scholarly journals ¿El Brasil se encuentra aquí? La construcción de mundos posibles a través de la marca Brasil por jóvenes catalanes / Is Brazil Found Here? The construction of possible worlds through of the Brazil brand by young Catalans

2019 ◽  
Vol 6 (1) ◽  
pp. 15-22
Author(s):  
Adriano De Oliveira Sampaio ◽  
Inés Martins
Keyword(s):  
Discourse Analysis ◽  
Focus Group ◽  
Focus Groups ◽  
Possible Worlds ◽  
Brand Positioning ◽  
Advertising Campaign ◽  
The World

ABSTRACTThis article analyzes the sense production that a group of young Catalans came up with after seeing some advertising pieces about Brazil’s self-promotion campaign (2011-2014) abroad and after some posters’ presentations about the advertising campaign “Brazil. The world is here”. Discourse Analysis and focus groups were used as a technique to analyze and to collect the interviews. The results show us that the binomial similarity / difference - essential for a brand positioning construction - is practically non-existent in those campaigns, which causes a homogenization of them in several countries.RESUMENEl artículo se centra en el análisis sobre los significados que un grupo de jóvenes catalanes elaboran de las campañas turísticas de autopromoción de Brasil (2011-2014) en el exterior antes y después de la presentación de los carteles de la campaña publicitaria “Brasil. O mundo se encontra aquí”. Fueron utilizados el análisis del discurso y el focus-group como técnica de recolección de las entrevistas. Los resultados obtenidos nos han permitido comprobar que el binomio semejanza/diferencia –esencial para la construcción do posicionamiento de marcas- es prácticamente inexistente en las campañas analizadas, lo que provoca la homogenización de las campañas turísticas de diferentes países.

scholarly journals O PODER DA PREFEITURA, RELAÇÕES ÍNTIMAS E O VOTO RETROSPECTIVO: Uma análise da dinâmica eleitoral municipal através do método qualitativo

2017 ◽  
Vol 3 (5) ◽  
pp. 472
Author(s):  
Adriano Oliveira ◽  
Carlos Gadelha ◽  
Simara Costa
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Qualitative Method ◽  
Intimate Relationship ◽  
Social Contexts ◽  
Local Economy ◽  
Electoral Process ◽  
The Social ◽  
The World ◽  
Voter Choice

Esse artigo mostra as visões de mundo dos eleitores para com o processo eleitoral de dois municípios de Pernambuco através do método qualitativo. A técnica focus groups (grupos focais) foi utilizada para a coleta de dados e posterior construção da interpretação dos contextos sociais abordados. Inicialmente, narramos as visões de mundo dos eleitores. Nesta narrativa evidenciamos o que os eleitores pensam sobre economia local, problemas da cidade e como ocorre a disputa eleitoral.  Em seguida, os dados contidos na narrativa sofrem interpretação. Dela surgem conceitos que clarificam a dinâmica eleitoral dos municípios pesquisados. O poder da prefeitura na disputa eleitoral, a relação íntima entre indivíduo e político e a limitação explicativa do voto retrospectivo para a compreensão da escolha do eleitor são as principais conclusões deste artigo.   PALAVRAS-CHAVES: Eleitor; Método qualitativo; Relação íntima; Voto retrospectivo.     ABSTRACT This article shows the voters' views of the world on the electoral process of two municipalities of Pernambuco through the qualitative method. The focus group technique was used to collect data and later construct the interpretation of the social contexts addressed. Initially, we narrate the voters' views of the world. In this narrative we show what the voters think about local economy, city problems and how the electoral dispute occurs. Then the data contained in the narrative undergo interpretation. From it arise concepts that clarify the electoral dynamics of the cities surveyed. The power of the prefecture in the electoral contest, the intimate relationship between individual and politician, and the explanatory limitation of the retrospective vote for the understanding of voter choice are the main conclusions of this article.   KEYWORDS: Elector; Qualitative method; Intimate relationship; Retrospective vote.     RESUMEN Este artículo muestra las visiones de mundo de los electores para con el proceso electoral de dos municipios de Pernambuco a través del método cualitativo. La técnica focus groups (grupos focales) fue utilizada para la recolección de datos y posterior construcción de la interpretación de los contextos sociales abordados. Inicialmente, narra las visiones de mundo de los votantes. En esta narrativa evidenciamos lo que los electores piensan sobre economía local, problemas de la ciudad y cómo ocurre la disputa electoral. A continuación, los datos contenidos en la narrativa sufren interpretación. De ahí surgen conceptos que clarifican la dinámica electoral de los municipios investigados. El poder del ayuntamiento en la disputa electoral, la relación íntima entre individuo y político y la limitación explicativa del voto retrospectivo para la comprensión de la elección del elector son las principales conclusiones de este artículo.   PALAVRAS CLAVE: Elector; Método cualitativo; Relación íntima; Voto retrospectivo.  

