scholarly journals Loewe, tradición en la imagen de la marca / Loewe, Tradition in Branding

2016 ◽  
Vol 3 (1) ◽  
pp. 19-29
Author(s):  
María Villanueva Fernández ◽  
Maria Eugenia Josa Martinez
Keyword(s):  
Renewal Process ◽  
Brand Image ◽  
The Past ◽  
The Future ◽  
New Ideas ◽  
Prior Analysis

ABSTRACTThe constant renewal of image is part of the intrinsic essence of fashion itself. This rewenal is not possible without prior analysis of the past or, in other words, tradition. So, in many cases, tradition has become the key to the modernization of a brand´s identity and even the key to its success. In order to show how tradition influences the evolution of the brand image, the future communication aims to address the case study of Loewe as an example of this phenomenon. This research will address this issue through the study of the evolution of Loewe´s image, comparing the period of time from 1956 —when it started the renewal process of the firm towards modernity by Javier Carvajal and Vicente Vela among others—, until the present day —focused on the recovery of that brilliant age with Jonathan Anderson as creative director—. This research shows the importance of tradition in the evolution of the brand´s image, analyzing the three design levels through which Loewe´s renewal occurs: its shops, its logo and its products. Thus, this paper will shed new light on the importance of valuing tradition in the image of fashion business, in order to bring new ideas applicable to other current cases.RESUMENLa constante renovación de su imagen forma parte de la propia esencia intrínseca de la moda. Lo cual no es posible sin tener presente el estado previo, el pasado o, en otras palabras, la tradición. De modo que, en muchos casos, esta tradición se ha convertido en el elemento fundamental para la modernización de la identidad de la marca e incluso la clave de su éxito. Con el fin de mostrar cómo la tradición influye en la evolución de la imagen de marca, la futura comunicación tiene como objetivo estudiar del caso de Loewe como un ejemplo de este fenómeno. En este trabajo se aborda esta cuestión a través del análisis de la evolución de la imagen de Loewe, poniendo en relación el periodo inicia-do en 1956 —cuando comenzó el proceso de  renovación de la firma hacia la modernidad de la mano de Javier Carvajal y Vicente Vela, entre otros— y el momento actual —en el que se apuesta por la recuperación de aquella brillante etapa con Jonathan Anderson como director creativo.

scholarly journals A new renaissance for creativity in technology and the arts in the context of virtual worlds

2021 ◽  
Author(s):  
R. A. Earnshaw
Keyword(s):  
Digital Media ◽  
Virtual Worlds ◽  
Web Pages ◽  
The Arts ◽  
Diverse Environment ◽  
Research Environments ◽  
Interdisciplinary Collaborations ◽  
The Future ◽  
New Ideas

AbstractWhere do new ideas come from and how are they generated? Which of these ideas will be potentially useful immediately, and which will be more ‘blue sky’? For the latter, their significance may not be known for a number of years, perhaps even generations. The progress of computing and digital media is a relevant and useful case study in this respect. Which visions of the future in the early days of computing have stood the test of time, and which have vanished without trace? Can this be used as guide for current and future areas of research and development? If one Internet year is equivalent to seven calendar years, are virtual worlds being utilized as an effective accelerator for these new ideas and their implementation and evaluation? The nature of digital media and its constituent parts such as electronic devices, sensors, images, audio, games, web pages, social media, e-books, and Internet of Things, provides a diverse environment which can be viewed as a testbed for current and future ideas. Individual disciplines utilise virtual worlds in different ways. As collaboration is often involved in such research environments, does the technology make these collaborations effective? Have the limits of disciplinary approaches been reached? The importance of interdisciplinary collaborations for the future is proposed and evaluated. The current enablers for progressing interdisciplinary collaborations are presented. The possibility for a new Renaissance between technology and the arts is discussed.

scholarly journals ANALISIS ENTREPRENEURIAL LEADERSHIP DAN HAMBATAN PERTUMBUHAN USAHA DI UMKM PENGOLAHAN TAHU “RDS” SINGOSARI MALANG

2018 ◽  
Vol 6 (1) ◽  
pp. 95
Author(s):  
Aris Wahyu Tristanto ◽  
Ludi Wishnu Wardana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Design ◽  
Entrepreneurial Leadership ◽  
Data Collection Methods ◽  
Qualitative Research Design ◽  
The Future ◽  
New Ideas ◽  
Collection Methods

