scholarly journals Marketing Campaign Combination of Batak Woven Cloth and Athleisure for Generation Z

2019 ◽  
Vol 1 (1) ◽  
pp. 144-154
Author(s):  
Adelia Muliawan
Keyword(s):  
Healthy Lifestyle ◽  
Young Generation ◽  
Video Adaptation ◽  
Integrated Marketing ◽  
Literature Study ◽  
Fast Fashion ◽  
Marketing Campaign ◽  
Fashion Brand ◽  
Generation Z ◽  
The Impact

Given the impact of the globalization, the healthy lifestyle trend has influence Indonesian’s lifestyle. One influence in the economic system is the entry of a fashion series called Athleisure. The increasingly growing international fast- fashion brand H&M , Stradivarius, Pull and Bear and Zara in Indonesia, has made the society, especially women wore Athleisure as a streetwear since the year 2015-2019. The modern era made Indonesian young generation, which is generation Z forget the heritage of Indonesia textiles, one of it is Ulos, a Batak woven cloth from Sumatra. The unfamiliarity of this Batak woven cloth can be analyzed through qualitative and quantitative data collection in the form of interview and literature study. The unfamiliarity of Ulos can be socialized through an integrated marketing campaign, by providing fashion posters in instagram feeds with words describing Ulos as the inspiration,making a video adaptation about the Toba Myth and spread it through to persuade them to learn and giving discounts to get their attention, and twitter to engage with the audience.

scholarly journals Introducing the Concept of Wellness to Second Year Student’s in Physical Education Classes

2019 ◽  
Vol 5 (4) ◽  
pp. 436-442
Author(s):  
L. Agliulova ◽  
D. Panyagin
Keyword(s):  
Student Performance ◽  
Healthy Lifestyle ◽  
Physical Exertion ◽  
Physical Culture ◽  
Young Generation ◽  
Basic Principles ◽  
American Society ◽  
The 1960S ◽  
The Impact

This article shows the need to include the teaching of healthy lifestyles — Wellness — in student’s education. Nowadays, the health of students is significantly deteriorating due to a sedentary lifestyle, a violation of the day and sleep patterns, and an increase in mental stress. We know the impact of health on academic performance, so the importance of this training should be noted. Wellness is the concept of a healthy lifestyle, the study of the combination of physical and spiritual health, healthy eating, adequate physical exertion and the elimination of bad habits. The concept of Wellness was introduced into practice by the American doctor Halbert Donne in 1959, he also formulated the basic principles of a healthy lifestyle. In the 1960s, wellness gained great popularity, first in professional circles, and then in wide circles of American society, thanks to the numerous publications of Halbert Donne, John Travis, Donald Ardell and Gerhart Hettler. The introduction of the concept of Wellness in the training of students leads to an increase in interest in the lessons of physical culture. And, to a comprehensive improvement in the quality of life and health, student performance. Indeed, at the present time, the following causes of deterioration in the health of the young generation can be identified: neuro–psychological stress; mental fatigue; violation of work and rest; sleep disturbance; violation of the diet; bad habits; insufficient motor activity. That is why it is necessary to introduce into the habit of the student’s moderate exercise, proper nutrition and quality rest. Which involves the teachings of Wellness?

scholarly journals Pengaruh Tayangan Drama Korea True Beauty Terhadap Minat Beli Produk K-Beauty

2021 ◽  
Vol 9 (2) ◽  
pp. 505-515
Author(s):  
Riahta Octaviani ◽  
Zainal Abidin ◽  
Flori Mardiana Lubis
Keyword(s):  
Data Collection ◽  
Quantitative Method ◽  
Communication Theory ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Literature Study ◽  
The Impact ◽  
Beauty Products