Older Patients' Expectations of a "Senior-Friendly Hospital"

2006 ◽  
Vol 12 (3) ◽  
pp. 52 ◽  
Author(s):  
Simone Pettigrew
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Hospital Stay ◽  
Nursing Care ◽  
Western Australia ◽  
Older Patients ◽  
Hospital Service ◽  
Hospital Managers ◽  
Communication Processes ◽  
The World

With the ageing of populations around the world, hospitals seeking to maximise the satisfaction of their patients will need to ensure their services meet the expectations of the growing segment of older patients. Four focus groups were conducted in Perth, Western Australia, to explore those aspects of a hospital stay that are considered to be most important to older patients. The focus group participants nominated nursing care, meals, admission procedures, communication processes and physical facilities as those aspects of hospital service that are of particular importance to older patients. They noted that these issues are likely to be relevant to some degree to all patients but that, due to the needs of older patients, they become especially critical in later years. These findings have similarities with those generated by other studies but are more extensive than described elsewhere and thus provide more detailed guidance for hospital managers seeking to ensure their facilities are senior-friendly.

scholarly journals Using focus groups to give voice to school underachievers

2009 ◽  
Vol 41 (2) ◽  
pp. 284-296
Author(s):  
Vladimir Dzinovic
Keyword(s):  
Discourse Analysis ◽  
Focus Group ◽  
Focus Groups ◽  
Power Relations ◽  
School Success ◽  
School Failure ◽  
Research Strategy ◽  
Social Position ◽  
Dominant Strategies ◽  
Emancipatory Practice

This paper analyses discourses on school failure of gymnasium students. Research strategy for establishment of dialogue with students is focus group. The method of analysis of the material obtained in the conversations with students is discourse analysis. First, two dominant strategies of focus group usage are discussed: as means for collecting data from subjects and as a social emancipatory practice. The prevailing discourses about school failure of students are mapped: the discourse of school as an insecure investment, the discourse of school marginalisation, the discourse of disinterest of students, the discourse of disinterest of teachers and the discourse 'school success does not have an alternative'. The concluding part discusses research implications on social position of students in power relations in education.

scholarly journals Negotiating What Constitutes Depression: Focus Group Conversations in Response to Viewing Direct-to-Consumer Advertisements for Antidepressants

2017 ◽  
Vol 42 (5) ◽  
Author(s):  
Christine Babineau ◽  
Linda McMullen ◽  
Pamela Downe
Keyword(s):  
Discourse Analysis ◽  
Focus Group ◽  
Focus Groups ◽  
Nous Avons ◽  
Direct To Consumer ◽  
Analyse Du Discours ◽  
Nous Montrons ◽  
Television Advertisements ◽  
Groupes De Discussion ◽  
Discursive Patterns

Background  Direct-to-consumer (DTC) advertisements for medication communicate a distinct image of illness and have the potential to shape how we understand what constitutes illness.Analysis  The purpose of this study was to explore discursive patterns in how women interact with the messages related to depression in DTC television advertisements for antidepressants. We conducted six focus groups of 1 to 2 hours, with 4 to 6 female participants per group. Within each group, participants viewed and discussed 2 to 3 DTC advertisements.Conclusions and implications  Using discourse analysis to explore how the women engaged with the messages in the advertisements, we show how participants reclaimed what constitutes “normal” and “depression” and often positioned the ads as falling short in their presentations of these categories.Keywords  Antidepressants; Discourse analysis; Advertisement; DepressionContexte  La publicité directe au consommateur (PDC) sur les médicaments véhicule une image particulière de la maladie qui peut infléchir notre avis sur ce qu’est celle-ci.Analyse  L’objectif de cette étude était d’explorer des structures discursives relatives à la manière dont les femmes perçoivent les messages sur la dépression communiqués par des PDC sur les antidépresseurs. Pour ce faire, nous avons mené six groupes de discussion d’une à deux heures comptant 4 à 6 femmes par groupe. Au sein de chaque groupe, les participantes ont regardé et commenté 2 ou 3 PDC.Conclusion et implications  Nous avons effectué une analyse du discours afin d’explorer la manière dont les femmes interprètent les messages des PDC. Nous montrons comment les participantes se sont accordées sur le sens de « normal » et de « dépression » tout en percevant les PDC comme inadéquats dans leur présentation de ces concepts.Mots clés  Antidépresseurs; Analyse du discours; Publicité; Dépression

Lyon – UNESCO’s Creative City of Gastronomy?