This research was conducted to describe the entrepreneurial leadership of SMEs Tofu "RDS" and description about the obstacles experienced by SMEs Tofu "RDS". This research uses descriptive qualitative research design that aims to obtain the information available at this time, and then attempt to describe, record and interpret the information. Data collection methods used were interviews, observation and documentation. This type of qualitative research is case study. The result of the research is the condition of entrepreneurial leadership from the leadership of SMEs Tofu "RDS" is generally good because he is able to motivate employees well, have a picture of the future effort, able to read opportunities well, actively seeking new ideas, persistent in running their business And barriers faced by SMEs Tofu "RDS" can be overcome well by the leadership of SMEs Tofu RDS.

scholarly journals A case study of haemoglobinopathy screening in the Netherlands: witnessing the past, lessons for the future

2012 ◽  
Vol 17 (3) ◽  
pp. 217-239 ◽  
Author(s):  
Suze M.P.J. Jans ◽  
Carla G. van El ◽  
Eddy S. Houwaart ◽  
Marjan J. Westerman ◽  
Rien J.P.A. Janssens ◽  
...  
Keyword(s):  
The Netherlands ◽  
The Past ◽  
The Future

scholarly journals Summary of pottery development to knowledge

2017 ◽  
Vol 7 (2) ◽  
pp. 47-54
Author(s):  
Uzzi Festus Osarumwense ◽  
Edem Peters
Keyword(s):  
Reference Point ◽  
Historical Analysis ◽  
Future Generation ◽  
Symbolic Meaning ◽  
The Past ◽  
The Future ◽  
New Ideas ◽  
The Aesthetic

AbstractPottery has been defined and redefined by many scholars of history and anthropologist. Pottery is wrapped in the past with no written record; this study intends to work on the historical analysis of form, style and techniques of Pottery tradition, the various pottery associations in Nigeria will be identified and discussed. The study will also examine the symbolic meaning of each of the traditions, it will also project the aesthetic qualities, and the effects of new ideas of pottery of the indigenous Benin people, and how pottery is interpreted/ the study hopes to compile and analyze forms of pottery that will rekindle interest in pottery, and serve as reference point for the future generation. Keyword: pottery, summary, development, knowledge.

scholarly journals Position Description Analysis: A Method for Describing Academic Roles and Functions

1990 ◽  
Vol 20 (1) ◽  
pp. 43-56
Author(s):  
K. Edward Renner ◽  
Ronald J. Skibbens
Keyword(s):  
Higher Education ◽  
Colleges And Universities ◽  
Status Quo ◽  
The Past ◽  
The Future ◽  
The Status ◽  
The 1960S ◽  
Year 2000

Similar to the 1960s, higher education is once again in a period of rapid social chance in which new demands and expectations are being made on colleges and universities. This time, however, new money is not available for the transition to be achieved though additional growth. In this paper, the methodology of Position Description Analysis is presented using Dalhousie University as a case study. Position Description Analysis is a tool for assessing the discrepancy between the status quo and the specializations needed for colleges and universities to meet the new demands and expectations which are being made of them. It is concluded that there is a need for dramatic realignement of fields of specialization in order to shift from the emphases of the past to those of the future. However, because the faculty higher in the 1960s are now tenure, but no due to retire until after the year 2000, higher education must find internal strategies for chance or face externally imposed solution to their current lack of flexibility.

How past sea-level changes can inform future planning: A case study from the Macleay River estuary, New South Wales, Australia

The Holocene ◽  
2014 ◽  
Vol 24 (11) ◽  
pp. 1591-1601 ◽  
Author(s):  
Sarah A McGowan ◽  
Robert GV Baker
Keyword(s):  
Sea Level Rise ◽  
Sea Level ◽  
New South ◽  
New South Wales ◽  
River Estuary ◽  
The Past ◽  
Case Study Area ◽  
South Wales ◽  
The Future