This research is motivated by the writer interest in Korean drama shows. So finally doing research to see the impact on one of the communities in Cikarang, namely the TnT Label Community, which is basically a K-pop dance cover community. So the purpose of this study is to find out whether there is an effect of the drama True Beauty on buying interest in K-Beauty products in the TnT Label dance cover community. This research was conducted with a quantitative method using an explanatory survey. The purpose of this study was to find out how the influence of Korean drama True Beauty on buying interest in K-Beauty products. The theory used in this research is IMC (Integrated Marketing Communication) Theory. The population in this study were all members of the TnT Label Community in Cikarang. Data collection was obtained through the distribution of questionnaires and literature study.

scholarly journals How Zoomers’ Eating Habits Should be Considered in Shaping the Food System for 2030—A Case Study on the Young Generation from Romania

2020 ◽  
Vol 12 (18) ◽  
pp. 7390 ◽  
Author(s):  
Robert Bumbac ◽  
Magdalena Bobe ◽  
Roxana Procopie ◽  
Rodica Pamfilie ◽  
Smaranda Giușcă ◽  
...  
Keyword(s):  
Online Survey ◽  
Food System ◽  
Eating Habits ◽  
Organic Production ◽  
Special Importance ◽  
Young Generation ◽  
Economic Implications ◽  
Generation Z ◽  
The One ◽  
The Impact

Is the Food System prepared for 2030? Considering that Zoomers (Generation Z) will be the largest global cohort in the world at that time, the purpose of the study is to identify what can be learned now from their eating habits to diversify and create a more resilient Food System prepared for the future. Researchers have discovered that the Food System should encourage sustainable and healthier food production by empowering a resilient local production. These changes are aligned with Zoomer preferences for local and organic food, considering their moral, ethical, and economic implications. To gather data, a quantitative investigation was performed among university students from Romania using an online survey in which 343 responses were recorded. A direct logistic regression was performed, similar to the one presented by Wilson and Lorenz (2015), to assess the impact of factors on the changing eating habits of Zoomers. The results showed significant changes in the diet of Zoomers who are facing an increased internationalization of the food consumption; they seek convenience but are also more eager to consume healthy food. For a more resilient Food System, special importance should be given to these preferences, through local and organic production, improving delivery methods, and enhancing the food experience in a responsible and ethical manner in order to prepare it for the next majoritarian cohort. These findings can be further developed by adapting the current Food System to emerging food eating habits and also by addressing how Zoomers’ food choices can improve the environmental impact of the Food System.

scholarly journals Students‘ attitudes towards the measures of healthy lifestyle promotion in Lithuania

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
A Berzanskyte ◽  
O Drungelaite
Keyword(s):  
Healthy Lifestyle ◽  
Statistical Significance ◽  
Smoking Prevention ◽  
Alcohol Prevention ◽  
Young Generation ◽  
Sources Of Information ◽  
Healthy Behavior ◽  
Healthy Lifestyle Promotion ◽  
Aging Societies ◽  
The Impact

Abstract Background To ensure more resistant community in the future of humanity, the early life prevention within aging societies becomes very important. The new generation clearly expresses their needs and indicates the ways that are the most attractive for positive changes of healthy behavior. The aim of the study was to reveal school children's attitudes to different measures of healthy lifestyle promotion in Lithuania. Methods The data were collected from 380 12-19 years students from two high schools of the regional city by self-administered anonymous questionnaires. The relative frequencies and prevalence ratios were compared in groups by different sociodemographic categories. Chi squared and Fisher's exact tests were conducted to establish statistical significance which was set at p < 0.05. Confidence intervals were used for prevalence statistics. Results Internet was the main source for 63.2% of the sample. Healthy behavior promotion provided at the school was assessed positively by 76.8%. However, 50.3% of the students thought that there was no sufficient attention for nutrition, 36% - for drugs and alcohol prevention, 34.6% - for physical activity, 32.6% - for smoking prevention. They preferred more discussions on those topics during nature sciences lectures. The parents' key role in healthy habits was referred by 46.6% of respondents. That was more expressed if the child lived with both parents or if they were physically active, had no addictions. The tendency of healthy lifestyle promotion by famous people was evaluated critically, as more than half respondents considered them not having such competencies. The students had scarce awareness about the impact of the laws regulating the consumption of alcohol, smoking and drugs, although half of them supported stricter control. Conclusions The students emphasized internet, the school and the parents as the most important sources of information for promotion of healthy behavior. Key messages In era of technologies the internet is the most accessible and attractive source for information, particularly for new young generation. The children need relevant guidance from the schools and the parents to get the right information to manage their health properly and get resistance in future aging societies.

