scholarly journals Penawaran terbatas waktu Mcdonald’s ‘ini rasa kita’ pada perilaku konsumen di tiga generasi

2019 ◽  
Vol 2 (1) ◽  
pp. 93-106
Author(s):  
Grace Putlia

The rapid development of technology has led to the habit of taking part in changes in various generations, including Indonesia which has the interest in consuming fast food. Many foreign famous brands become favorites, for them to compete. The right marketing strategy. One of the fast-food McDonald's restaurants from America that wants to continue to exist by issuing the program 'Ini Rasa Kita' which released two cultures. Western-style menus in the form of burgers, have now been made by lifting Indonesian specialties into buger rendang and balado burgers. This program uses the LTO (Limited Time Offer) system in hopes of increasing sales figures. Using qualitative research methods with case study designs, this study interviewed 15 informants from three different generations. The final results state that dominant informants are more likely to be able to receive limited time offers. In line with this, limited time offers stated that they did have anti-competitive features, however, all informants stated that limited time offer proposals could not oppose them.

2020 ◽  
Vol 3 (2) ◽  
pp. 23
Author(s):  
Hadi Ismanto ◽  
Vembri Aulia Rahmi ◽  
Nanang Bagus Setiawan

Additional learning or tutoring is urgently needed to help improve learning but due to high costs, some communities, especially those in the middle to lower economic level, are unable to register their children to attend tutoring (additional tutoring). The existence of Socioedupreneur is an alternative solution for those who do not have the cost to experience tutoring. Paying sincerely or not at all can alleviate them in terms of costs and can show the importance of education for the future and instill that all have the right to receive the same education. This research was conducted to determine the role of socio edupreneur in improving the quality of education. The purpose of this study was to determine the role of socio edupreneur as an effort to improve the quality of education in Indonesia. The method used by researchers in this study uses qualitative research methods, this type of research is descriptive qualitative research, a case study approach that is an approach to study, explain or interpret a case. In essence, this study seeks to highlight a decision or set of decisions or set of decisions why the decision was taken, how it was implemented, and what the results were. This research intensively focuses on an object that is about how the role of socioedupreneur in improving the quality of education.


