Marketing Strategy Using Porter's Five Force Model Approach: A Case Study of PT M-150 Indonesia

2021 ◽  
Vol 4 (2) ◽  
pp. 192-198
Author(s):  
Eka Apriyanti
Keyword(s):  
Marketing Strategy ◽  
Bargaining Power ◽  
Sales Manager ◽  
Force Model ◽  
Product Positioning ◽  
Marketing Manager ◽  
Potential Development ◽  
Negative Perceptions ◽  
The Right

The right strategy is an absolute necessity for a company. This study aims toformulate the right marketing strategy with the Porter's Five Force approach,namely rivalry among competing firms, Bargaining power of customers,Bargaining power of suppliers, Potential development of substitutes orsubstitution products, and potential entry of new competitors. The researchuses qualitative methods based on interviews to gather information. Interviewswere conducted with the general manager, national sales manager, logisticmanager, and marketing manager to ensure that the information complete.Results show that currently, PT M-150 Indonesia has a weak positioningcompared to competitors' products. PT M-150 Indonesia has not been able todistribute its products to all layers of the market and M-150 products get anegative perception in society that these products will harm health. With theseresults, it is concluded that the right strategy to use is a strategy to create newvalue so that product positioning is stronger, strengthen distribution channelsso that products are available in the market, besides that, socialization must becarried out by PT M-150 Indonesia to eliminate negative perceptions of theproduct.

scholarly journals Analysis of Marketing Strategy to Accelerate Business Growth of Painted Veil Dr. Kerudung Lukis

2018 ◽  
Vol 27 (1) ◽  
pp. 57-65
Author(s):  
Mega Nuriza F Putri ◽  
Didip Diandra
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Brand Awareness ◽  
Natural Phenomenon ◽  
Business Growth ◽  
Final Project ◽  
Marketing Mix Strategy ◽  
The Right ◽  
Case Study Methods

This research analyzes the marketing strategy which is implemented by DR. Kerudung Lukis. This research used case study methods to gather the data and observe the natural phenomenon which exists in a set of data. The objective of this final project is to assign the right marketing strategy for DR. Kerudung Lukis to accelerate their business growth. The result of analysis shows that DR. Kerudung Lukis need to improve their 7Ps marketing mix strategy in several aspects such as; First, DR. Kerudung Lukis should optimize it current products. Second, DR. Kerudung Lukis should optimize its current promotions strategies. Third, DR. Kerudung Lukis should hire more employees, and the last DR. Kerudung Lukis should add some physical evidences to increase their brand awareness

A Case Study of Sport Marketing Strategy of Mercuries Taiwan Masters Invitational Golf Tournament 2012

2015 ◽  
pp. 82-95
Author(s):  
Noah Yang Hsu
Keyword(s):  
Marketing Strategy ◽  
Sport Management ◽  
Sport Marketing ◽  
Golf Tournament ◽  
Entry Level ◽  
Sport Industry ◽  
The Right

The Mercuries Taiwan Masters Invitational Golf Tournament has successfully been held for over 26 years without any interruption. The Mercuries Corporation is the company that organized the event solely. However, golf games in Taiwan normally do not attract enough spectators to watch them, unless there are world-renowned star players participating in the game. Consequently, most of the golf tournaments would not be able to sustain because of no sufficient income from spectators and from sponsors. MTMIGT has managed to survive because of the support of its own corporation, but the event is also facing the problem of lacking viewers. Being noticed by the corporation, the Department of Sport Management at Aletheia University and its students earned their reputation as a group of hard working entry-level event volunteers for MTMIGT for many years. Because of this, the corporation contacted the head of the department in 2011 and invited them to work together on a larger scale. The Mercuries Corporation wanted the Department of Sport Management to plan the marketing works of the event, and the company would pay all of the expenses. After months of preparation and planning by the department, the 2011 MTMIGT and its surrounding sport marketing campaigns were staged with better results than its previous years. And the department thus successfully acquired the right of planning and implementing the event's marketing for 2012. This case study fully explores the cooperation between the MTMIGT and the department in 2012. The result as well as its process can be a reference for people in the sport industry and the academy.

scholarly journals Analysis of Business Decisions that caused Nokia to drop its Legacy and its Rebirth in 2017 using Nostalgic Marketing Approach: A Case Study

2021 ◽  
pp. 268-283
Author(s):  
Vijay raj B. V. ◽  
A. Jayanthila Devi
Keyword(s):  
Mobile Phone ◽  
Marketing Strategy ◽  
Smart Phone ◽  
Innovative Technology ◽  
Business Decisions ◽  
Customer Needs ◽  
Secondary Sources ◽  
The Right ◽  
Marketing Approach

Purpose: This article will investigate the causes for Nokia’s failure to stay afloat in the market, as well as how the company resurrected in 2017 by employing a nostalgic or sentimental marketing strategy. Technology management on a strategic level at Nokia Corporation is thoroughly examined and analyzed in this study. Nokia used to be the market’s dominant corporation, leader, and pacesetter until it had a massive market disaster. We inferred that the problem at Nokia was not the absenteeism of advancement, but in its place, it was due to a lack of innovation estimation and a misunderstanding that the requirements in the mobile phone market were not only about displaying a cell phone that makes verdicts, sends messages, and connects to the internet, but also the stage that connects all of these volumes together. Finally, this article describes how Nokia’s revival was achieved through the use of a nostalgic or sentimental marketing strategy. Objectives: We aim to present the reasons behind the failure of Nokia and its return using Nostalgic marketing approach to do a comparison analysis with its competitors and make recommendations to improve the company based on the findings Design/Methodology/Approach: Journals, as well as a variety of internet resources such as websites and blogs, were used to conduct this company analysis. A SWOC Analysis was used to analyses the Nokia corporation. Findings/Result: Till 2008 Nokia was the pioneer in the mobile phone market. Based on the study done it’s clear that Nokia failed to acquire smart phone market because Nokia couldn’t recognize the customer needs, didn’t Analyze the Market Accurately and also lack of implementing innovative technology in its product which customer needs. Nokia was focusing on implementing traditional Symbian operating system to its smart phone but Samsung choose android as its operating systems for its smartphone at the right time, which met the customer requirements. In 2017 Nokia came with nostalgic marketing approach by re-creating its old Nokia 3310 handset with modern features such Bluetooth, GPS, Wifi. Originality/Value: Based on data from secondary sources, this article investigates the reasons why Nokia failed to gain access to the smartphone market, and explores its comeback through nostalgic marketing strategies. Paper Type: Research Case Study.