2016 ◽  
Vol 4 (2) ◽  
pp. 126-132 ◽  
Author(s):  
Cecilia Avelino Barbosa
Keyword(s):  
Cultural Industries ◽  
Brand Positioning ◽  
City Branding ◽  
Structured Interviews ◽  
Creative Cities ◽  
Marketing Program ◽  
Creative City ◽  
Territorial Marketing ◽  
The World ◽  
The City

The fast urbanization in many regions of the world has generated a high competition between cities. In the race for investments and for international presence, some cities have increasingly resorting to the territorial marketing techniques like city branding. One of the strategies of recent years has been to use of creativity and / or labeling of creative city for the promotion of its destination. This phenomenon raises a question whether the city branding programs have worked in accordance with the cultural industries of the territory or if such labels influence the thought of tourists and locals. This paper begins by placing a consideration of the UNESCO Creative Cities Network (UCCN) and the strategies of the Territorial Marketing Program of the city of Lyon in France, Only Lyon. It also raises the question the perception of the target public to each of the current actions through semi-structured interviews which were applied between May and August 2015. Finally, I will try to open a discussion the brand positioning adopted by the city of Lyon

“Stay with me. Talk to me”: reader interaction strategies in modern poetry

2020 ◽  
Vol 7 (2) ◽  
pp. 419-436
Author(s):  
Olga Igorevna Severskaya
Keyword(s):  
Discourse Analysis ◽  
High Impact ◽  
Modern Poetry ◽  
Self Presentation ◽  
Communication Plan ◽  
Communicative Strategies ◽  
The World ◽  
Poetic Text ◽  
Communicative Context

The article is devoted to the consideration of a poetic text as a communicative phenomenon with a high impact potential. The author defines the features of poetic communication, which is both mass and interpersonal, and its main goal, which is the poet’s desire to communicate author’s vision of the world and thereby change the picture of the reader’s world, achieving empathy from it. Based on the understanding of the speech strategy as a cognitive communication plan, a program for generating and perceiving speech, the author talks about the fundamental reversibility of text-generating and interpretative strategies and offers own classification of strategies and tactics that are most often used in modern poetry. In this classification, the main communicative strategies of self-presentation and rapprochement with the reader are associated with auxiliary discursive strategies of actualizing, dramatizing and dialogizing the text and programming interpretations by tactics for highlighting objects and situations using sound “gestures”, pointing to the referent, framing, directly introducing the reader into the communicative context, attracting the recipient’s attention through appeals and pragmatic instructions, interrogation, and some others. Particular attention is paid to the multimodality of interactions and its specific manifestations in poetic discourse. The study is based on the material of Russian poetry of the 1980- 2000s using the methods of intent and discourse analysis.

59. General medicine residents' perception of the mini-CEXs

2007 ◽  
Vol 30 (4) ◽  
pp. 61
Author(s):  
S. Malhotra ◽  
R. Hatala ◽  
C.-A. Courneya
Keyword(s):  
Internal Medicine ◽  
Medical Education ◽  
Focus Group ◽  
Qualitative Study ◽  
Focus Groups ◽  
General Medicine ◽  
Clinical History ◽  
Phenomenological Approach ◽  
Medical Teacher ◽  
The Impact

The mini-CEX is a 30 minute observed clinical encounter. It can be done in the outpatient, inpatient or emergency room setting. It strives to look at several parameters including a clinical history, physical, professionalism and overall clinical competence. Trainees are rated using a 9-point scoring system: 1-3 unsatisfactory, 4-6 satisfactory and 7-9 superior. Eight months after the introduction of the mini-CEX to the core University of British Columbia Internal Medicine Residents, a one hour semi-structured focus group for residents in each of the three years took place. The focus groups were conducted by an independent moderator, audio-recorded and transcribed. Using a phenomenological approach the comments made by the focus groups participants were read independently by three authors, organized into major themes. In doing so, several intriguing common patterns were revealed on how General Medicine Residents perceive their experience in completing a mini-CEX. The themes include Education, Assessment and Preparation for the Royal College of Physicians and Surgeons Internal Medicine exam. Resident learners perceived that the mini-CEX process provided insight into their clinical strengths and weaknesses. Focus group participants favored that the mini-CEX experience will benefit them in preparation, and successful completion of their licensing exam. Daelmans HE, Overmeer RM, van der Hem-Stockroos HH, Scherpbier AJ, Stehouwer CD, van der Vleuten CP. In-training assessment: qualitative study of effects on supervision and feedback in an undergraduate clinical rotation. Medical Education 2006; 40(1):51-8. De Lima AA, Henquin R, Thierer J, Paulin J, Lamari S, Belcastro F, Van der Vleuten CPM. A qualitative study of the impact on learning of the mini clinical evaluation exercise in postgraduate training. Medical Teacher January 2005; 27(1):46-52. DiCicco-Bloom B, Crabtree BF. The Qualitative Research Interview. Medical Education 2006; 40:314-32.