2021 ◽  
Vol 40 (3) ◽  
pp. 155-168
Author(s):  
D. G. Diachenko

The paper is devoted to the Raiky culture in the Middle Dnieper. It reveals major issues of the phenomenon of Raiky culture and their possible solutions considering the achievements of Ukrainian archeologists in this field. The genesis, chronology and features of the development of material culture of the Raiky sites in the 8th—9th centuries of the right-bank of the Dnieper are analyzed. In general the existence of the Raiky culture in the Middle Dnieper region can be described as follows. It was formed in first half of the 8th century in the Tiasmyn basin. The first wheel-made pottery has begun to manufacture quite early, from the mid-8th century (probably at the beginning of the third quarter). At the first stage, the early vessels have imitated the hand-made Raiky forms as well as the Saltovo-Mayaki imported vessels. Significant development of the material culture occurs during the second half of the 8th century. At the same time, the movement of the people of Raiky culture and the population of the sites of Sаkhnivka type has begun in the northern direction which was marked by the appearance of the Kaniv settlement, Monastyrok, and possibly Buchak. This stage is characterized by the syncretism both in the ceramic complex and in the features of design of the heating structures. Numerous influences of the people of Volyntsevo culture (and through them – of Saltovo-Mayaki one) are recorded in the Raiky culture. It is observed not only in direct imports but also in the efforts of the Raiky population to imitate the pottery of Volyntsevo and Saltovo-Mayaki cultures, however, based on their own technological capabilities. The nature of the relationship between the bearers of these cultures is still interesting. The population of Raiky accepts the imported items of Saltovo-Mayaki and Volyntsevo cultures, tries to imitate high-quality pottery of them, and even one can see the peaceful coexistence of two cultures in one settlement — Monastyrok, Buchak, Stovpyagy. However, the reverse pulses are absent. There are no tendencies to assimilate each other. Although, given the number and size of the sites, the numerical advantage of the Volyntsevo population in the region seems obvious. There is currently no answer to this question. The first third of the 9th century became the watershed. The destruction of the Bytytsia hill-fort and the charred ruins to which most of the settlements of the Volyntsevo culture has turned, is explained in the literature by the early penetration of Scandinavians into the region or as result of the resettlement of Magyars to the Northern Pontic region. In any case, this led to a change in the ethnic and cultural situation in the Dnieper basin. According to some researchers, the surviving part of the population of Volyntsevo culture migrated to the Oka and Don interfluve. For some time, but not for long, the settlements of Raiky culture remained abandoned. Apparently, after the stabilization of situation, the residents have returned which is reflected by the reconstruction of the Kaniv settlement and Monastyrok; in addition, on the latter the fortifications have been erected. The final stage of the existence of culture is characterized by contacts with the area of the left bank of Dnieper, the influx of the items of the «Danube circle», as well as the rapid development of the forms of early wheel-made pottery. The general profiling of vessels and design of the rim became more complicated, the rich linear-wavy ornament which covers practically all surface of the item became characteristic. This suggests the use of a quick hand wheel which has improved the symmetry of the vessels, as well as permitted to create the larger specimens. The evolution of the early wheel-made ceramic complex took place only by a variety of forms, however, technological indicators (dough composition, firing, density and thickness of vessel walls) indicate the actual invariability and sustainability of the manufacture tradition. The discontinuance of the functioning of the latest Raiky sites (Monastyrok and Kaniv settlements) can be attributed as the consequences of the first stages of consolidation of the Rus people in the Middle Dnieper dating to the late 9th — the turn of the 9th—10th centuries.


2017 ◽  
Vol 13 (2) ◽  
pp. 131
Author(s):  
Evi Nursanti Rukmana ◽  
Neneng Komariah

The bookstores have the same products, prospective buyers in selling books and the location of the bookstores in front of Jatinangor highway. This research analys in the marketing strategy to understanding the differences the bookstores. In this research used qualitative research methods through a case study approach to managers the bookstores. The results of this research analysed the product that had differenced in the type of book to the sold. The bookstores still uses print promotion media, print media,  and online media. They sells the book in a cheap price in the price because it is source from the publisher. The third bookstores in the marketing to products from the directof the bookstores. The managers bookstore try to establish communication with buyers and to understanding needs to buyer. The process in the purchase direct in the bookstores and undirect with online media. The structuring in the room and preservation activity service became model manage in the form of physical from the third bookstores. Based on the analysis this results, the people or manager the bookstores become the factors in the activate marketing strategy at the bookstores. This is model 1 P TOP, that factor in the people influence to product, promotion, price, place, process dan physical evidence. 


2021 ◽  
Vol 9 (3) ◽  
pp. 56-60
Author(s):  
Ol'ga Repushevskaya

Relevance and novelty of the work. The article is devoted to the implementation of innovative entrepreneurship for the development of regional cooperation and the rapid development of the sharing economy in the Russian Federation. The relevance of this article is due to the need to digitize cooperatives in order to develop, expand the markets for their products. The article examines situations that show how innovative entrepreneurship affects the development of the cooperative sector of the economy. The cooperative management model will be successful when it combines the functions of entrepreneurship, socialization and marketing. The struggle for a buyer in the absence of a marketing strategy in a cooperative is reduced to zero. Therefore, cooperative organizations need to choose the right marketing strategy that will allow them to effectively run their business. A separate place in the article is devoted to the analysis of market dynamics within the framework of the sharing economy. Based on the analysis, the importance of the sharing economy is shown. The basis of the digital economy is the predominance of the share of knowledge and innovation over the sphere of production. For this reason, building a business model is essential. It is necessary to introduce new technologies, at the same time, studying the needs of customers and optimizing activities in all indicators.


