism; social media; Twitter.

scholarly journals Militansi caleg muda dalam pemenangan pemilu tahun 2019 di kabupaten aceh barat

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Syamsuar Syamsuar ◽  
Mirna Ria Andini
Keyword(s):  
Social Media ◽  
Young People ◽  
Interpersonal Communication ◽  
Political Communication ◽  
Political Party ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The West ◽  
Direct Communication ◽  
Descriptive Method

The communication strategy (militancy) in politics is one of the keys to the success of a political party (Parpol) or Legislative Candidates (Caleg) in winning the Election. In the 2019 Election at the West Aceh DPRK level, there were many political figures from young people who ran to become members of the legislature at the district level. These political figures are referred to as Young Candidates who are between 21 and 30 years old. Several young candidates at the DPRK West Aceh level won the 2019 Election. This research is qualitative with a descriptive method. The purpose of this research is to find out how the strategies of young candidates at the West Aceh DPRK level in winning the 2019 election and the obstacles they face in building a political communication strategy. The results obtained are that young candidates at the DPRK West Aceh level use interpersonal communication strategies or direct communication that use family and acquaintances to get votes in the election. In addition, young candidates at the DPRK West Aceh DPRK level use mass media only a little, they only use social media which is not paid. Having no experience in politics is the biggest obstacle in the candidacy of young candidates at the West Aceh DPRK level.Keywords: Strategy; Communication; Political; Young Candidates.

scholarly journals Music Videos as Protest Communication: The Gezi Park Protest on YouTube

2019 ◽  
Author(s):  
Olu Jenzen ◽  
Itir Erhart ◽  
Hande Eslen-Ziya ◽  
Derya Güçdemir ◽  
Umut Korkut ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Digital Technologies ◽  
Music Videos ◽  
The Internet ◽  
Protest Music ◽  
Mainstream Media ◽  
Production Distribution ◽  
Crucial Part

This chapter explores the relevance of the protest song as political communication in the Internet era. Focusing on the prolific and diverse YouTube music video output of the Gezi Park protest of 2013, we explore how digital technologies and social media offer new opportunities for protest music to be produced and reach new audiences. We argue that the affordances of digital media and Internet platforms such as YouTube play a crucial part in the production, distribution and consumption of protest music. In the music videos, collected from Twitter, activists use a range of aesthetic and rhetorical tools such as various mash-up techniques to challenge mainstream media reporting on the protest, communicate solidarity, and express resistance to dominant political discourse.

scholarly journals Hoax Distribution in Social Media After Ratification of Omnibus Law

2021 ◽  
Vol 6 (2) ◽  
pp. 315
Author(s):  
Febriansyah Febriansyah ◽  
Nani Nurani Muksin
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Literacy ◽  
Research Method ◽  
Job Creation ◽  
Qualitative Approach ◽  
Negative Impacts ◽  
Digital Media Literacy ◽  
Descriptive Qualitative

Social media had both positive and negative impacts. Lately, hoaxes had spread on social media massively after the ratification of the Job Creation Law (Omnibus Law). This research aimed to obtain an overview of hoax distribution on social media that emerged after the ratification of the Job Creation Law, find out the factors that cause it, and solve hoaxes on social media. The research method used was a descriptive qualitative approach. The results showed that hoax contents were circulating on social media after the ratification of the Job Creation Law. This was due to the lack of awareness of the digital media literacy culture and the absence of clarity regarding the draft of the Job Creation bill that was passed. The solution to eradicating hoaxes on social media could be done with three approaches: culture (literacy), technology, and law.

scholarly journals Digital Media Unequality During the 2014th Indonesian Presidential Election

2018 ◽  
Vol 73 ◽  
pp. 14006
Author(s):  
Hedi Pudjo Santosa ◽  
Nurul Hasfi ◽  
Triyono Lukmantoro
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Digital Media ◽  
Political Communication ◽  
Presidential Election ◽  
Critical Discourse ◽  
The Internet ◽  
Online Media ◽  
Political Discussion ◽  
Fake News