scholarly journals Book Review: Millenial and Generation Z Ideas for Golden Indonesia 2045 (Gagasan Millenial dan Generasi Z Untuk Indonesia Emas 2045)

2021 ◽  
Author(s):  
SOVI DWI FEBRIAN SILVA ◽  
Moses Glorino Rumambo Pandin
Keyword(s):  
Human Resources ◽  
Millennial Generation ◽  
Political System ◽  
Industrial Revolution ◽  
The State ◽  
Young Generation ◽  
Current Generation ◽  
Generation Z ◽  
The Impact

The millennial generation and generation Z. Maybe that's what the younger generations call it today. Asa developing country, Indonesia, has undoubtedly had several aspects that must be addressed. An education system that still has to be optimized, a breakthrough in the economic field that must be intensified, a political system that must be promoted massively, and a socio-culture that must be maintained and cultivated are of particular concern to achieve a better state life by taking into account the prevailing values of the state. In this increasingly developing era, the millennial generation and generation Z are a milestone of hope for national change. Demographic bonuses and the impact of the 4.0 industrial revolution are increasingly becoming a concern for the country in improving the quality of human resources for this generation. They, the current generation, are predicted to be the country's most valuable investment. With the superior and highly competitive human resources of the millennial and generation Z generations, the potential to meet towards a Great Indonesia, the future Golden Indonesia will achieve achievements. The millennial generation and generation Z. Maybe that's what the younger generations call it today. Asa developing country, Indonesia, has undoubtedly had several aspects that must be addressed. An education system that still has to be optimized, a breakthrough in the economic field that must be intensified, a political system that must be promoted massively, and a socio-culture that must be maintained and cultivated are of particular concern to achieve a better state life by taking into account the prevailing values of the state. In this increasingly developing era, the millennial generation and generation Z are a milestone of hope for national change. Demographic bonuses and the impact of the 4.0 industrial revolution are increasingly becoming a concern for the country in improving the quality of human resources for this generation. They, the current generation, are predicted to be the country's most valuable investment. With the superior and highly competitive human resources of the millennial and generation Z generations, the potential to meet towards a Great Indonesia, the future Golden Indonesia will achieve achievements.The book entitled "Millennial Ideas & Generation Z for a Golden Indonesia 2045" intends to criticize, review, and provide ideas about four critical aspects of the state. By paying attention to the country's fundamental values, this book aims to open up public views regarding essential issues to welcome a better state life towards a developed Indonesia, Golden Indonesia 2045.In general, this book is intended for all groups, especially the young generation of the nation's future. However, on the other hand, this book seems explicit to provide criticism and input to state administrators in responding to various problems faced by the state. So young people, namely the millennial generation and generation Z as the nation's next-generation, should play an active role, participate, and work together with the government to realize the nation's hopes in the future.The lesson that can be learned from this book is that the readers will become more aware of the problems faced by the state. Moreover, this book contains four sections covering ideas for education, economics, politics, and socio-cultural areas, which are essential aspects of supporting state life. It is hoped that these ideas will become a reference point and a foundation in overcoming problems and a leap for millennials and generation Z to participate in bringing the life of the Indonesian state towards progress. As a young generation, millennials and generation Z should care more about matters related to their country. This book is interesting to read and review because the ideas written in this book positively affect all readers. In addition, the topic of the discussion of this book attracted attention by highlighting millennials and generation Z in its big title. The message and intentions to be addressed will become more apparent by reviewing this book and can be digested more easily.