Author(s):  
Alexander Brown ◽  
Sune Lægaard

Abstract During the Danish cartoons controversy in 2005–2006, a group of ambassadors to Denmark representing eleven predominantly Muslim countries requested a meeting with the Danish Prime Minister, Anders Fogh Rasmussen, to protest against the cartoons. Rasmussen interpreted their viewpoint as one of demanding limits to freedom of speech and he ignored their request for a meeting. Drawing on this case study, the article argues that it is an appropriate, and potentially effective, moral criticism of anyone who is in a position of political power—taking into account reasonable constraints of feasibility and practicality—that they have refused to receive information, ideas, or opinions from individuals, or their representatives, with dissenting viewpoints. The article also articulates one possible theoretical ground for such a moral criticism: that they could be violating a fundamental (cosmopolitan) moral right of people to submit information, ideas, or opinions to those who wield power over them and to be meaningfully heard—a right which can span state borders.


Tunas Agraria ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 85-105
Author(s):  
Fredi Elroi Sudiarka ◽  
Haryo Budhiawan ◽  
Priyo Katon Prasetyo

Abstract: Article 35 of Law Number 2 of 2012 states that if there is residual land, the rightful party can request compensation in full for the leftover land that can no longer be used in accordance with the original designation and use. However, in its implementation, the implementing committee of the land acquisition still had difficulty especially for determining the criteria of the leftover land that could be compensated. Based on that issue, this study intend to (1) determining the characteristics of the leftover land that can be compensated; (2) knowing who has the right to determine the leftover land that can be compensated; (3) knowing the process of settling leftover land in land acquisition. The method used in this study is a qualitative research method with a descriptive approach to the case study method. The results of the study show that compensation that can be directly compensated for leftover land is land that has an area of less than 100m². For those who are more than 100m², the land acquisition implementation committee considers the shape of the remaining land, the leftover land area and access roads. The right to determine the leftover land is the land acquisition committee. Settlement of the leftover land carried out in Karanganyar Regency is based on a Circular from the Director General of Land Procurement.Keywords: Land Acquisition, Leftover Land, CompensationIntisari: Pasal 35 Undang-Undang Nomor 2 Tahun 2012 menyebutkan bahwa apabila terdapat tanah sisa, pihak yang berhak dapat meminta ganti kerugian secara utuh terhadap tanah sisa yang sudah tidak dapat digunakan sesuai dengan peruntukan dan penggunaannya semula. Namun dalam pelaksanaannya panitia pelaksana pengadaan tanah masih kesulitan untuk menentukan kriteria tanah sisa yang dapat diberikan ganti kerugian. Berdasarkan hal tersebut penelitian ini bertujuan untuk (1) mengetahui karakteristik tanah sisa yang dapat diberikan ganti kerugian; (2) mengetahui siapa yang berhak menentukan tanah sisa dapat diberikan ganti kerugian; (3) mengetahui proses penyelesaian tanah sisa pada pengadaan tanah. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif pendekatan deskriptif dengan metode studi kasus. Hasil dari penelitian menunjukkan bahwa ganti kerugian yang dapat langsung diberikan ganti kerugian adalah tanah sisa yang memiliki luas kurang dari 100m². Untuk yang lebih dari 100m², panitia pelaksana pengadaan tanah mempertimbangkan mengenai bentuk tanah sisa, luas tanah sisa dan akses jalan. Yang berhak menentukan tanah sisa adalah panitia pengadaan tanah. Penyelesaian tanah sisa yang dilakukan di Kabupaten Karanganyar berdasarkan Surat Edaran dari Direktur Jenderal Pengadaan Tanah.Kata Kunci: Pengadaan Tanah, Tanah Sisa, Ganti Kerugian


2018 ◽  
Vol 9 (3) ◽  
pp. 889
Author(s):  
Aschalew Degoma Durie ◽  
Dr. Getie Andualem