scholarly journals Penawaran terbatas waktu Mcdonald’s ‘ini rasa kita’ pada perilaku konsumen di tiga generasi

2019 ◽  
Vol 2 (1) ◽  
pp. 93-106
Author(s):  
Grace Putlia
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Fast Food ◽  
Rapid Development ◽  
Limited Time ◽  
Two Cultures ◽  
The Right ◽  
Study Designs ◽  
To Receive

The rapid development of technology has led to the habit of taking part in changes in various generations, including Indonesia which has the interest in consuming fast food. Many foreign famous brands become favorites, for them to compete. The right marketing strategy. One of the fast-food McDonald's restaurants from America that wants to continue to exist by issuing the program 'Ini Rasa Kita' which released two cultures. Western-style menus in the form of burgers, have now been made by lifting Indonesian specialties into buger rendang and balado burgers. This program uses the LTO (Limited Time Offer) system in hopes of increasing sales figures. Using qualitative research methods with case study designs, this study interviewed 15 informants from three different generations. The final results state that dominant informants are more likely to be able to receive limited time offers. In line with this, limited time offers stated that they did have anti-competitive features, however, all informants stated that limited time offer proposals could not oppose them.

New world wines in the UK market: re-thinking the right strategies for 2020

2013 ◽  
Vol 3 (4) ◽  
pp. 1-10 ◽  
Author(s):  
Carlos Rodriguez ◽  
Christian Felzensztein
Keyword(s):  
Marketing Strategy ◽  
New World ◽  
International Marketing ◽  
Comparative Data ◽  
Strategic Decision ◽  
Brand Strategy ◽  
Content Type ◽  
The Uk ◽  
The Right

Title – New World wines in the UK market: re-thinking the right strategies for 2020. Subject area – International marketing, international strategy, strategic decision making, consumer behaviour, brand strategy. Study level/applicability – This case study is intended for MBA and Masters courses, specially in MSc Marketing, MSc Strategy and International Business. Case overview – The case presents new comparative data of a decade consumer research of imported wines conducted in the UK in the years 2002 and 2012. The task of the students is to understand consumer ' s changes, new preferences and new trends in this industry and to implement the new international marketing strategy for the Chilean wine industry in the UK market. Expected learning outcomes – The students should be able to identify the key issue of this case study, which is related to how Chilean wines can compete better in the international market place, facing strong competition from both Old and New World wine producers. It is also important to understand the comparative data from 2002 versus 2012, the changes in consumers ' preferences and new trends of this industry. How to implement the marketing strategy in a highly competitive environment is a key task for the students. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals The Agile Content Marketing Roadmap Based on the B2B Buyer’s Journey – The Case Study of the Slovak republic

2021 ◽  
Vol 91 ◽  
pp. 01025
Author(s):  
Lubica Gajanova
Keyword(s):  
Marketing Strategy ◽  
Latent Variables ◽  
New Technologies ◽  
Slovak Republic ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
Alternative Description ◽  
The Right ◽  
Content Marketing

The rise of new technologies has created opportunities for the emergence of many trends today. This fact is a chance for the visibility of companies and in recent years internet marketing has become an integral part of marketing strategies of companies across all markets. Today’s marketing world give new opportunities to engage and gain the attention of relevant users. But customers including B2B buyers are overwhelmed by advertising on the Internet. Emphasis on the creation of quality content therefore becomes necessary and creates another of the right ways to address customers. This paper deals with the use of content marketing strategy in the B2B market in the conditions of the Slovak Republic. As there are a large number of tools usable in the content marketing strategy, the aim of the paper is to use factor analysis to obtain an alternative description of the variability of the observed variables (B2B content marketing tools) with a potentially lower number of latent variables.

CASE STUDY I LUCENT PAINTS PVT. LTD. REENGINEERING “BODY” ON QUALITY “WHEELS”

Paradigm ◽  
1997 ◽  
Vol 1 (1) ◽  
pp. 154-159
Author(s):  
Aditya Bhalla
Keyword(s):  
Quality Control ◽  
Market Share ◽  
Iso 9001 ◽  
Sales Manager ◽  
Top Management ◽  
Changing Environment ◽  
The Right

Lucent Paints Pvt. Ltd., established in 1975, is a paint and enamel manufacturer with a market share of 20 per cent. With the changing environment, increasing competition and the threat of MNCs looming large the company's management decides to undertake reengineering of its processes. Ms. Anjali Parmar, a sales manager, with an engineering background and a star performer is considered to be the right candidate for this project. Parmar accepts the responsibility enthusiastically and sets about the task with full vigour. In eight months she submits the report recommending radical proposals with another ongoing quality control project being implemented under the guidance of Mr. Tikoo for obtaining ISO 9001 certification. Ms. Parmar and Mr. Tikoo get down to the new task. However, things start going wrong between them from the beginning itself. The team is plagued with disagreements and arguments. Things take such a turn that the top management has to intervene...

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