scholarly journals Millennial’s Tide Over the COVID-19 Crises: Buying Behavior of Indian Millennial’s Post-COVID-19 Crises

2021 ◽  
pp. 227868212110451
Author(s):  
Anil Jain ◽  
Nirmala Joshi ◽  
Anand J. Mayee
Keyword(s):  
Business Models ◽  
Secondary Data ◽  
Young Generation ◽  
Online Classes ◽  
Buying Behavior ◽  
Gen Y ◽  
News Reports ◽  
Generation Z ◽  
Huge Impact ◽  
The Impact

The COVID-19 pandemic had a catastrophic effect on the economies of the world. The COVID-19 crises had a huge impact on the way in which buying and selling is done. Complex consumer buying behavior became all the more unpredictable. For most companies, the pandemic had created a situation for innovation like never before. Generation Z (Gen Y) and generation Z (Gen Z) were the most affected segments during the turmoil. These generations are experiencing a roller-coaster ride. These cohorts were fast in adapting to the new challenges arising out of the COVID-19 upheaval. Gen Z had to attend online classes, while Gen Y was either attending online classes or those with jobs were working from home. Purpose: This article makes an attempt to understand the impact of COVID-19 on the buying behavior of the Indian millennials and to know the major sectors of the Indian economy which were exorbitantly influenced by them. Methodology: The research article is based on secondary data obtained from leading financial dailies, news reports observations and discussions with acquaintances. Findings: The research study hopes to shed light on the repercussions of the COVID-19 pandemic on the buying habits of the young generation in India. It will act as a beacon for companies to develop marketing strategies that are in congruence with the mindset of the millennial. Successful business models can be worked out keeping the millennial as the focus. Originality: The research is genuine and creatively inscribed; it visualizes the researchers’ speculation about the situation

Pengaruh Konversi Lahan terhadap Strategi Pemanfaatan Modal Nafkah Rumah Tangga Buruh Tani

2020 ◽  
Vol 4 (3) ◽  
pp. 407
Author(s):  
Hesti Prastiwi ◽  
Martua Sihaloho
Keyword(s):  
Qualitative Data ◽  
Rice Fields ◽  
Livelihood Strategies ◽  
Quantitative Approach ◽  
Survey Method ◽  
Land Conversion ◽  
Literature Study ◽  
Irrigated Rice ◽  
Sustainable Food ◽  
The Impact

Lahan merupakan salah satu sumber daya agraria yang sangat penting bagi petani dikarenakan lahan merupakan salah satu sumber untuk bertahan hidup. Sesuai dengan Undang-Undang Dasar Nomor 41 Tahun 2009 tentang Perlindungan Lahan Pertanian Pangan Berkelanjutan. Pembangunan yang terjadi di Indonesia semakin masif, menimbulkan konversi lahan bersifat permanen ketika lahan sawah beririgasi berubah menjadi kawasan pemukiman atau industri. Konversi lahan yang terjadi menyebabkan hilangnya beberapa atau seluruh modal nafkah yang ada. Perubahan modal nafkah ini akan mengakibatkan perubahan strategi nafkah petani. Penelitian ini bertujuan untuk menganalisis dampak konversi lahan terhadap strategi nafkah dan pengaruh pemanfaatan  modal nafkah  terhadap strategi nafkah rumah tangga. Lokasi penelitian ini yaitu Desa Pasirgaok, Kecamatan Rancabungur, Kabupaten Bogor. Metode yang digunakan untuk menggali fakta, data, dan informasi dalam penelitian adalah pendekatan kuantitatif melalui metode survei dengan kuesioner yang didukung oleh data kualitatif melalui wawancara dan studi literatur hingga diperoleh hasil bahwa dampak konversi lahan mempengaruhi modal dan strategi nafkah.Kata Kunci: buruh tani, konversi lahan, modal nafkah, strategi nafkah=====ABSTRACTLand is one of the most important agrarian resources for farmers because land is one source of livelihood survival. According to Constitution Number 41 Year 2009 on concerning The Protection of Sustainable Food Agriculture. The development that is taking place in Indonesia is increasingly massive leading to permanent land conversion when technical irrigated rice fields change into residential or industrial areas. The land conversion that occurs causes a loss of some or all existing livelihood asset. This change in livelihood asset will result in a change in farmers livelihood strategies. This study aims to analyze the influence of the impact of land conversion towards livelihood strategies and the influence of the utilization of livelihood asset towards the livelihood strategies households. The location of this research is Pasirgaok Village, Rancabungur District, Bogor Regency. The method used to extract facts, data, and information in the research is the quantitative approach through survey method with questionnaires supported by qualitative data through interview and literature study until it is obtained that the impact of land conversion towards landless farmer household’s assets and livelihood strategies.Keywords: land conversion, landless farmer, livelihood asset, livelihood strategies