The objective of the study was to examine the marketing strategies of Ethiopian medium and large textile companies. The textile sector became the focus of this study because the sector has performed far below than expected, despite the government‘s continued support to and the country‘s comparative advantage in the sector. To attain the stated objective, qualitative research approach with case study design was employed. The case companies were selected based on two criteria; production of finished textile products and operation in both local and global markets. Accordingly, nine companies qualified these criteria and all of them were used as cases. The RBT was the theory employed to explain the differences in performances among firms’ in similar environment. Furthermore, within and cross case analyses were employed to get in-depth understanding about the marketing strategies of the case companies. 


2018 ◽  
Vol 3 (1) ◽  
pp. 93-112
Author(s):  
Mibtadin Mibtadin

The urban sufism movement namely Hubbun Nabi becomes an interesting phenomenon since it emerges in the midst of Islamic-militant religious movement which is symptomatic in Sukoharjo. Hubbun Nabi represents the unity of many denominations whose Islamic understandings are Ahlussunnah wal Jama’ah (Aswaja) of Nahdliyin in Sukoharjo. It carries a moderate religious style. This research portrayed the style of moderate religiosity which is developed by Majlis Dzikir and Sholawat Hubbun Nabi. It was a descriptive-qualitative research. The techniques of collecting data are direct observation on the activities of Majlis Dzikir and Sholawat Hubbun Nabi, in-depth interview to Kyai Abdulloh Faishol, and documentation. Data was analyzed by reducing and displaying data, then drawing conclusion. Data validation was processed through triangulation method and informant review. Sukoharjo is one of the important cities for it has long been the basis of radical and moderate movements. One of the local movements in Sukoharjo whose rapid development was Majlis Dzikir and Sholawat Hubbun Nabi. The core values carried out by Hubbun Nabi movement are moderatism and tolerance, open-mindness, respecting plurality, and anti-fanaticism. Hubbun Nabi has indeed a significant role in the process of de-radicalization of the religious movement through transforming the values into the wider community. Hubbun promotes moderate Islam, the theology of humanity as a form of the “smiling of Islam.”


Kompetensi ◽  
2021 ◽  
Vol 14 (1) ◽  
pp. 19-32
Author(s):  
Yeni Tamara Supa’at ◽  
Retnowaty Retnowaty ◽  
Indah Ika Ratnawati

This research is motivated by the rapid development of technology that allows people to freely communicate with each other through social media. Many found impolite languages spoken in various ways and ways someone in polite language is a form of using impoliteness strategies. This study aims to describe the strategy of impoliteness of language in the social media comment column instagram account detikcom: Reynhard Sinaga case study. This research is a qualitative research using pragmatic studies. The data in this study are in the form of words, phrases or sentences of community comments obtained from the comments column on the detikcom Instagram account regarding the Reynhard case which contains elements of using language impoliteness strategies. Data collection techniques used are listening techniques, and note it. Data analysis techniques using the interactive model of Miles and Huberman. The most widely used strategy is the negative language impoliteness strategy, which is 219 data and the strategy not found in this study is the use of politeness restraint strategy.


2018 ◽  
Vol 27 (1) ◽  
pp. 57-65
Author(s):  
Mega Nuriza F Putri ◽  
Didip Diandra

This research analyzes the marketing strategy which is implemented by DR. Kerudung Lukis. This research used case study methods to gather the data and observe the natural phenomenon which exists in a set of data. The objective of this final project is to assign the right marketing strategy for DR. Kerudung Lukis to accelerate their business growth. The result of analysis shows that DR. Kerudung Lukis need to improve their 7Ps marketing mix strategy in several aspects such as; First, DR. Kerudung Lukis should optimize it current products. Second, DR. Kerudung Lukis should optimize its current promotions strategies. Third, DR. Kerudung Lukis should hire more employees, and the last DR. Kerudung Lukis should add some physical evidences to increase their brand awareness


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