scholarly journals Mujer y moda a finales del siglo XIX: estrategias publicitarias enfocadas hacia el consumo de la moda para el desarrollo capitalista de España / Women and Fashion at the end of Nineteenth Century: Marketing Strategies for Fashion Consumption to Encourage the Development of Capitalism in Spain

2015 ◽  
Vol 4 (2) ◽  
Author(s):  
Julia Bello-Bravo

ABSTRACTAt the end of the nineteenth century and at the beginning of the twenty-century, the media was the best marketing tool to acknowledge the importance of fashion for women. Some magazines targeted adult female audiences to inform them about fashion with the ultimate goal of encouraging women’s participation and consumption. A good example appeared in the magazine “La Mujer” where parallel and contradictories discourses existed regarding the effects that fashion produces in women and society. The media expressed the importance of fashion for women especially beauty but at the same time it justified that women’s beauty should be pursued only to please the husband in the case of married women or to find a husband in the case of single women. The media used marketing strategies such as visual images, fashion designs, pictures, etc., to construct a new female model more in keeping with modernity. Fashion publicity in the media allowed women to acquire a sense of participation in the context of modernity and urban settings where the consumption of fashion took place. Additionally, fashion facilitated the capitalist development of the countryRESUMENEn el último tercio del siglo XIX y comienzos del XX, la prensa se constituyó en el medio más eficaz de difusión y conocimiento de la moda. Las revistas dirigidas a la mujer se encargaron de divulgar la moda con el fin de orientar su participación en el consumo de la misma. Un buen ejemplo de ello nos lo ofrece la revista La mujer donde coexisten discursos paralelos y contradictorios sobre los efectos que la moda ocasiona en la mujer y en la sociedad. La prensa destacó la importancia que la moda ejercía en la belleza de la mujer y al mismo tiempo se encargó de tranquilizar al patriarcado justificando que la belleza de la mujer debía ser exclusivamente para agradar al marido. Los recursos publicitarios; grabados, anuncios, figurines, láminas, etc., que utiliza la prensa de esta época, sirven para la construcción de un nuevo modelo de feminidad más acorde con determinados aspectos de la modernización. La publicidad sirve como aliciente para que la mujer burguesa adquiera mayor protagonismo en la concepción de lo moderno y dentro del contexto urbano que es donde se desarrolla el consumo de la moda.

Author(s):  
Jorge L. Crespo Armáiz

Resumen:Desde el momento de su creación a mediados del siglo XIX, la invención fotográfica representó un cambio profundo en la mentalidad de la sociedad decimonónica en lo relativo a su impacto en la reproducción y diseminación de las imágenes visuales. Durante las primeras décadas siguientes a su invención, los entusiastas de la fotografía propulsaron un discurso de superioridad mimética de la misma por sobre las artes visuales tradicionales, sobre la base de la supuesta objetividad absoluta de su registro óptico-químico. La fuerza de esta mentalidad discursiva del nuevo paradigma visual se reflejó en la literatura y demás expresiones culturales, incluyendo las propias artes plásticas. A través de un análisis iconográfico de un conjunto de medallas del período se pueden identificar los signos, códigos y discursos relativos a la fotografía como reflejo de las mentalidades positivistas imperantes de la época.Abstract:Since its invention in the first half of the nineteenth century, photography represented a profound change in the mentality of European society regarding its impact in the reproduction and dissemination of visual images. During its initial developmental stage, fanatics of the new medium gave impulse to a discourse of mimetic superiority of photography over traditional visual arts, based upon the alleged absolute objectivity of its optical-chemical registry. This discursive mentality reflected its influence in literature, as well as in other cultural expressions, including the visual arts. Through the implementation of an iconographic analysis of a sample of award and commemorative medals of this period, this article looks to identify those signs, codes and discourses related to photography as symbol of progress and absolute truth within the positivism paradigm.Keywords: Photography; iconography; medallic art; visual images; mentalities


Bread Winner ◽  
2020 ◽  
pp. 160-190
Author(s):  
Emma Griffin

This chapter takes a look at the kind of options which were available to married women without a reliable breadwinner for support, and how they were able to navigate their way through these options. It emphasises the remarkably stable nature of the married women's participation in the workplace. A wide range of economic measures have indicated that the economy underwent unprecedented growth and restructuring after 1830, yet none of these changes appear to have made much of an impact on the likelihood of married women participating in the labour market. Equally, the nineteenth century witnessed the emergence of the breadwinning family model — the ideological justification for higher male wages, a wage sufficient to support the male breadwinner and his dependent wife and children at home. Yet this too had very little impact on women's experiences, failing to raise male wages to a level at which paid work for married women became unnecessary in most families. Indeed, as the autobiographies in this chapter show, it becomes evident that married women's working patterns do not fit into our usual ways of conceiving work at all.


2019 ◽  
Vol 35 (3) ◽  
pp. 327-351
Author(s):  
Omar Velasco Herrera

Durante la primera mitad del siglo xix, las necesidades presupuestales del erario mexicano obligaron al gobierno a recurrir al endeudamiento y al arrendamiento de algunas de las casas de moneda más importantes del país. Este artículo examina las condiciones políticas y económicas que hicieron posible el relevo del capital británico por el estadounidense—en estricto sentido, californiano—como arrendatario de la Casa de Moneda de México en 1857. Asimismo, explora el desarrollo empresarial de Juan Temple para explicar la coyuntura política que hizo posible su llegada, y la de sus descendientes, a la administración de la ceca de la capital mexicana. During the first half of the nineteenth century, the budgetary needs of the Mexican treasury forced the government to resort to borrowing and leasing some of the most important mints in the country. This article examines the political and economic conditions that allowed for the replacement of British capital by United States capital—specifically, Californian—as the lessee of the Mexican National Mint in 1857. It also explores the development of Juan Temple’s entrepreneurship to explain the political circumstances that facilitated his admission, and that of his descendants, into the administration of the National Mint in Mexico City.