Climate change poses many challenges for the future management and development of the coastal zone. Uncertainties in the rate of future sea-level rise reduce our ability to project potential future impacts. This study seeks to further develop the past–present–future methodology proposed in Baker and McGowan and apply it to an additional case study, the Macleay River estuary, New South Wales (NSW), Australia. The past–present–future methodology uses evidence from the past, the Holocene and Pleistocene, to formulate a response function that can be used to project future sea-level heights. Three scenarios for 2100 were developed to emphasise the uncertainties surrounding future sea levels and the need to consider multiple sea-level rise scenarios when planning for the future: a best case (90 cm rise), mid-case (2.6 m rise) and worst case (5 m rise). Light detection and ranging (LiDAR) data were used to project each of the three scenarios onto the case study area of South West Rocks. The methodology was tested by using shell samples extracted from cores which were AMS dated to determine whether or not Holocene estuarine conditions correlated with the proposed future sea-level rise inundation scenarios. We also conducted an audit of potentially affected infrastructure and land uses, and proposed possible future adaptation strategies for the case study area.

Embracing the future while storing the past: the Joint Library Facility story

2016 ◽  
Vol 65 (6/7) ◽  
pp. 420-428 ◽  
Author(s):  
Wyoma vanDuinkerken ◽  
Joanne Romano
Keyword(s):  
Design Methodology ◽  
Electronic Materials ◽  
Medical Science ◽  
Library Services ◽  
Storage Facility ◽  
Content Type ◽  
The Past ◽  
The Future ◽  
Print Materials

Purpose The purpose of this paper is to focus on the Joint Library Facility services and how Medical Science Libraries have embraced the Resource in Common model to save service copies for their patron’s use while allowing libraries to reclaim critically needed space and develop library services that better meet the needs of their patrons. Design/methodology/approach The paper begins with a description of the Joint Library Facility and its targeted users. It will discuss how this unique library storage facility shares ownership of its material with other libraries to reduce duplication of low-use print items on library shelves. Findings Although electronic materials are more popular with library patrons, there is still scholarly value in keeping low-use print materials as service copies. Originality/value This paper is a case study of a unique library storage facility that shares ownership of its material with other libraries. Its findings will help other libraries plan and implement their own shared print repository.

scholarly journals The Future as a Design Problem

Design Issues ◽  
2016 ◽  
Vol 32 (3) ◽  
pp. 6-17 ◽  
Author(s):  
Stuart Reeves ◽  
Murray Goulden ◽  
Robert Dingwall
Keyword(s):  
Structure Design ◽  
Design Practice ◽  
Design Decisions ◽  
Social Legitimacy ◽  
The Past ◽  
The Social ◽  
The Future ◽  
Grand Vision ◽  
Foundational Problem

An often unacknowledged yet foundational problem for design is how ‘futures‘ are recruited for design practice. This problem saturates considerations of what could or should be designed. We distinguish two intertwined approaches to this: ‘pragmatic projection’, which tries to tie the future to the past, and ‘grand vision’, which ties the present to the future. We examine ubiquitous computing as a case study of how pragmatic projection and grand vision are practically expressed to direct and structure design decisions. We assess their implications and conclude by arguing that the social legitimacy of design futures should be increasingly integral to their construction.

scholarly journals Teacher training for mathematical literacy: A case study taking the past into the future

2015 ◽  
Vol 35 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Sarah Bansilal ◽  
◽  
Lyn Webb ◽  
Angela James ◽  
◽  
...  
Keyword(s):  
Teacher Training ◽  
Mathematical Literacy ◽  
The Past ◽  
The Future

scholarly journals ReGen. Un viitor creativ pentru Moara lui Assan

2018 ◽  
pp. 287-299
Author(s):  
Oana DĂSCĂLOIU ◽  
Theodora RADU
Keyword(s):  
Urban Regeneration ◽  
The Past ◽  
The Social ◽  
The Future

The future seems to bring along with the intense densification of cities the tendency to uniformize architecture by losing interest in the value of the heritage of the past and its characteristic forms. In this context, the actions for safeguarding and functional aligning to contemporary requirements of monuments and historical assemblies contribute both to the sustainability of the constructed fund and to the (social and cultural) activation of the areas to which they belong. The case study focuses on a proposal for urban regeneration of Assan’s Mill, an ensemble classified as a historical monument that tells about Bucharest’s industrial past, which is enriched through the project with a new contemporary function designed to extend its life and diversify its possibilities of use.

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