scholarly journals Digital Addiction: Systematic Review of Computer Game Addiction Impact on Adolescent Physical Health

Electronics ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 996
Author(s):  
Norshakirah Aziz ◽  
Md Jan Nordin ◽  
Said Jadid Abdulkadir ◽  
Muhammad Muhaimin M. Salih
Keyword(s):  
Physical Health ◽  
Computer Games ◽  
Relevant Literature ◽  
Primary Objective ◽  
Extensive Literature ◽  
Literature Study ◽  
Computer Gaming ◽  
Digital Addiction ◽  
The Impact ◽  
Malaysian Adolescents

The advancement of technology has enabled powerful microprocessors to render high-quality graphics for computer gaming. Despite being intended for leisure purposes, several components of the games alongside the gamer’s environmental factors have resulted in digital addiction (DA) towards computer games such as massively multiplayer online games (MMOG). Excessive gaming among adolescents has various negative impacts on an individual. However, only a few researchers have addressed the impact of DA on physical health. Thus, the primary objective of this research is to study the impact of DA on physical health among Malaysian adolescents. This study focuses on Malaysian adolescents of ages 12–18 years old who are addicted to computer games, specifically the MMOG. The methodology used for the study involves focus group discussions (FGD) and extensive literature study. The FGD sessions have involved both medical experts and game experts. The outcome of FGD discussion is recorded and justified with the existing relevant literature from high-impact journals, theses, conferences, books, and reports. This paper provides evidence of five physical health impacts of DA associated with adolescents. The factors of DA, the addiction components existing in MMOG computer games, and the DA health risk assessment are presented in the results section. Based on the study, it is concluded that DA among Malaysian adolescents can cause various impacts on physical health such as obesity, back pain, and neck pain, orthopaedic/joint muscle, eyesight problem, hearing problem, as well as physical inactivity.

scholarly journals A Social Media Mining and Ensemble Learning Model: Application to Luxury and Fast Fashion Brands

Information ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 149
Author(s):  
Yulin Chen
Keyword(s):  
Public Participation ◽  
Brand Positioning ◽  
Image Model ◽  
Web Crawler ◽  
Fast Fashion ◽  
Social Media Mining ◽  
Fashion Brand ◽  
Community Information ◽  
Brand Information ◽  
Media Mining

This research proposes a framework for the fashion brand community to explore public participation behaviors triggered by brand information and to understand the importance of key image cues and brand positioning. In addition, it reviews different participation responses (likes, comments, and shares) to build systematic image and theme modules that detail planning requirements for community information. The sample includes luxury fashion brands (Chanel, Hermès, and Louis Vuitton) and fast fashion brands (Adidas, Nike, and Zara). Using a web crawler, a total of 21,670 posts made from 2011 to 2019 are obtained. A fashion brand image model is constructed to determine key image cues in posts by each brand. Drawing on the findings of the ensemble analysis, this research divides cues used by the six major fashion brands into two modules, image cue module and image and theme cue module, to understand participation responses in the form of likes, comments, and shares. The results of the systematic image and theme module serve as a critical reference for admins exploring the characteristics of public participation for each brand and the main factors motivating public participation.

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