Author(s):  
Hem Borker

This ethnography provides a theoretically informed account of the educational journeys of students in girls’ madrasas in India. It focuses on the unfolding of young women’s lives as they journey from home to madrasa and beyond. Using a series of ethnographic portraits and bringing together the analytical concepts of community, piety, and aspiration, it highlights the fluidity of the essences of the ideal pious Muslim woman. It illustrates how the madrasa becomes a site where the ideals of Islamic womanhood are negotiated in everyday life. At one level, girls value and adopt practices taught in the madrasa as essential to the practice of piety (amal). At another level, there is a more tactical aspect to cultivating one’s identity as a madrasa-educated Muslim girl. The girls invoke the virtues of safety, modesty, and piety learnt in the madrasa to reconfigure conventional social expectations around marriage, education, and employment. This becomes more apparent in the choices exercised by the girls after leaving the madrasa, highlighted in this book through narratives of madrasa alumni pursuing higher education at a central university in Delhi. The focus on journeys of girls over a period of time, in different contexts, complicates the idealized and coherent notions of piety presented by anthropological literature on women’s participation in Islamic piety projects. Further, the educational stories of girls challenge the media and public representations of madrasas in India, which tend to caricature them as outmoded religious institutions with little relevance to the educational needs of modernizing India. Mapping madrasa students’ personal journeys of becoming educated while leading pious lives allows us to see how these young women are reconfiguring notions of Islamic womanhood.


2009 ◽  
Vol 34 (02) ◽  
pp. 265-299 ◽  
Author(s):  
Karen Pearlston

Many married women with separate property held their property as stock‐in‐trade and traded independently from their husbands. However, if the business failed, a married woman trader's ability to take advantage of bankruptcy process depended on the exception to coverture according to which she held her separate property. This article is the first to examine reported bankruptcy cases involving married women in their doctrinal context and in relation to other exceptions to coverture. It analyzes the issues arising in the eighteenth century and argues that they should be understood in relation to the larger picture of married women's law, especially the law of private separation. The article also considers the oblique relationship between private separation jurisprudence and married women's bankruptcy in the nineteenth century, a relationship that was bridged by a line of cases that, on the surface, seem to be unrelated.


2018 ◽  
Vol 63 (3) ◽  
pp. 477-501 ◽  
Author(s):  
Dale Tomich

AbstractThe concept of the second slavery radically reinterprets the relation of slavery and capitalism by calling attention to the emergence of extensive new zones of slave commodity production in the US South, Cuba, and Brazil as part of nineteenth-century industrialization and world-economic expansion. This article examines the conceptual framework and methodological procedures that inform this interpretation. It reformulates the concept of the capitalist world-economy by emphasizing the mutual formation and historical interrelation of global–local relations. This open conception of world-economy permits the temporal-spatial specification of the zones of the second slavery. In this way, it is possible both to distinguish the new zones of the second slavery from previous world-economic zones of slave production and to establish the ways in which they are formative of the emerging industrial world division of labor. From this perspective, analysis of sugar production in Jamaica, Guyana, and Cuba discloses spatial-temporal differences between what would otherwise be taken as apparently similar historical-geographical complexes. This comparison demonstrates how world-economic processes produce particular local histories and how such histories structure the world-economy as a whole. This approach locates the crisis of slavery during the nineteenth century in the differentiated response to processes of world accumulation, rather than the incompatibility of slave production with industrialization and open, competitive markets. More generally, it calls attention to the continuity of forms of forced labor in the historical development of the capitalist world-economy and to the ways that processes of capitalist development produce social-economic differentiation and hierarchy on a world scale.


2002 ◽  
Vol 18 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Claudia Agostoni

This article explores why alongside sanitary legislation and public health works, Mexican physicians of the late nineteenth century attempted to transform the habits, customs and day to day activities of the population. It stresses the importance that the teaching of the principles of private and public hygiene had for the future of the country, how this education was to be carried out, and why some members of the medical profession believed that the hygienic education of mothers/women was an unavoidable requirement for the progress of the nation. Este artíículo analiza por quéé durante las déécadas finales del siglo diecinueve, el gremio méédico mexicano consideraba que era absolutamente indispensable que los habitantes del paíís, y en particular las mujeres de la capital, contaran con una cultura de la higiene. No sóólo era fundamental sanear y ordenar a la ciudad de Mééxico mediante obras de infraestructura sanitaria, y emitir leyes que regularan la salubridad de la nacióón, sino que era igualmente importante, y quizáás máás urgente, que los habitantes transformaran sus háábitos y costumbres de acuerdo con lo establecido por la higiene púública y privada. Asimismo, el artíículo examina los méétodos mediante los cuales se procuróó crear una cultura de la higiene, y por quéé la madre de familia fue considerada como una aliada imprescindible para la empresa de los higienistas.


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