In the internet era, a hoax is a real threat for democracy, as it spreads misleading and fake information that creats uncertain political communication. During the 2014 Indonesian presidential election, a hoax was rapidly spreading thorough social media. Morover, in Indonesian political context, a hoax construct strategically by using primordialism issue. This study uses critical discourse analysis to identify a pattern of hoax during the 2014 Indonesian presidential election, particularly to show how primordialism constructs an unequel society. The data was taken from political discussion among 8 influential Twitter accounts, two months before the election. The study found that 1) A hoax was produced by using many techniques; 2) Mainstream ‘online media’ involved in the production of the hoax, particularly by constructing sensational headline. Meanwhile, fake news commonly produced and distributed by pseudonym Twitter accounts; 3) Both hoax and fake news generally run under a mechanism of primordialism issue.

scholarly journals The Influence of the Negative Campaign on Facebook: The Role of Political Actors and Citizens in the Use of Criticism and Political Attack in the 2016 Spanish General Elections

2021 ◽  
Vol 10 (10) ◽  
pp. 356
Author(s):  
Silvia Marcos-García ◽  
Laura Alonso-Muñoz ◽  
Andreu Casero-Ripollés
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Freedom Of Expression ◽  
Communication Strategy ◽  
Political Actors ◽  
Electoral Campaign ◽  
General Elections ◽  
The Government ◽  
Political Attack

Social media has become an essential platform in the field of digital political communication. In the context of accommodating electoral campaigns to digital media and the absence of barriers to freedom of expression existing on these platforms, attacks on political rivals and negative campaigns are increasing on social media. This research analyzes the use of criticism on Facebook by political actors during the electoral campaign and citizens’ reactions to these messages. The sample (n = 601) contains the publications disseminated on Facebook by political parties and leaders during the electoral campaign of the general elections of 26 June 2016 in Spain. The results show that criticism is an emerging resource in the digital communication strategy of political actors, mainly used by the opposition parties and their candidates, who focus their attacks on the party and leader of the Government. Attacks are mainly focused on the professional side of their rivals, although they also give a central role to emotions. Citizens are attracted to these attacks and are prone to interact with posts that include this resource.

scholarly journals Strategic Political Communication of Young Business Actor Be Succes Politician

2020 ◽  
Vol 5 (7) ◽  
pp. 837-844
Author(s):  
Muhammad David Octavian ◽  
AG.Eka Wenats Wuryanta
Keyword(s):  
Digital Media ◽  
Political Communication ◽  
Communication Strategies ◽  
Political Process ◽  
Qualitative Approach ◽  
Political Campaign ◽  
Team Coordination ◽  
Political Communications ◽  
Initial Process ◽  
Collection Methods

The aims study were to find out the steps taken by businessmen be success a politicians and strategic political communication by entrepreneurs who have succeeded in becoming politicians. This research uses a qualitative approach. In determining the informants of the researchers used informant entrepreneur Ryan Kono who is currently the deputy mayor of Gorontalo. Data collection methods in this study are the sources of literature and documentation. Based on the description of the discussion the following conclusions are explained 1) Political process of businessmen be a succes politicians carried out with the initial process Ryan Kono advanced to represent Gorontalo City in partnership with Marten A Taha. Ryan Kono is a businessman who has political instincts, and is talented. Ryan Kono was already in politics at a very young age. Ryan Kono's political career can be supported by his experience as an entrepreneur. This supports the victory of Ryan Kono with the results of voting from the elections in Gorontalo City through quick counts through the superior Vote Counting Information System (Situng) with a result of 42.665 or 41.20 percent and 2) Political communication strategies promise change and improvement of natural policies in the fields of economy, social welfare, health, using digital media as a means to market ideas, solicit support, and raise funds from their constituents. Other strategic political communications include internal Political Communication, Formation of a Success Team, Coordination and Outreach and Political Campaign

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