scholarly journals Uma Lide de Cartazes

2020 ◽  
Author(s):  
José Miguel Dos Santos Silva ◽  
Vítor Quelhas

Emerging from a partnership between the Master’s Degree in Design from ESMAD (Escola Superior de Media Artes e Design, Instituto Politécnico do Porto) and Arquivo Municipal da Póvoa de Varzim, the project Uma Lide de Cartazes, consist in the creation of animated posters as an improved form of advertising, inspired by the materials gathered from the archive.This study is centered around the concept of new technologies and media to enhance the static nature of traditional bullfight posters. Handles technologies as augmented reality, animations and the internet to achieve new interactive and dynamic ways to engage aesthetics and convey information. The results indicate that the use of animation dynamically changes the poster layout elements and informations captivating the viewer as well as changing the poster message. The changes can be viewed by anyone using a smartphone and with the help of augmented reality app, such as Artivive.

Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.


Author(s):  
Ivan S. Dronov

We develop and present stages of teaching Master’s Degree Students written academic discourse with group blog using. As part of the research was made an analysis of the existing stages of foreign language teaching, including blog technology using. The result of scientific works analysis is the development of stages of teaching Master’s Degree Students written academic discourse with group blog using. This stages includes the following steps and the corresponding stages: 1) introductory stage (Step 1 – The process of introducing project activities in the context of using the study group blog is carried out – description of the project, setting goals, defining tasks, and deadlines); 2) technical stage (Step 2 – Registration on one of the Internet platform related to blog technology and its subspecies – the blog of the study group; Step 3 – Discussion of information security on the Internet when working with the study group blog); 3) educational and training stage (Step 4 – Explanation of the structure of writing a specific scientific document (theoretical and practical aspect); Step 5 – Testing the theoretical component of the structure of writing a specific scientific document; Step 6 – Testing a practical component of writing a specific scientific document); 4) presentation stage (Step 7 – Finding information on a given topic of the project and its further use in fulfilling the task; Step 8 – Publishing material on the study group blog; Step 9 – Acquaintance and assessment materials published by other students with their subsequent commenting; Step 10 – Re-publication of the material taking into account the correction and error correction or publication of responses to comments of other users); 5) Final stage (Step 11 – Evaluation of the work done by students with subsequent reflection and identification of strengths and weaknesses at work, as well as identification of recommendations for further improvement; Step 12 – Evaluation of the work done by the teacher based on the indicated criteria).


2018 ◽  
pp. 1500-1531
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.


2012 ◽  
Vol 3 (2) ◽  
Author(s):  
Bertrand Gervais

In the shift from book to screen culture, the production and transmission of culture, and its literary and artistic manifestations, have changed.  With the emergence of new technologies, these literary and artistic works are meant to be read or experienced using the Internet; yet, there is a lack of bibliographical, or other substantial listing, to preserve these works.  This article considers the attempt of the NT2 Laboratory to fill this void through the creation of the Hypermedia Art and Literature Directory, which aims to promote studying, reading, creating and archiving new forms of text and works in hypermedia.


Author(s):  
Nazari E ◽  
◽  
Norouzi S ◽  
Aldaghi T ◽  
Rasoulian M ◽  
...  

Introduction: Today, with the emergence of new technologies and massive data, big data analysis has attracted the attention of researchers, industries and universities on a global scale. The present research aims to explore students’ attitude to big data analysis in different fields of study. Methodology: The present cross-sectional study was conducted with students at different universities and fields of study in Iran. A questionnaire was developed. This questionnaire explored students’ attitude toward big data analysis. To this aim, 359 university students participated in the research. The data were analyzed using descriptive and inferential statistics. Results: The age of the students ranged between 25 and 34 years. 55.2% were female and 54% were economically active. 40.9% had a work experience of less than a year. The academic degree of the majority of participants was master’s degree. 93.9% of the participants believed that big data analysis was essential for the country. 43.2% maintained that big data mostly belonged to the communication industry. 28.1% perceived MATLAB useful software for analysis. 40.9% were familiar with the benefits of analysis. Engage in economic activities, less than 1 year of experience and studies for a Master’s degree showed to be significantly correlated with familiarity with the benefits of big data (p=0.01). Such issues as high costs, managers’ unfamiliarity and lack of expertise and complexity were raised by the respondents.


Author(s):  
Sulakshana Nayak

This chapter reveals how service is an integral part of any customer value creation strategy and the role played by eWOM with respect to the restaurant industry by considering it in the context of Pune city, Maharashtra, India. It explores literature on eWOM in service industry, in general, and restaurant industry, in particular; additionally, the author employs Delphi method to seek responses from people within the restaurant industry to gauge the importance of eWOM in customer value creation. The world is progressing at a massive pace; international mega-trends only underpin this verity. The internet boom is at its pinnacle, smartphone diffusion is rising rapidly, and demographics are advancing. The chapter points out how “new” technologies such as Virtual Reality or Augmented Reality may change the way customers deal with restaurants.


Author(s):  
Cristina Martín-Sabroso ◽  
José Del Carmen Aliaga-Arauco ◽  
León Villegas-Vilchez ◽  
Irene Molina-Martínez ◽  
Ana Isabel Torres-Suárez

2018 ◽  
Vol 8 (1) ◽  
pp. 7-24
Author(s):  
Miroslava Váňová

The study deals with the teacher training in France. It gives an overview of its development and focuses in particular on the latest reform carried out in 2013, which has led to the creation of Higher Schools for Professorship and Education (Ecoles supérieures du professorat et de l’éducation) ESPE. These schools prepare students after obtaining their first university degree (licence) for teacher competitions and the professional master's degree in a two-year study program. They are based on the balance between theoretical instruction and internships in schools and other institutions and they provide a common basis of training for all staff in the field of education, giving them also the basis of a common culture.


Leonardo ◽  
2006 ◽  
Vol 39 (4) ◽  
pp. 371-372 ◽  
Author(s):  
Andrea Di Castro

The author chronicles the history of Mexico's Centro Nacional de las Artes (National Center for the Arts) in Mexico City, and in particular the Multimedia Center, a space dedicated to the creation and teaching of the arts and preservation of cultural heritage through the use of new technologies such as CD-ROMs, the Internet and teleconferencing, as well as exhibitions. After 10 years of operation, the Multimedia Center faces new types of challenges as the new technologies become successfully integrated into creative practice. In response to the changing environment, the center is moving toward collaborations with similar institutions internationally and toward new funding models.


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