scholarly journals Blending Indigenous Sharing Circle and Western Focus Group Methodologies for the Study of Indigenous Children’s Health: A Systematic Review

2021 ◽  
Vol 20 ◽  
pp. 160940692110151
Author(s):  
Sarah C. Hunt ◽  
Nancy L. Young
Keyword(s):  
Systematic Review ◽  
Focus Group ◽  
Focus Groups ◽  
Qualitative Content Analysis ◽  
Children's Health ◽  
Children’S Health ◽  
Community Advisory Board ◽  
Original Research ◽  
Research Approach ◽  
Sharing Circles

The primary objective of this systematic review was to investigate how Western focus groups and Indigenous sharing circles have been blended for the study of Indigenous children’s health. The secondary objective of this study was to propose recommendations for adapting focus groups to include elements of sharing circles. This systematic review was conducted using a systematic search of original research articles published between 2009 and 2020 that (a) focused on North American Indigenous children’s health and (b) used group-based qualitative methods including focus groups and sharing circles. Each of the articles was screened for relevance and quality. The methods sections were reviewed, subjected to qualitative content analysis, and codes were analyzed to identify common themes and synthesize results. We identified 29 articles, most of which followed a community-based participatory research approach. In these publications, most included a community advisory board, ethics approval was obtained, and in some cases, community members were included as research assistants. There was evidence that sharing circles and focus group methods had been blended in the recent Indigenous children’s health literature. This was particularly apparent in the authors’ approaches to recruitment, location, facilitation techniques, question format and reimbursement. Several groups have published results that describe approaches that successfully incorporated aspects of Indigenous sharing circles into Western focus groups, thus establishing a research method that is culturally safe and appropriate for the study of Indigenous children’s health.

Participatory development of the food literacy intervention “GUSTO” for older adults in Germany

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
F Zastrow ◽  
K Neher ◽  
H Hassel
Keyword(s):  
Older Adults ◽  
Focus Group ◽  
Focus Groups ◽  
Everyday Life ◽  
Healthy Aging ◽  
Participatory Approach ◽  
Target Group ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Food Literacy

Abstract Background Healthy aging is one of the major challenges currently faced by an aging population. Food literacy (FL) refers to the ability to apply knowledge and practical skills regarding healthy and sustainable nutrition into everyday life. The project “GUSTO” is sponsored by the Bavarian State Ministry of Health and Care and aims to contribute to enjoyable aging by developing the nutritional skills of people aged 65 and over. This community-based program comprises independent working groups of older adults guided by peer moderators. The FL intervention is developed in cooperation with the target group. Methods The nutritional situation of older adults was first established through a literature research. The results of this research were compared to the “self-perceived food literacy scale” by Poelman et al. (2018) and the “nutritional framework for literacy courses” by Johannsen et al. (2019). The resulting data provided a basis for focus group discussions carried out in six municipalities, supported by local practice partners. In six guided focus group discussions, a number of recurring themes were identified and summarized. Results The focus groups consisted of a total of 44 people between 62 and 88 years of age (average age: 73.1 ± 6.1 years). 22.7 % were men. The group discussions revealed resources used and barriers encountered in terms of FL and interests of older adults. It was evident that, due to the high density of information available, the participants found it difficult to identify reliable information and to implement it in their everyday life. At the request of the focus groups, topics such as the best before date and the use of food waste were added to the intervention. Conclusions Older adults find it challenging to identify reliable nutritional information and implement it in their everyday life. With the help of the participatory approach outlined in this study, target group-related issues can be identified and taken into account in the intervention. Key messages Older adults can be involved in the development of an FL intervention. A participatory approach allows target group-related issues and specific needs to be taken into account in the intervention.

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